Inverted pouch is an integration of flexible packaging solution and inverted bottles. It is also known as standcap pouch and is used in eliminating the waste that collects around the lip of typical bottles. It increases the shelf life of the content owing to its inverted one way valve, which does not uptake the air inside the pouch. It is generally used in the packaging of sauces, condiments, and personal care products. It provides several benefits such as ease of opening, controlled dispensing, portable, lightweight, and reseal-ability. 

Market scope and structure

COVID-19 scenario analysis:

• The demand for the inverted pouches is expected to decrease in 2020 due to lockdown imposed by the government and low demand from food & beverages industry.
• COVID-19 crisis is likely to affect the inverted pouches industry negatively, as a result of halted manufacturing and massive reduction in demand for luxury and non-essential services globally.
• COVID-19 crisis had a mixed impact on the packaging industry, mainly due to closure of physical retail stores globally. However, the availability of online retailing has absorbed the high impact of this shutdown.
• The requirement of eCommerce specific packaging is likely to remain strong, although the ecommerce companies would have to focus on protection of goods and sanitization of packages. 
• In addition, the food packaging industry is on the frontline within the global packaging market, owing to the demand for essential products such as groceries and fresh food mainly from local e-retail sites. 
• Industrial, transportation, and bulk packaging has faced a sharp decline, owing to decreased demand for non-essential goods during the first two quarters of 2020. 
• Owing to the lowered disposable income of maximum population and weak demand for packaging from industrial goods, the packaging industry might face significant pressure of reduction in both wholesale as well as retail costs. 
• Consumers are likely to stay hesitant for consumption of luxury products, travel, and hospitality services, which is expected to hinder the packaging industry growth in the future after the COVID-19 crisis. 

Top Impacting factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis

Shift in global trends from the traditional pouch packaging to the inverted pouch due to its convenience and recyclable properties drives the growth of the inverted pouch market. The inverted pouches are replacing the traditional packaging products such as metal cans and glass jars as the inverted pouches can reduce the carbon footprint in the environment. The rise of consumption of snacks and increase in demand for various sauces and condiments drive the market growth. The use of single serve and resealable flexible packaging solution is expected to boost the growth of the inverted pouch market. Further, the inverted pouch consists of a multilayer structure that preserves the food for the longer duration, which acts as a growth driver for the inverted pouch market.

New product launches to flourish the market

The launch of new generation technologically advanced products is expected to boost the growth of the market. In the past few years, many food & beverage companies are launching their products in inverted pouches such as Yucatan has launched its guacamole squeeze in November 2019. Further, on April 2019, one of the global leader in standcap pouch Uncle Dougie has recently launched innovative inverted pouch with the Aptar food sierra solution. The Sierra product consists of flip lid closure, tamper evident pull ring and built in Sierra valve technology. The inverted pouch launch has made it easier for the cooks to use the sauces in the recipes.

High demand from applications :

The inverted pouches offer various applications in industries like packaging, pharmaceutical, food & beverages, and cosmetic products. Inverted pouches are most often used for packaging liquid products such as sauces, dairy products, honey, jellies, condiments, sour cream, and cosmetic products. Inverted pouches are the replacement for the glass bottles and plastic packages. Therefore, there is an increase in the demand for these poches. This is anticipated to boost the market growth.

Key segments covered:

Key benefits of the report:

• This study presents the analytical depiction of the inverted pouch market along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the inverted pouch market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the inverted pouch market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
• The report provides a detailed Market analysis based on competitive intensity and how the competition will take shape in coming years.