The Italy adult diapers market has been expanding rapidly due to increase in birth rate and population. Because of the elderly population, increase in awareness of incontinence, and disposable revenues, it is anticipated that the market will continue to expand in upcoming years. The market is also receiving a significant boost from increases in medical inflation and birth rates. The market's expansion is also being aided by the rising proportion of working women and the evolving lifestyle and on other hand its being hampered by factors like price of diapers and the shifting dynamics of the Italian market.
The Italy Adult Diapers Market is dominated by Procter & Gamble, SCA, Unicharm, Kimberly-Clark, Hengan International, Ontex Group, DSG International, Nobel Hygiene, First Quality Enterprises, Svenska Cellulosa Aktiebolaget (SCA). These businesses have used a variety of techniques recently to obtain a competitive edge, including product launches, corporate expansions, investments, collaborations, and acquisitions. With increase in demand for adult hygiene products and awareness of incontinence, the adult diapers market in Italy is predicted to grow rapidly during the forecast period. In addition, E-commerce platforms are expected to play a key role as the growing adoption of online shopping in Italy are some of the major factors driving the growth of the market. The increase in availability of adult diapers on e-commerce platforms is expected to further boost the market.
The Italy Adult Diapers Market is segmented on the basis of type, end user, and distribution channel. On the basis of type, the market is segmented into pant type, pad type, tape type, and others. The pant type and pad type segments are the largest segments in the market as they are preferred by customers due to their absorbency and leakage protection qualities. On the basis of end users, the market is segmented into women, men, and unisex. Women dominate the market, owing to their higher usage of adult diapers for managing incontinence. The market is further segmented on the basis of distribution channels into e-commerce and offline channels.
Recently, the companies have undertaken various strategies such as launching new products, investing in research & development activities, and increasing their focus on consumer and end-users’ perceptions. Moreover, they are also focusing on pricing strategies aimed at increasing market share and penetration.
Procter & Gamble acquired Atomyze, a German image recognition platform company, to strengthen its digital capabilities and develop innovative solutions powered by image recognition across its apparel, home, and healthcare business segments. Unicharm launched its MEGMILK Ultra-Huggies, an ultra-absorbent diaper line, to meet the requirement for greater absorbency and long-lasting care for adult incontinence. Kimberly-Clark partnered with the Center of Clinical Research & Integrative Medicine (CRIM) to develop a study to determine the benefits of adult diapers in providing relief from chronic back pains, post-pelvic pain, and geriatric care-related discomfort. Hengan International launched the Soft Care Line, an ultra-absorbent line of adult diapers, to meet the increasing demand for high-quality, common-size adult diapers.
The adult diaper market is segmented into type, material, end user, distribution channel, and region. On the basis of type, the market is bifurcated into reusable and disposable. Depending on the material, it is segregated into cotton, non-woven fabric, and fluffy pulp. By end user, it is categorized into women, men, and unisex. As per distribution channel, it is segregated into hypermarkets/supermarkets, drug stores & pharmacies, online channels, and others.
Five new emerging companies in the Italy adult diapers markets are Essity Hygiene and Health AB, Blue Venus, Kara International, FITEK S.R.L., and Ampeco SRL. Essity Hygiene and Health AB, a leading manufacturer of hygiene products, is looking to expand its presence in the Italy adult diaper market. Blue Venus has increased its focus on research & development activities to introduce innovative adult diaper products in the market. Kara International has been focusing on increasing its marketing initiatives and offering attractive promotions and discounts to gain more customers. FITEK S.R.L. has been engaging in strategic partnerships and collaborations with retailers to increase its presence in the market. Ampeco SRL is planning to launch new products to meet the increase in demand for adult diapers. The Italy adult diapers market is expected to see strong growth in upcoming years due to factors like increase in number of elderly people, awareness about incontinence, and disposable revenues.
The players operating in the global pant type adult diaper industry have adopted various developmental strategies to expand their adult diaper share, increase profitability, and remain competitive in the market. The key players profiled in this report include Procter & Gamble, SCA, Unicharm, Kimberly Clark, Hengan International, Ontex Group, DSG International, Nobel Hygiene, First Quality Enterprises, Svenska Cellulosa Aktiebolaget (SCA)
Key Benefits For Stakeholders
- Enable informed decision-making process and offer market analysis based on the current market situation and estimated future trends.
- Analyze the key strategies adopted by major market players inItalyadult diapers market.
- Assess and rank the top factors that are expected to affect the growth ofItalyadult diapers market.
- Top Player positioning provides a clear understanding of the present position of market players.
- Detailed analysis of theItalyadult diapers market segmentation assists to determine the prevailing market opportunities.
- Identify key investment pockets for various offerings in the market
Italy Adult Diapers Market Report Highlights
| Aspects | Details |
 Forecast period | 2022 - 2032 |
 Report Pages | 87 |
 By Type |
|
 By End-User |
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 By Distribution channel |
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 Key Market Players | Hengan International, Svenska Cellulosa Aktiebolaget (SCA), First Quality Enterprises, Kimberly Clark, Unicharm, Ontex Group, Procter & Gamble, SCA, Nobel Hygiene, DSG International |
The Italy Adult Diapers Market is estimated to reach $1 billion by 2032
Procter & Gamble, SCA, Unicharm, Kimberly Clark, Hengan International, Ontex Group, DSG International, Nobel Hygiene, First Quality Enterprises, Svenska Cellulosa Aktiebolaget (SCA) are the leading players in Italy Adult Diapers Market
1. Enable informed decision-making process and offer market analysis based on current market situation and estimated future trends.
2. Analyze the key strategies adopted by major market players in italy adult diapers market.
3. Assess and rank the top factors that are expected to affect the growth of italy adult diapers market.
4. Top Player positioning provides a clear understanding of the present position of market players.
5. Detailed analysis of the italy adult diapers market segmentation assists to determine the prevailing market opportunities.
6. Identify key investment pockets for various offerings in the market.
Italy Adult Diapers Market is classified as by type, by end-user, by distribution channel
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