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Liquid Detergent Market by Nature (Organic and Conventional), Application (Laundry and Dishwashing), Distribution Channel (Online Sales Channels, Supermarket & Hypermarket, Departmental & Convenience Stores, and Independent Grocery Stores), and End User (Residential and Commercial): Global Opportunity Analysis and Industry Forecast, 2018 - 2025
Update Available On-Demand

A04836
Pages: 250
Mar 2019 | 10104 Views
 
Author(s) : Shankar Bhandalkar/Himanshu Vig
Tables: 144
Charts: 76
 

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liquid detergent market outlook - 2025

The global liquid detergent market size was valued at $27,405 million in 2017, and is projected to reach $40,482 million by 2025, growing at a CAGR of 5.2% from 2018 to 2025.

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Liquid detergents are complex mixture of surfactants used for effective cleaning action on dirt and grease. These detergents aid in washing process by reducing the surface tension of water. They are used for washing laundry and dishes. Liquid detergent, with extensive use of fragrance and conditioners, is attracting number of consumers. The liquid detergent market is expected to witness robust growth in the near future along with surge in urbanization and significant increase in penetration of washing machines.

Stakeholders in the liquid detergent industry are now increasingly focusing on customer retention and engagement. In the past few years, upsurge in offers and discounts offered to customers have been witnessed. While offers and discounts have always been common, retaining customer loyalty has been a challenge for global manufacturers.

With millennial spending on household care products still ramping up, liquid detergent manufacturers and retailers have already begun to reshape their marketing strategies to cater to growing demands of millennials. As a result, prominent brands are extensively focusing on their global, digital, and social presence rather than on shelf presence. Moreover, continuous innovation in product functionality and performance along with coherent strategies to provide best consumer experience through continues feedback have resulted in major players in the liquid detergent market to sustain in the consumer-centric liquid detergent market.

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To better understand liquid detergent market forecast and opportunities, a comprehensive global liquid detergent market analysis based on nature, product type, sales channel and end-user has been presented in this report.

Based on nature, the report segments the global liquid detergent market into organic liquid detergents and conventional liquid detergents. Consistent with last few years, products made with natural ingredients are gaining huge traction among health-conscious consumers. As consumers are becoming more concerned about nature of ingredients used within the liquid detergents, they are extensively looking for milder and natural alternatives that are skin-friendly.

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By application, the report segments the global liquid detergent market into laundry and dishwashing. The dishwashing segment is expected to witness rapid growth during the forecast period, owing to increase in penetration of automatic dishwasher coupled with rise in consumer awareness about the product. However, presence of ample number of alternatives for liquid detergent in the market is expected to dissuade its growth.

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Based on sales channel, the report segments the global Liquid Detergent market into online sales channels, supermarket and hypermarket, departmental & convenience stores and independent grocery stores. The online sales channels segment is expected to witness rapid growth during the forecast period owing to increasing number of deliver to door grocery startups. However, the hypermarket and supermarket segment will continue to dominate in terms of liquid detergent market share throughout forecast period.

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Depending on end user, the report segments the global liquid detergent market into residential and commercial. The commercial segment is poised to grow with higher CAGR during the forecast period, owing to expanding laundry services and HORECA industry around the globe.

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Region wise, the liquid detergent market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. North America is a matured and homogenous market for liquid detergent with high product consumption. The European market experiences significant growth, owing to increase in penetration of automatic dishwashers in the region. The Asia-Pacific liquid detergent market is anticipated to witness strong growth in the near future, owing to increase in household income, rapid urbanization, rise in middle-class population, easy access to goods through development of retail channels, and surge in penetration of washing machines.

Key players profiled in the report include Procter & Gamble, Church & Dwight, Henkel Company KGaA, Unilever Plc, S. C. Johnson & Son, Inc Amway Corporation, Reckitt Benckiser Group plc, Colgate-Palmolive, The Clorox Company, and Godrej Consumer Products.

