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Italy Gift Cards Market by Functional Attribute (Open Loop and Closed Loop) and Industry Vertical (Retail and Corporate Institutions): Opportunity Analysis and Industry Forecast, 2018 - 2025

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Pages: 89
Nov 2018 | 190 Views
 
Author's : Debojyoti Das
Tables: 33
Charts: 32
 

Italy gift cardsMarket Overview:

The Italy gift cards market was valued at $25,761 million in 2017, and is projected to reach $84,369 million by 2025, growing at a CAGR of 16.2% from 2018 to 2025. A gift card is a stored value card, which is utilized as an alternative for money at stores or businesses for purchases related to goods or services. Gift cards are also known as gift vouchers, gift certificates, and gift tokens, which are issued by a retailer or bank as a developmental strategy to promote a particular function. These cards can be used at a selected outlet or group of outlets depending on the issuing authority. Moreover, they serve as an enhanced version of paper gift certificates, which were earlier used for transaction purposes. The retail segment contributed the highest share in 2017. However, the gift cards market for corporate institutions segment is anticipated to witness lucrative opportunities throughout the forecast period.

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The growth of the Italy gift cards market is driven by factors such as innovation in product offerings, increase in application areas among end users, rise in adoption for advanced payment solutions, and increase in sending capacity of the consumers. Moreover, development of the m-commerce & e-commerce industries and ease of use of these cards drive the growth of the market. In addition, increase in popularity of these cards during travelling has fueled their demand. Furthermore, rapid penetration of smartphones in Italy and availability of economic data plans have driven the growth of the m-commerce industry in Italy. Advantages offered by m-commerce such as rapid surfing and easy transaction have propelled m-shopping among consumers. Vendors such as Amazon offer gift cards to further accelerate the transaction process, which helps increase brand loyalty. Conversely, dearth of security measures as compared to credit or debit cards and various types of fees associated with card transaction are expected to hamper the growth of the Italy gift cards market. However, high promotion and loyalty programs associated with gift cards are anticipated to fuel their consumption among smartphone users, especially among online shoppers.

The report segments the Italy gift cards market based on functional attribute and industry vertical. Depending on functional attribute, the market is divided into open loop and closed loop. On the basis of industry vertical, it is classified into retail and corporate institutions.

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The retail segment dominated the Italian gift cards market in 2017, accounting for around 72.08% of the overall revenue. This is attributed to the fact that gift cards have witnessed rapid adoption in the retail industry, as numerous shoppers have started using gift cards for their retail purchases. Multiple retailers are offering unique gift cards to accommodate a variety of needs and wants of consumers, owing to the emerging trend in shopping, which further fuels the segment growth.

However, the corporate institutions segment is expected to grow at the highest rate during the forecast period. This is attributed to the fact that in corporate institutions, gift cards are being used as an incentive, rebate, and reward payment options to encourage employees to reach new sales goals or production goals.

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In 2017, the closed loop segment led the Italian market, owing to benefits such as providing an opportunity to business to make money on the products purchased using the gift card, free activation for the user, and others. However, the open loop segment is projected to exhibit highest growth rate in the coming years, due to enhanced security, efficiency, and flexibility of electronic payments.

Key Benefits forItaly Gift CardsMarket:

  • This report provides an extensive analysis of the current trends, emerging estimations, and dynamics of the Italy gift cards market from 2018 to 2025.
  • The key countries in all the majors regions are mapped based on their market shares.
  • Porters five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier buyer network.
  • A comprehensive analysis of factors that drive and restrict the growth of the Italy gift cards market is provided.
  • An in-depth analysis of the Italy gift cards market helps to determine the prevailing market opportunities.

Italy Gift CardsKey Market Segments:

By Functional Attribute

  • Open Loop

  • Closed Loop

By Industry Vertical

  • Retail

  • Corporate Institutions

 

Chapter: 1:    INTRODUCTION

1.1.    Report description
1.2.    Key market benefits for stakeholders
1.3.    Key market segments
1.4.    Research methodology

1.4.1.    Secondary research
1.4.2.    Primary research
1.4.3.    Analyst tools and models

Chapter: 2:    EXECUTIVE SUMMARY

2.1.    Snapshot
2.2.    CXO perspective

Chapter: 3:    MARKET OVERVIEW

3.1.    Market definition and scope
3.2.    Key findings

3.2.1.    Top investment pockets
3.2.2.    Top winning strategies

3.3.    Porter's five force analysis
3.4.    Market player positioning, 2017
3.5.    Market dynamics

3.5.1.    Drivers

3.5.1.1.    Technological innovation in product offerings
3.5.1.2.    Rise in adoption of gift cards by retail industry
3.5.1.3.    High adoption rate of smartphones

