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Keratin Products Market

Keratin Products Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, by Application, by Form : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Personal care and cosmetic

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Author's: Sugandha Srivastava | Roshan Deshmukh
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Keratin Products Market Research, 2032

The global keratin products market was valued at $1.9 billion in 2022, and is projected to reach $3.4 billion by 2032, growing at a CAGR of 6.1% from 2023 to 2032.

The need for keratin products has expanded globally. The continuous change in the lifestyle of people has made them more conscious about their skin and hair care. In addition, one of the main causes that has propelled the use of keratin products in the global market is the growth in awareness of both an individual's internal intelligence and exterior attractiveness. Moreover, males are using keratin products more frequently than women do in their daily lives, which has driven the expansion of the global market for keratin products. The market for keratin products has expanded globally owing to this shift in lifestyle. Furthermore, there is a rise in demand for products that provide nourishing, healing, and rejuvenation as consumers have become more aware of the effects of aging, lifestyle choices, and environmental factors on their skin and hair.  

Keratin Products Market


Keratin is a fibrous protein. It is naturally found in hair, nails, and the outer layer of the skin. It is derived from various natural sources such as from animal sources and human hair. In the beauty and personal care industry, keratin is widely used in cosmetics and hair care products. Moreover, various products are formulated with keratin to leverage its strengthening and smoothing properties for hair care. These products include shampoos, conditioners, masks, serums, and treatments designed to enhance the health, appearance, and manageability of hair.  

Moreover, professional salon services that use keratin, such as straightening and smoothing, greatly boost the growth of the Keratin Products industry. Consumers seek keratin-based treatments because they want manageable, frizz-free hair and the attraction of salon quality results. Furthermore, consumers who seek practical and efficient solutions have been drawn to the continuous advances in product formulas, which include the creation of sophisticated keratin-based products, which has increased Keratin Products Market Growth. Moreover, ongoing research and development initiatives to enhance the efficacy, applicability, and adaptability of keratin products have also boosted the market for keratin products. In 2024, the household disposable income in India is forecast to amount to US$3.16tn. In 2024, the household disposable income per capita in India is forecast to amount to US$26.97. This is expected to increase the sales of salon services, thus increasing the Keratin Products Market Demand.

However, the market for Keratin Products industry has observed notable limitations as a result of formulation issues and complicated constituent sources. Owing to the complex structure of keratin and its compatibility with other substances, it is challenging to formulate products including it. It takes significant approaches to achieve stability and efficacy in different formulations such as shampoos and conditioners. Furthermore, maintaining a consistent and aesthetically pleasant texture in line with customer tastes adds an additional layer of difficulty. The procurement of keratin from various sources, such as plant-based or animal byproducts, has issues with sustainability and quality. In addition, product legality and consumer trust depend on maintaining the quality and purity of keratin sources and addressing sustainability issues. The market's expansion has been impeded by the aforementioned factors.  

The safety problems and regulatory compliance also presents great obstacles for the Keratin Products Market Size. Certain chemicals are used in the chemical composition and processing of keratin, raising concerns about product safety and regulatory compliance. Moreover, regulatory agencies have placed restrictions on the amount of formaldehyde that is found in various keratin-based treatments due to health concerns. Safety problems are further compounded by allergic reactions to proteins or other components in keratin products. In addition, complying with international standards and regulations on animal testing has further complicated market access. Furthermore, the market has been threatened by the concern about precise labeling, open communication, and navigating the ambiguity of international legislation. 

The innovation in keratin products compositions is possible due to beauty science's ongoing research and development, which has increased Keratin Products Market Share. Businesses are engaged in seeking novel methods of keratin extraction and processing to increase its usefulness in a range of applications in various industrial products. Furthermore, the market for keratin products has additional growth potential owing to its product variety. Moreover, leaving aside the typical hair care treatment, companies have expanded their product line to include keratin-infused shampoos, conditioners, styling products, and even skincare goods. Through this growth, businesses have been able to reach a wider audience and satisfy the various demands of customers looking for all-inclusive beauty and personal care products. Furthermore, the availability of specialized formulations to address various hair kinds and conditions has made it possible to take a more customized approach, and forging ahead with men's grooming items has allowed them to take advantage of the expanding market for male personal care. Thus, owing to this product diversification, a wide range of consumers have access to comprehensive and creative solutions that are in line with their changing preferences.