Technological advancements have led to the development of advanced liquid detergents and is expected to drive the liquid detergent market growth during the forecast period. Increase in adoption of appliances, such as washing machines and dishwashers, in both developing and developed regions, which is expected to fuel the growth of the liquid detergents market.

Key Benefits for liquid detergent market:

  • The report provides an extensive analysis of the current and emerging liquid detergent market trends and opportunities.
  • The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing market opportunities.
  • A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
  • An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
  • The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.

liquid detergent Key Market Segments:

By Nature

  • Organic
  • Conventional

By Application

  • Laundry
  • Dishwashing

By Sales Channel

  • Online Sales Channels
  • Supermarket & Hypermarket
  • Departmental & Convenience stores
  • Independent Grocery Stores

By End User

  • Residential
  • Commercial

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Brazil
    • Argentina
    • South Africa
    • Rest of LAMEA

 

CHAPTER 1:  INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY MARKET SEGMENTS
1.3. KEY BENEFITS
1.4. RESEARCH METHODOLOGY

 1.4.1.Primary research
 1.4.2.Secondary research
 1.4.3.Analyst tools and models

CHAPTER 2:    EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

CHAPTER 3:    MARKET LANDSCAPE

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

 3.2.1.Top investment pockets
 3.2.2.Top winning strategies

3.3. PORTER'S FIVE FORCES ANALYSIS

 3.3.1.Bargaining power of suppliers
 3.3.2.Threat of new entrants
 3.3.3.Threat of substitutes
 3.3.4.Competitive rivalry
 3.3.5.Bargaining power among buyers

3.4. MARKET SHARE ANALYSIS/TOP PLAYER POSITIONING
3.5. MARKET DYNAMICS

3.5.1.Drivers
3.5.2.Restraints
3.5.3.Opportunities

CHAPTER 4:LIQUID DETERGENT MARKET BY NATURE

4.1. OVERVIEW
4.2.ORGANIC

 4.2.1.Key market trends, Growth factors and opportunities
 4.2.2.Market size and forecast by region
 4.2.3.Market analysis by country

4.3.CONVENTIONAL

 4.3.1.Key market trends, Growth factors and opportunities
 4.3.2.Market size and forecast by region
 4.3.3.Market analysis by country

CHAPTER 5:LIQUID DETERGENT MARKET BY APPLICATION

5.1. OVERVIEW
5.2.LAUNDRY

 5.2.1.Key market trends, Growth factors and opportunities
 5.2.2.Market size and forecast by region
 5.2.3.Market analysis by country

5.3.DISH WASHING

 5.3.1.Key market trends, Growth factors and opportunities
 5.3.2.Market size and forecast by region
 5.3.3.Market analysis by country

CHAPTER 6:LIQUID DETERGENT MARKET BY SALES CHANNEL

6.1. OVERVIEW
6.2.ONLINE SALES CHANNELS

 6.2.1.Key market trends, Growth factors and opportunities
 6.2.2.Market size and forecast by region
 6.2.3.Market analysis by country

6.3.SUPERMARKET AND HYPERMARKET

 6.3.1.Key market trends, Growth factors and opportunities
 6.3.2.Market size and forecast by region
 6.3.3.Market analysis by country

6.4.DEPARTMENTAL AND CONVENIENCE STORES

 6.4.1.Key market trends, Growth factors and opportunities
 6.4.2.Market size and forecast by region
 6.4.3.Market analysis by country

6.5.INDEPENDENT GROCERY STORES

 6.5.1.Key market trends, Growth factors and opportunities
 6.5.2.Market size and forecast by region
 6.5.3.Market analysis by country

CHAPTER 7:LIQUID DETERGENT MARKET BY END USER

7.1. OVERVIEW
7.2.RESIDENTIAL

 7.2.1.Key market trends, Growth factors and opportunities
 7.2.2.Market size and forecast by region
 7.2.3.Market analysis by country

7.3.COMMERCIAL

 7.3.1.Key market trends, Growth factors and opportunities
 7.3.2.Market size and forecast by region
 7.3.3.Market analysis by country

