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2021

Learning and Educational Toys Market

Learning and Educational Toys Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, Age Group and Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2021-2030

CG : Entertainment Products

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Author's: Priya | Roshan Deshmukh
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The global learning and educational toys market size was valued at $49,973.1 million in 2020, and is projected to reach $81,295.2 million by 2030, registering a CAGR of 5.1% from 2021 to 2030.

Learning and educational toys is a category of toys that play a crucial role in the growth and development of children. Increase in number of games in bars and cafes around the world propel demand for toys and games along with attracting a large number of consumers toward such cafes. These games in bars and cafes are witnessing a high traction and gained remarkable popularity across the globe in recent years. Rapid expansion of games in cafes is encouraging children as well as adults to learn new games that help in enhancing their skills. This, in turn, propels growth of the market.

Learning-and-Educational-Toys-Market

Thus, rise in digital world and increase in percentage of population inclined toward online shopping across countries is expected to provide a great opportunity for learning and educational toys manufacturers to sell their existing as well as novel learning and educational toys through online platforms, which also contributes toward increase in consumer awareness regarding their products and making them easily available to consumers. Thus, this fact is anticipated to propel growth of the learning and educational toys market during the forecast period.

COVID-19 Impact Analysis

  • The outbreak of the COVID-19 pandemic has shown a slightly negative impact on the market. 
  • In addition, strict lockdown forced manufacturers to cut down their production output, halting their production facilities. This, in turn, led to decline in growth of the learning and educational toys market in the year 2020.
  • However, the learning and educational toys market is rapidly returning to its normal stage, countersigning a steady increase in demand, majorly from industrial sectors.

Learning and Educational Toys Market
By Product Type
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The Sports and Outdoor Toys segment dominates the global learning & educational toys market and is expected to retain its dominance throughout the forecast period.

The learning and educational toys market is segmented on the basis of product type, age group, sales channel, and region. By product type, the global market is classified into building sets, games & puzzles, sports & outdoor toys, and others. By age group, it is divided into up to 5 years, 5 to 10 years, and above 10 years. By sales channel, it is divided into hypermarkets/supermarkets, specialty stores, departmental stores, online channels, and others. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and rest of Europe), Asia-Pacific (China, India, Australia & New Zealand, Japan, ASEAN, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa, and rest of LAMEA).

By product type, the sports & outdoor toys segment accounted for the highest market share in 2020.This is majorly attributed to popularity of sports among children and adults. These toys play an important role in inculcating team play among small children and teenagers, which is the reason that such toys are being increasingly bought by parents to help their children build desirable behavioral traits. However, the others segment is expected to be the fastest growing segment during the forecast period.

Learning and Educational Toys Market
By Age Group
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The 5 years to 10 Years segment dominates the global learning & educational toys market and is expected to retain its dominance throughout the forecast period.

By Age group, the market is divided into up to 5 years, 5 to 10 years, and above 10 years. In 2020, the 5 to 10 years segment accounted for the highest market share in the global learning and educational toys market. This is attributable to rise in adoption of learning and educational toys in among this age group.

By distribution channel, the market is divided into hypermarkets/supermarkets, specialty stores, departmental stores, online channels, and others. In 2020, the specialty stores segment accounted for the highest share in the global learning and educational toys market. This is majorly attributable to heavy discounts offered by stores to consumers, which notably contributes toward growth of the overall market. However, online store is expected to be the fastest growing segment during the forecast period, in terms of value sales. 

Learning and Educational Toys Market
By Distribution Channel
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The Specialty stores segment dominates the global learning & educational toys market and is expected to retain its dominance throughout the forecast period.

Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Asia-Pacific accounted for the highest market share in 2020, and is also expected to be the fastest growing segment during the forecast period. The Asia-Pacific learning and educational toys market dominated the use of learning and educational toys, owing to the rise in population in countries such as India and China.

Key players operating in the global learning and educational toys market focus on prominent strategies to overcome competition and maintain as well as improve their share worldwide. Some of the major players in the global industry analyzed in this report include Atlas Games, Clementoni S.p.A., Goliath Games, Hasbro, Inc., The LEGO Group, ZEPHYR TOYMAKERS PVT. LTD., Ravensburger AG, Tomy Company, Ltd, Vtech Holdings, and Thames & Kosmos.