The keratin products market is analyzed on the basis of product type, application, form, and region. On the basis of product type, it is categorized into alpha-keratin, beta-keratin, hydrolyzed keratin, keratin amino acid and bio peptide keratin. On the basis of application, it is divided into hair beauty salon, skin cream, nutraceutical, pet care & supplement, medical, active pharmaceutical ingredient and others. On the basis of form, it is divided into powder, liquid, and tablet. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. 


Keratin Products Market by Product Type

As per product type, the hydrolyzed keratin segment dominated the keratin products market in 2022 and is anticipated to maintain its dominance throughout the Keratin Products Market Forecast period. Products such as shampoos, conditioners, masks, and treatments contain hydrolyzed keratin as a component. Hydrolyzed keratin contains hydrating and skin-conditioning qualities that are utilized in skin care products. Moreover, certain amino acids are sourced from hydrolyzed keratin for some nutraceutical compositions. In addition, the rise in disposable income and the globalization of beauty standards have resulted in the growth for high-end, luxurious hair care products to reduce frizz and improve hair texture. The demand for hydrolyzed keratin which is obtained from natural sources such as wool and feathers has increased. Along with that the number of people seeking natural and organic ingredients in personal care products has also witnessed a rise. Furthermore, the need for keratin products with hydrolyzed keratin formulation to improve hair health and appearance has been fueled by the growing awareness of the significance of hair health and the desire for strong, lustrous, and manageable hair. 


Keratin Products Market by Application


As per application, the hair beauty salon segment dominated the keratin products market in 2022 and is anticipated to maintain its dominance throughout the forecast period. A variety of services pertaining to hair styling, haircuts, coloring, and other beauty treatments are provided by the hair salon facilities. It also provides chemical operations such as relaxers or perms, the installation of hair extensions, treatments to improve the health of the hair, and styling for special events. The hair and beauty shop has grown significantly in the last few years. Salons that offer a variety of hair treatments have grown in popularity. This is characterized by the growing movement in favor of accepting a variety of beauty standards, which has pushed hairdressers to offer a large selection of hair textures, kinds, and styles. In addition, keratin treatments have become more popular in hair salons as clients seek them out for hair that is frizz-free and smoother, which has raised demand for keratin-infused products. Furthermore, hair and beauty clinics have capitalized on the growing demand for keratin treatments by selling products laced with keratin. 


Keratin Products Market by Form

As per form, the powder segment dominated the keratin products market in 2022 and is anticipated to maintain its dominance throughout the forecast period. Powdered keratin is available and is used in dietary supplements, hair care products, and the cosmetic and personal care industries, among other industries. It is widely utilized in formulations for cosmetics, such as hair care and skincare items. In recent years, keratin powder has been used more often in formulations for skincare, makeup, and dietary supplements. This is attributed to the rise in hair care and beauty trends that highlight shiny, healthy hair and glowing skin, which raises consumer demand for keratin powder-containing products. Further driving up demand for keratin powder is the fact that keratin sourced from natural sources, such as wool, feathers, or plants, satisfies consumer preferences for substances that are seen as pure and eco-friendly.  


Keratin Products Market by Region

As per region, Asia-Pacific dominated the keratin products market in 2022 and is anticipated to maintain its dominance throughout the forecast period. Asia-Pacific includes South Korea, Japan, China, India, and the rest of the region. Growth in female workforce, middle-class consumer development, and urbanization have all fostered the adoption of convenience-oriented lifestyles, which has increased demand for keratin products in both developing and developed economies. To grow their consumer base and broaden their geographic reach, numerous businesses are participating in the Asia-Pacific keratin products market. The Asia-Pacific region has seen an increase in demand for keratin products due to growing awareness of natural and organic ingredients. One of the main drivers of growth for the Asia-Pacific keratin products market is the rising use of keratin products in nations like China and India. 


The major players analyzed for the keratin products market include BASF SE, Active Concepts, LLC, Kerline srl, Parchem Fine And Specialty Chemicals, Inc., Kelisema (S.R.L.), Hefei TNJ Chemical Industry Co.,Ltd., BioOrganic Concepts, Croda International Plc, Greentech Biochemicals Co., Limited, and NutriScience Innovations, LLC.  

