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Kitchen Appliances Market by User Application (Household, Commercial), Fuel Type (Cooking gas, Electricity) and Structure (Built-in, Free stand) - Global Opportunity Analysis and Industry Forecast, 2013 - 2020
Update Available On-Demand

Home Products	CO_15648	Pages: 102	Apr 2015 \| 36162 Views
Author(s) : Priyanka Bisht	Tables: 33	Charts: 32	Formats*:

Kitchen Appliances Market Overview:

Global Kitchen Appliances Market is expected to garner $253.4 billion by 2020, registering a CAGR of 6.4% during the forecast period 2014-2020. The global kitchen appliances market are instrument or devices designed for the smooth functioning of kitchen activities. Kitchen appliances operate with the help of either gas or electricity. They are used mainly for cooking, storage and cleaning functions in the kitchen.

Although major portion of kitchen appliances are operated by electricity; cooking fuel, renewable and solar energy also play an important role in the operation of kitchen appliances. Stove, refrigerator and dishwashers are some of the major devices used in kitchen. Kitchen appliances also comprise of minor appliances such as blenders, food processors, coffee makers, usually designed for countertops. These appliances are less expensive and used for some specialty purposes. Kitchen appliances are gaining popularity due to the rising disposable income and changing lifestyles of people, which in turn is narrowing the price gap between similar consumer products offered by different companies. In addition to this, technological advancements in appliances have also catalyzed the growth of kitchen appliances market. Easy and functional appliances are the need of the hour, which has led to the development of smart and efficient appliances. The massive energy consumption of kitchen devices is a major concern for the market.

Segment Overview

The global kitchen appliances market is segmented based on types, user application, fuel type, product structure and geography. By type, the market is segmented into refrigerator, cooking appliance, dishwasher and other minor appliances. The user application segment includes household and commercial applications. In terms of fuel types, the market is segmented into gas, electricity and others. Other fuel type include solar energy, renewable energy, fuel wood, and biogas. By product structure, market is divided into free stand and built-in appliances. A study with respect to region is conducted to perform in-depth analysis of kitchen appliances across various geographies. The regions examined are North America, Europe, Asia-Pacific and LAMEA.

Top Impacting Factors in World Kitchen Appliances Market

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Increasing health consciousness, technological advancements, increasing disposable income, energy consumption, adoption of smart appliances and balance between low price and high quality are the major impacting factor for the global kitchen appliances market. Along with these factors, the global market also depend on consumer awareness and performance of kitchen appliances. All these factors collectively contribute towards the market growth, while some of them limit the market growth.

Increasing health concern

Growing working class population paired with increasing trend of fast food consumption has led to increased health concerns among customers. Nowadays, demand for kitchen appliances that cooks food easily with less oil content has increased, in turn positively effecting the demand for smart kitchen appliances among consumers.

Technological advancement

Demand for smart kitchen appliances has increased over the past few years. Technological advancements have influenced the demand for up gradation of kitchen appliances, thereby enabling smooth and reliable productivity while cooking.

Top Winning Strategies

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Key players in the market are adopting product launch and acquisition as their key developmental strategies to meet the customer requirements and increase their customer base. Acquisition would help the players to share technological requirements for their existing and new products. This would ultimately help the market leaders to enhance their product portfolio with comparatively less investment and thereby increase their market share across various regions. The cost cutting in operations would also lead manufacturers to invest into marketing. In February 2015, Electrolux acquired one of the leading manufacturer of professional dishwashers - Shanghai Veetsan Commercial Machinery Co. Ltd., with the aim to enhance its product positioning in China.

KITCHEN APPLIANCES MARKET KEY BENEFITS

The study provides an in-depth analysis of the kitchen appliances market with current and future trends to elucidate the imminent investment pockets in the market
Current and future trends are outlined to determine the overall attractiveness and to single out profitable trends to gain a stronger foothold in the market
The report provides information regarding key drivers, restraints and opportunities with impact analysis
Quantitative analysis of the current market and estimations through 2013-2020 are provided to showcase the financial caliber of the market
PorterFive Forces model and SWOT analysis of the industry illustrates the potency of the buyers & suppliers participating in the market
Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain

KITCHEN APPLIANCES MARKET KEY SEGMENTATION

The market is segmented based on types, user application, fuel type, product structure, and geography.

