CHAPTER 1: INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY MARKET SEGMENTS
1.3. KEY BENEFITS
1.4. RESEARCH METHODOLOGY
 1.4.1. Primary research
 1.4.2. Secondary research
 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

CHAPTER 3: MARKET LANDSCAPE

3.1. MARKET DEFINITION AND SCOPE
3.2. AFRICA MARKET OVERVIEW
 3.2.1. Country level analysis
 3.2.2. Segment level analysis
3.3. KEY FINDINGS
 3.3.1. Top investment pockets
 3.3.2. Top winning strategies
3.4. SUPPLIERS/DISTRIBUTORS ANALYSIS (We would be covering major suppliers/distributors that are spread across Kenya. Contact information along with their brands, product offerings, price and other details will be covered in this section)
3.5. PORTER'S FIVE FORCES ANALYSIS
 3.5.1. Bargaining power of suppliers
 3.5.2. Threat of new entrants
 3.5.3. Threat of substitutes
 3.5.4. Competitive rivalry
 3.5.5. Bargaining power among buyers
3.6. MARKET SHARE ANALYSIS/TOP PLAYER POSITIONING
3.7. MARKET DYNAMICS
3.7.1. Drivers
3.7.2. Restraints
3.7.3. Opportunities
3.8. WATER PURIFIER MARKET EVOLUTION IN KENYA
3.9. KEY PERFORMANCE INDICATORS
3.10. MARKET ENTRY STRATEGIES
3.10.1. Target Audience
3.10.2. USP
3.10.3. Messaging
3.11. AFTERMARKET SCENARIO ANALYSIS
3.12. MARKETING STRATEGY EVALUATION
3.12.1. 4C’s Analysis
3.12.2. Consumer Purchasing Power Parity
3.12.3. Product Procurement Strategies
3.12.4. Pricing Strategies
3.12.4.1. Competitive Pricing
3.12.4.2. Premium Pricing
3.12.4.3. Economy Pricing
3.13. OPPORTUNITY ANALYSIS
3.13.1. Government Level
3.13.2. Private Level
3.13.3. NGO Level
3.14. CSR INITIATIVES
3.14.1. Government Level
3.14.2. Private Level
3.14.3. NGO Level

CHAPTER 4: KENYA WATER PURIFIER MARKET BY TECHNOLOGY

4.1. OVERVIEW
4.2. GRAVITY PURIFIER
 4.2.1. Key market trends, Growth factors and opportunities
 4.2.2. Market size and forecast
4.3. UV PURIFIER
 4.3.1. Key market trends, Growth factors and opportunities
 4.3.2. Market size and forecast
4.4. RO PURIFIER
 4.4.1. Key market trends, Growth factors and opportunities
 4.4.2. Market size and forecast
4.5. UF PURIFIER
 4.5.1. Key market trends, Growth factors and opportunities
 4.5.2. Market size and forecast
4.6. OTHERS
 4.6.1. Key market trends, Growth factors and opportunities
 4.6.2. Market size and forecast

CHAPTER 5: KENYA WATER PURIFIER MARKET BY END USER

5.1. OVERVIEW
5.2. COMMERCIAL
 5.2.1. Key market trends, Growth factors and opportunities
 5.2.2. Market size and forecast
5.3. RESIDENTIAL
 5.3.1. Key market trends, Growth factors and opportunities
 5.3.2. Market size and forecast

CHAPTER 6: KENYA WATER PURIFIER MARKET BY TYPE

6.1. OVERVIEW
6.2. ELECTRIC
 6.2.1. Key market trends, Growth factors and opportunities
 6.2.2. Market size and forecast
6.3. NON-ELECTRIC
 6.3.1. Key market trends, Growth factors and opportunities
 6.3.2. Market size and forecast

CHAPTER 7: KENYA WATER PURIFIER MARKET BY DISTRIBUTION CHANNEL

7.1. OVERVIEW
7.2. RETAIL STORES
 7.2.1. Key market trends, Growth factors and opportunities
 7.2.2. Market size and forecast
 7.3. DIRECT SALES
 7.3.1. Key market trends, Growth factors and opportunities
7.3.2. Market size and forecast
 7.4. ONLINE
7.4.1. Key market trends, Growth factors and opportunities
 7.4.2. Market size and forecast

CHAPTER 8: COMPANY PROFILES

 8.1. HYDROLINK TECHNOLOGIES LIMITED
8.1.1. Company overview
8.1.2. Business performance
8.1.3. Key strategic moves, growth strategies and developments
8.1.4. Water purifier technology
8.1.5. Distribution channel
8.2. H2O INTERNATIONAL SA
8.2.1. Company overview
8.2.2. Business performance
8.2.3. Key strategic moves, growth strategies and developments
8.2.4. Water purifier technology
8.2.5. Distribution channel
8.3. KRIDHA LIMITED
8.3.1. Company overview
8.3.2. Business performance
8.3.3. Key strategic moves, growth strategies and developments
8.3.4. Water purifier technology
8.3.5. Distribution channel
8.4. DAVCHEM EAST AFRICA LTD
8.4.1. Company overview
8.4.2. Business performance
8.4.3. Key strategic moves, growth strategies and developments
8.4.4. Water purifier technology
8.4.5. Distribution channel
8.5. SUPERIOR PURIFIERS (T/A SUPERIOR PRINTERS LTD.)
8.5.1. Company overview
8.5.2. Business performance
8.5.3. Key strategic moves, growth strategies and developments
8.5.4. Water purifier technology
8.5.5. Distribution channel
8.6. DAVIS AND SHIRTLIFF LTD.
8.6.1. Company overview
8.6.2. Business performance
8.6.3. Key strategic moves, growth strategies and developments
8.6.4. Water purifier technology
8.6.5. Distribution channel
8.7. LOTUS AFRICA LTD.
8.7.1. Company overview
8.7.2. Business performance
8.7.3. Key strategic moves, growth strategies and developments
8.7.4. Water purifier technology
8.7.5. Distribution channel
8.8. PURE AQUA, INC.
8.8.1. Company overview
8.8.2. Business performance
8.8.3. Key strategic moves, growth strategies and developments
8.8.4. Water purifier technology
8.8.5. Distribution channel
8.9. BF SUMA
8.9.1. Company overview
8.9.2. Business performance
8.9.3. Key strategic moves, growth strategies and developments
8.9.4. Water purifier technology
8.9.5. Distribution channel
8.10. UNILEVER PUREIT
8.10.1. Company overview
8.10.2. Business performance
8.10.3. Key strategic moves, growth strategies and developments
8.10.4. Water purifier technology
8.10.5. Distribution channel

CHAPTER 9: CONCLUSION

CHAPTER 10: RECOMMENDATION