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Lingerie is a kind of women clothing which includes undergarments, sleep wears, and light weight robes. These undergarments are alluring, appealing, erotic, and fashionable made up of different material from general undergarment such as silk, satin, lace, polyester, lycra, and nylon, which are stretchy and flexible provide an erotic look to the wearer.
COVID-19 Scenario Analysis:Â
Corona virus has spread all over the world and most of the countries are adopting lockdown measures to control the spread of the virus and securing public health. All business and production activities are fully shut down except the necessary one such as food and medical sector or other, leading towards economic crisis in the country. Manufacturing and production functions are stopped which has slowed down the business and inactive trade and transportation has fully disrupted the supply chain because of which companies can face big losses in near future.
Increase in population and rise in brand awareness drive the market growth. There is a big competitive lingerie market with lots of brands providing a large variety and different range of products with competitive price. Increase in number of retailers and availability of online platform also fuels the market expansion. Lingerie industry has come up with most stylish and comfortable wearable with lot of innovations and designs available in different price range providing many options to the health conscious and fashion concerned consumers gaining their attention and making them spend more on lingerie items only for fashion and to follow trend out of their need.Â
New products that contain improved capabilities have been launched by leading market players. They have taken necessary steps to improve accuracy of products and overall functionality as well. Lingerie were considered to be a night wear and most comfortable and stretchy clothes to wear but now it has reached to the different level and used as a fashionable cloth by models. Because of this change, the market has launched new luxury lingerie items with high price range to cater high profile and fashion concerned consumers. Some of the new trendy lingerie products are decadent open bras, hardware, rosey hues, contemporary lines, and others. Â Â
Key Benefits of the Report:
Questions Answered in the Lingerie Market Research Report:
Lingerie Market Report Highlights
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Key Market Players | Hunkemoller, Zivame, Gap Inc., MAS Holdings., Victoria’s Secret, Calvin Klein, Jockey International Inc., Bare Necessities, Hanesbrands Inc., Triumph International Ltd. |
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