Learning and Educational Toys Market

The global learning and educational toys market size was valued at $49,973.1 million in 2020, and is projected to reach $81,295.2 million by 2030, registering a CAGR of 5.1% from 2021 to 2030.

Learning and educational toys is a category of toys that play a crucial role in the growth and development of children. Increase in number of games in bars and cafes around the world propel demand for toys and games along with attracting a large number of consumers toward such cafes. These games in bars and cafes are witnessing a high traction and gained remarkable popularity across the globe in recent years. Rapid expansion of games in cafes is encouraging children as well as adults to learn new games that help in enhancing their skills. This, in turn, propels growth of the market.

Thus, rise in digital world and increase in percentage of population inclined toward online shopping across countries is expected to provide a great opportunity for learning and educational toys manufacturers to sell their existing as well as novel learning and educational toys through online platforms, which also contributes toward increase in consumer awareness regarding their products and making them easily available to consumers. Thus, this fact is anticipated to propel growth of the learning and educational toys market during the forecast period.

COVID-19 Impact Analysis

• The outbreak of the COVID-19 pandemic has shown a slightly negative impact on the market. 
• In addition, strict lockdown forced manufacturers to cut down their production output, halting their production facilities. This, in turn, led to decline in growth of the learning and educational toys market in the year 2020.
• However, the learning and educational toys market is rapidly returning to its normal stage, countersigning a steady increase in demand, majorly from industrial sectors.

The learning and educational toys market is segmented on the basis of product type, age group, sales channel, and region. By product type, the global market is classified into building sets, games & puzzles, sports & outdoor toys, and others. By age group, it is divided into up to 5 years, 5 to 10 years, and above 10 years. By sales channel, it is divided into hypermarkets/supermarkets, specialty stores, departmental stores, online channels, and others. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Russia and rest of Europe), Asia-Pacific (China, India, Australia & New Zealand, Japan, ASEAN, and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa, and rest of LAMEA).

By product type, the sports & outdoor toys segment accounted for the highest market share in 2020.This is majorly attributed to popularity of sports among children and adults. These toys play an important role in inculcating team play among small children and teenagers, which is the reason that such toys are being increasingly bought by parents to help their children build desirable behavioral traits. However, the others segment is expected to be the fastest growing segment during the forecast period.

By Age group, the market is divided into up to 5 years, 5 to 10 years, and above 10 years. In 2020, the 5 to 10 years segment accounted for the highest market share in the global learning and educational toys market. This is attributable to rise in adoption of learning and educational toys in among this age group.

By distribution channel, the market is divided into hypermarkets/supermarkets, specialty stores, departmental stores, online channels, and others. In 2020, the specialty stores segment accounted for the highest share in the global learning and educational toys market. This is majorly attributable to heavy discounts offered by stores to consumers, which notably contributes toward growth of the overall market. However, online store is expected to be the fastest growing segment during the forecast period, in terms of value sales. 

Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Asia-Pacific accounted for the highest market share in 2020, and is also expected to be the fastest growing segment during the forecast period. The Asia-Pacific learning and educational toys market dominated the use of learning and educational toys, owing to the rise in population in countries such as India and China.

Key players operating in the global learning and educational toys market focus on prominent strategies to overcome competition and maintain as well as improve their share worldwide. Some of the major players in the global industry analyzed in this report include Atlas Games, Clementoni S.p.A., Goliath Games, Hasbro, Inc., The LEGO Group, ZEPHYR TOYMAKERS PVT. LTD., Ravensburger AG, Tomy Company, Ltd, Vtech Holdings, and Thames & Kosmos.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the current learning and educational toys market trends, estimations, and dynamics of the market for the period of 2020–2030 to identify the prevailing market opportunities.
• The key countries in four major regions have been mapped based on their market share.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis of the market segmentation assists to determine the prevailing learning and educational toys market opportunities.
• Major countries in each region have been mapped according to their revenue contribution to the global industry. 
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of market players.
• The report includes both regional as well as global the learning and educational toys market analysis, key players, market segments, application areas, and learning and educational toys market growth strategies.

 Learning and Educational Toys Market Report Highlights