Learning and Educational Toys Market
By Region
2030
Asia-pacific 
North America
Europe
LAMEA

The Asia-Pacific segment dominates the global learning & educational toys market and is expected to retain its dominance throughout the forecast period.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the current learning and educational toys market trends, estimations, and dynamics of the market for the period of 2020–2030 to identify the prevailing market opportunities.
  • The key countries in four major regions have been mapped based on their market share.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis of the market segmentation assists to determine the prevailing learning and educational toys market opportunities.
  • Major countries in each region have been mapped according to their revenue contribution to the global industry. 
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of market players.
  • The report includes both regional as well as global the learning and educational toys market analysis, key players, market segments, application areas, and learning and educational toys market growth strategies.

Learning and Educational Toys Market Report Highlights

Aspects Details
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By Product Type
  • Building Sets
  • Games and Puzzles
  • Sports and Outdoor Toys
  • Others
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By End Use
  • 5 Years
  • 5 to 10 Years
  • Above 10 Years
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By Distribution Channel
  • Hypermarket/Supermarket
  • Specialty Stores
  • Departmental Stores
  • Online Channels
  • Others
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By Region
  • North America  (U.S, Canada, Mexico)
  • Europe  (Germany, France, UK, Italy, Spain, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia and New Zealand, ASEAN, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Saudi Arabia, South Africa, Rest of LAMEA)
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Key Market Players

VTECH HOLDINGS, .ATLAS GAMES, RAVENSBURGER AG, HASBRO, THAMES & KOSMOS, CLEMENTONI, GOLIATH GAMES, THE LEGO GROUP, TOMY COMPANY, LTD., ZEPHYR TOYMAKERS PVT. LTD.

Analyst Review

Key market players operating in the learning and educational toys market have adopted key developmental strategies such as product launch to fuel demand for learning and educational toys in the market, in terms of value sales. In addition, they have also emphasized on continuous innovations in their products to maintain a strong foothold in the market and to boost the learning and educational toys demand globally.

The global learning and educational toys market is growing at a sluggish rate, with the Asia-Pacific region spearheading the market growth. The market is driven by innovation in toys, expansion of retail channels, and rising disposable income. However, the emergence of smart phones is posing a major challenge for the engaged stakeholders. Moreover, the market also provides lucrative opportunities with the emergence of educational, interactive, and multi-functional toys.

Growing concerns about the negative impact of plastic on the environment have resulted in leading players in the industry to take steps in this direction. Players are now making environment-conscious decisions by ensuring incorporation of natural raw materials and minimizing the usage of plastic. Such environment-friendly practices are now gaining recognition among consumers who are now willing to pay premium prices for such products. This trend is likely to gain more traction in the coming years, which may result in small players to also make environment-friendly decisions regarding their product offerings

Author Name(s) : Priya | Roshan Deshmukh
Frequently Asked Questions?

The global learning and educational toys market size was valued at $50.0 billion in 2020.

The global learning and educational toys market size is projected to register a CAGR of 5.1% from 2021 to 2030.

You can raise the query to our sales team, and they will get back to you with the sample for the learning and educational toys market report.

The forecast period in the market report was considered from the year 2021 to 2030.

Some of the major players in the global industry analyzed in this report include Atlas Games, Clementoni S.p.A., Goliath Games, Hasbro, The LEGO Group, ZEPHYR TOYMAKERS., Ravensburger AG, Tomy Company, Vtech Holdings, and Thames & Kosmos.

The learning and educational toys market is segmented on the basis of product type, age group, sales channel, and region.

The smart technology embedded learning and educational toys are the new upcoming trend in the market.

The Asia-Pacific learning and educational toys market dominated the use of learning and educational toys, owing to the rise in population in countries such as India and China.

The learning and educational toys market is rapidly returning to its normal stage, countersigning a steady increasing demand, majorly from the commercial sectors.

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Learning and Educational Toys Market

Global Opportunity Analysis and Industry Forecast, 2021-2030