CHAPTER 8:    LIQUID DETERGENT MARKET BY REGION

8.1. OVERVIEW
8.2.NORTH AMERICA 

8.2.1.Key market trends and opportunities
8.2.2.Market size and forecast by Nature
8.2.3.Market size and forecast by Application
8.2.4.Market size and forecast by Sales Channel
8.2.5.Market size and forecast by End User
8.2.6.Market size and forecast by Country
8.2.7.U.S. LIQUID DETERGENT MARKET

8.2.7.1.Market size and forecast by Nature
8.2.7.2.Market size and forecast by Application
8.2.7.3.Market size and forecast by Sales Channel
8.2.7.4.Market size and forecast by End User

8.2.8. CANADA LIQUID DETERGENT MARKET

8.2.8.1.Market size and forecast by Nature
8.2.8.2.Market size and forecast by Application
8.2.8.3.Market size and forecast by Sales Channel
8.2.8.4.Market size and forecast by End User

8.2.9. MEXICO LIQUID DETERGENT MARKET

8.2.9.1.Market size and forecast by Nature
8.2.9.2.Market size and forecast by Application
8.2.9.3.Market size and forecast by Sales Channel
8.2.9.4.Market size and forecast by End User

8.3.EUROPE

8.3.1.Key market trends and opportunities
8.3.2.Market size and forecast by Nature
8.3.3.Market size and forecast by Application
8.3.4.Market size and forecast by Sales Channel
8.3.5.Market size and forecast by End User
8.3.6.Market size and forecast by Country
8.3.7.GERMANY LIQUID DETERGENT MARKET

8.3.7.1.Market size and forecast by Nature
8.3.7.2.Market size and forecast by Application
8.3.7.3.Market size and forecast by Sales Channel
8.3.7.4.Market size and forecast by End User

8.3.8. UK LIQUID DETERGENT MARKET

8.3.8.1.Market size and forecast by Nature
8.3.8.2.Market size and forecast by Application
8.3.8.3.Market size and forecast by Sales Channel
8.3.8.4.Market size and forecast by End User

8.3.9. FRANCE LIQUID DETERGENT MARKET

8.3.9.1.Market size and forecast by Nature
8.3.9.2.Market size and forecast by Application
8.3.9.3.Market size and forecast by Sales Channel
8.3.9.4.Market size and forecast by End User

8.3.10. ITALY LIQUID DETERGENT MARKET

8.3.10.1.Market size and forecast by Nature
8.3.10.2.Market size and forecast by Application
8.3.10.3.Market size and forecast by Sales Channel
8.3.10.4.Market size and forecast by End User

8.3.11. SPAIN LIQUID DETERGENT MARKET

8.3.11.1.Market size and forecast by Nature
8.3.11.2.Market size and forecast by Application
8.3.11.3.Market size and forecast by Sales Channel
8.3.11.4.Market size and forecast by End User

8.3.12. REST OF EUROPE LIQUID DETERGENT MARKET

8.3.12.1.Market size and forecast by Nature
8.3.12.2.Market size and forecast by Application
8.3.12.3.Market size and forecast by Sales Channel
8.3.12.4.Market size and forecast by End User

8.4.ASIA PACIFIC 

8.4.1.Key market trends and opportunities
8.4.2.Market size and forecast by Nature
8.4.3.Market size and forecast by Application
8.4.4.Market size and forecast by Sales Channel
8.4.5.Market size and forecast by End User
8.4.6.Market size and forecast by Country
8.4.7.CHINA LIQUID DETERGENT MARKET

8.4.7.1.Market size and forecast by Nature
8.4.7.2.Market size and forecast by Application
8.4.7.3.Market size and forecast by Sales Channel
8.4.7.4.Market size and forecast by End User

8.4.8. INDIA LIQUID DETERGENT MARKET

8.4.8.1.Market size and forecast by Nature
8.4.8.2.Market size and forecast by Application
8.4.8.3.Market size and forecast by Sales Channel
8.4.8.4.Market size and forecast by End User

