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Location Based Services Market by Component (Hardware, Software, Services, Consulting Services, Managed Services and System Integration Services), Technology (Assisted GPS (A-GPS), GPS, Enhanced GPS (E-GPS), Enhanced Observed Time Difference (E-OTD), Observed Time Difference (OTD), Cell ID, Wi-Fi), Application (Location-based Advertising, Business Intelligence & Analytics, Social Networking & Entertainment, Mapping & Navigation, Local Search & Information, Disaster Management, and Emergency Support ) - Global Opportunity Analysis and Industry Forecast, 2014-2022

Communication Services - Providers & Operators	IC_17238	Pages: 236	Jan 2017 \| 5217 Views
Author's : Gunjan Malani	Tables: 57	Charts: 76	Formats*:

Location-based Services Market Overview:

Global Location-based Services Market was valued at $11,994 million, and is expected to reach $61,897 million by 2022, supported by a CAGR 26.6%. Location-based services use location data related to smartphones and mobile devices to deliver services. Increasing penetration of mobile devices, and growing use of LBS in varied applications such as business analytics supplement the growth of the global location-based services market. However, high cost associated with the implementation of LBS along with privacy and security challenges restrict the growth of the global location-based services industry. The adoption of LBS has increased across various verticals such as government & defense, media & entertainment, transportation, retail & e-commerce, healthcare, and others (education, BFSI, and healthcare). Proactive government initiatives to standardize defense technologies coupled with rapid urbanization & infrastructural developments in the emerging economies are expected to foster the market growth in the government & defense sector.

Location-based advertising, business intelligence & analytics, social networking & entertainment, mapping & navigation, local search & information, and others including disaster management and emergency support are the application sectors in the global location-based services market. Moreover, increase in demand for location-based services, such as in e-commerce companies, food delivery & shopping apps, tourism websites, social networking apps, and others are expected to supplement the growth of the global location-based services market.

The leading players profiled in the report include Cisco Systems, Inc., Google Inc., Alcatel-Lucent SA, AT&T Inc., International Business Machines Corporation, Ltd., Qualcomm Inc., Microsoft Corporation, Oracle Corporation, Apple, Inc., and Bharti Airtel, LTD.

Segment Overview

The global location-based services market is segmented into components, applications, technologies, end users, and regions. The components of the location-based services market are segmented into hardware, software, and services. The services are sub segmented into consulting services, managed services, system integration services, and other services. The applications of location-based services are segmented into location-based advertising, business intelligence & analytics, social networking, and entertainment (location-based gaming and augmented reality), mapping & navigation, local search & information, and others. On the basis of technology, the market is segmented into GPS, assisted GPS, enhanced GPS, enhanced observed time difference, observed time difference, cell ID, Wi-Fi, and others. The end users of the market are segmented into media & entertainment, retail, transportation, government & defense, healthcare, and others. The market is analyzed based on four regions, namely North America, Europe, Asia-Pacific, and LAMEA.

Global Location-Based Services Market: Top Investment Pockets

The above graph analyzes the growth potential of the global location-based services market based on end user such as government & defense, retail, transportation, healthcare, media & entertainment, and others. The analysis presented in this section elaborates the attractiveness of each end user segment to identify the lucrative sectors for investment. Presently, location-based services are widely adopted in the media & entertainment, healthcare, and other sectors, owing to their features such as check-in facilities, security & surveillance in hospitals, energy management, and mapping facilities in college campuses.

Location-based services are widely used in the government sector for various applications including land mapping, GIS (geospatial information services) updates, urban development, and public safety. Multispectral images and navigation maps obtained by satellites are used by defense and government organizations for disaster management and damage assessment.

Key Benefits

This report provides an in-depth analysis of the global location-based services industry to identify the potential investment pockets.
It outlines the current trends and future scenario of the location-based services market size for the period of 2016 to 2020 to understand the prevailing opportunities and investment pockets.
The key drivers, restraints, and opportunities along with their detailed impact analyses have been elucidated.
Porter’s Five Forces model analysis illustrates the impact of factors such as the threat of new entrants, the threat of substitutes, the strength of the buyers, and strength of suppliers on the market growth.
Value chain analysis provides a clear understanding of the roles of stakeholders involved in the value chain.

