The lipstick market size was valued at $8.2 billion in 2018, and is expected to reach $12.5 billion by 2026, registering a CAGR of 5.5% from 2019 to 2026. Lipstick is a beauty product that contains oils, pigments, waxes, and emollients, which gives texture, color, and protection to lips. There is a wide assortment of lipsticks available in the market including matte, sheer, satin stain, powder lipstick, and others. Also these lipsticks are available in variety of shades such as red, nude, brown, purple, maroon, pink, and others. In addition, herbal and organic lipsticks are gaining popularity among the consumers worldwide. This is due to the benefits associated with these lipsticks over traditional lipstick that includes healing lips, moisturizing lips, and others. Thus, this fact is driving the growth of the lipstick market.
Furthermore, expansion of distribution channels such as online stores, supermarkets, hypermarkets, and specialty stores have made these lipsticks market easily accessible to consumers. Thus, this fact has also contributed in driving the growth of the lipstick market. The global lipstick market segment are categories into product type, form, distribution channel, and region. By product type, the market is classified into matte, glossy, lip powder, and others. By form, the market is divided into stick, liquid, and palette. Depending on distribution channel, the market is divided into supermarkets/hypermarkets, specialty stores, and online stores. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, India, Australia, New Zealand, and rest of Asia-pacific), and LAMEA (Latin America, Middle East, and Africa).
By Product Type
Lip powder segment would exhibit the highest CAGR of 6.6% during 2019-2026.
By product type, the matte lipstick segment accounted for the highest market share in 2018. This is attributed to upsurge in demand for matte lipstick among consumers as it offers a good coverage and provides a smooth glide to the lips. Moreover, it is long lasting lipstick and consumers do not need to reapply it thus, saving their time in their busy days. It also it offers an easy application and is available in both stick and liquid form. Furthermore, lipstick manufacturers are providing matte lipstick in wide varieties including vegan matte lipstick, herbal matte lipstick, and moisturizing matte lipstick in many shades and colors. Thus, meeting the requirements of different consumers. Therefore, this key characteristic feature possessed by matte lipstick is one of the key factors in driving the growth of the lipstick market.
By Form
Palette segment would exhibit the highest CAGR of 6.4% during 2019-2026.
By form, the stick segment in lipstick market accounted for the highest market share in 2018.This is because these tubes can be twisted to push up the colored wax and comes in different sizes, colors, and styles. Lipstick in cylindrical tube form are easy to apply and provides a good coverage to the lip. The crayons and pencils lipsticks are great for those consumers who find it difficult to make lines around their lips. The lipsticks come in the form of a pencil are easy to as they usually come with a pointed sharp tip which makes it easy to apply to the every part of the lip. Additionally the lipstick in pencil form can be sharpened that keep the tip sharp and pointed for a longer time. Thus, all these benefits offered by the lipsticks available in this form is the key factor in driving the growth of the segment.
By Distribution Channel
Online store segment would exhibit the highest CAGR of 6.2% during 2019-2026.
The distribution of lipstick through supermarkets/hypermarkets is considerably of higher value in the global lipstick market. This is attributed to the fact that consumers have advantages of scanning different lipsticks and the shades and colors as per the skin tone and choices. Moreover, the presence of store associates for helping the customers to choose right product and provide product knowledge boosts the growth of the segment. Thus, the above mentioned factors have driven consumers to prefer this distribution channel over others for the purchase home fragrances. Moreover, over the past one decade, there has been a significant increase in the internet penetration especially in the North America, Europe, and Asia-Pacific regions. Consumers now rely on internet to gain information about the new product and consider online shopping as the most convenient factor as heavy discounts and offers are provided by online stores on products like cosmetics. Thus, most of the key manufacturers have gone online and have created their own web portals for selling products. Thus, rise in internet penetration creates lipstick market opportunity.
By Regions
Asia-Pacific would exhibit the highest CAGR of 7.1% during 2019-2026.
Region wise, Europe accounted for the highest lipstick market share in 2018. Countries including Germany, UK, Spain, and France are the prominent markets in this region. The rise in trend of consumers looking for natural and organic beauty products such as lipsticks due to the increase in concerns on the harmful effects of traditional cosmetics is a key driving factor and results in rise in organic and natural lipstick market demand.
The key players for lipstick industry profiled in the report include L'Oréal S.A, Shiseido Company Limited, Revlon Inc., Coty, Estée Lauder Companies Inc., Christian Dior SE, Unilever, Guerlain, Inglot Sp. Z. O. O., and Relouis.
Key Benefits for Lipstick Market:
The report provides an extensive lipstick market analysis of the current and emerging market trends and opportunities.
- The report provides detailed qualitative and quantitative analysis of the current lipstick market trends, future estimations and dynamics of the global lipstick market size from 2019 to 2026 to identify the prevailing opportunity.
- A comprehensive analysis of the factors that drive and restrict the lipstick market growth.
- An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
- Industry player positioning segment facilitates benchmarking and provides a clear understanding of the present position of players along with the lipstick market forecast.
Lipstick Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By FORM |
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 By DISTRIBUTION CHANNEL |
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 By Region |
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 Key Market Players | L'ORéAL S.A, ESTéE LAUDER COMPANIES INC, GUERLAIN, UNILEVER, SHISEIDO COMPANY LIMITED, CHRISTIAN DIOR SE, COTY, REVLON INC, INGLOT SP. Z. O. O, RELOUIS |
Analyst Review
The key market players operating in the global lipstick market have adopted key developmental strategies such as product launch to fuel the growth of the market in terms of value sales. In addition, they have also emphasized on continuous innovations in their products to maintain a strong foothold in the market and to boost the demand for lipsticks.
According to the key market players, consumers are approaching for natural and organic lipstick due to the rise in concern for harmful effects of synthetic ingredients used in beauty products. Moreover, consumers are interested in experiencing new colors and shades of lipsticks according to their skin tones to look good and fashionable. Therefore, increase in investments in R&D activities and continuous efforts in launching new & improved lipsticks with more functionality that can meet the rise in demands for consumers are the key factors that boost the growth of the global lipstick market.
Rise in trend of powder lipsticks among the consumers due to the advantages such as long wearing colors without dryness, smudge proof, light weight, and can also be worn over or under lipstick for getting extra pigmentation, and others is anticipated to offer lucrative opportunity for the growth of the lipstick market in the near future.
However, side effects of harmful ingredients used in lipsticks as well as rise in counterfeit lipsticks are expected to restrain the market growth.
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