Japan is one of the largest markets for adult diapers in the world. The adult diaper market is segmented into type, material, end user, and distribution channel. On the basis of type, the market is bifurcated into reusable and disposable. Depending on material, it is classified into cotton, non-woven fabric, and fluff pulp. By end user, it is categorized into women, men, and unisex. As per distribution channel, it is bifurcated into online and offline.
Increase in elderly population and rise in awareness of hygiene products in Japan are significant factors driving the adult diapers market. The market growth is further driven by rise in concerns associated with adult incontinence and the need for comfortable and discreet diapers. Moreover, the introduction of biodegradable diapers and the government’s support through various subsidy programs are driving the market.
However, high initial cost and the limited availability of adult diapers, especially in rural areas, are some of the factors hampering the market growth. In addition, lack of awareness and misconceptions about adult diapers and their usage are restraining the market. With increase in number of players in the Japan adult diapers market, the competition has intensified, providing a variety of options for customers. This, combined with rise in disposable income, is expected to further drive the market. In addition, increase in elderly population in Japan is providing opportunities for the growth of the adult diaper market.
The bargaining power of buyers is low due to the presence of a limited number of buyers and fewer substitutes, while the bargaining power of suppliers is low as there are many suppliers dominating the market. The presence of a few substitutes, such as reusable diapers, cotton diapers, and pampers, is limiting the market. Rivalry in the market has reduced due to high entry barriers for new entrants. The threat of new entrants is low due to the prominent presence of a few key players such as Unicharm, Kao, Miki, Bic Corporation, and Daio Paper.
Manufacturers are focusing on offering innovative products with enhanced features to appeal to their target customers. For instance, the integration of advanced technologies such as odor control technology and moisture-absorbing capacity in adult diapers is a major trend in the market. Moreover, government regulations focused on promoting the use of adult diapers in Japan are boosting the market. Companies are expanding their presence in emerging markets such as China and India and manufacturing products tailored to the needs of these countries.
By type, the pant type diaper segment dominates the adult diaper market due to its convenience and comfort. On the basis of distribution channel, the e-commerce segment dominates the market due to increase in number of e-commerce websites.
The companies operating in the Japan adult diaper market are focusing on designing new and improved products with enhanced features to gain competitive advantage. For instance, Unicharm introduced “Super Premium Care” diaper series, which is designed for people with moderate to severe incontinence. The company is planning to introduce Sorbware for moderate to severe incontinence. In addition, Kao launched “Moony HEIZ with the absorbed liquid film” for people with mild to moderate incontinence. Moreover, Miki has introduced a urine-proof diaper with quick absorption feature, which helps reduce the difference between sleeping time and changing time.
Bic Corporation has launched a lineup of products for people with incontinence. In addition, Daio Paper offers disposable adult diaper for women, which has gained popularity due to its absorbent capacity. Abena has introduced adult diapers with the aim of providing comfort and protection to its customers.
Moreover, Johnson & Johnson provides high quality, disposable adult incontinence briefs for moderate and heavy absorbency needs. Diversity Store has a full comfort diaper range, which is designed to provide comfort and breathability to customers. Acom Co. provides leak-proof and ultra-absorbent adult diapers, which are designed to keep the wearer dry and comfortable. Lion Corporation has introduced a snooze range of adult diapers, which is designed to provide comfort and dryness to customers.
The key players profiled in this report include Unicharm, Kao, Miki, Bic Corporation, Daio Paper, Abena, Johnson & Johnson, Diversity Store, Acom Co., Lion Corporation
Key Benefits For Stakeholders
- Enable informed decision-making process and offer market analysis based on current market situation and estimated future trends.
- Analyze the key strategies adopted by major market players in Japan adult diapers market.
- Assess and rank the top factors that are expected to affect the growth of Japan adult diapers market.
- Top Player positioning provides a clear understanding of the present position of market players.
- Detailed analysis of the Japan adult diapers market segmentation assists to determine the prevailing market opportunities.
- Identify key investment pockets for various offerings in the market.
Japan Adult Diapers Market Report Highlights
| Aspects | Details |
 Forecast period | 2022 - 2032 |
 Report Pages | 87 |
 By Type |
|
 By End-User |
|
 By Distribution channel |
|
 Key Market Players | Daio Paper, Unicharm, Miki, Lion Corporation, Johnson & Johnson, Abena, Acom Co., Kao, Bic Corporation, Diversity Store |
The Japan Adult Diapers Market is projected to grow at a CAGR of 8.9% from 2022 to 2032
Unicharm, Kao, Miki, Bic Corporation, Daio Paper, Abena, Johnson & Johnson, Diversity Store, Acom Co., Lion Corporation are the leading players in Japan Adult Diapers Market
1. Enable informed decision-making process and offer market analysis based on current market situation and estimated future trends.
2. Analyze the key strategies adopted by major market players in japan adult diapers market.
3. Assess and rank the top factors that are expected to affect the growth of japan adult diapers market.
4. Top Player positioning provides a clear understanding of the present position of market players.
5. Detailed analysis of the japan adult diapers market segmentation assists to determine the prevailing market opportunities.
6. Identify key investment pockets for various offerings in the market.
Japan Adult Diapers Market is classified as by type, by end-user, by distribution channel
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