IP Geo-Location Services Market Research, 2031
The global IP Geo-Location Services Market Size was valued at $2.4 billion in 2021, and is projected to reach $7.4 billion by 2031, growing at a CAGR of 12.4% from 2022 to 2031.
Internet protocol (IP) geolocation services help with the process of correlating a physical location to an online network interface. With the use of these services, it is possible to identify the nation, area, city, latitude, longitude, and other details connected to an IP address. IP geolocation services can be employed for several tasks, such as locating website visitors, preventing Sybil attacks, and imposing geographical limitations on web content which impact IP Geo-Location Services Market Forecast.
The IP Geo-Location Services Market is expected to witness notable growth during the forecast period, owing to an increase in the application of machine learning (ML), and smartphone penetration. Furthermore, the rising demand for location-based intelligence has driven the growth of the market. However, the growing market for virtual private network (VPN) services is the prime factor restraining the market growth. On the contrary, the surge in digital marketing is expected to propel the IP Geo-Location Services Market Growth during the forecast period.
The global IP Geo-Location Services Market Analysis research is segmented into API packages, enterprise size, application, and regions. Based on the API packages, the market is bifurcated into basic API packages, core API packages, and extended IP Geolocation API. By enterprise size, it is divided into small & medium-sized enterprises (SMEs) and large enterprises. Based on the application the market is segmented into localized web content, fraud detection, target advertisement, digital rights management, and others.
Core API packages are discrete document object models that can represent web URLs with reasonable accuracy. Due to the fact that they give businesses access to their client's online locations at the district or city level, these API packages are relatively expensive. A more reliable and meaningful method to interact with an API than creating HTTP requests and decoding responses is by using a Core API packages client. Therefore, these packages help the service receive IP geolocation services that aid the operational efficiency of their regional markets.
Small and medium-sized businesses (SMEs) are companies with annual revenue of less than $1 billion and staff sizes of fewer than 1,000. SMEs typically have constrained cash resources, internal IT skills, and resources. Every small and medium-sized firm (SME) is primarily concerned with making a profit and staying in operation for the long term. Such organizations are local key players that are widely popular for supplying commodities as per regional demand. Therefore, due to medium and small scaled key players using location-based services to identify themselves for mass targeted audiences, these organizations have positively supported the demand for the IP geolocation services market.
Website localization, also known as localizing web content, is the method of modifying an existing website to make it more user-friendly, approachable, and culturally sensitive for an intended audience. Forrester Research claims that when a website is in its native language, non-native internet users will stay there twice as long (site stickiness). The necessity for website localization has increased as businesses want to reach a global audience, improve their sales abroad, and expand into new markets. In addition, the rise in the application of IP geolocation services in various global commercial units has been enhanced.
North America covers U.S. and Canada. North America possesses the highest growth potential owing to the presence of a substantial industrial base in the U.S., and government initiatives to promote innovation, urbanization, and advancements in smart homes and IoT services. The growth of the North American IP geolocation services is primarily concentrated in the U.S. Increasing government initiatives to reduce data breaches, and growing location tracking applications have positively impacted the growth of the IP geolocation services market in this region.
TOP IMPACTING FACTORS
Significant factors that impact the growth of the global IP Geo-Location Services Market Trends include rapid smartphone penetration, rising application of machine learning (ML) along with growing demand for location-based intelligence. However, the growing market for virtual private network (VPN) services, hampers the growth of this market. On the contrary, the surge in digital marketing has provided a lucrative market opportunity during the forecast period.
COMPETITION ANALYSIS
Competitive analysis and profiles of the major IP geolocation services market players, such as Akamai Technologies, Inc., Apilayer GmbH (Idera, Inc.), BigDataCloud Pty. Ltd., Digital Element Inc., Hexasoft Development Sdn Bhd. (IP2Location.com), KickFire Inc. (International Data Group (IDG, Inc.), MaxMind, Inc., Neustar, Inc. (TransUnion Holding Company, Inc.), Pitney Bowes Inc., and TIBCO Software Inc. (TIBCO Engage) are provided in this report.
KEY BENEFITS FOR STAKEHOLDERS
- This study comprises an analytical depiction of the IP geolocation services market size along with the current trends and future estimations to depict the imminent investment pockets and IP Geo-Location Services Market Share.
