Lingerie is a kind of women clothing which includes undergarments, sleep wears, and light weight robes. These undergarments are alluring, appealing, erotic, and fashionable made up of different material from general undergarment such as silk, satin, lace, polyester, lycra, and nylon, which are stretchy and flexible provide an erotic look to the wearer.
COVID-19 Scenario Analysis:
Corona virus has spread all over the world and most of the countries are adopting lockdown measures to control the spread of the virus and securing public health. All business and production activities are fully shut down except the necessary one such as food and medical sector or other, leading towards economic crisis in the country. Manufacturing and production functions are stopped which has slowed down the business and inactive trade and transportation has fully disrupted the supply chain because of which companies can face big losses in near future.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis
Increase in population and rise in brand awareness drive the market growth. There is a big competitive lingerie market with lots of brands providing a large variety and different range of products with competitive price. Increase in number of retailers and availability of online platform also fuels the market expansion. Lingerie industry has come up with most stylish and comfortable wearable with lot of innovations and designs available in different price range providing many options to the health conscious and fashion concerned consumers gaining their attention and making them spend more on lingerie items only for fashion and to follow trend out of their need.
The global lingerie market trends are as follows:
New product launches to flourish the market
New products that contain improved capabilities have been launched by leading market players. They have taken necessary steps to improve accuracy of products and overall functionality as well. Lingerie were considered to be a night wear and most comfortable and stretchy clothes to wear but now it has reached to the different level and used as a fashionable cloth by models. Because of this change, the market has launched new luxury lingerie items with high price range to cater high profile and fashion concerned consumers. Some of the new trendy lingerie products are decadent open bras, hardware, rosey hues, contemporary lines, and others.
Key Benefits of the Report:
- This study presents the analytical depiction of the global lingerie industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global lingerie market share.
- The current market is quantitatively analyzed to highlight the global lingerie market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global lingerie market analysis based on competitive intensity and how the competition will take shape in coming years.
Questions Answered in the Lingerie Market Research Report:
- What are the leading market players active in the lingerie market?
- What the current trends will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
Lingerie Market Report Highlights
| Aspects | Details |
 By Type |
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 By Application |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Victoria’s Secret, Calvin Klein, Zivame, Gap Inc., MAS Holdings., Jockey International Inc., Bare Necessities, Hanesbrands Inc., Triumph International Ltd., Hunkemoller |
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