Allied Market Research
Allied Market Research

Laptop Market Operating System (Microsoft Windows, Apple OS X, Linux distributions, Others) Application (Commercial, Residential) Distribution Channel (Retail Stores, Online Stores) : Global Opportunity Analysis and Industry Forecast, 2020-2027

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Pandemic disrupted the entire world and affected many industries.

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A laptop is a portable personal computer, which has a smaller size than the traditional computer and is convenient for transport. The basic operating system of laptops is usually similar to the desktop PC but as the innovation and technology has advanced, the specifications and the features of laptop have also forged ahead. The first laptop-sized computer known as Epson HX-20 was invented by Yukio Yokozawa in July 1980 and was launched by Seiko Epson in 1982. The laptop has a clamshell structure and thin LED or LCD screen attached to the keyboard, generally weighing between 2-10 lbs. laptops are also referred to as a notebook and have a basic design consisting of display, central processing unit, graphic processing unit, memory, internal storage, input, and output ports, removable media derive, battery, cooling system, and others.

Market scope and structure analysis:

                    Report Metric


  Market size available for years


  Base year considered


  Forecast period


  Forecast units

  Value ($US)

  Segments covered

  Operating System, Application, Distribution Channel, and Region

  Regions covered

North America (U.S., and Canada), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA)

  Companies covered

Apple Inc., Dell, Hewlett Packard, AsusTeK Computer Inc., Acer Inc., Lenovo, MSI Global, Microsoft, Toshiba,  Samsung, Google.  


COVID-19 Scenario Analysis: 

  • The COVID-19 pandemic initially caused a slump in the sales and revenue of the laptop market as the key manufacturers such as Apple, Samsung, Microsoft, Tesla, and Google had to temporarily shut down their manufacturing units and shortage of manpower was also caused due to social distancing norms. The launch dates of new laptop models were also postponed.
  • The restrictions on export and import caused huge losses to the laptop market as raw material procurement from other countries such as China was affected. 
  • In India, the demand for laptops surged by 40-45% due to the work from home scenario and the post COVID-19 conditions are inclined towards the profitability of the laptop market.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

The use of laptops has increased among the millennial and Z generation and therefore the requirement for advanced technology has increased. The laptop has become a necessity for educational purposes, business use, gaming, and other numerous purposes. The increase in awareness of technology among the young generation, easy accessibility to the interest, improved functionality and specification, multifunctional laptop, the lightweight of the device, improved design, and processor, extended battery life, compatible models, improved performance of the system, new updates availability, increase in RAM and graphics memory, wireless networking, touch screen feature, variability in screen size and variants in the operating system are the key driving factors for the growth of laptop market. However, the increased competition in the market, high price of the laptops, product life cycle, advanced changing trends in the laptop, and variability in the price of spare parts hinder the growth of the global laptop market. Whereas, investment in improved technology, advanced processors, the safety of devices, and developing variants of laptops in different price ranges present new pathways for the laptop market growth.

The global laptop market trends are as follows:

New generation laptop 

Innovation and technological developments have lead to a drastic change in the design and functionality of the laptop. The advanced engineering and information technology have created high tech computers that not only serve the basic function of connectivity but also have advanced features such as 3D display, extended battery life, and vast storage. The key manufacturing companies are developing the new generation laptops by constantly investing in the high technology for the tech-savvy consumers, and leading the growth of the laptop market. The advanced features such as variants of display size from 11.6 to 17.3 inches, HD pixel resolution, reduced weight, extended battery life, keyboard quality, variety in the processor, improved USB-C connectivity and others have created the high requirement of laptops according to its purpose. The availability of the variants in the operating system such as Microsoft’s Windows, Apple’s OS X, and Linux distributions have created a vast surge in the laptop market.

The key brands have launched variants of laptops such as ultraportable, ultrabook, netbook, Chromebook, convertible (2-in-1), tablet as a laptop, gaming laptops, and others. For Instance, In 2019 Apple launched MacBook Pro, consisting of 9th generation Intel core i7-i9 processor along with a 16-inch retina display with true tone and in 2020, Apple MacBook Air is launched with 10th generation Intel core i3-i7 processor with storage space of 256 GB and 2 TB. Similarly, Hewlett Packard, one of the leading brands in the laptop market launched a laptop model named HP Spectre 360, with a 10th generation Intel core processor with 2-in-1 design, and improved aesthetics and quality.

Key Segments Covered:



  Operating System

  • Microsoft Windows
  •  Apple OS X
  •  Linux distributions
  • Others


  • Commercial
  • Residential

  Distribution Channel

  • Retail Stores
  • Online Stores


Key Benefits of the Report:

  • This study presents the analytical depiction of the global laptop industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the global laptop market share.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the global laptop market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides detailed global laptop market analysis based on competitive intensity and how the competition will take shape in the coming years.

Questions Answered in the Laptop Market Research Report:

  • What are the leading market players active in the laptop market?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
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With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, web-casts and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast

Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts

Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)

Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.

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