8.4.9. JAPAN LIQUID DETERGENT MARKET

8.4.9.1.Market size and forecast by Nature
8.4.9.2.Market size and forecast by Application
8.4.9.3.Market size and forecast by Sales Channel
8.4.9.4.Market size and forecast by End User

8.4.10. AUSTRALIA LIQUID DETERGENT MARKET

8.4.10.1.Market size and forecast by Nature
8.4.10.2.Market size and forecast by Application
8.4.10.3.Market size and forecast by Sales Channel
8.4.10.4.Market size and forecast by End User

8.4.11. SOUTH KOREA LIQUID DETERGENT MARKET

8.4.11.1.Market size and forecast by Nature
8.4.11.2.Market size and forecast by Application
8.4.11.3.Market size and forecast by Sales Channel
8.4.11.4.Market size and forecast by End User

8.4.12. REST OF ASIA PACIFIC LIQUID DETERGENT MARKET

8.4.12.1.Market size and forecast by Nature
8.4.12.2.Market size and forecast by Application
8.4.12.3.Market size and forecast by Sales Channel
8.4.12.4.Market size and forecast by End User

8.5.LAMEA

8.5.1.Key market trends and opportunities
8.5.2.Market size and forecast by Nature
8.5.3.Market size and forecast by Application
8.5.4.Market size and forecast by Sales Channel
8.5.5.Market size and forecast by End User
8.5.6.Market size and forecast by Country
8.5.7.BRAZIL LIQUID DETERGENT MARKET

8.5.7.1.Market size and forecast by Nature
8.5.7.2.Market size and forecast by Application
8.5.7.3.Market size and forecast by Sales Channel
8.5.7.4.Market size and forecast by End User

8.5.8. ARGENTINA LIQUID DETERGENT MARKET

8.5.8.1.Market size and forecast by Nature
8.5.8.2.Market size and forecast by Application
8.5.8.3.Market size and forecast by Sales Channel
8.5.8.4.Market size and forecast by End User

8.5.9. SOUTH AFRICA LIQUID DETERGENT MARKET

8.5.9.1.Market size and forecast by Nature
8.5.9.2.Market size and forecast by Application
8.5.9.3.Market size and forecast by Sales Channel
8.5.9.4.Market size and forecast by End User

8.5.10. REST OF LAMEA LIQUID DETERGENT MARKET

8.5.10.1.Market size and forecast by Nature
8.5.10.2.Market size and forecast by Application
8.5.10.3.Market size and forecast by Sales Channel
8.5.10.4.Market size and forecast by End User