Manufacturers in the keratin products market are always creating new products and formulae to satisfy the change in requirements of their customers. They make investments in R&D to create novel combinations of ingredients with enhanced functionality, stability, and selectivity and create new applications for the keratin products market. Manufacturers of keratin products are frequently working with innovative product producers, regulatory organizations, and other industry players for developing new products. Manufacturers are expected to increase their capacities, pool their knowledge, and create novel solutions through these collaborations.   

Manufacturers have improved their production capacity and cost cutting, which are expected to involve both investing in new production facilities and renovating current ones to keep up with the rise in demand for keratin products. Furthermore, manufacturers of keratin products are anticipated to merge with or buy other businesses to broaden their product lines, get access to new markets or technologies, or do both at the same time. Manufacturers are expected to benefit from merging and acquiring businesses by expanding their product lines, gaining a larger market share, and enhancing their economies of scale.   

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the keratin products market analysis from 2022 to 2032 to identify the prevailing keratin products market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the keratin products market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global keratin products market trends, key players, market segments, application areas, and market growth strategies.

Keratin Products Market Report Highlights

Aspects Details
Market Size By 2032

USD 3.4 billion

Growth Rate

CAGR of 6.1%

Forecast period

2022 - 2032

Report Pages


By Product Type
  • Alpha-keratin
  • Beta-keratin
  • Hydrolyzed Keratin
  • Keratin Amino Acid
  • Bio Peptide Keratin
By Form
  • Powder
  • Liquid
  • Tablet
By Application
  • Others
  • Hair Beauty Salon
  • Skin Cream
  • Nutraceuticals
  • Pet Care and Supplement
  • Medical
    • Sub type
      • Medical Food
      • Topical Medication
  • Active Pharmaceutical Ingredient (API)
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (UK, Germany, France, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, United Arab Emirates, South Africa, Argentina, Saudi Arabia, Rest of LAMEA)
Key Market Players

BASF SE, Kelisema (S.R.L.), Kerline srl, Croda International Plc, Parchem Fine And Specialty Chemicals, Inc., Hefei TNJ Chemical Industry Co.,Ltd., Active Concepts, LLC, Greentech Biochemicals Co., Limited, BioOrganic Concepts, NutriScience Innovations, LLC

Analyst Review

According to the perspective of top-level CXOs, innovation is the key for growth of the keratin products market, in terms of value sales. Rise in demand for various keratin products among customers makes way for manufacturers to produce herbal or organic skin care products along with affordable prices and eco-friendly packaging. CXOs further added that rise in consciousness regarding physical appearance among individuals as well as working class professionals propels growth of the keratin products market. Use of natural ingredients such keratin in hair care and skin care products to reduce harmful effects of products, which drives the growth of the keratin products market globally. The industry has recently observed an emerging trend of men using keratin products in their daily lives. Use of keratin products by men is expected to eventually increase and in turn supplement growth of the global keratin products market.  

Moreover, keratin products have witnessed prominent adoption in the developing countries such as India, owing to swift change in consumer lifestyle, increase in disposable income, and surge in need for keratin products derived from ethical sourcing. Furthermore, increase in penetration of various online portals globally and rise in number of offers or discounts attract large consumer base to purchase skin care keratin products through online channels. Moreover, online sales channels have increased consumer reach, making it a key source of revenue for many companies. 






Author Name(s) : Sugandha Srivastava | Roshan Deshmukh
Frequently Asked Questions?

The leading application of keratin products is in the hair care industry, particularly in the development of hair treatment products.

A growing consumer preference for natural and organic ingredients is influencing the formulation of keratin products, with a focus on cleaner and more sustainable options. Companies are innovating to enhance the effectiveness of their products, exploring new formulations for better results and longer-lasting effects.

The major players analyzed for the keratin products market include BASF SE, Active Concepts, LLC, Kerline srl, Parchem Fine And Specialty Chemicals, Inc., Kelisema (S.R.L.), Hefei TNJ Chemical Industry Co.,Ltd., BioOrganic Concepts, Croda International Plc, Greentech Biochemicals Co., Limited, and NutriScience Innovations, LLC.

The keratin products market was valued at $1,868.70 million in 2022 and is projected to reach $ 3,371.90 million by 2032, registering a CAGR of 6.1% from 2023 to 2032.

Asia-Pacific is the largest regional market for Keratin Products.

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Keratin Products Market

Global Opportunity Analysis and Industry Forecast, 2023-2032