Location of Things Market by Location Type (Indoor and Outdoor), Application (Mapping and Navigation, Location-Based Customer Engagement & Advertisement Platform, Location-Based Social Media Monitoring, IoT Asset Management and IoT Location Intelligence) and Industry Verticals (BFSI, Aerospace & Defense, Healthcare, Public Sector, IT & Telecom, Retail and Transportation & Logistics) - Global Opportunities and Industry Forecast, 2020-2027

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Location of Things (LoT) is a sub-category of Internet of things (IoT)a network of interconnected objects and devices, which can communicate with one another using various communications modes such as WiFi and Bluetooth. Location is an important attribute of the IoT, which helps devices communicate and comprehend to their physical location by using Bluetooth Low Energy (BLE) technology.


LoT has prominent potential in the market and is expected to grow in near future due to spurge in usage of location-based services. LoT helps to pin-point the location, which can be used to navigate, optimize routes, reduce theft by tacking & alerts, and increase in the customer engagement by sending push notification if they are in the vicinity. However, security and privacy is a noteworthy concern regarding LoT solutions.

The commercialization of location-based services such as navigation and cab service and growth in adoption of IoT-based products & services drive the market growth. In addition, use of location-based applications by end users fuels the market. However, the security and privacy regarding the identity of the user is the foremost concern in the adoption of cloud retail. Surge in adoption of cloud technology, evolution of IoT, and high demand for real-time location analysis creates significant opportunities for the growth of the LoT market. However, privacy and security of user identity concerns is expected to hamper the market growth.

The market is identified by a stiff and edge-to-edge competition. The large players are adopting acquisition strategy to achieve competitive edge. For instance, Bosch Software Innovations GmbH acquired ProSyst GmbH on February 2016, which has led to improved integrated support for LoT for mobile devices.

The market for LoT is segmented based on location type, application, industry vertical, and geography. In terms of location type, it is divided into indoor and outdoor locations. Based on application it is classified into mapping & navigation, location-based customer engagement & advertising platform, location-based social media motoring, IoT asset management, and IoT location intelligence. As per industry vertical, it is categorized into banking, financial services, and insurance, aerospace & defense, healthcare, public sector, IT & telecom, retail, transportation & logistics, and others. By geography, it is studied across North America, Europe, Asia-Pacific, and LAMEA.

Comprehensive analysis and profiles of the major market players such as Bosch Software Innovations GmbH, Google, Inc., IBM Corporation, Microsoft Corporation, ESRI Business Information Solutions, Inc., Qualcomm Technologies, Inc., Wireless Logic Inc., Ubisense Group PLC, Pitney Bowes Inc., and HERE Holding Corporation are also provided in this report.

Key Benefits

  • This report is an extensive analysis of current and potential market trends in the dynamic global market of LoT.
  • The report contains in depth quantitative analysis of current and future market estimations through 20162023, which helps recognize the appealing market opportunities.
  • Extensive analysis of the market helps understand the current practices for the better investment decisions.
  • Key market players within the LoT market are profiled in this report and their strategies are analyzed thoroughly, which elucidates the competitive outlook of global cloud LoT.
  • Extensive analysis of the LoT market is conducted by monitoring the top competitors within the market framework.
  • Comprehensive analysis of factors that drive and restrict the growth of the global LoT market is provided.

Location Of Things Market Key Segmentation:

By Location Type

  • Indoor
  • Outdoor

By Application

  • Mapping and Navigation
  • Location-Based Customer Engagement and Advertisement Platform
  • Location-Based Social Media Monitoring
  • IoT Asset Management
  • IoT Location Intelligence

By Industry Verticals

  • Banking, Financial Services, and Insurance
  • Aerospace & Defense
  • Healthcare
  • Public Sector
  • IT & Telecom
  • Retail
  • Transportation & Logistics
  • Other

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • Australia
    • China
    • India
    • Japan
    • Rest of Asia-Pacific
    • Latin America
    • Middle East
    • Africa

With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
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With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
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Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

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