CHAPTER 9:    COMPANY PROFILES

9.1.PROCTER AND GAMBLE

9.1.1. Company overview
9.1.2. Business performance
9.1.3. Key strategic moves and developments

9.2.CHURCH AND DWIGHT

9.2.1. Company overview
9.2.2. Business performance
9.2.3. Key strategic moves and developments

9.3.HENKEL COMPANY KGAA

9.3.1. Company overview
9.3.2. Business performance
9.3.3. Key strategic moves and developments

9.4.UNILEVER PLC

9.4.1. Company overview
9.4.2. Business performance
9.4.3. Key strategic moves and developments

9.5.S. C. JOHNSON AND SON, INC

9.5.1. Company overview
9.5.2. Business performance
9.5.3. Key strategic moves and developments

9.6.AMWAY CORPORATION

9.6.1. Company overview
9.6.2. Business performance
9.6.3. Key strategic moves and developments

9.7.RECKITT BENCKISER GROUP PLC

9.7.1. Company overview
9.7.2. Business performance
9.7.3. Key strategic moves and developments

9.8.COLGATE PALMOLIVE

9.8.1. Company overview
9.8.2. Business performance
9.8.3. Key strategic moves and developments

9.9.THE CLOROX COMPANY

9.9.1. Company overview
9.9.2. Business performance
9.9.3. Key strategic moves and developments

9.10.GODREJ CONSUMER PRODUCTS

9.10.1. Company overview
9.10.2. Business performance
9.10.3. Key strategic moves and developments

LIST OF TABLES

TABLE 01. GLOBAL LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 02. ORGANIC LIQUID DETERGENT MARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 03. CONVENTIONAL LIQUID DETERGENT MARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 04. GLOBAL LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 05. LAUNDRY LIQUID DETERGENT MARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 06. DISHWASHING LIQUID DETERGENT MARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 07. GLOBAL LIQUID DETERGENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 ($MILLION)
TABLE 08. LIQUID DETERGENT MARKET FOR ONLINE SALES CHANNELS SEGMENT, BY REGION, 2017–2025 ($MILLION)
TABLE 09. LIQUID DETERGENT MARKET FOR SUPERMARKET & HYPERMARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 10. LIQUID DETERGENT MARKET FOR DEPARTMENTAL & CONVENIENCE STORES, BY REGION, 2017–2025 ($MILLION)
TABLE 11. LIQUID DETERGENT MARKET FOR INDEPENDENT GROCERY STORES, BY REGION, 2017–2025 ($MILLION)
TABLE 12. GLOBAL LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 13. LAUNDRY LIQUID DETERGENT MARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 14. COMMERCIAL LIQUID DETERGENT MARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 15. LIQUID DETERGENT MARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 16. NORTH AMERICA LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 17. NORTH AMERICA LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 18. NORTH AMERICA LIQUID DETERGENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 ($MILLION)
TABLE 19. NORTH AMERICA LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 20. NORTH AMERICA LIQUID DETERGENT MARKET, BY COUNTRY, 2017–2025 ($MILLION)
TABLE 21. U.S. LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 22. U.S. LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 23. U.S. LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 24. CANADA LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 25. CANADA LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 26. CANADA LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 27. CANADA LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 28. MEXICO LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 29. MEXICO LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 30. MEXICO LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 31. MEXICO LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 32. EUROPE LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 33. EUROPE LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 34. EUROPE LIQUID DETERGENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 ($MILLION)
TABLE 35. EUROPE LIQUID DETERGENT MARKET, BY COUNTRY, 2017–2025 ($MILLION)