Location-based Services Market Key Segments:

The location-based services market is segmented on the basis of the component, technology, application, end user, and geography.

By Component

Hardware
Software
Services
Consulting Services
Managed Services
System Integration Services
Others (Deployment, Application, and Maintenance Services)

By Technology

Assisted GPS (A-GPS)
GPS
Enhanced GPS (E-GPS)
Enhanced Observed Time Difference (E-OTD)
Observed Time Difference (OTD)
Cell ID
Wi-Fi
Others (Bluetooth, Enhanced cell ID, and Geofencing)

By Application

Location-based Advertising
Business Intelligence & Analytics
Social Networking & Entertainment
Mapping & Navigation
Local Search & Information
Others (Disaster Management, and Emergency Support)

By End User

Transportation
Media & Entertainment
Retail
Healthcare
Government & Defense
Others (Education, BFSI, and Oil & Gas)

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Rest of Asia-Pacific
LAMEA
- Latin America
- Middle East
- Africa

Key Market Players

Cisco Systems, Inc.
Google Inc.
Alcatel-Lucent SA
AT&T Inc.
International Business Machines Corporation
Qualcomm Inc.
Microsoft Corporation
Oracle Corporation
Apple, Inc.
Bharti Airtel, LTD.

Other Companies Mentioned in the Report:

TeleCommunication Systems, Inc., Intersec Group, WifiSLAM Inc., Aruba Networks, Inc., Meridian Apps, Inc, Ruckus Wireless, Inc., YFind Technologies Private Limited, Broadcom Corporation, Texas Instruments Inc, MediaTek Inc., Fujitsu Ltd., Intel Corporation, Samsung Electronics, LG Electronics, Lenovo Group Ltd., Huawei Technologies Co. Ltd., Canon Inc, Sony Corporation, Nikon Corporation, Garmin Ltd., Timex Group, Acer Inc., HP Company, Dell Inc., Pocket Finder, Pegatron Corporation, Wistron Corporation, TomTom Telematics, Zynga Inc., Yelp Corporation, Shopkick Inc., and Zebra Technologies

Chapter: 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS FOR STAKEHOLDERS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY

1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

Chapter: 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

Chapter: 3 MARKET OVERVIEW

3.1. MARKET DEFINITION
3.2. KEY FINDINGS

3.2.1. Top factors impacting the market
3.2.2. Top investment pockets
3.2.3. Top winning strategies

3.3. PORTERS FIVE FORCES ANALYSIS

3.3.1. Moderate bargaining power of suppliers
3.3.2. Moderate bargaining power of buyers
3.3.3. Low threat of substitution
3.3.4. Moderate threat of new entrants
3.3.5. High competitive rivalry

3.4. VALUE CHAIN ANALYSIS
3.5. MARKET PLAYER POSITIONING, 2015
3.6. MARKET DYNAMICS

3.6.1. Drivers

3.6.1.1. Diversified scope of applications
3.6.1.2. Increase in demand for location-based services
3.6.1.3. Spiraling demand for smartphones
3.6.1.4. Rapid proliferation of business analytics solutions