3.5.2.    Restraint

3.5.2.1.    Dearth of security measures

3.5.3.    Opportunity

3.5.3.1.    Change in demographics

Chapter: 4:    ITALY GIFT CARDS MARKET, BY FUNCTIONAL ATTRIBUTE

4.1.    Overview

4.1.1.    Market size and forecast

4.2.    Open loop

4.2.1.    Key market trends, growth factors, and opportunities
4.2.2.    Market size and forecast

4.3.    Closed loop

4.3.1.    Key market trends, growth factors, and opportunities
4.3.2.    Market size and forecast

Chapter: 5:    ITALY GIFT CARDS MARKET, BY INDUSTRY VERTICAL

5.1.    Overview

5.1.1.    Market size and forecast

5.2.    Retail

5.2.1.    Key market trends, growth factors, and opportunities
5.2.2.    Market size and forecast

5.3.    Corporate institutions

5.3.1.    Key market trends, growth factors, and opportunities
5.3.2.    Market size and forecast

Chapter: 6:    COMPANY PROFILE

6.1.    AMAGROUP S.R.L.

6.1.1.    Company overview
6.1.2.    Company snapshot
6.1.3.    Product portfolio

6.2.    AMAZON.COM, INC.

6.2.1.    Company overview
6.2.2.    Company snapshot
6.2.3.    Operating business segments
6.2.4.    Product portfolio
6.2.5.    Business performance

6.3.    AMILON SRL

6.3.1.    Company overview
6.3.2.    Company snapshot
6.3.3.    Product portfolio
6.3.4.    Key strategic moves and developments

6.4.    ARGENTEA S.R.L.

6.4.1.    Company overview
6.4.2.    Company snapshot
6.4.3.    Product portfolio

6.5.    EPIPOLI S.P.A.

6.5.1.    Company overview
6.5.2.    Company snapshot
6.5.3.    Product portfolio
6.5.4.    Key strategic moves and developments

6.6.    FIRST DATA CORPORATION

6.6.1.    Company overview
6.6.2.    Company snapshot
6.6.3.    Operating business segments
6.6.4.    Product portfolio
6.6.5.    Business performance
6.6.6.    Key strategic moves and developments

6.7.    INGENICO GROUP

6.7.1.    Company overview
6.7.2.    Company snapshot
6.7.3.    Operating business segments
6.7.4.    Product portfolio
6.7.5.    Business performance
6.7.6.    Key strategic moves and developments

6.8.    PREPAY TECHNOLOGIES LTD.

6.8.1.    Company overview
6.8.2.    Company snapshot
6.8.3.    Product portfolio
6.8.4.    Key strategic moves and developments

6.9.    SVM GLOBAL

6.9.1.    Company overview
6.9.2.    Company snapshot
6.9.3.    Product portfolio
6.9.4.    Key strategic moves and developments

6.10.    VANTIV (WORLDPAY)

6.10.1.    Company overview
6.10.2.    Company snapshot
6.10.3.    Operating business segments
6.10.4.    Product portfolio
6.10.5.    Business performance
6.10.6.    Key strategic moves and developments

