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2023

Japan AdTech Market

Japan AdTech Market Size, Share, Competitive Landscape and Trend Analysis Report, by Solution, by Advertising Type, by Enterprise Size, by Platform, by Industry Vertical : Opportunity Analysis and Industry Forecast, 2021-2031

IC : High Tech, Enterprise & Consumer IT

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Author's: Shrawanty Yadav| Vishwa Mehta| & Kanhaiya Kathoke | Onkar Sumant
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Market Snapshot

The report provides quantitative and qualitative analysis of the Japan adtech market from 2021-2031 to help stakeholders understand the real industry scenario. All the information pertaining to the Japan adtech market are obtained from highly reliable sources and are thoroughly examined as well as testified by the market experts.

Research Methodology

The research method of the Japan adtech market takes in large-scale primary and secondary research. The primary research involves extensive discussion with an array of valued participants, whereas, the secondary research includes a sizeable amount of product literatures. Moreover, genuine industry bulletins, press releases, and government sites has been examined and studied to bring about high-value industry insights.

Market Segmentation

The report segments the Japan adtech market on the basis of solution, enterprise size, advertising type, platform, industry vertical. japan adtech market by solution (demand-side platforms (dsps), supply-side platforms (ssps), ad networks, data management platforms (dmps), others), by advertising type (programmatic advertising, search advertising, display advertising, mobile advertising, email marketing, native advertising, others), by enterprise size (large enterprises, small and medium-sized enterprises), by platform (mobile, web, others), by industry vertical (media and entertainment, bfsi, education, retail and consumer goods, it and telecom, healthcare, others).

Major players

In the company profiles chapter, the report provides detailed profiles of 10 key market players. Company overview, business overview, operating business segments, product portfolio, global footprint, and recent developments are the key aspects included in the company profiles. A comprehensive analysis of the leading and upcoming companies provides a wider preview toward understanding the Japan adtech market.

Japan AdTech Market
By Solution
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Data Management Platforms (DMPs) segment would witness the fastest growth, registering a CAGR of 16.2% during the forecast period.

COVID-19 scenario analysis

The rapid spread of the coronavirus has had an enormous impact on the lives of people and the overall community. The report provides a brief overview of evolution of the coronavirus. In addition, it includes a micro and macro economic impact analysis. The report further showcases the market size and share depending on the impact of the COVID-19. Moreover, it provides an overview on the impact of COVID-19 on the Japan adtech market supply chain. Furthermore, reduction in the count of COVID-affected patients in the coming days with safety majors taken by governments and availability of vaccines are expected to gradually lower the impact of COVID-19 on the Japan adtech market. Additionally, the report highlights the key strategies adopted by players during the global health crisis. Hence, the report provides an overview of pre as well as post COVID-19 impact analysis.

The key questions answered from the report are provided below:

  • Which are the key players active in the Japan adtech market?

  • What are the prevailing market dynamics in the market?

  • What are the current trends that are likely to determine the Japan adtech market analysis in the next few years?

  • What are the driving factors, restraints, and opportunities in the market?

  • What are the forecasts for the future that would aid in taking further tactical steps to boost the market growth?

Japan AdTech Market Report Highlights

Aspects Details
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By Solution
  • Demand-side Platforms (DSPs)
  • Supply-side Platforms (SSPs)
  • Ad Networks
  • Data Management Platforms (DMPs)
  • Others
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By Enterprise Size
  • Large Enterprises
  • Small and Medium-sized Enterprises
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By Advertising Type
  • Programmatic Advertising
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Email Marketing
  • Native Advertising
  • Others
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By Platform
  • Mobile
  • Web
  • Others
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By Industry Vertical
  • Media and Entertainment
  • BFSI
  • Education
  • Retail and Consumer Goods
  • IT and Telecom
  • Healthcare
  • Others
Author Name(s) : Shrawanty Yadav| Vishwa Mehta| & Kanhaiya Kathoke | Onkar Sumant

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Japan AdTech Market

Opportunity Analysis and Industry Forecast, 2021-2031