3.6.2. Restraints

3.6.2.1. High cost of real-time based LBS
3.6.2.2. Operational challenges

3.6.3. Opportunities

3.6.3.1. Technological advancements
3.6.3.2. Newer applications requiring LBS solutions

Chapter: 4 GLOBAL LOCATION-BASED SERVICES MARKET, BY COMPONENT

4.1. OVERVIEW

4.1.1. Market Size and Forecast

4.2. HARDWARE

4.2.1. Key Market Trends
4.2.2. Key Growth factors and Opportunities
4.2.3. Market Size and Forecast

4.3. SOFTWARE

4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast

4.4. SERVICES

4.4.1. Market Size and Forecast
4.4.2. Consulting Services

4.4.2.1. Key market trends
4.4.2.2. Key growth factors and opportunities
4.4.2.3. Market size and forecast

4.4.3. Managed services

4.4.3.1. Key market trends
4.4.3.2. Key growth factors and opportunities
4.4.3.3. Market size and forecast

4.4.4. System integration services

4.4.4.1. Key market trends
4.4.4.2. Key growth factors and opportunities
4.4.4.3. Market size and forecast

4.4.5. Others (deployment, application, and maintenance services)

4.4.5.1. Key market trends
4.4.5.2. Key growth factors and opportunities
4.4.5.3. Market size and forecast

Chapter: 5 LOCATION-BASED SERVICES MARKET, BY TECHNOLOGY

5.1. OVERVIEW

5.1.1. Market size and forecast

5.2. GPS

5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast

5.3. ASSISTED GPS (A-GPS)

5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast

5.4. ENHANCED GPS (E-GPS)

5.4.1. Key market trends
5.4.2. Key growth factors and opportunities
5.4.3. Market size and forecast

5.5. ENHANCED OBSERVED TIME DIFFERENCE (E-OTD)

5.5.1. Key market trends
5.5.2. Key growth factors and opportunities
5.5.3. Market size and forecast

5.6. OBSERVED TIME DIFFERENCE (OTD)

5.6.1. Key market trends
5.6.2. Key growth factors and opportunities
5.6.3. Market size and forecast

5.7. CELL ID

5.7.1. Key market trends
5.7.2. Key growth factors and opportunities
5.7.3. Market size and forecast

5.8. WI-FI

5.8.1. Key market trends
5.8.2. Key growth factors and opportunities
5.8.3. Market size and forecast

5.9. OTHERS (BLUETOOTH, ENHANCED CELL ID, AND GEOFENCING)

5.9.1. Key market trends
5.9.2. Key growth factors and opportunities
5.9.3. Market size and forecast

Chapter: 6 LOCATION-BASED SERVICES MARKET, BY APPLICATION

6.1. OVERVIEW

6.1.1. Market size and forecast

6.2. LOCATION-BASED ADVERTISING

6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast

6.3. BUSINESS INTELLIGENCE AND ANALYTICS

6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast

6.4. SOCIAL NETWORKING AND ENTERTAINMENT

6.4.1. Key market trends
6.4.2. Key growth factors and opportunities
6.4.3. Market size and forecast

6.5. MAPPING AND NAVIGATION

6.5.1. Key market trends
6.5.2. Key growth factors and opportunities
6.5.3. Market size and forecast

6.6. LOCAL SEARCH AND INFORMATION

6.6.1. Key market trends
6.6.2. Key growth factors and opportunities
6.6.3. Market size and forecast

6.7. OTHERS

6.7.1. Key market trends
6.7.2. Key growth factors and opportunities
6.7.3. Market size and forecast

Chapter: 7 LOCATION-BASED SERVICES MARKET, BY END USER

7.1. OVERVIEW

7.1.1. Market size and forecast

7.2. GOVERNMENT & DEFENSE

7.2.1. Key market trends
7.2.2. Key growth factors and opportunities
7.2.3. Market size and forecast

7.3. MEDIA & ENTERTAINMENT

7.3.1. Key market trends
7.3.2. Key growth factors and opportunities
7.3.3. Market size and forecast

7.4. TRANSPORTATION

7.4.1. Key market trends
7.4.2. Key growth factors and opportunities
7.4.3. Market size and forecast

7.5. RETAIL

7.5.1. Key market trends
7.5.2. Key growth factors and opportunities
7.5.3. Market size and forecast

7.6. HEALTHCARE

7.6.1. Key market trends
7.6.2. Key growth factors and opportunities
7.6.3. Market size and forecast

7.7. OTHERS

7.7.1. Key market trends
7.7.2. Key growth factors and opportunities
7.7.3. Market size and forecast

Chapter: 8 LOCATION-BASED SERVICES MARKET, BY GEOGRAPHY

8.1. OVERVIEW

8.1.1. Market size and forecast

8.2. NORTH AMERICA

8.2.1. Key market trends
8.2.2. Key growth factors and opportunities
8.2.3. Market size and forecast
8.2.4. U.S.
8.2.5. Canada
8.2.6. Mexico

8.3. EUROPE

8.3.1. Key market trends
8.3.2. Key growth factors and opportunities
8.3.3. Market size and forecast
8.3.4. UK
8.3.5. Germany
8.3.6. France
8.3.7. Italy
8.3.8. Spain
8.3.9. Rest of Europe

8.4. ASIA-PACIFIC

8.4.1. Key market trends
8.4.2. Key growth factors and opportunities
8.4.3. Market size and forecast
8.4.4. China
8.4.5. India
8.4.6. Japan
8.4.7. South Korea
8.4.8. Singapore
8.4.9. Rest of Asia-Pacific