By Type

Refrigerator
Cooking appliance
Dishwasher
Others

By User Application

Household
Commercial

By Fuel Type

Cooking gas
Electricity
Others

By Structure

Built-in
Free stand

By Geography

North America
Europe
Asia-Pacific
LAMEA

Key Players

Electrolux
Whirlpool
Samsung
Philips
Morphy Richard
Dacor
General Electric (GE)
Life is Good (LG)
Haier
Panasonic

TABLE OF CONTENTS

CHAPTER 1 INTRODUCTION

1.1 Report description
1.2 Research methodology

1.2.1 Secondary research
1.2.2 Primary research
1.2.3 Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

CXO perspectives

2.1 Market beyond: what to expect by 2025

2.1.1 Base case scenario
2.1.2 Optimistic scenario
2.1.3 Critical scenario

CHAPTER 3 MARKET OVERVIEW

3.1 Market definition and scope
3.2 Key findings

3.2.1 Top impacting factors
3.2.2 Top investment pockets
3.2.3 Top winning strategies

3.3 Value chain analysis
3.4 Market share analysis, 2013
3.5 Porters five forces analysis

3.5.1 Low bargaining power of suppliers
3.5.2 High bargaining power of buyers
3.5.3 Low threat of substitute
3.5.4 Moderate threat of new entrants
3.5.5 High competition within the industry

3.6 Market dynamics

3.6.1 Drivers

3.6.1.1 Increasing disposable income
3.6.1.2 Increasing health concerns
3.6.1.3 Increase in food services establishment
3.6.1.4 Technological advancement

3.6.2 RESTARINTS

3.6.2.1 Energy consumption

3.6.3 OPPORTUNITIES

3.6.3.1 Smart kitchen appliances
3.6.3.2 quality product at low cost

CHAPTER 4 GLOBAL KITCHEN APPLIANCES MARKET BY TYPES

4.1 Refrigerator

4.1.1 Key market trends
4.1.2 Competitive scenario
4.1.3 Key growth factors and opportunities
4.1.4 Market size and forecast

4.2 Cooking Appliances

4.2.1 Key market trends
4.2.2 Competitive scenario
4.2.3 Key growth factors and opportunities
4.2.4 Market size and forecast

4.3 Dishwasher

4.3.1 Key market trends
4.3.2 Competitive scenario
4.3.3 Key growth factors and opportunities
4.3.4 Market size and forecast

4.4 Others

4.4.1 Key market trends
4.4.2 Competitive scenario
4.4.3 Key growth factors and opportunities
4.4.4 Market size and forecast

CHAPTER 5 GLOBAL KITCHEN APPLIANCES MARKET BY USER APPLICATION

5.1 Household

5.1.1 Key market trends
5.1.2 Competitive scenario
5.1.3 Key growth factors and opportunities
5.1.4 Market size and forecast

5.2 Commercial

5.2.1 Key market trends
5.2.2 Competitive scenario
5.2.3 Key growth factors and opportunities
5.2.4 Market size and forecast

CHAPTER 6 GLOBAL KITCHEN APPLIANCES MARKET BY FUEL TYPE

6.1 Cooking gas

6.1.1 Key market trends
6.1.2 Competitive scenario
6.1.3 Key growth factors and opportunities
6.1.4 Market size and forecast

6.2 Electricity

6.2.1 Key market trends
6.2.2 Competitive scenario
6.2.3 Key growth factors and opportunities
6.2.4 Market size and forecast

6.3 Others

6.3.1 Key market trends
6.3.2 Competitive scenario
6.3.3 Key growth factors and opportunities
6.3.4 Market size and forecast

CHAPTER 7 GLOBAL KITCHEN APPLIANCES MARKET BY PRODUCT STRUCTURE

7.1 Built-In

7.1.1 Key market trends
7.1.2 Competitive scenario
7.1.3 Key growth factors and opportunities
7.1.4 Market size and forecast

7.2 Free stand

7.2.1 Key market trends
7.2.2 Competitive scenario
7.2.3 Key growth factors and opportunities
7.2.4 Market size and forecast

CHAPTER 8 GLOBAL KITCHEN APPLIANCES MARKET BY GEOGRAPHY

8.1 North America

8.1.1 Market trend
8.1.2 Competitive scenario
8.1.3 Key growth factors and opportunities
8.1.4 Market size and forecast

8.2 Europe

8.2.1 Market trend
8.2.2 Competitive scenario
8.2.3 Key growth factors and opportunities
8.2.4 Market size and forecast

8.3 Asia Pacific

8.3.1 Market trend
8.3.2 Competitive scenario
8.3.3 Key growth factors and opportunities
8.3.4 Market size and forecast

8.4 LAMEA (Latin America Middle East and Africa)

8.4.1 Market trend
8.4.2 Competitive scenario
8.4.3 Key growth factors and opportunities
8.4.4 Market size and forecast

CHAPTER 9 COMPANY PROFILE

9.1 Philips

9.1.1 Company overview
9.1.2 Business performance
9.1.3 Strategic moves and developments
9.1.4 SWOT analysis & strategic conclusions

9.2 Panasonic

9.2.1 Company overview
9.2.2 Business performance
9.2.3 Strategic moves and developments
9.2.4 SWOT analysis & strategic conclusions

