The ironing board makes the process of ironing clothes easier and more comfortable for the user. Consumers can purchase ironing boards from a store, outlets, or online platforms. Ironing boards have become a necessary piece of household equipment to meet the consumer's expectations for convenience and comfort. Ironing boards are a safe and risk-free technique to iron garments so that bedsheets or other items are not burned as a result of carelessness. With the modernization of every family, particularly in emerging countries, the market for ironing boards has exploded. Customers appear to be looking for more comfort and convenience in a compact size, therefore improvements to improve size form and durability appear to be highly significant. While millennials are known for tossing out traditional household items, ironing boards are still commonplace in most homes. Foldability, frame design, dimensions, iron rest, and durability are among factors that consumers consider when purchasing ironing boards. Ironing boards are being offered in novel ways by market players. The warranty duration or durability of an ironing board is extremely important because it is one of the most important factors that every consumer considers, and it is expected to grow in importance in the coming years.
COVID-19 Impact analysis
- Not only was the ironing business harmed by the COVID-19 outbreak, but so were the ironing boards. Due to consumers' strong adherence to stay-at-home orders during the crisis, the market is experiencing low demand, resulting in a supply-demand gap.
- Due to the relaxation of lockdown to some level and people's return to outside routines, demand for ironing boards may rise up in the second part of the years.
- The hotel, laundries, and other commercial sectors have taken a hit as a result of the Covid-19 pandemic, as well as people avoiding going outside and work from home opportunities, resulting in a temporary decrease in demand. However, according to the analysis, this is a temporary crisis as the product tends towards essential modern equipment categories.
Top Impacting Factors
The sales of ironing boxes are the primary drivers of this market. Household users and business users, such as laundries, apparel manufacturers, hotels, and others, both contribute to the growing demand for ironing boards.
The key driver of ironing board sales is the desire for a safe way to iron clothes without taking too many risks. Although the major customer base or market is still developed countries, as people spend in their homes, comfort, and safety, and because houses are primarily made of wood, there is a greater risk of fire, and ironing boards are ideal items to avoid such problems.
The availability of alternatives in every home, such as beds, kitchen counter tops, ironing covers, and so on, may stymie ironing board sales. Apart from the fact that the major driver for ironing board sales is the sale of iron boxes, the alternatives on the market, such as clothing steamers, may cause disruptions in ironing board sales.
Furthermore, ironing boards must be properly maintained because they can break if excessive power is applied. Furthermore, ironing boards are fairly costly, which may have a negative impact on sales throughout the predicted period.
New product launches to flourish the market
- High quality and fresh technologies at competitive pricing are the current trends. A strong demand exists for compact folding space-saving ironing boards, which are being adopted by a number of industry competitors. One of the players, Honey-can-do, has produced a table top foldable ironing board that is exceptionally compact and portable, fitting neatly into a suitcase. Homcom, a firm, has designed a folding shelf and ironing board because such innovations help increase product sales and market share.
- Due to the modernization and essentiality of the product in modern way of life and households, there is a big opportunity in this market in developed nations and notably in developing countries due to increasing modernization and urbanization coupled with increased consumer spending power. The ironing board's cover quality, as well as its capacity to last for a long time and handle high temperatures, all add to the product's popularity.
- For example, Rowenta, a manufacturer of powerful irons and ironing boards, recently released a device on wheels that folds up small enough to store in a closet. To broaden their consumer base, the majority of manufacturers use their own platforms or other online platforms to sell ironing boards. These platforms are attracting customers by offering substantial discounts. Ironing board sales are directly influenced by ironing products such as normal irons, steam irons, and steamers.
- As steamers gained popularity, market players' technological advancements led to the introduction of boards that can be moved in three distinct positions, from horizontal to upright. Designing a new device as a game-changer for ironing tasks will have a beneficial impact on the market dominated by millennials. Self-standing and foldable ironing boards from Oumffy are extremely wide, ergonomic, and adjustable in four different heights. Homz has introduced the T-leg ironing board, which includes a 100 percent cotton cover and a polyurethane foam pad that can handle a 450-degree iron. A heavy-duty Durabuilt Ironing Board with mesh-improved steam flow steel top with scorch protection and stain-resistant cotton covers has also been released by the company.
Key Benefits of the Report
- This study presents the analytical depiction of the ironing boards industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the ironing boards market share.
- The current market is quantitatively analyzed to highlight the ironing boards market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed ironing boards market analysis based on competitive intensity and how the competition will take shape in coming years
Questions answered in the Report
- Who are the leading market players active in the ironing boards market?
- What current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
- What is "Ironing Boards" Market prediction in the future?
- Which will be the niches at which players profiling with recent advancements should set a presence?
- What are the driving factors and opportunities in the market?
- What are the current trends and predicted trends?
- What are the challenges faced in the "Ironing Boards" Market?
Ironing Boards Market Report Highlights
By Product Type
By Distribution Channel
Key Market Players
Mainstays, Perilla, Homedora, Brabantia, Minky, TIVIT, Homz, Home Basics, Sullivans, Faginey, Mabel home, Sunbeam, Whitmor, Walfront., WalterDrake, Bigbolo, Polder