8.5. LAMEA

8.5.1. Key market trends
8.5.2. Key growth factors and opportunities
8.5.3. Market size and forecast
8.5.4. Latin America
8.5.5. Middle East
8.5.6. Africa

Chapter: 9 COMPANY PROFILES

9.1. ALCATEL-LUCENT (NOKIA CORPORATION)

9.1.1. Company overview
9.1.2. Operating business segments
9.1.3. Business performance
9.1.4. Key strategic moves and developments

9.2. APPLE INC.

9.2.1. Company overview
9.2.2. Operating business segments
9.2.3. Business performance
9.2.4. Key strategic moves and developments

9.3. AT&T INC.

9.3.1. Company overview
9.3.2. Operating business segments
9.3.3. Business performance
9.3.4. Key strategic moves and developments

9.4. BHARTI AIRTEL LTD.

9.4.1. Company overview
9.4.2. Operating business segments
9.4.3. Business performance

9.5. CISCO SYSTEMS

9.5.1. Company overview
9.5.2. Operating business segments
9.5.3. Business performance

9.6. GOOGLE INC.

9.6.1. Company overview
9.6.2. Operating business segments
9.6.3. Business performance

9.7. INTERNATIONAL BUSINESS MACHINES CORPORATION

9.7.1. Company overview
9.7.2. Operating business segments
9.7.3. Business performance

9.8. MICROSOFT CORPORATION

9.8.1. Company overview
9.8.2. Operating business segments
9.8.3. Business performance
9.8.4. Key strategic moves and developments

9.9. ORACLE CORPORATION

9.9.1. Company overview
9.9.2. Operating business segments
9.9.3. Business performance

9.10. QUALCOMM TECHNOLOGIES, INC

9.10.1. Company overview
9.10.2. Operating business segments
9.10.3. Business performance
9.10.4. Key strategic moves and developments