9.3 Whirlpool

9.3.1 Company overview
9.3.2 Business performance
9.3.3 Strategic moves and developments
9.3.4 SWOT analysis & strategic conclusions

9.4 Electrolux

9.4.1 Company overview
9.4.2 Business performance
9.4.3 Strategic moves and developments
9.4.4 SWOT analysis & strategic conclusions

9.5 Bosch

9.5.1 Company overview
9.5.2 Business performance
9.5.3 Strategic moves and developments
9.5.4 SWOT analysis & strategic conclusions

9.6 Haier

9.6.1 Company overview
9.6.2 Business performance
9.6.3 Strategic moves and developments
9.6.4 SWOT analysis & strategic conclusions

9.7 Life is Good (LG)

9.7.1 Company overview
9.7.2 Business performance
9.7.3 Strategic moves and developments
9.7.4 SWOT analysis & strategic conclusions

9.8 SAMSUNG

9.8.1 Company overview
9.8.2 Business performance
9.8.1 Strategic moves and developments
9.8.2 SWOT analysis & strategic conclusions

9.9 Morphy Richards

9.9.1 Company overview
9.9.2 Strategic moves and developments
9.9.3 SWOT analysis & strategic conclusions

9.10 DACOR

9.10.1 Company overview
9.10.2 Strategic moves and developments
9.10.3 SWOT analysis & strategic conclusions

LIST OF TABLES

TABLE 1 GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY GEOGRAPHY, 2013-2020 ($ BILLION)
TABLE 2 GLOBAL KITCHEN APPLIANCES BASE CASE SCENARIO MARKET REVENUE BY GEOGRAPHY, 2020–2025 ($ BILLION)
TABLE 3 GLOBAL KITCHEN APPLIANCES OPTIMISTIC CASE SCENARIO MARKET REVENUE BY GEOGRAPHY, 2020–2025 ($ BILLION)
TABLE 4 GLOBAL KITCHEN APPLIANCES CRITICAL CASE SCENARIO MARKET REVENUE BY GEOGRAPHY, 2020-2025 ($ BILLION)
TABLE 5 GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY PRODUCT TYPE, 2013-2020 ($ BILLION)
TABLE 6 GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY REFRIGERATOR TYPE, BY GEOGRAPHY 2013-2020 ($ BILLION)
TABLE 7 GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY COOKING TYPE, BY GEOGRAPHY 2013-2020 ($ BILLION)
TABLE 8 GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY DISHWASHER TYPE, BY GEOGRAPHY 2013-2020 ($ BILLION)
TABLE 9 GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY OTHER TYPE, BY GEOGRAPHY 2013-2020 ($ BILLION)
TABLE 10 GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY USER APPLICATION 2013-2020 ($ BILLION)
TABLE 11 GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY HOUSEHOLD, BY GEOGRAPHY, 2013-2020 ($ BILLION)
TABLE 12 GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY COMMERCIAL, BY GEOGRAPHY, 2013-2020 ($ BILLION)
TABLE 13 GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY FUEL TYPE 2013-2020 ($ BILLION)
TABLE 14 GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY COOKING GAS, BY GEOGRAPHY, 2013-2020 ($ BILLION)
TABLE 15 GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY ELECTRICITY, BY GEOGRAPHY, 2013-2020 ($ BILLION)
TABLE 16 GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY OTHER FUEL TYPE , BY GEOGRAPHY, 2013-2020 ($ BILLION)
TABLE 17 GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY PRODUCT STRUCTURE 2013-2020 ($ BILLION)
TABLE 18 GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY BUILT-IN, BY GEOGRAPHY, 2013-2020 ($ BILLION)
TABLE 19 GLOBAL KITCHEN APPLIANCES MARKET REVENUE BY FREE STAND, BY GEOGRAPHY, 2013-2020 ($BILLION)
TABLE 20 NORTH AMERICA KITCHEN APPLIANCES MARKET REVENUE BY TYPES, 2013-2020 ($ BILLION)
TABLE 21 EUROPE KITCHEN APPLIANCES MARKET REVENUE BY TYPES, 2013-2020 ($ BILLION)
TABLE 22 ASIA PACIFIC KITCHEN APPLIANCES MARKET REVENUE BY TYPES, 2013-2020 ($ BILLION)
TABLE 23 LAMEA KITCHEN APPLIANCES MARKET REVENUE BY TYPES, 2013-2020 ($ BILLION)
TABLE 24 PHILIPS BUSINESS SNAPSHOT
TABLE 25 PANASONIC BUSINESS SNAPSHOT
TABLE 26 WHIRLPOOL BUSINESS SNAPSHOT
TABLE 27 ELECTROLUX BUSINESS SNAPSHOT
TABLE 28 BOSCH BUSINESS SNAPSHOT
TABLE 29 HAIER BUSINESS SNAPSHOT
TABLE 30 LG BUSINESS SNAPSHOT
TABLE 31 SAMSUNG BUSINESS SNAPSHOT
TABLE 32 MORPHY RICHARDS SNAPSOT
TABLE 33 DACOR BUSINESS SNAPSHOT

