Intimate Wear Market Overview:
Global Intimate Wear Market is expected to garner $250 billion by 2022, registering a CAGR of 7.2% during the forecast period 2016 - 2022. Intimate wear refer to the undergarments for men and women. Generally, visually appealing undergarments for women are termed as Lingerie. Change in women’s perspective of intimate wear from a basic need to aspiration has changed the outlook of this market.
Moreover, the category is barometer of consumer buying pattern during recession because it is a commodity business of necessities like legwear, socks, and most recently dual-purpose active wear. In response to increasing demand of intimate wear, market players are taking efforts to design intimate wear that satisfy quality, performance and comfort needs of consumer. When it is about the men’s lingerie, it has been overlooked. However, now efforts are being taken to design a variety of lingerie that embrace masculinity.
Changing lifestyle and demographic dividend, rising awareness on hygiene, and customization of product portfolios have boosted the intimate wear market. However, prevalence of health conditions in shape wear users may limit the market growth. Up gradation in fabric used to manufacture intimate wear offers promising opportunities for market players.
The global intimate wear market is segmented on the basis of gender, age group, price, distribution channels, and geography. By gender, the market caters to women and men. Based on age groups, it is segmented into 13‐17 years, 18‐35 years, and 36 years & above. Based on price, it includes luxury, super-premium, premium, medium, economy, and low priced apparels. Intimate apparels are sold through different distribution channels such as mass merchandizers, mono brand stores, specialized stores, and others. The market has been analyzed across geographical regions namely North America (U.S., Canada, and Mexico), Europe (Germany, France, Italy, UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
Athleisure: A New Trend in Sports Intimate Wear
Athleisure is a fashion trend in which clothing designed for athletic activities or workouts can be worn at work place, social, or casual occasion. This is a lifestyle change evolved over years and is being adopted by women worldwide. This is an opportunity for intimate apparel brands to expand their businesses beyond traditional intimate apparels, due to the emergence of versatile innerwear and outerwear tops.
Sports bras have become an integral part of athleisure dressing as more women have adopted sports bras every day due to their high degree of comfort, function and fashion. Change in consumer’s perspective towards sports bra from utility to everyday wear has made them a key item among all ages. Therefore, active apparel market players have shifted their focus to sports bras. As the trend gains momentum, new fabrics are introduced to deliver proper shape, comfort, and manage moisture. Furthermore, this trend demands sports bras with big cups and bands. Consequently, key players such as Chantelle have launched high impact sports bras to serve women for work, gym, yoga, and other activities. As sports bras are in demand, market players are entering into partnerships with other brands as well as those specializing in yoga.
Asia-Pacific: Most Lucrative Intimate Wear Market
Asia-Pacific emerged as a most potential market for intimate apparel owing to skilled labor, strong infrastructure, and low manufacturing cost. China is the major exporter of lingerie to North America and Europe. Increase in national per capita income has propelled the intimate wear sale in China Moreover, the younger generation is investing significant amount of time and money on their undergarments, which has direct impact on this market. Change in consumer perceptions, and a comparatively under penetrated market make women’s lingerie a great opportunity for international brands in China.
The “Make in India” campaign offers opportunities to develop this market further in India. In addition, large and inexpensive work force along with abundance of raw material has attracted international manufactures to set up their manufacturing units in India.
Prevalence of dermatological condition among intimate apparel wearers might restrain the market growth:
There has been a rise in the number of cases of skin allergies such itching, rashes and blistering, scarring, and dermatitis due to intimate wear. This may cause decline in sales and manufacturers may faces charges including negligence, breach of warranties, and breach of laws. Furthermore, health problems caused due to shape wear may hamper the market growth of this market. Market players are taking efforts to overcome this limiting factors by introducing skin-friendly fabrics.
Key Benefits of the Report
- The study provides an in-depth analysis of the global intimate wear market with current trends and future estimations to elucidate the imminent investment pockets.
- The report provides a quantitative analysis from 2014 to 2022, which is expected to enable the stakeholders to capitalize on prevailing market opportunities.
- The report provides figures for 2014 and 2015 and provides forecasts for 2016‐2022, considering 2015 as base.
- Competitive intelligence highlights the business practices followed by leading players across various regions.
Intimate Wear Market Key Segments
- Shape Wear
- Sleep wear
- Sports Wear
- Maternity Wear
- Regular Briefs
- Boxer Briefs
- Boxer Shorts
- Trunks Briefs
BY AGE GROUP
- 13‐17 years
- 18‐35 years
- 36 years & above
BY DISTRIBUTION CHANNEL
- Mass merchandizers
- Mono brand stores
- Specialized stores
- North America
- Rest of Europe
- Rest of APAC
- Latin America
- Middle East
Key players included in the value chain
- L Brand Inc.
- Berkshire Hathaway Inc.
- American Eagle Outfitters (Aerie)
- Hanes Brands Inc.
- Jockey International Inc.
- Triumph International Ltd.
- Hanky Panky Ltd.
- PVH Corporation
- MAS Holdings Ltd.
- Chantelle SA
- Beijing Bird Fibrils Garments
- Bare Necessities Inc.
- Cosmo Lady (China) Holdings
- JC Penny Co.
- Lise Charmel Lingerie SA
- Shenzhen Maniform Lingerie Co. Ltd.,
- Beijing Tinsino Clothing Co Ltd Tinsino
- Stella McCartney Ltd
- Wacoal Corporation
- Urban Outfitters Inc.
- Wolf Lingerie Ltd.
- Shenzhen Huijie Group Co., Ltd.