The global laundry detergent market size was valued at $61,711.0 million in 2020, and is estimated to reach $98,139.7 million by 2030, registering a CAGR of 4.8% from 2021 to 2030.
Laundry detergent is used for cleaning dirty clothes/laundries. Components used in making a laundry detergent powder generally includes builders or water softeners, bleach, surfactants, enzymes, soil anti-deposition agents, optical brighteners, foam regulators, fragrances, dyes, and corrosion inhibitors.
The factors influencing the growth of the laundry detergent market include growing population, increasing urbanization, innovative product launches, growing penetration of automatic washing machines, and rising consumer awareness regarding hygiene. The rising marketing activities by the key market players led to an increased awareness regarding the laundry detergent products such as gels, pods, and liquids among the consumers. Consumers’ demand for cleaning clothes with minimal efforts has led to the growth of the liquid and pods laundry detergent market as liquid laundry detergents when used in washing machine, dissolves easily in cold water and thereby provides effective cleaning at less energy consumption. Thus, the increased penetration of automatic washing machines in developed markets exponentially contributed toward the growth of the liquid laundry detergent market.
The adoption and growing popularity of natural or organic laundry detergent is expected to boost the laundry detergent market growth. Unlike regular laundry detergents, the organic laundry detergents are free from chemicals. Moreover, organic detergents are made from natural ingredients and are easily dissolve in water to provide effective laundry cleaning. It is soft on fabrics that provides long life to the cloth and utilizes less water. Therefore, by providing effective cleaning and promoting sustainability, the organic laundry detergent is anticipated to contribute in the growth of the laundry detergent market during the forecast period.
Along with properties of powerful stain removers, laundry detergents are now being formulated for conditioning of clothes as well, imparting exotic fragrance to the clothes. Furthermore, engaged stakeholders in the industry are ramping up expenditure on promotions and advertisements to expand product knowledge among new target audience, which are mainly middle-class people. As a result, laundry detergent manufacturers and retailers have already begun to reshape their marketing strategies to cater to growing demands. In parallel, prominent brands are extensively focusing on their global, digital, and social presence along with on shelf presence.
The Asia-Pacific is the largest laundry detergent market in terms of both value and volume, owing to the presence of large population and households. Moreover, this region is the largest market for the powder laundry detergent as people mainly prefer washing their clothes manually and lack of awareness regarding the liquid and tablets laundry detergents. The rising disposable income, rapid urbanization, and growing penetration of washing machine at households are the factors that seems to provide lucrative growth opportunities to the market players.
The outbreak of COVID-19 pandemic resulted in a worldwide lockdown; thereby, halting the production of the laundry detergents and disrupting the supply chain. However, the pandemic did not had severe effects on the laundry detergent market, as people become more conscious about cleanliness and hygiene due to the rapid spread of the COVID-19 virus.
According to the laundry detergent market analysis, the market is segmented into product type, application, distribution channel, and region. On the basis of product type, the market is categorized into powder, liquid, gel, and pods/tablets. By application, it is segregated into industrial and household. Based on the distribution channel, it is segmented into online, supermarket/hypermarket, convenience stores, independent retailers, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, Saudi Arabia, and rest of LAMEA).
According to the laundry detergent market forecast, on the basis of product type, the powder segment was the highest contributor to the market, with $27,039.4 million in 2020, and is expected to sustain its significance during the forecast period. The gel segment is expected to grow significantly during the forecast period as gels offer ease of storage, effective cleaning, and convenience. It also offers cost-effectiveness due to its form because it has very less chances of wastages as gel form prevents overdosing.
By Product Type
Powder segment held the major share of 43.8% in 2020
As per the laundry detergent industry analysis, based on the application, the household segment garnered around 71.3% of the laundry detergent market share in 2020 due to the rising penetration of automatic washing machines and rising consumer expenditure on household products.
Household segment held the major share of 71.3% in 2020
According to the laundry detergent market trends, depending on distribution channel, the offline is a popular medium for customers to buy laundry detergent. Offline channels includes supermarket/hypermarket, grocery stores, convenience stores, retail stores, and departmental stores. Easy availability of desired brands and types of laundry detergent drives the growth of the offline segment.
Online sale of laundry detergent is also gaining popularity among customers, owing to proliferation of digital platforms at a global level.
By Distribution Channel
Supermarket/Hypermarket segment held the major share of 35.3% in 2020
Region wise, Asia-Pacific dominated the laundry detergent market in 2020, and is expected to sustain its dominance throughout the forecast period. The key factors driving the growth of the laundry detergent market in the region are high consumption of powder detergent by the majority of the population, rising consumer awareness regarding health and hygiene, and rising disposable income.
Asia-Pacific segment held the major share of 36.5% in 2020
The players operating in the global laundry detergent market have adopted various developmental strategies to expand their market share, exploit the laundry detergent market opportunity, and increase profitability in the market. The key players profiled in this report include BASF SE, Clariant AG, Croda International, E.I. du Pont de Nemours and Company, Henkel AG & Co. KGaA, Kao Corporation, Procter & Gamble, The Dow Chemical Company, Unger Fabrikker AS, and Unilever Plc.
Key Benefits For Stakeholders
- The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the market size from 2020 to 2030 to identify the prevailing opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the market size and segmentation assist to determine the prevailing laundry detergent market opportunities.
- The major countries in each region are mapped according to their revenue contribution to the market.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the laundry detergent industry.
Laundry Detergent Market Report Highlights
By Product Type
By Distribution channel
The development of sustainable laundry detergent that saves water, energy, and reduces carbon footprint is expected to gain rapid traction in the upcoming future. The key players are constantly engaged in developing such sustainable laundry detergent products in order to dominate and capture the market share. For instance, Unilever launched Persil Powergems that is twice as concentrated as a powder detergent and fully made of active ingredients. Unilever claimed that packaging of Powergems can make it 30% lighter and would save 20,000 tons of chemicals as Power gems is highly concentrated. Moreover, the bottle design can eliminate 800 trucks used for transportation per year as the bottle design allows 40% more product by saving space. Furthermore, Unileve claimed that with this product, the greenhouse gas emission can be reduced by 75 tons. Therefore, the future of the laundry detergent lies in the development of sustainable products.
Furthermore, growing popularity of natural or organic laundry detergent is expected to boost the laundry detergent market growth. Unlike regular laundry detergents, the organic laundry detergents are free from chemicals. Moreover, organic detergents are made from natural ingredients and are easily dissolve in water to provide effective laundry cleaning. It is soft on fabrics that provides long life to the cloth and utilizes less water. Therefore, by providing effective cleaning and promoting sustainability, the organic laundry detergent is anticipated to contribute in the market growth during the forecast period.