TABLE 36. GERMANY LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 37. GERMANY LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 38. GERMANY LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 39. GERMANY LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 40. UK LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 41. UK LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 42. UK LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 43. UK LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 44. FRANCE LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 45. FRANCE LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 46. FRANCE LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 47. FRANCE LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 48. ITALY LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 49. ITALY LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 50. ITALY LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 51. ITALY LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 52. SPAIN LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 53. SPAIN LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 54. SPAIN LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 55. SPAIN LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 56. REST OF EUROPE LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 57. REST OF EUROPE LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 58. REST OF EUROPE LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 59. REST OF EUROPE LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 60. ASIA-PACIFIC LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 61. ASIA-PACIFIC LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 62. ASIA-PACIFIC LIQUID DETERGENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 ($MILLION)
TABLE 63. ASIA-PACIFIC LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 64. ASIA-PACIFIC LIQUID DETERGENT MARKET, BY COUNTRY, 2017–2025 ($MILLION)
TABLE 65. CHINA LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 66. CHINA LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 67. CHINA LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 68. CHINA LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 69. INDIA LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 70. INDIA LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 71. INDIA LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 72. INDIA LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 73. JAPAN LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 74. JAPAN LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 75. JAPAN LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 76. JAPAN LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 77. AUSTRALIA LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 78. AUSTRALIA LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 79. AUSTRALIA LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 80. AUSTRALIA LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 81. SOUTH KOREA LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 82. SOUTH KOREA LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 83. SOUTH KOREA LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 84. SOUTH KOREA LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 85. REST OF ASIA-PACIFIC LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 86. REST OF ASIA-PACIFIC LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 87. REST OF ASIA-PACIFIC LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 88. REST OF ASIA-PACIFIC LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 89. LAMEA LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 90. LAMEA LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 91. LAMEA LIQUID DETERGENT MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 ($MILLION)
TABLE 92. LAMEA LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 93. LAMEA LIQUID DETERGENT MARKET, BY COUNTRY, 2017–2025 ($MILLION)
TABLE 94. BRAZIL LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 95. BRAZIL LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 96. BRAZIL LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 97. BRAZIL LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 98. ARGENTINA LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 99. I ARGENTINA LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 100. ARGENTINA LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 101. ARGENTINA LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 102. SOUTH AFRICA LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 103. SOUTH AFRICA LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 104. SOUTH AFRICA LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 105. SOUTH AFRICA LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 106. REST OF LAMEA LIQUID DETERGENT MARKET, BY NATURE, 2017–2025 ($MILLION)