LIST OF TABLES

TABLE 1. GLOBAL LOCATION-BASED SERIVES MARKET REVENUE, BY COMPONENT, 2014-2022 ($MILLION)
TABLE 2. LOCATION-BASED SERVICES MARKET REVENUE FROM HARDWARE COMPONENT, BY REGION, 2014-2022 ($MILLION)
TABLE 3. LOCATION-BASED SERVICES MARKET REVENUE FROM SOFTWARE COMPONENT, BY REGION, 2014-2022 ($MILLION)
TABLE 4. LOCATION-BASED SERVICES MARKET REVENUE FROM SERVICES COMPONENT, BY REGION, 2014-2022 ($MILLION)
TABLE 5. GLOBAL LOCATION-BASED SERVICES MARKET REVENUE FROM SERVICES COMPONENT, BY TYPE, 2014-2022 ($MILLION)
TABLE 6. LOCATION-BASED SERVICES MARKET REVENUE FROM CONSULTING SERVICES, BY REGION, 2014-2022 ($MILLION)
TABLE 7. LOCATION-BASED SERVICES MARKET REVENUE FROM MANAGED SERVICES, BY REGION, 2014-2022 ($MILLION)
TABLE 8. LOCATION-BASED SERVICES MARKET REVENUE FROM SYSTEM INTEGRATION SERVICES, BY REGION, 2014-2022 ($MILLION)
TABLE 9. LOCATION-BASED SERVICES MARKET REVENUE FROM OTHER SERVICES, BY REGION, 2014-2022 ($MILLION)
TABLE 10. GLOBAL LOCATION-BASED SERVICES MARKET REVENUE, BY TECHNOLOGY, 2014-2022 ($MILLION)
TABLE 11. LOCATION-BASED SERVICES MARKET REVENUE FROM GPS TECHNOLOGY, BY REGION, 2014-2022 ($MILLION)
TABLE 12. LOCATION-BASED SERVICES MARKET REVENUE FROM ASSISTED-GPS, BY REGION, 2014-2022 ($MILLION)
TABLE 13. LOCATION-BASED SERVICES MARKET REVENUE FROM ENHANCED-GPS, BY REGION, 2014-2022 ($MILLION)
TABLE 14. LOCATION-BASED SERVICES MARKET REVENUE FROM ENHANCED OBSERVED TIME DIFFERENCE (E-OTD) TECHNOLOGY, BY REGION, 2014-2022 ($MILLION)
TABLE 15. LOCATION-BASED SERVICES MARKET REVENUE FROM OBSERVED TIME DIFFERENCE TECHNOLOGY, BY REGION, 2014-2022 ($MILLION)
TABLE 16. LOCATION-BASED SERVICES MARKET REVENUE FROM CELL ID TECHNOLOGY, BY REGION, 2014-2022 ($MILLION)
TABLE 17. LOCATION-BASED SERVICES MARKET REVENUE FROM WI-FI TECHNOLOGY, BY REGION, 2014-2022 ($MILLION)
TABLE 18. LOCATION-BASED SERVICES MARKET REVENUE FROM OTHER TECHNOLOGIES, BY REGION, 2014-2022 ($MILLION)
TABLE 19. GLOBAL LOCATION BASED SERVICES MARKET REVENUE, BY APPLICATIONS, 2014-2022 ($MILLION)
TABLE 20. LOCATION BASED SERVICES MARKET REVENUE FROM LOCATION-BASED ADVERTISING, BY REGION, 2014-2022 ($MILLION)
TABLE 21. LOCATION BASED SERVICES MARKET REVENUE FROM BUSINESS INTELLIGENCE AND ANALYTICS, BY REGION, 2014-2022 ($MILLION)
TABLE 22. LOCATION BASED SERVICES MARKET REVENUE FROM SOCIAL NETWORKING AND ENTERTAINMENT, BY REGION, 2014-2022 ($MILLION)
TABLE 23. LOCATION BASED SERVICES MARKET REVENUE FROM MAPPING AND NAVIGATION, BY REGION, 2014-2022 ($MILLION)
TABLE 24. LOCATION BASED SERVICES MARKET REVENUE FROM LOCAL SEARCH AND INFORMATION, BY REGION, 2014-2022 ($MILLION)
TABLE 25. LOCATION BASED SERVICES MARKET REVENUE FROM OTHERS, BY REGION, 2014-2022 ($MILLION)
TABLE 26. GLOBAL LOCATION-BASED SERVICES MARKET REVENUE, BY END USER, 2014-2022 ($MILLION)
TABLE 27. LOCATION-BASED SERVICES MARKET REVENUE FROM GOVERNMENT & DEFENSE INDUSTRY, BY REGION, 2014-2022 ($MILLION)
TABLE 28. LOCATION-BASED SERVICES MARKET REVENUE FROM MEDIA & ENTERTAINMENT INDUSTRY, BY REGION, 2014-2022 ($MILLION)
TABLE 29. LOCATION-BASED SERVICES MARKET REVENUE FROM TRANSPORTATION INDUSTRY, BY REGION, 2014-2022 ($MILLION)
TABLE 30. LOCATION-BASED SERVICES MARKET REVENUE FROM RETAIL INDUSTRY, BY REGION, 2014-2022 ($MILLION)
TABLE 31. LOCATION-BASED SERVICES MARKET REVENUE FROM HEALTHCARE INDUSTRY, BY REGION, 2014-2022 ($MILLION)
TABLE 32. LOCATION-BASED SERVICES MARKET REVENUE FROM OTHERS INDUSTRY, BY REGION, 2014-2022 ($MILLION)
TABLE 33. GLOBAL LOCATION BASED SERVICES MARKET, BY REGION, 2014-2022 ($MILLION)
TABLE 34. NORTH AMERICA LOCATION BASED SERVICES MARKET, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 35. EUROPE LOCATION BASED SERVICES MARKET, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 36. ASIA-PACIFIC LOCATION BASED SERVICES MARKET, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 37. LAMEA LOCATION BASED SERVICES MARKET, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 38. ALCATEL-LUCENT: COMPANY SNAPSHOT
TABLE 39. ALCATEL-LUCENT: OPERATING SEGMENTS
TABLE 40. APPLE INC: COMPANY SNAPSHOT
TABLE 41. APPLE INC: OPERATING SEGMENTS
TABLE 42. AT&T INC: COMPANY SNAPSHOT
TABLE 43. AT&T INC: OPERATING SEGMENTS
TABLE 44. BHARTI AIRTEL: COMPANY SNAPSHOT
TABLE 45. BHARTI AIRTEL: OPERATING SEGMENTS
TABLE 46. CISCO SYSTEMS: COMPANY SNAPSHOT
TABLE 47. CISCO SYSTEMS: OPERATING SEGMENTS
TABLE 48. GOOGLE INC: COMPANY SNAPSHOT
TABLE 49. ALCATEL-LUCENT: OPERATING SEGMENTS
TABLE 50. IBM CORPORATION: COMPANY SNAPSHOT
TABLE 51. IBM CORPORATION: OPERATING SEGMENTS
TABLE 52. MICROSOFT CORPORATION: COMPANY SNAPSHOT
TABLE 53. MICROSOFT CORPORATION: OPERATING SEGMENTS
TABLE 54. ORACLE CORPORATION: COMPANY SNAPSHOT
TABLE 55. ORACLE CORPORATION: OPERATING SEGMENTS
TABLE 56. QUALCOMM TECHNOLOGIES, INC: COMPANY SNAPSHOT
TABLE 57. QUALCOMM TECHNOLOGIES, INC: OPERATING SEGMENTS