LIST OF TABLES

TABLE 01.    ITALY GIFT CARDS MARKET, BY FUNCTIONAL ATTRIBUTE, 2016–2025 ($MILLION)
TABLE 02.    ITALY GIFT CARDS MARKET, BY INDUSTRY VERTICAL, 2016–2025 ($MILLION)
TABLE 03.    AMAGROUP S.R.L.: COMPANY SNAPSHOT
TABLE 04.    AMAGROUP S.R.L.: PRODUCT PORTFOLIO
TABLE 05.    AMAZON.COM, INC.: COMPANY SNAPSHOT
TABLE 06.    AMAZON.COM, INC.: OPERATING SEGMENTS
TABLE 07.    AMAZON.COM, INC.: PRODUCT PORTFOLIO
TABLE 08.    AMILON SRL: COMPANY SNAPSHOT
TABLE 09.    AMILON SRL: PRODUCT PORTFOLIO
TABLE 10.    AMILON SRL: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 11.    ARGENTEA S.R.L.: COMPANY SNAPSHOT
TABLE 12.    ARGENTEA S.R.L.: PRODUCT PORTFOLIO
TABLE 13.    EPIPOLI S.P.A.: COMPANY SNAPSHOT
TABLE 14.    EPIPOLI S.P.A: PRODUCT PORTFOLIO
TABLE 15.    EPIPOLI S.P.A: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 16.    FIRST DATA CORPORATION: COMPANY SNAPSHOT
TABLE 17.    FIRST DATA CORPORATION: OPERATING SEGMENTS
TABLE 18.    FIRST DATA CORPORATION: PRODUCT PORTFOLIO
TABLE 19.    FIRST DATA CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 20.    INGENICO GROUP: COMPANY SNAPSHOT
TABLE 21.    INGENICO GROUP: OPERATING SEGMENTS
TABLE 22.    INGENICO GROUP: PRODUCT PORTFOLIO
TABLE 23.    INGENICO GROUP: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 24.    PREPAY TECHNOLOGIES LTD.: COMPANY SNAPSHOT
TABLE 25.    PREPAY TECHNOLOGIES LTD: PRODUCT PORTFOLIO
TABLE 26.    PREPAY TECHNOLOGIES LTD: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 27.    SVM GLOBAL: COMPANY SNAPSHOT
TABLE 28.    SVM GLOBAL: PRODUCT PORTFOLIO
TABLE 29.    SVM GLOBAL: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 30.    VANTIV CORPORATION: COMPANY SNAPSHOT
TABLE 31.    VANTIV CORPORATION: OPERATING SEGMENTS
TABLE 32.    VANTIV CORPORATION: PRODUCT PORTFOLIO
TABLE 33.    VANTIV CORPORATION: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 01.    ITALY GIFT CARDS MARKET SNAPSHOT
FIGURE 02.    ITALY GIFT CARDS MARKET SEGMENTATION
FIGURE 03.    TOP INVESTMENT POCKETS, 2017–2025
FIGURE 04.    TOP WINNING STRATEGIES, BY YEAR, 2015–2018
FIGURE 05.    TOP WINNING STRATEGIES, BY DEVELOPMENT, 2015–2018 (%)
FIGURE 06.    TOP WINNING STRATEGIES, BY COMPANY, 2015–2018
FIGURE 07.    LOW-MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 08.    HIGH BARGAINING POWER OF BUYERS
FIGURE 09.    MODERATE THREAT OF NEW ENTRANTS
FIGURE 10.    MODERATE THREAT OF SUBSTITUTION
FIGURE 11.    HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 12.    MARKET PLAYER POSITIONING, 2017
FIGURE 13.    ITALY GIFT CARDS MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES, 2018–2025
FIGURE 14.    NUMBER OF SMART PHONE USERS IN EUROPE BY COUNTRY, 2018* (MILLION)
FIGURE 15.    NUMBER OF SMART PHONE USERS IN ITALY, 2015-2025 (MILLION)
FIGURE 16.    ITALY GIFT CARDS MARKET, BY FUNCTIONAL ATTRIBUTE, 2017 (%)
FIGURE 17.    ITALY OPEN LOOP GIFT CARDS MARKET, 2017–2025 ($MILLION)
FIGURE 18.    ITALY CLOSED LOOP GIFT CARDS MARKET, 2017–2025 ($MILLION)
FIGURE 19.    ITALY GIFT CARDS MARKET, BY INDUSTRY VERTICAL, 2017 (%)
FIGURE 20.    ITALY RETAIL GIFT CARDS MARKET, 2017–2025 ($MILLION)
FIGURE 21.    ITALY CORPORATE INSTITUTIONS GIFT CARDS MARKET, 2017–2025 ($MILLION)
FIGURE 22.    AMAZON.COM, INC.: REVENUE, 2015–2017 ($MILLION)
FIGURE 23.    AMAZON.COM, INC.: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 24.    AMAZON.COM, INC.: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 25.    FIRST DATA CORPORATION: REVENUE, 2015–2017 ($MILLION)
FIGURE 26.    FIRST DATA CORPORATION: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 27.    FIRST DATA CORPORATION: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 28.    INGENICO GROUP: REVENUE, 2015–2017 ($MILLION)
FIGURE 29.    INGENICO GROUP: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 30.    INGENICO GROUP: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 31.    VANTIV CORPORATION: REVENUE, 2015–2017 ($MILLION)
FIGURE 32.    VANTIV CORPORATION: REVENUE SHARE BY SEGMENT, 2017 (%)

 

Gift card is an integrated payment solution developed to facilitate the transaction as an alternative to money at businesses or stores. This card establishes a medium that supports hassle-free and smooth purchasing procedure during various events, such as entertainment, retail purchases, dining, convenience shopping, and others. The growth of the Italy gift cards is driven by rise in demand for technologically advanced products, surge in application areas among end users, high adoption of smartphones, increase in need for cashless transactions, and development of the e-commerce & m-commerce industries.

The retail segment dominated the Italy gift cards market in 2017, accounting for more the half of the share, and is expected to dominate the market during the forecast period. The corporate institutional segment is expected to witness the highest growth rate during the forecast period.

 The closed loop segment accounted for the maximum share, and is anticipated to grow with a significant growth rate during the forecast period, owing to the process of redeeming credit points that lead to higher consumer retention rate.

 

 

 

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