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Lip Powder Market

Lip Powder Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by   End User, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Personal care and cosmetic

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Author's: Payal Suresh Ghurde | Surya Sanka
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Lip Powder Market Research, 2032

The global lip powder market was valued at $1689.8 million in 2022, and is projected to reach $2988.8 million by 2032, growing at a CAGR of 6.2% from 2023 to 2032. Lip powder is a lip color in powdered form, which gives different feel and finish than classic lipstick cream, stain, or liquid. It is made from silica that helps create an even spread. It also contains coconut oil, glycerin, and vitamin E for hydrating the lips.

Lip Powder Market

The pigment-packed dust present in the lip powder melts onto the lips and creates a thin layer of matte or metallic color on lips after application.

The lip powder market is predicted to expand significantly during the forecast period as a result of various factors, including rising demand for natural and organic cosmetic products, increasing awareness of cruelty-free beauty products, and the growing popularity of matte lip colors. The increase in need for natural and organic beauty products is one of the primary drivers of the lip powder market growth. Consumers are becoming more aware of the potential detrimental consequences of certain chemicals present in typical cosmetics products, urging them to seek out for more natural and organic alternatives. Lip powder is manufactured from natural ingredients and is free of hazardous substances, which makes it an attractive option for such customers. Another factor boosting the growth of the lip powder industry is the growing popularity of matte lip colors. Matte lip colors are extremely pigmented and provide a long-lasting, smudge-proof finish. Lip powder, which may be applied as a matte finish, is a great option for customers who prefer this kind of lip color.

The lip powder industry is projected to face considerable challenges due to the complexities in its application. The proper application of lip powder requires a certain level of expertise and practice, which could hinder potential customers from adopting this new product. Furthermore, another major issue is that lip powder may not be suitable for all skin types. Lip powder application may result in undesirable effects such as excessive dryness of the lips or even irritations. Concerns over potential skin reactions and application difficulties hinder its widespread adoption. In addition, the shift towards minimalistic makeup routines and the availability of established alternatives contribute to a challenging competitive landscape. Overcoming these barriers requires a focus on product safety, ease of use, and effectively differentiating lip powders from existing options. Therefore, leading players in this market need to recognize and resolve these difficulties in order to boost the demand for lip powder and provide a more inclusive and user-friendly experience for all prospective customers.

Lip powder, one of the innovative beauty products has acquired a lot of attention nowadays, due to rising customer desire for various, long-lasting, and personalized lip products. Lip powders offer a unique blend of qualities that set them apart from traditional lipsticks and glosses, creating a specialized market. In addition, the availability of an extensive range of lip powder colors and varieties meet the various preferences of clients. Lip powder can also be used over liquid or cream lipstick to improve the appearance and deepen the color. Increase in awareness about appearance among working-class women further drives the growth of the lip powder market demand. Working-class women prefer lipstick colors that long lasting. Increase in disposable income also allows consumers to purchase branded cosmetic products. All these factors are anticipated to create excellent opportunities for the key players operating in the Lip Powder Market Forecast years.

The key players profiled in this report include L’Oreal, The Estee Lauder Companies Inc., Revlon, buxom cosmetics, Clinique, CHANEL, Shiseido Company, Limited, Essence Cosmetics, By Terry Paris, and Sephora. Investment and agreement are common strategies followed by major market players. For instance, in February 2018, NARS COSMETICS collaborated with fashion designer Erdem Moralioglu to produce the 13-piece odd flower collection, which comprised the poison rose lip powder palette in six distinct colours, as well as eye and cheek products..

The lip powder market is segmented on the basis of type, end user, distribution channel, and region. By type, the market is divided into lip powder palettes and lip powder pen. By end user, the market is classified into Under 18 years old, 18-30 years old, 30-45 years old, and above 45 years old. By distribution channel, the market is classified into online and offline. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The lip powder market is segmented into Type,  End User and Distribution Channel.

Lip Powder Market by Type

By type, the lip powder palettes sub-segment dominated the market in 2022. Lip powder palettes are growing in popularity due to a combination of compelling driving factors. These palettes provide a dynamic and varied alternative for consumers who want to try out a variety of lip styles. They provide an affordable way to create unique lip looks, catering to various occasions, by incorporating many colors into a single compact. The current trend towards personalization in the beauty sector has significantly contributed to the popularity of lip powder palettes. Moreover, the convenient and portable design of these palettes effortlessly matches the modern, fast-paced lifestyle of being on-the-go, allowing users to effortlessly transition between different lip styles. These are predicted to be the major factors boosting the lip powder market size during the forecast period.

Lip Powder Market by End User

By end user, the 30-45 years old sub-segment dominated the global lip powder market share in 2022. This age group values products that offer a balance between trendy innovation and practicality. Lip powder's versatile nature allows them to transition effortlessly from professional settings to social engagements, catering to their multifaceted lifestyles. The significance of social media and beauty influencers also plays a major role in spreading awareness among this age group regarding the new cosmetic products. The 30-45 years age group often have busy lives, and the ease of using lip powder fits well with their on-the-go routines. In addition, the versatility of lip powder allows them to achieve various looks, from a subtle tint to a bolder shade, giving them the flexibility to match their style at different occasions. Therefore, the ease of application and ability to create different lip looks drive people in this age range to embrace and enjoy using lip powder.