- The overall IP Geo-Location Services Industry is determined to understand the profitable trends to gain a stronger foothold.
- The report presents information related to key drivers, restraints, and opportunities with a detailed impact analysis.
- The current IP geolocation services market forecast is quantitatively analyzed from 2021 to 2031 to benchmark financial competency.
- Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the smart display.
- The report includes the market share of key vendors and IP Geo-Location Services Industry trends.
IP Geo-Location Services Market Report Highlights
| Aspects | Details |
 Market Size By 2031 | USD 7.4 billion |
 Growth Rate | CAGR of 12.4% |
 Forecast period | 2021 - 2031 |
 Report Pages | 210 |
 By API Package |
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 By Enterprise Size |
|
 By Application |
|
 By Region |
|
 Key Market Players | Digital Element Inc., MaxMind, Inc., Hexasoft Development (IP2Location.com), Geobyte, BigDataCloud Pty. Ltd., Pitney Bowes Inc., KickFire Inc., Akamai Technologies, Inc., Neustar, Inc., Apilayer GmbH (Ipstack) |
Analyst Review
IP geolocation services are used to map IP addresses of internet-connected devices to their physical locations. An IP geolocation lookup tool may be used to do this mapping rapidly. The user's position is efficiently spatially mapped with the aid of an IP geolocation service, and precise location data is supplied, such as the user's country of residence, state, city, postal code, latitude and longitude, area code, and internet service provider (ISP).
The global IP geolocation services market is highly competitive, owing to strong presence of existing vendors. IP geolocation services distributors, who have access to extensive technical and financial resources are anticipated to gain a competitive edge over their rivals, as they have the capacity to cater to the market requirements. The competitive environment in this market is expected to further intensify with an increase in technological innovations, product extensions, and different strategies adopted by key vendors.
Due to the rise in the application of machine learning (ML), and smartphone penetration, the market for IP geolocation services is anticipated to develop significantly during the forecast period. The market has expanded as a result of the growing demand for location-based intelligence. However, the major challenge hindering market development is the growing market for virtual private network (VPN) services. On the other hand, the surge in digital marketing is predicted to propel the market for IP geolocation services during the forecast period.
Among the analyzed regions, North America exhibits the highest adoption rate of IP geolocation services and has been experiencing a massive expansion of the market. On the other hand, Asia-Pacific and Europe are expected to grow at a faster pace, predicting lucrative growth, owing to emerging countries, such as the UK, China, Germany, Japan, and India investing in these technologies. Regions, such as the LAMEA, are also expected to offer new opportunities for the IP geolocation services market in the future.
The key players profiled in the report include Akamai Technologies, Inc., Apilayer GmbH (Idera, Inc.), BigDataCloud Pty. Ltd., Digital Element Inc., Hexasoft Development Sdn Bhd. (IP2Location.com), KickFire Inc. (International Data Group (IDG, Inc.), MaxMind, Inc., Neustar, Inc. (TransUnion Holding Company, Inc.), Pitney Bowes Inc., and TIBCO Software Inc. (TIBCO Engage). To promote organic growth and solidify their positions in the IP geolocation services industry, all of these market participants are investing a significant amount into R&D activities. In order to produce technologically innovative products and acquire a competitive edge in the market, they are also placing a major focus on mergers and acquisitions and strategic alliances.
Target Advertisement is the leading application of IP Geo-Location Services Market
Asia Pacific is the largest regional market for IP Geo-Location Services
The IP geo-location services market was valued at $2,349.1 million in 2021, and is projected to reach $7,392.49 million by 2031, registering a CAGR of 12.42% from 2022 to 2031.
Key players operating in the market include Akamai Technologies, Inc., Apilayer GmbH (Idera, Inc.), BigDataCloud Pty. Ltd., Digital Element Inc., Hexasoft Development Sdn Bhd. (IP2Location.com), KickFire Inc. (International Data Group (IDG, Inc.), MaxMind, Inc., Neustar, Inc. (TransUnion Holding Company, Inc.), Pitney Bowes Inc., and TIBCO Software Inc. (TIBCO Engage).
Customer management and the shift towards digitalization are the upcoming trends of IP Geo-Location Services Market in the world
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