Kitchen countertop is a work surfacethat is horizontal and is used for the preparation of food. The size and design of the kitchen countertop varies according to the choice and preference of the customers. Kitchen countertop gives an attractive look to any kitchen and it can be made by using different materials such as marble, granite, stainless steel, wood countertops, glass countertops, concrete countertops and butcher-block countertops. Various factors are taken into consideration before selecting the material for kitchen countertops. These factors includes cost, appearance, functionality, durability and hygienic. Based upon these factors appropriate material is selected for kitchen countertop.

Market scope and structure

COVID-19 scenario analysis:

• The demand for kitchen countertop is expected to decrease in 2020 due to low demand from different industries such as construction industry due to the lockdown imposed by government of many countries.

• Corona virus has affected the import and export of construction materials. China is the largest exporter of construction materials globally. Negative trends in the economy of China are anticipated to reduce the global import and export throughout the globe.
• Demand for new construction materials have witnessed a massive negative shift since the corona outbreak in December 2019, with manufactures and investors fearing an excessively receding economic growth.
• Travel prohibitions around the globe have affected the trade of construction materials. Thus, the supply and demand for construction materials are almost halted throughout the globe.
• Construction materials manufacturing companies located in China, are the major sufferers of from the virus outbreak, owing to lockdown and unavailability of logistics in the region.
• The major hindrance for the global construction materials market comes from the orders of home quarantine by respective governments, which has led to the discontinuing of production of construction materials.
• Decreased consumer demand and consumption has led to reduction and slow down of sales of construction materials all over the globe over the course of the current economic year.
• Therefore, the kitchen countertop market is expected to be negatively affected in 2020.

Key driving factors for the growth of kitchen countertop market:

The kitchen countertop market has witnessed an increase in demand across the globe in the last few years. Especially the demand for stainless steel kitchen countertop, marble based kitchen countertop and granite based kitchen countertop is more as compared to other types of kitchen countertops. Many companies are trying to produce attractive and better quality kitchen countertops so as to gain market share.

The kitchen countertop manufacturers are also witnessing the rise in demand for quartz kitchen countertop. Quartz is an advanced engineered material which gives more advantages than the granite or marble kitchen countertop. Quartz countertop is considered to be more eco-friendly type of kitchen countertop as the quartz is composed of the materials which comes directly from the earth’s ore. Also, the life of quartz kitchen countertop is more as compare to the other type of countertop. As, the maintenance required for the granite kitchen countertop is more than the quartz countertop, many people prefer the use of quartz over the granite. 

Key segments covered:

Key benefits of the report:

• This study presents the analytical depiction of the kitchen countertop market along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the kitchen countertop market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the kitchen countertopmarket growth scenario.
• The report provides a detailed kitchen countertopmarket analysis based on competitive intensity and how the competition will take shape in coming years.