LIST OF FIGURES

FIG. 1 TOP IMPACTING FACTORS, BASE CASE (2020-2025)
FIG. 2 TOP IMPACTING FACTORS, OPTIMISTIC CASE (2020-2025)
FIG. 3 TOP IMPACTING FACTORS, CRITICAL CASE (2020-2025)
FIG. 4 TOP IMPACTING FACTORS
FIG. 5 TOP INVESTMENT POCKETS
FIG. 6 TOP WINNING STRATEGIES IN KITCHEN APPLIANCE MARKET
FIG. 7 GLOBAL KITCHEN APPLIANCES MARKET VALUE CHAIN
FIG. 8 MARKET SHARE ANALYSIS, 2013
FIG. 9 PORTER’S FIVE FORCES MODEL
FIG. 10 REVENUE GENERATED BY PHILIPS, 2012 – 2014, ($ MILLION)
FIG. 11 PHILIPS FINANCIAL REVENUES (2014), BY OPERATING SEGMENT (%)
FIG. 12 SWOT ANALYSIS OF PHILIPS
FIG. 13 REVENUE GENERATED BY PANASONIC, 2012 - 2014, ($ MILLION)
FIG. 14 PANASONIC FINANCIAL REVENUES (2014), BY OPERATING SEGMENT (%)
FIG. 15 SWOT ANALYSIS OF PANASONIC
FIG. 16 REVENUE GENERATED BY WHIRLPOOL, 2012 - 2014, ($ MILLION)
FIG. 17 SWOT ANALYSIS OF WHIRLPOOL
FIG. 18 REVENUE GENERATED BY ELECTROLUX 2012 - 20114, ($ MILLION)
FIG. 19 SWOT ANALYSIS OF ELECTROLUX
FIG. 20 REVENUE GENERATED BY BOSCH, 2012 - 20114, ($ MILLION)
FIG. 21 BOSCH FINANCIAL REVENUES (2014), BY OPERATING SEGMENT (%)
FIG. 22 BOSCH FINANCIAL REVENUES (2014), BY GEOGRAPHIC REGIONS (%)
FIG. 23 SWOT ANALYSIS OF BOSCH
FIG. 24 REVENUE GENERATED BY HAIER, 2012 - 20114, ($ MILLION)
FIG. 25 HAIER FINANCIAL REVENUES (2014), BY OPERATING SEGMENT (%)
FIG. 26 SWOT ANALYSIS OF HAIER
FIG. 27 REVENUE GENERATED BY LG, 2011 - 2013, ($ MILLION)
FIG. 28 SWOT ANALYSIS OF LG
FIG. 29 REVENUE GENERATED BY SAMSUNG, 2011 - 2013, ($ MILLION)
FIG. 30 SWOT ANALYSIS OF SAMSUNG
FIG. 31 SWOT ANALYSIS OF MORPHY RICHARDS
FIG. 32 SWOT ANALYSIS OF DACOR

Kitchen appliances are generally used for cooking, storage, and cleaning purposes. The prominent appliances used in the kitchen include refrigerators, cooking appliances and dishwashers, whereas, the small appliances include coffee makers, grinders, mixers, and kettle, etc. The global kitchen appliance market is continuously evolving and holds potential opportunities for the market players. Companies are coming up with newer and innovative products, such as, energy efficient appliances to expand their existing market share and acquire new markets.

The refrigerator segment holds a major market share in the kitchen appliances market, followed by cooking appliances. The changing lifestyle, rise in disposable incomes along the growing food service industry are the key factors, fuelling the demand for the kitchen appliances market. The use of kitchen appliances in households contributes for higher revenue. The commercial usage is also increasing, primarily, due to the increasing trend in food services establishment and changing food consumption patterns of the consumers. Increasing health concerns has also prompted the market players to come up with kitchen appliances which use less oil and keep intact the nutrients of food while preparation. Improved living standards and the changing lifestyle of customers has set the trend of rapidly growing modular and advanced line of kitchen appliances. Hence, customers are opting for built- in appliances in their kitchen. However, the free stand appliances still continue to be the major market trend. Increasing urbanization and the rise in disposable incomes across developing regions such as China and India, largely facilitates the demand of kitchen appliances. By 2020, eventually, the market should also mark a major presence in the LAMEA region.

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