LIST OF FIGURES

FIGURE 1. SEGMENTATION OF GLOBAL LOCATION-BASED SERVICES MARKET
FIGURE 2. EXECUTIVE SUMMARY OF GLOBAL LOCATION-BASED SERVICES MARKET
FIGURE 3. TOP FACTORS IMPACTING THE GLOBAL LOCATION-BASED SERVICES MARKET
FIGURE 4. TOP INVESTMENT POCKETS IN THE GLOBAL LOCATION-BASED SERVICES MARKET
FIGURE 5. TOP WINNING STRATEGIES: SHARE ANALYSIS (%)
FIGURE 6. VALUE CHAIN OF LOCATION-BASED SERVICES MARKET
FIGURE 7. MARKET PLAYER POSITIONING OF THE GLOBAL LOCATION-BASED SERVICES MARKET
FIGURE 8. LOCATION-BASED SERVICES MARKET SHARE FROM HARWARE COMPONENT, BY REGION, 2014-2022 (%)
FIGURE 9. LOCATION-BASED SERVICES MARKET SHARE FROM SOFTWARE COMPONENT, BY REGION, 2014-2022 (%)
FIGURE 10. LOCATION-BASED SERVICES MARKET SHARE FROM SERVICES COMPONENT, BY REGION, 2014-2022 (%)
FIGURE 11. GLOBAL LOCATION-BASED SERVICES MARKET SHARE FROM SERVICES COMPONENT, BY TYPE, 2014-2022 (%)
FIGURE 12. LOCATION-BASED SERVICES MARKET SHARE FROM CONSULTING SERVICES, BY REGION, 2014-2022 (%)
FIGURE 13. LOCATION-BASED SERVICES MARKET SHARE FROM MANAGED SERVICES, BY REGION, 2014-2022 (%)
FIGURE 14. LOCATION-BASED SERVICES MARKET SHARE FROM SYSTEM INTEGRATION SERVICES, BY REGION, 2014-2022 (%)
FIGURE 15. LOCATION-BASED SERVICES MARKET SHARE FROM OTHER SERVICES, BY REGION, 2014-2022 (%)
FIGURE 16. GLOBAL LOCATION-BASED SERVICES MARKET SHARE, BY TECHNOLOGY, 2014-2022 (%)
FIGURE 17. LOCATION-BASED SERVICES MARKET SHARE FROM GPS TECHNOLOGY, BY REGION, 2014-2022 (%)
FIGURE 18. LOCATION-BASED SERVICES MARKET SHARE FROM ASSISTED-GPS, BY REGION, 2014-2022GRAPHY (%)
FIGURE 19. LOCATION-BASED SERVICES MARKET SHARE FROM ENHANCED-GPS, BY REGION, 2014-2022 (%)
FIGURE 20. LOCATION-BASED SERVICES MARKET SHARE FROM ENHANCED OBSERVED TIME DIFFERENCE (E-OTD) TECHNOLOGY, BY REGION, 2014-2022 (%)
FIGURE 21. LOCATION-BASED SERVICES MARKET SHARE FROM OBSERVED TIME DIFFERENCE TECHNOLOGY, BY REGION, 2014-2022 (%)
FIGURE 22. LOCATION-BASED SERVICES MARKET SHARE FROM CELL ID TECHNOLOGY, BY REGION, 2014-2022 (%)
FIGURE 23. LOCATION-BASED SERVICES MARKET SHARE FROM WI-FI TECHNOLOGY, BY REGION, 2014-2022 (%)
FIGURE 24. LOCATION-BASED SERVICES MARKET SHARE FROM OTHER TECHNOLOGIES, BY REGION, 2014-2022 (%)
FIGURE 25. GLOBAL LOCATION-BASED SERVICES MARKET SHARE, BY APPLICATIONS, 2014-2022 (%)
FIGURE 26. LOCATION-BASED SERVICES MARKET SHARE FROM LOCATION-BASED ADVERTISING, BY REGION, 2014-2022 (%)
FIGURE 27. LOCATION-BASED SERVICES MARKET SHARE FROM BUSINESS INTELLIGENCE AND ANALYTICS, BY REGION, 2014-2022 (%)
FIGURE 28. LOCATION-BASED SERVICES MARKET SHARE FROM SOCIAL NETWORKING AND ENTERTAINMENT, BY REGION, 2014-2022 (%)
FIGURE 29. LOCATION-BASED SERVICES MARKET SHARE FROM MAPPING AND NAVIGATION, BY REGION, 2014-2022 (%)
FIGURE 30. LOCATION-BASED SERVICES MARKET SHARE FROM LOCAL SEARCH AND INFORMATION, BY REGION, 2014-2022 (%)
FIGURE 31. LOCATION-BASED SERVICES MARKET SHARE FROM OTHERS, BY REGION, 2014-2022 (%)
FIGURE 32. GLOBAL LOCATION-BASED SERVICES MARKET SHARE, BY END USER, 2014-2022 (%)