TABLE 107. REST OF LAMEA LIQUID DETERGENT MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 108. REST OF LAMEA LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 109. REST OF LAMEA LIQUID DETERGENT MARKET, BY END USER, 2017–2025 ($MILLION)
TABLE 110. AMWAY CORPORATION SNAPSHOT
TABLE 111. AMWAY CORPORATION: OPERATING SEGMENTS
TABLE 112. AMWAY CORPORATION: PRODUCT PORTFOLIO
TABLE 113. CHURCH & DWIGHT, INC.: COMPANY SNAPSHOT
TABLE 114. CHURCH & DWIGHT, INC.: OPERATING SEGMENTS
TABLE 115. CHURCH & DWIGHT, INC.: PRODUCT PORTFOLIO
TABLE 116. COLGATE-PALMOLIVE: COMPANY SNAPSHOT
TABLE 117. COLGATE-PALMOLIVE: OPERATING SEGMENTS
TABLE 118. COLGATE-PALMOLIVE: PRODUCT PORTFOLIO
TABLE 119. GODREJ CONSUMER PRODUCTS LIMITED SNAPSHOT
TABLE 120. GODREJ CONSUMER PRODUCTS LIMITED: OPERATING SEGMENTS
TABLE 121. GODREJ CONSUMER PRODUCTS LIMITED: PRODUCT PORTFOLIO
TABLE 122. HENKEL: COMPANY SNAPSHOT
TABLE 123. HENKEL: OPERATING SEGMENTS
TABLE 124. HENKEL: PRODUCT PORTFOLIO
TABLE 125. JOHNSON & SON: COMPANY SNAPSHOT
TABLE 126. JOHNSON & SON: PRODUCT PORTFOLIO
TABLE 127. KAO CORPORATION: COMPANY SNAPSHOT
TABLE 128. KAO CORPORATION: OPERATING SEGMENTS
TABLE 129. KAO CORPORATION: PRODUCT PORTFOLIO
TABLE 130. PROCTER AND GAMBLE: COMPANY SNAPSHOT
TABLE 131. PROCTER AND GAMBLE: OPERATING SEGMENTS
TABLE 132. PROCTER & GAMBLE: PRODUCT PORTFOLIO
TABLE 133. RECKITT BENCKISER GROUP PLC: COMPANY SNAPSHOT
TABLE 134. RECKITT BENCKISER GROUP PLC.: OPERATING SEGMENTS
TABLE 135. RECKITT BENCKISER GROUP PLC: PRODUCT PORTFOLIO
TABLE 136. THE CLOROX COMPANY: COMPANY SNAPSHOT
TABLE 137. THE CLOROX COMPANY: OPERATING SEGMENTS
TABLE 138. THE CLOROX COMPANY: PRODUCT PORTFOLIO
TABLE 139. UNILEVER GROUP: COMPANY SNAPSHOT
TABLE 140. UNILEVER GROUP: OPERATING SEGMENTS
TABLE 141. UNILEVER GROUP: PRODUCT PORTFOLIO
TABLE 142. WIPRO: COMPANY SNAPSHOT
TABLE 143. WIPRO: OPERATING SEGMENTS
TABLE 144. BOSTON SCIENTIFIC: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01. KEY MARKET SEGMENTS
FIGURE 02. GLOBAL LIQUID DETERGENT MARKET SNAPSHOT
FIGURE 03. TOP INVESTMENT POCKETS
FIGURE 04. TOP WINNING STRATEGIES, BY YEAR, 2015–2018*
FIGURE 05. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2015–2018* (%)
FIGURE 06. TOP WINNING STRATEGIES, BY COMPANY, 2015–2018*
FIGURE 07. MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 08. HIGH BARGAINING POWER OF BUYERS
FIGURE 09. HIGH THREAT OF SUBSTITUTION
FIGURE 10. MODERATE THREAT OF NEW ENTRANTS
FIGURE 11. HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 12. TOP PLAYER POSITIONING
FIGURE 13. GLOBAL LIQUID DETERGENT MARKET SHARE, BY NATURE, 2017(%)
FIGURE 14. COMPARATIVE SHARE ANALYSIS OF ORGANIC LIQUID DETERGENT MARKET, BY COUNTRY, 2017 & 2025 (%)
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF CONVENTIONAL LIQUID DETERGENT MARKET, BY COUNTRY,  2017 & 2025 (%)
FIGURE 16. GLOBAL LIQUID DETERGENT MARKET SHARE, BY APPLICATION, 2017(%)
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF LAUNDRY LIQUID DETERGENT MARKET, BY COUNTRY, 2017 & 2025 (%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF DISHWASHING LIQUID DETERGENT MARKET, BY COUNTRY, 2017 & 2025 (%)
FIGURE 19. GLOBAL LIQUID DETERGENT MARKET SHARE, BY DISTRIBUTION CHANNEL, 2017(%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF LIQUID DETERGENT MARKET FOR ONLINE SALES CHANNEL SEGMENT,  BY COUNTRY, 2017 & 2025 (%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF LIQUID DETERGENT MARKET FOR SUPERMARKET & HYPERMARKET SEGMENT, BY COUNTRY, 2017 & 2025 (%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF LIQUID DETERGENT MARKET FOR DEPARTMENTAL & CONVENIENCE SEGMENT, BY COUNTRY, 2017 & 2025 (%)
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF LIQUID DETERGENT MARKET FOR INDEPENDENT GROCERY STORES SEGMENT, BY COUNTRY, 2017 & 2025 (%)
FIGURE 24. GLOBAL LIQUID DETERGENT MARKET SHARE, BY END USER, 2017(%)
FIGURE 25. COMPARATIVE SHARE ANALYSIS OF RESIDENTIAL LIQUID DETERGENT MARKET, BY COUNTRY, 2017 & 2025 (%)
FIGURE 26. COMPARATIVE SHARE ANALYSIS OF COMMERCIAL LIQUID DETERGENT MARKET, BY COUNTRY, 2017 & 2025 (%)
FIGURE 27. LIQUID DETERGENT MARKET SHARE, BY REGION, 2017(%)
FIGURE 28. U.S. LIQUID DETERGENT MARKET, 2017–2025 ($MILLION)
FIGURE 29. CANADA LIQUID DETERGENT MARKET, 2017–2025 ($MILLION)
FIGURE 30. MEXICO LIQUID DETERGENT MARKET, 2017–2025 ($MILLION)
FIGURE 31. GERMANY LIQUID DETERGENT MARKET, 2017–2025 ($MILLION)
