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Laundry Detergent Market

Laundry Detergent Market by Product Outlook (Powder Detergents, Liquid Detergents, Fabric Softeners, Detergent Tablets, and Others), Component (Builders, Bleach, Enzymes, and Others), Application (Household and Industrial or Institutional), and Distribution Channel (Online Distribution Channel and Offline Distribution Channel [Departmental Stores, Convenient Stores, Hyper Market/ Super Market, Retail Stores, and Others]): Global Opportunity Analysis and Industry Forecast, 2020–2027

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Pandemic disrupted the entire world and affected many industries.

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Laundry detergents are laundry care products that are used in washing and cleaning the clothes. There are different types of laundry detergents available in the market, such as powder detergents, liquid detergents, fabric softeners, detergent tablets, and many others. Among these, powder detergents, being the most economical ones, dominate the laundry detergent market and are widely accepted in urban as well as rural areas. While liquid detergents are expected to witness higher growth rate as compared to powder detergents, owing to the large-scale adoption from the North American and European countries. Whereas, according to the current market scenario detergent tablets & fabric softeners, are likely to see a slow growth rate during the forecast period. Also, the household segment due to the rising penetration of washing machines dominates the laundry detergents market.

The development of new products like scented laundry care products and allergenic/ green products is gaining consumer acceptance and accelerating laundry detergent market growth globally. Keeping in view all these and many more factors it is expected that the global market for the laundry detergents will grow significantly during the forecast period.

Market scope and structure analysis:

Report Metric


  Market size available for years


  Base year considered


  Forecast period


  Forecast units

  Value ($US)

  Segments covered

 Product Outlook, Component, Application, Distribution Channel, and Region

  Regions covered

North America (U.S., Canadaand Mexico), Europe (Germany, UK, France, Italy, Spain and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and the Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and the Rest of LAMEA)

  Companies covered

Hindustan Unilever Limited, Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Proctor & Gamble Company, Reckitt Benckiser Group Plc, The Clorox Company, Carroll Company, Kao Corporation, The Colgate-Palmolive Company, The Himalaya Drug Company, and Johnson & Johnson.

COVID-19 ScenarioAnalysis:

  • The COVID-19 pandemic has brought growth inconsistencies to the home care industry.
  • On one hand where the performance of discretionary goods, like bedding, decorative items, accessories, etc. are dropping, on the other hand, cleaning & hygiene products, like laundry detergents and others, are growing substantially.
  • Although, due to the prevailing lockdown situation, manufacturing units are facing issues related to production, raw material, and logistics.
  • However, to meet the surging consumer demand, companies are trying to expand their distribution network to online channels, which is a positive influence of the Corona Virus outbreak.

Top Impacting Factors:Market Scenario Analysis, Trends, Drivers and Impact Analysis

The rising demand for laundry detergents from various industries like textile, hotels, restaurants, hospitals, and others fuels the global laundry detergent market. Along with this, increasing need to keep the clothes neat & clean and hygienic, rapid urbanization, rising disposable income, unique packaging, quality results, economical prices, and fresh fragrance after wash, boosts the sales of the laundry detergents market. Also, with the penetration of e-commerce retails, the online spending of the consumers are rising significantly, which in turn, is propelling the sales of home care products, including laundry detergents.

However, increased availability of counterfeit products, with high prices is affecting the market growth for this product and hampering the laundry detergent market. Also, safety issues regarding laundry detergent products restrain the growth of this market.

Although increasing innovation, development of green laundry detergents, using good quality ingredients in product manufacturing, robust growth of the tourism industry, and the participation of local manufacturers are few opportunities paving growth prospects for the global laundry detergent market.

Key Segments Covered:



  Product Outlook

  • Powder Detergents
  • Liquid Detergents
  • Fabric Softeners
  • Detergent Tablets
  • Others


  • Builders
  • Bleach
  • Enzymes
  • Others


  • Household
  • Industrial or Institutional

  Distribution Channel

  • Online Distribution Channel
  • Offline Distribution Channel
    • Departmental Stores
    • Convenient Stores
    • Hyper Market/ Super Market
    • Retail Stores
    • Others


Key Benefits of the Report:

  • This study presents the analytical depiction of the global laundry detergent industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global laundry detergent market share.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the global laundry detergent market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed global laundry detergent market analysis based on competitive intensity and how the competition will take shape in coming years.

Questions Answered in the Laundry Detergent Market Research Report:

  • What are the leading market players active in the laundry detergentmarket?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?
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