Labeling equipment includes different kinds of machines which are used for making the labels, applying the labels on the product. Label is an important element for any product. Label provides all the information about the product such as price, material used for the product, name of the manufacturer and date of manufacturing. By using good quality labeling equipment, good quality label can be produced which is more attractive and clear. The type of labeling equipment varies from automated labeling equipment to simple manual labeling equipment. Labeling equipment is used in various industries such as packaged foods, pharmaceuticals, and fast moving consumer goods (FMCG). Rising demand for packaged products is driving the growth of labeling equipment market.
COVID-19 scenario analysis:
- The demand for labeling equipment is expected to decrease in the year 2020 due to low demand from labeling industry.
- COVID-19 pandemic has shut-down the production of various products in the labeling equipment industry, mainly owing to the prolonged lockdown in major global countries. This has hampered the growth of labeling equipment market significantly from last few months, as is likely to continue during 2020.
- COVID-19 has already affected the sales of equipment and machinery in the first quarter of 2020 and is likely to cause a negative impact on the market growth throughout the year.
- The major demand for equipment and machinery was previously noticed from giant manufacturing countries including the U.S., Germany, Italy, the UK, and China, which is badly affected by the spread of corona virus, thereby halting the demand for equipment and machinery.
- Further, potential impact of the lockdown is currently vague and financial recovery of companies is totally based on its cash reserves. Equipment and machinery companies can afford a full lockdown only for a few months, after which the players would have to modify their investment plans.
- Equipment and machinery manufacturers must focus on protecting their workforce, operations, and supply chains to respond toward immediate crises and find new ways of working after COVID-19 infection cases start to decrease.
Top impacting factors:
Labeling equipment are getting technologically advanced. Automated labeling machines provide better efficiency, good quality labels. From consumer’s point of view, label is most important to get the information about the product. Automatic labeling machine are widely used in the industry. These machines are adjustable according to the shape and size of the product. The automated labeling machines are used for printing purpose as well as to apply the label on the product. There is variety of materials which is used to make the labels so that it can be apply on different type of products. Manufacturers use the labels for the shipping address, barcode purpose. Various types of label machines are available which provides fully automated labeling which prints and apply the label and semi-automated machines, which either print the label or apply the label. Companies in different sectors such as food and beverage, pharmaceuticals and e-commerce are producing more packaged products, hence this can be the driving factor for labeling equipment market growth.
The labeling equipment market trends are:
New product launch:
Companies in label equipment market are trying to innovate their product range so that they can operate more effectively and efficiently. These automated machines are capable of performing multiple tasks in less time.
In September 2019, Herma US, a subsidiary of Herma-Gmbh, a German company, which provides labeling machinery has launched a new ultra compact labeling machine named as The Herma 211 HC. This labeling machine is very useful particularly in pharmaceutical industry. Various types of pharmaceutical products can be labeled by using The Herma 211 HC. Pharmaceutical products includes syringes, tubes and vials. This labeling machine is capable of printing the accurate labels and it can also identify and reject any defective label. The Herma 211 HC is capable of applying 30 labels per minute and also can be used to label the products ranging between 10 mm-120 mm diameter. This machine is suitable for continuous working as well.
Merger and Acquisitions in labeling equipment market:
Some companies are involved in mergers and acquisitions for the development of new technology. In February2019, Multi-color corp. by WS packaging group, which is North America’s leading label converter was acquired by Platinum equity LLC.
Considering the demand for packaged products such as packaged foods, mineral water, companies will require more number of automated labeling machines. Hence, this will help in the growth of labeling equipment market.
Though automated labeling equipment has many benefits, it also comes with some challenges such as,
- Sticking of label on the product
- Detection of clear label
- Problems of die failure
- Failure of labeling equipment after high usage
These challenges need to addressed, because these challenges can be an obstacle for the advancement of labeling machine.
Key benefits of the report:
- This study presents the analytical depiction of the labeling equipment market along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the market share.
- The current market is quantitatively analyzed to highlight the market growth scenario.
- The report provides a detailed labeling equipment market analysis based on competitive intensity and how the competition will take shape in coming years.
Labeling equipment Market Report Highlights
| Aspects | Details |
 By Type |
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 By End-user Industry |
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 By Region |
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 Key Market Players | Brady Corporation, Dunmore Corporation, Cenveo, Inc., 3M Company, H.B. Fuller Co., Henkel Ag & Company, Avery Dennison Corporation, DuPont, Xerox Corporation, CCL Industries, Inc. |
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