Allied Market Research


Live Streaming Pay-per-view Market

Live Streaming Pay-Per-View Market Size, Share, Competitive Landscape and Trend Analysis Report by Type and by Component : Global Opportunity Analysis and Industry Forecast, 2023-2032

IC : Software and Services

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Author's: | Onkar Sumant
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The interaction of content creators with their audience is completely revolutionized because of live streaming. Anyone can immediately and meaningfully connect with their users with the help of live streaming platforms. Previously content creators used to reach out to their viewers with the help of cable TV news programs or HBO boxing match or an evening baseball game but now a day's immediacy creates a new opportunity for anyone to explore new business models and evolve their product. Implementing pay-per-view with live streaming not only helps to build a core audience but also generates revenue for the streaming business and also helps to recognize the most viewed content by their core audience and the demographics of their audience. Streaming businesses use pay-per-view streaming services when their audience cannot attend a particular event and are ready to pay for the same or when the content steamer can connect with their audience by charging them a small number of fees.  Many viewers nowadays are ditching traditional cable payments systems and have started adopting out-of-the-box streaming options. Therefore, many content producers are taking advantage of this trend and have started offering their viewers an itemized content package. Pay-per-view provides benefits such as connectivity, variety, suitability, and revenue. Therefore, many network operators have started adopting this technique and it has gained tremendous popularity in sports events.

COVID-19 Scenario Analysis:

  • The emergence of COVID-19 has not only affected the health of the people but also has highly affected the economy. Furthermore, lockdowns and social distancing have forced people to stay inside their homes.
  • Because of quarantine, there has also been an increase in consumer time spent while streaming. For instance, since the pandemic, Netflix has added double the number of subscribers and Disney+ has added 22 million more subscribers.
  • Additionally, the COVID-19 has forced studios and streaming services to reconsider the way to create and distribute their content.
  • Therefore, adopting live streaming and pay-per-view services has provided contenders a platform to connect with their audience by following the social distancing norms.
  • This has increased the market share of live streaming pay-per-view services.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Broadcasters can upload and broadcast their videos in real-time on paid basis with the help of live streaming pay-per-view, a video hosting service platform. Many companies have started focusing on expanding their offerings in the live streaming pay-per-view market with different collaborating strategies. Additionally, live workshops and seminars conducted by many experts in the field of education have given rise to the adoption of live streaming and pay-per-view platforms.

The operation cost of these live sessions has been reduced because live streaming does not require a classroom and can be set up with a limited number of hardware and software devices. Furthermore, live streaming videos can be paired with data visualization tools to project graphs and diagrams for a better understanding of the students. These tools provide a real-time classroom experience for the students without actually being present in the classroom. Because of this feature adoption of live streaming has increased in the education sector, thereby driving market growth. Additionally, to deliver content to broader audience, schools, corporate, individual teachers, educational institutes have started adopting video-on-demand platforms. Which is expected to drive the live streaming pay per view live streaming pay-per-view market growth. However, the content creators cannot wait and depend on people to visit their site and purchase the service or content. Instead, it needs to rely on people to be live during that particular time to watch their streaming. Additionally, during live streaming technical errors such as slow internet causing buffering of video can annoy the viewers, resulting in them not seeing the video at all. This causes one of the major restraints on the growth of the live streaming pay-per-view market.

Key Benefits of the Report:

  • This study presents the analytical depiction of the live streaming pay-per-view industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the live streaming pay-per-view market share.
  • The current market is quantitatively analyzed to highlight the live streaming pay-per-view market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed live streaming pay-per-view market analysis based on competitive intensity and how the competition will take shape in the coming years

Questions Answered in the Live Streaming Pay-Per-View Market Research Report:

  • Which are the leading market players active in the live streaming pay-per-view market?
  • What are the detailed impacts of COVID-19 on the live streaming pay-per-view market?
  • What are the current trends that will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the live streaming pay-per-view market?
  • What are the projections for the future that would help in taking further strategic steps?

Live Streaming Pay-Per-View Market Report Highlights

Aspects Details
By Component
  • Solutions
  • Services
By Type
  • Sports
  • Media and Entertainment
  • Education & Training
  • Others
By Region
  • North America  (U.S., Canada)
  • Europe  (UK, Germany, France, Spain, Italy, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players

InPlayer Ltd., Wowza Media Systems, LLC, Vimeo, Inc. (Livestream), PrestoSports (Stretch Internet), Cleeng, Amazon Web Services, Inc., Sky Group, Phando,, HULU, LLC, Dacast, Muvi LLC, Streaming Video Provider, StreamGate Pty Ltd

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Live Streaming Pay-Per-View Market

Global Opportunity Analysis and Industry Forecast, 2023-2032