FIGURE 33. LOCATION-BASED SERVICES MARKET SHARE FROM GOVERNMENT & DEFENSE INDUSTRY, BY REGION, 2014-2022 (%)
FIGURE 34. LOCATION-BASED SERVICES MARKET SHARE FROM MEDIA & ENTERTAINMENT INDUSTRY, BY REGION, 2014-2022 (%)
FIGURE 35. LOCATION-BASED SERVICES MARKET SHARE FROM TRANSPORTATION INDUSTRY, BY REGION, 2014-2022 (%)
FIGURE 36. LOCATION-BASED SERVICES MARKET SHARE FROM RETAIL INDUSTRY, BY REGION, 2014-2022 (%)
FIGURE 37. LOCATION-BASED SERVICES MARKET SHARE FROM HEALTHCARE INDUSTRY, BY REGION, 2014-2022 (%)
FIGURE 38. LOCATION-BASED SERVICES MARKET SHARE FROM OTHERS INDUSTRY, BY REGION, 2014-2022 (%)
FIGURE 39. LOCATION BASED SERVICES MARKET SHARE, BY REGION, 2015(%)
FIGURE 40. NORTH AMERICA LOCATION BASED SERVICES MARKET SHARE, BY COUNTRY, 2014-2022 (%)
FIGURE 41. EUROPE LOCATION BASED SERVICES MARKET SHARE, BY COUNTRY, 2014-2022 (%)
FIGURE 42. ASIA-PACIFIC LOCATION BASED SERVICES MARKET SHARE, BY COUNTRY, 2014-2022 (%)
FIGURE 43. LAMEA LOCATION BASED SERVICES MARKET SHARE, BY COUNTRY, 2014-2022 (%)
FIGURE 44. ALCATEL-LUCENT: REVENUE, 2013-2015 ($MILLION)
FIGURE 45. ALCATEL-LUCENT: REVENUE BY SEGMENT, 2015 (%)
FIGURE 46. ALCATEL-LUCENT: STRATEGY SHARE, 2013-2015 (%)
FIGURE 47. APPLE INC: REVENUE, 2014-2016 ($MILLION)
FIGURE 48. APPLE INC: REVENUE BY SEGMENT, 2016 (%)
FIGURE 49. APPLE INC: REVENUE BY GEOGRAPHY, 2016 (%)
FIGURE 50. APPLE INC.: STRATEGY SHARE, 2014-2016 (%)
FIGURE 51. AT&T INC: REVENUE, 2013-2015 ($MILLION)
FIGURE 52. AT&T INC: REVENUE BY SEGMENT, 2015 (%)
FIGURE 53. AT&T INC: REVENUE BY GEOGRAPHY, 2015 (%)
FIGURE 54. AT&T INC: STRATEGY SHARE, 2015 (%)
FIGURE 55. BHARTI AIRTEL: REVENUE, 2014-2016 ($MILLION)
FIGURE 56. BHARTI AIRTEL: REVENUE BY GEOGRAPHY, 2016 (%)
FIGURE 57. CISCO SYSTEMS: REVENUE, 2013-2015 ($MILLION)
FIGURE 58. CISCO SYSTEMS: REVENUE BY SEGMENT, 2015 (%)
FIGURE 59. CISCO SYSTEMS: REVENUE BY GEOGRAPHY, 2015 (%)
FIGURE 60. GOOGLE INC: REVENUE, 2013-2015 ($MILLION)
FIGURE 61. GOOGLE INC: REVENUE BY SEGMENT, 2015 (%)
FIGURE 62. GOOGLE INC: REVENUE BY GEOGRAPHY, 2015 (%)
FIGURE 63. IBM CORPORATION: REVENUE, 2013-2015 ($MILLION)
FIGURE 64. IBM CORPORATION: REVENUE BY SEGMENT, 2015 (%)
FIGURE 65. IBM CORPORATION: REVENUE BY GEOGRAPHY, 2015 (%)
FIGURE 66. MICROSOFT CORPORATION: REVENUE, 2014-2016 ($MILLION)
FIGURE 67. MICROSOFT CORPORATION: REVENUE BY SEGMENT, 2016 (%)
FIGURE 68. MICROSOFT CORPORATION: REVENUE BY GEOGRAPHY, 2016 (%)
FIGURE 69. MICROSOFT CORPORATION: STRATEGY SHARE, 2014-2016 (%)
FIGURE 70. ORACLE CORPORATION: REVENUE, 2014-2016 ($MILLION)
FIGURE 71. ORACLE CORPORATION: REVENUE BY SEGMENT, 2016 (%)
FIGURE 72. ORACLE CORPORATION: REVENUE BY GEOGRAPHY, 2016 (%)
FIGURE 73. QUALCOMM TECHNOLOGIES, INC: REVENUE, 2013-2015 ($MILLION)
FIGURE 74. QUALCOMM TECHNOLOGIES, INC: REVENUE BY SEGMENT, 2015 (%)
FIGURE 75. QUALCOMM TECHNOLOGIES, INC: REVENUE BY GEOGRAPHY, 2015 (%)
FIGURE 76. QUALCOMM TECHNOLOGIES, INC: STRATEGY SHARE, 2013-2015 (%)