Lip Powder Market by Distribution Channel

By distribution channel, the online sub-segment dominated the global lip powder market share in 2022. Online distribution channels are increasingly becoming popular in the lip powder market as people prefer e-commerce platforms for their shopping needs. Customers may easily obtain a large variety of lip powder products, excellent discounts, and doorstep delivery choices through online shopping platforms. Demand for lip powder has been driven by a rise in the number of online retail stores that provide attractive discounts, as well as an increase in the number of Internet users who prefer utilizing online retail shops for convenience of access. Furthermore, there has been an increase in the number of people who prefer online shopping. As a result, the online distribution sector in the lip powder market is expand in the upcoming years.

Lip Powder Market by Region

By region, Asia-Pacific dominated the global lip powder market in 2022. Rising worries about physical appearance among working women have driven market expansion in this region. Furthermore, rising expenditure on personal grooming products in developing countries such as China, South Korea, Indonesia, the Philippines, India, Taiwan, and Malaysia is driving up demand for cosmetic products. Furthermore, innovative and attractive packaging is expected to increase the market's consumer base in this region. Moreover, consumers in the region have a significant interest in local customs as well as herbal and natural products. The Korean beauty business has supported this trend with product advancements such as natural lip beauty products and inventive packaging. This has boosted the region's innovation in beauty products and is further projected to drive the market revenue growth in Asia-Pacific.

Impact of COVID-19 on the Global Lip Powder Industry

  • The COVID-19 pandemic had a significant impact on the lip powder market growth. The pandemic caused a decline in the growth of the global industries creating a mass disruption for buyers as well as sellers. Markets and production units were shut down globally which stopped the production, sale, and marketing of cosmetic products.
  • E-commerce gained unprecedented prominence during lockdowns and social distancing measures, allowing the lip powder market to maintain its reach despite the closure of physical retail outlets. Brands that swiftly adapted to online selling and engaged with consumers through digital channels were better positioned to mitigate the impact of the pandemic on their sales.
  • The COVID-19 pandemic led to exclusive challenges and opportunities for the lip powder market. Shifting consumer priorities, altered makeup routines, and the accelerated digital transformation of the industry collectively reshaped the landscape, prompting brands to rethink their strategies and offerings to cater to evolving consumer needs.
  • There has been a growing preference for convenient, versatile, and clean beauty products that cater to evolving consumer needs in the post-pandemic period.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the lip powder market analysis from 2022 to 2032 to identify the prevailing lip powder market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the lip powder market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global lip powder market trends, key players, market segments, application areas, and market growth strategies.

Lip Powder Market Report Highlights

Aspects Details
Market Size By 2032

USD 2988.8 million

Growth Rate

CAGR of 6.2%

Forecast period

2022 - 2032

Report Pages


By Type
  • Lip Powder Pen
  • Lip Powder Palettes
By   End User
  • Under 18 Years Old
  • 18-30 Years Old
  • 30-45 Years Old
  • Above 45 Years Old
By Distribution Channel
  • Online
  • Offline
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, UK, France, Spain, Italy, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Saudi Arabia, United Arab Emirates, South Africa, Rest of LAMEA)
Key Market Players

buxom cosmetics, The Estee Lauder Companies Inc., CHANEL International B.V., CHANEL, Revlon, Sephora, Shiseido Company, Limited, by terry, Clinique, L’Oreal

Author Name(s) : Payal Suresh Ghurde | Surya Sanka
Frequently Asked Questions?

Lip powder offers a novel alternative to traditional lip products, attracting consumers looking for innovative makeup options. The growth of e-commerce has facilitated broader accessibility to lip powder products, enabling brands to reach a global consumer base more effectively. Opportunities lie in customization, sustainability, product diversification, collaborations, R&D advancements, and global market expansion. Brands that adapt to changing consumer preferences and leverage these factors are projected to create excellent opportunities in the market.

The major growth strategies adopted by lip powder market players are investment and agreement.

North America is projected to provide more business opportunities for the global lip powder market in the future.

L’Oreal, The Estee Lauder Companies Inc., Revlon, buxom cosmetics, Clinique, CHANEL, Shiseido Company, Limited, By Terry Paris, and Sephora are the major players in the lip powder market.

The lip powder palettes sub-segment of the type acquired the maximum share of the global lip powder market in 2022.

The cosmetics industry is one of the major customers in the global lip powder market.

The report provides an extensive qualitative and quantitative analysis of the current trends and future estimations of the global lip powder market from 2022 to 2032 to determine the prevailing opportunities.

Advancements in cosmetic technology are projected to lead to innovative lip powder formulations with improved longevity, better texture, and enhanced benefits like hydration, which is anticipated to boost the lip powder market in the upcoming years.

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Lip Powder Market

Global Opportunity Analysis and Industry Forecast, 2023-2032