FIGURE 32. UK LIQUID DETERGENT MARKET, 2017–2025 ($MILLION)
FIGURE 33. FRANCE LIQUID DETERGENT MARKET, 2017–2025 ($MILLION)
FIGURE 34. ITALY LIQUID DETERGENT MARKET, 2017–2025 ($MILLION)
FIGURE 35. SPAIN LIQUID DETERGENT MARKET, 2017–2025 ($MILLION)
FIGURE 36. REST OF EUROPE LIQUID DETERGENT MARKET, 2017–2025 ($MILLION)
FIGURE 37. CHINA LIQUID DETERGENT MARKET, 2017–2025 ($MILLION)
FIGURE 38. INDIA LIQUID DETERGENT MARKET, 2017–2025 ($MILLION)
FIGURE 39. JAPAN LIQUID DETERGENT MARKET, 2017–2025 ($MILLION)
FIGURE 40. AUSTRALIA LIQUID DETERGENT MARKET, 2017–2025 ($MILLION)
FIGURE 41. SOUTH KOREA LIQUID DETERGENT MARKET, 2017–2025 ($MILLION)
FIGURE 42. REST OF ASIA-PACIFIC LIQUID DETERGENT MARKET, 2017–2025 ($MILLION)
FIGURE 43. BRAZIL LIQUID DETERGENT MARKET, 2017–2025 ($MILLION)
FIGURE 44. ARGENTINA LIQUID DETERGENT MARKET, 2017–2025 ($MILLION)
FIGURE 45. SOUTH AFRICA LIQUID DETERGENT MARKET, 2017–2025 ($MILLION)
FIGURE 46. REST OF LAMEA LIQUID DETERGENT MARKET, 2017–2025 ($MILLION)
FIGURE 47. AMWAY CORPORATION: NET SALES, 2015–2017 ($MILLION)
FIGURE 48. AMWAY CORPORATION: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 49. CHURCH & DWIGHT, INC.: NET SALES, 2015–2017 ($MILLION)
FIGURE 50. CHURCH & DWIGHT, INC.: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 51. COLGATE-PALMOLIVE: NET SALES, 2015–2017 ($MILLION)
FIGURE 52. COLGATE-PALMOLIVE: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 53. COLGATE-PALMOLIVE: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 54. GODREJ CONSUMER PRODUCTS LIMITED: NET SALES, 2015–2017 ($MILLION)
FIGURE 55. GODREJ CONSUMER PRODUCTS LIMITED: REVENUE SHARE BY SEGMENT, 2017-2018 (%)
FIGURE 56. GODREJ CONSUMER PRODUCTS: REVENUE SHARE BY REGION, 2017-2018 (%)
FIGURE 57. HENKEL: NET SALES, 2015–2017 ($MILLION)
FIGURE 58. HENKEL: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 59. HENKEL: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 60. KAO CORPORATION: NET SALES, 2015–2017 ($MILLION)
FIGURE 61. KAO CORPORATION: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 62. KAO CORPORATION: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 63. PROCTER AND GAMBLE: NET SALES, 2016–2018 ($MILLION)
FIGURE 64. PROCTER & GAMBLE: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 65. PROCTER & GAMBLE: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 66. RECKITT BENCKISER GROUP PLC.: NET SALES, 2015–2017 ($MILLION)
FIGURE 67. RECKITT BENCKISER GROUP PLC.: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 68. RECKITT BENCKISER GROUP PLC.: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 69. THE CLOROX COMPANY: NET SALES, 2016–2018 ($MILLION)
FIGURE 70. THE CLOROX COMPANY: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 71. UNILEVER GROUP: NET SALES, 2015–2017 ($MILLION)
FIGURE 72. UNILEVER GROUP: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 73. UNILEVER GROUP: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 74. WIPRO: NET SALES, 2015–2017 ($MILLION)
FIGURE 75. WIPRO: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 76. WIPRO: REVENUE SHARE BY REGION, 2017 (%)

 
 

Liquid detergents are complex mixture of surfactants used for effective cleaning action on dirt and grease. These detergents aid in washing process by reducing the surface tension of water. They are used for washing laundry and dishes. Huge untapped potential in emerging economies particularly in India, China, and Brazil for liquid detergent is expected to boost the growth of the global liquid detergent market. The market is in growth stage in developing regions, and is poised to gain significant momentum in the forthcoming years, owing to the fact that efficacy in promotional and advertising is expected to fuel the penetration of liquid detergents.

Moreover, Asia-Pacific and LAMEA are projected to register a significant growth as compared to the saturated markets of Europe and North America, due to rapid urbanization, increase in penetration of technology even in small cities, growth in disposable income, and improvement in standard of living.

In line with increase in health-conscious consumers, a paradigm shift from conventional liquid detergent to organic liquid detergent have been witnessed in the recent years. As a result, prominent manufacturers have ventured into organic segment to capture lucrative opportunities in the segment.

 
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