Location-based marketing enables companies to target customers using online or offline messaging systems based upon their physical location. Utilizing location data, marketing teams can gain access to consumers based upon their closeness to a store, events occurring in the region, and others. Location-based marketing has been proven to be effective throughout customer lifecycles from initiation and purchase to engagement and retention of customers. Location-based marketing enables the marketers to improve on specific customer segments with great offers and deals, while at the same time improving customer experience. Location-based marketing has increasingly been adopted over the past few years by the growth of connected devices. Most of the devices used today including cars, smartphones, watches, and others are connected to the internet. These appliances are tracking their owner’s location and sharing with the marketing teams using GPS. Perceptions obtained from data provide marketing groups with context about how they can reach customers and improve the overall experience of the customers.
COVID-19 Scenario Analysis:
- The spread of the COVID-19 has adversely affected the growth of the market. The imposed lockdown by the government has impacted the growth of the businesses as well as have resulted in the financial crisis. The companies are looking for solutions to advertise their product and services while keeping their advertising budget low. Location-based marketing software has observed significant growth during the pandemic situation.
- Location-based marketing services help the business to advertise their product and services to the customers based upon the location of the customers. This has helped the companies to offer their products to the customers by tracking their location using GPS. The increased penetration of smart devices drives the location-based marketing software market growth in the pandemic situation.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis
The increasing digitalization across industry verticals, increasing penetration of internet & GPS-enabled mobile devices, and growing utilization of consumer data by marketers are the factors driving the growth of the location-based marketing software market. In addition, the increasing usage of social media by consumers has propelled the growth of the market. However, privacy concerns and issues related to sharing data and receiving unrelated advertisement notifications are the factors hampering the growth of the market. Furthermore, the change in consumer behavior to use mobile applications for engaging socially & shopping and the increase in the development of mobile applications by advertisers enabled with location-based services are providing lucrative opportunities to the growth of the location-based marketing software market in the forecasted period.
The Market Trends for Location-Based Marketing Software Market:
Social Media Marketing to Drive the Market Growth:
Social media marketing has grown to become a leading tool amongst marketers to attract customers based on demographics, interest, and location. Search engine and social media platforms with the help of location information are assisting marketers to create relevant, personalized, and targeted advertisements for their customers. The industry perceives that most of the people are influenced by the advertisement based on the location and tend to buy the product or services based on the advertisement displayed on social media.
North America is Expected to Lead the Market in the Forecasted Period:
North America is expected to lead the market in the forecasted period owing to the adoption of location-based services and marketing solutions by the major players in the market. The high rate of digitalization among industries, an increase
in the number of social media users, and increasing location-based service providers are expected to drive the growth of the market in the region. Rise in the number of smart device users, increasing investments in services through the e-commerce platform, and implementing the low-cost model of marketing are also driving the location-based marketing software market growth in the region.
Key Benefits of the Report:
- This study presents an analytical depiction of the location-based marketing software market along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the market share.
- The current market is quantitatively analyzed to highlight the market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed market analysis based on the present and future competitive intensity of the market.
Questions Answered in the Location-Based Marketing Software Market Research Report:
- Who are the leading market players active in the location-based marketing software market?
- What would be the detailed impact of COVID-19 on the location-based marketing software market?
- What current trends would influence the market in the next few years??
- What are the driving factors, restraints, and opportunities in the location-based marketing software market?
- What are the projections for the future that would help in taking further strategic steps?
Location-based Marketing Software Market Report Highlights
| Aspects | Details |
 By Component |
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 By Deployment Model |
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 By Enterprise Size |
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 By Application |
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 By Industry Vertical |
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 By Region |
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 Key Market Players | Oracle Corporation, Cisco Systems Inc., Apple Inc., AT&T Inc, Microsoft Corporation, Qualcomm Inc, Alphabet Inc., Bharti Airtel Ltd., Here Technologies., International Business Machines Corporation |
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