Insights-as-a-Service Market Outlook: 2026

Insights-as-a-service(laaS) is a type of cloud service that provides specific data results to different organizations by using predictive analytics and business intelligence. laaS combines the idea of business intelligence with the concept of vendor-delivered cloud service and analytics. laaS has different applications in various fields, which include government & defense, energy & utilities, healthcare, industrial manufacturing, etc. The idea behind insights-as-a-service is the web-delivered services that supplement any business’s in-house IT architecture. Insights-as-a-service takes data and refines it for certain types of actionable results. It focuses on providing a visually appealing and comprehensive data set that help optimize operations and enhance revenues. This helps companies to keep their data in separate silos, as well as, to scan it manually or on-premise. 

The need to get customer insights to sell products & services; due to the growth of big data; and increase in need for customer management in different companies drive the growth of the insights-as-a-service market. In addition, the growing adoption of IoT technology in insight-as-a-service also drives the growth of the insights-as-a-service market. However, data security, privacy concern, and difficulty in data integration hampers the growth of the market. Furthermore, adoption of cloud-based technology by business enterprises and supply of specialized IaaS by vendors are anticipated to provide major opportunities for the insights-as-a-service market growth.

The insights-as-a-service market is segmented on the basis of deployment mode, organization size, type, application, industry vertical, and region. By deployment mode, it is classified into private cloud, public cloud, and hybrid cloud. As per organization size, it is bifurcated into large enterprises and small & medium enterprises. In terms of type, it is classified into prescriptive insights, predictive insights, and descriptive insights. By application, it is divided into revenue cycle management, customer life cycle/ relationship management, category management, branding & marketing insights, supply chain management, and others. As per industry vertical, it is categorized into BFSI, retail & e-commerce, manufacturing, government & defense, energy & utilities, IT & telecom, education, healthcare, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players profiled in the insights-as-a-service market analysis are IBM Corporation, Oracle Corporation, Accenture PLC, Good Data Corporation, EMC Corporation, NTT Data Corporation, Dell EMC, Zephyr Health Inc., Capgemini SA, and Deloitte Touche Tohmatsu Limited. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry. Current and future insights-as-a-service market trends are outlined to determine the overall attractiveness of the market.

KEY BENEFITS FOR STAKEHOLDERS

• The study provides an in-depth analysis of the global insights-as-a-service market share along with the current trends & future estimations to elucidate the imminent investment pockets.
• Information about the key drivers, restraints, and opportunities and their impact analysis on the market size is provided.
• Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
• The quantitative analysis of the global insights-as-a-service market from 2018–2026 provided to determine the market potential.

KEY MARKET SEGMENTS

By Deployment Mode

• Private Cloud
• Public Cloud
• Hybrid Cloud

By Organization Size

• Large Enterprises
• Small and Medium Enterprises

By Type

• Prescriptive Insights
• Predictive Insights
• Descriptive Insights

By Application

• Revenue Cycle Management
• Customer Life Cycle/ Relationship Management
• Category Management
• Branding & Marketing Insights
• Supply Chain Management 
• Others.

By Industry Vertical

• BFSI
• Retail & E-commerce
• Manufacturin
• Government & Defense
• Energy & Utilities
• IT and Telecom
• Education
• Healthcare
• Others

By Region

• North America
  • U.S.
  • Canada
• Europe 
  • UK
  • Germany 
  • France
  • Rest of Europe
• Asia-Pacific 
  • China
  • India
  • Japan
  • Rest of Asia-Pacific
• LAMEA
  • Latin America 
  • Middle East
  • Africa

KEY MARKET PLAYERS 

• IBM Corporation
• Oracle Corporation
• Accenture PLC
• Good Data Corporation
• EMC Corporation
• NTT Data Corporation
• Dell EMC.
• Zephyr Health Inc.
• Capgemini SA
• Deloitte Touche Tohmatsu Limited