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IC_17238
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Pages: 236
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Jan 2017 | 10194 Views
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Author(s) :
Gunjan Malani
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Tables: 57
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Charts: 76
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Global Location-based Services Market was valued at $11,994 million, and is expected to reach $61,897 million by 2022, supported by a CAGR 26.6%. Location-based services use location data related to smartphones and mobile devices to deliver services. Increasing penetration of mobile devices, and growing use of LBS in varied applications such as business analytics supplement the growth of the global location-based services market. However, high cost associated with the implementation of LBS along with privacy and security challenges restrict the growth of the global location-based services industry. The adoption of LBS has increased across various verticals such as government & defense, media & entertainment, transportation, retail & e-commerce, healthcare, and others (education, BFSI, and healthcare). Proactive government initiatives to standardize defense technologies coupled with rapid urbanization & infrastructural developments in the emerging economies are expected to foster the market growth in the government & defense sector.
Location-based advertising, business intelligence & analytics, social networking & entertainment, mapping & navigation, local search & information, and others including disaster management and emergency support are the application sectors in the global location-based services market. Moreover, increase in demand for location-based services, such as in e-commerce companies, food delivery & shopping apps, tourism websites, social networking apps, and others are expected to supplement the growth of the global location-based services market.
The leading players profiled in the report include Cisco Systems, Inc., Google Inc., Alcatel-Lucent SA, AT&T Inc., International Business Machines Corporation, Ltd., Qualcomm Inc., Microsoft Corporation, Oracle Corporation, Apple, Inc., and Bharti Airtel, LTD.
Segment Overview
The global location-based services market is segmented into components, applications, technologies, end users, and regions. The components of the location-based services market are segmented into hardware, software, and services. The services are sub segmented into consulting services, managed services, system integration services, and other services. The applications of location-based services are segmented into location-based advertising, business intelligence & analytics, social networking, and entertainment (location-based gaming and augmented reality), mapping & navigation, local search & information, and others. On the basis of technology, the market is segmented into GPS, assisted GPS, enhanced GPS, enhanced observed time difference, observed time difference, cell ID, Wi-Fi, and others. The end users of the market are segmented into media & entertainment, retail, transportation, government & defense, healthcare, and others. The market is analyzed based on four regions, namely North America, Europe, Asia-Pacific, and LAMEA.
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Global Location-Based Services Market: Top Investment Pockets
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The above graph analyzes the growth potential of the global location-based services market based on end user such as government & defense, retail, transportation, healthcare, media & entertainment, and others. The analysis presented in this section elaborates the attractiveness of each end user segment to identify the lucrative sectors for investment. Presently, location-based services are widely adopted in the media & entertainment, healthcare, and other sectors, owing to their features such as check-in facilities, security & surveillance in hospitals, energy management, and mapping facilities in college campuses.
Location-based services are widely used in the government sector for various applications including land mapping, GIS (geospatial information services) updates, urban development, and public safety. Multispectral images and navigation maps obtained by satellites are used by defense and government organizations for disaster management and damage assessment.
Key Benefits
The location-based services market is segmented on the basis of the component, technology, application, end user, and geography.
Key Market Players
Other Companies Mentioned in the Report:
TeleCommunication Systems, Inc., Intersec Group, WifiSLAM Inc., Aruba Networks, Inc., Meridian Apps, Inc, Ruckus Wireless, Inc., YFind Technologies Private Limited, Broadcom Corporation, Texas Instruments Inc, MediaTek Inc., Fujitsu Ltd., Intel Corporation, Samsung Electronics, LG Electronics, Lenovo Group Ltd., Huawei Technologies Co. Ltd., Canon Inc, Sony Corporation, Nikon Corporation, Garmin Ltd., Timex Group, Acer Inc., HP Company, Dell Inc., Pocket Finder, Pegatron Corporation, Wistron Corporation, TomTom Telematics, Zynga Inc., Yelp Corporation, Shopkick Inc., and Zebra Technologies
Adoption of location-based services (LBS) has increased significantly in the recent years, owing to increase in penetration of smartphones; social networking and mobile-based advertising; growth in deployment of 3G and 4G networks; and rise in demand for wearable devices. Location-based services have wide application in social networking, entertainment, location-based gaming, and augmented reality. LBS providers, such as Foursquare, offer personalized maps and other discovery features to users. Social networking websites, such as Facebook, Instagram, and others, offer check-in options to consumers, thereby enabling users to update one’s location on the website and share information, tips, and experience with each other. In addition, LBS enables development of location-enabled games such as Pokemon Go and Ingress, which provide interactive user interfaces, and facilitate safe, confidential, and personal data exchange.
Key challenges such as high cost, and security and privacy of user data, hamper the growth of the global location-based services industry. Leading players in the global location-based services market have focused on providing low-cost GPS-enabled smartphones and other mobile devices, thereby increasing the adoption among emerging economies. Companies have periodically introduced new and innovative solutions by integrating technologies such as cloud computing, global navigation satellite system (GNSS), GPS, wireless technologies, advanced motion & temperature sensors, unmanned vehicles, and high precision cameras to enhance their offerings and cater to the growing demands of consumers. Leading players have acquired other companies and expanded their product portfolios to increase their market potential, in terms of geography and customer base. In 2015, North America was the major revenue contributor, owing to increase in demand for location-based services from aerospace, defense, healthcare, and retail sectors. In addition, in 2011, the Federal Communications Commission issued a mandate for all the U.S. carriers to integrate GPS in all phones by 2018 to modernize the 911 system, which is further expected to supplement the growth of the global location-based services market.
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