Adoption of location-based services (LBS) has increased significantly in the recent years, owing to increase in penetration of smartphones; social networking and mobile-based advertising; growth in deployment of 3G and 4G networks; and rise in demand for wearable devices. Location-based services have wide application in social networking, entertainment, location-based gaming, and augmented reality. LBS providers, such as Foursquare, offer personalized maps and other discovery features to users. Social networking websites, such as Facebook, Instagram, and others, offer check-in options to consumers, thereby enabling users to update one’s location on the website and share information, tips, and experience with each other. In addition, LBS enables development of location-enabled games such as Pokemon Go and Ingress, which provide interactive user interfaces, and facilitate safe, confidential, and personal data exchange.

Key challenges such as high cost, and security and privacy of user data, hamper the growth of the global location-based services industry. Leading players in the global location-based services market have focused on providing low-cost GPS-enabled smartphones and other mobile devices, thereby increasing the adoption among emerging economies. Companies have periodically introduced new and innovative solutions by integrating technologies such as cloud computing, global navigation satellite system (GNSS), GPS, wireless technologies, advanced motion & temperature sensors, unmanned vehicles, and high precision cameras to enhance their offerings and cater to the growing demands of consumers. Leading players have acquired other companies and expanded their product portfolios to increase their market potential, in terms of geography and customer base. In 2015, North America was the major revenue contributor, owing to increase in demand for location-based services from aerospace, defense, healthcare, and retail sectors. In addition, in 2011, the Federal Communications Commission issued a mandate for all the U.S. carriers to integrate GPS in all phones by 2018 to modernize the 911 system, which is further expected to supplement the growth of the global location-based services market.

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Location-based Services Market Overview: