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Marketing Automation Market by Application (Lead Nurturing, Campaign Management, Distribution Management, Social Media Marketing, and Others), Deployment Type (Cloud and On-premise), and End User (Retail, BFSI, Transportation, Manufacturing, Healthcare, and Others) - Global Opportunity Analysis and Industry Forecast, 2017-2023

Software and Services	IC_184429	Pages: NA	Jun 2018 \| 1380 Views
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Marketing automation provides an integrated tool to manage the marketing activities such as email marketing, lead management, social media marketing, marketing analytics, customer relationship management, and distribution management. The system integrates, collects, stores, and analyzes the data related to customer and provides insights to the user.

The global marketing automation market is expected to register substantial growth in the near future, attributed to growth in need of business automation and insights, increase in requirement of centralized monitoring & controlling platform, and rise in adoption of IoT devices. However, factors such as the requirement of high initial investment and increase in cyber threats are expected to restrain the growth of the market.

The report segments the marketing automation market based on the application, deployment type, end user, and geography. Based on application, the market is divided into the lead nurturing, campaign management, distribution management, social media marketing, and others. As per deployment type, the market is bifurcated into cloud and on-premise. On the basis of the end user, the market is classified as retail, BFSI, transportation, manufacturing, healthcare, and others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Comprehensive competitive analysis and profiles of major market players such as Aptean, Bpmonline, Infusionsoft, Infor, Oracle (NetSuite Inc.), Pegasystems, SAP SE, Salesforce.com Inc., SugarCRM, and Zoho Corporation are also provided in this report.

Key Benefits

This report provides an extensive analysis of the current and emerging market trends and dynamics in the global marketing automation market.
In-depth analysis is conducted by constructing market estimations for the key market segments between 2016 and 2023.
This study evaluating competitive landscape and value chain is taken into account to elucidate the competitive environment across the geographies.
This report entails the detailed quantitative analysis of the current market and estimations through 2016-2023, which assists in identifying the prevailing market opportunities.
Comprehensive analysis of factors that drive and restrict the growth of the market is provided.

Marketing Automation Market Key Segments:

By Application

Lead Nurturing
Campaign Management
Distribution Management
Social Media Marketing
Others

By Deployment type

Cloud
On-premise

By End User

Retail
BFSI
Transportation
Manufacturing
Healthcare
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- UK
- Germany
- France
- Rest of Europe
Asia-Pacific
- India
- China
- Japan
- Rest of Asia-Pacific
LAMEA
- Latin America
- Middle East
- Africa

Chapter: 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY

1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools & models

Chapter: 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

Chapter: 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top investment pockets
3.2.2. Top winning strategies

3.3. MARKET SHARE ANALYSIS, 2016
3.4. PORTER’S FIVE FORCES ANALYSIS

3.4.1. MARKET DYNAMICS
3.4.2. Drivers
3.4.3. Restraints
3.4.4. Opportunities

Chapter: 4 GLOBAL MARKETING AUTOMATION MARKET, BY APPLICATION

4.1. OVERVIEW

4.1.1. Market size and forecast

4.2. LEAD NURTURING

4.2.1. Key market trends
4.2.2. Growth factors and opportunities
4.2.3. Market size and forecast

4.3. CAMPAIGN MANAGEMENT

4.3.1. Key market trends
4.3.2. Growth factors and opportunities
4.3.3. Market size and forecast

4.4. DISTRIBUTION MANAGEMENT

4.4.1. Key market trends
4.4.2. Growth factors and opportunities
4.4.3. Market size and forecast

4.5. SOCIAL MEDIA MARKETING

4.5.1. Key market trends
4.5.2. Growth factors and opportunities
4.5.3. Market size and forecast

4.6. OTHERS

4.6.1. Key market trends
4.6.2. Growth factors and opportunities
4.6.3. Market size and forecast

Chapter: 5 GLOBAL MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE

5.1. OVERVIEW

5.1.1. Market size and forecast

5.2. CLOUD

5.2.1. Market size and forecast

5.3. ON-PREMISE

5.3.1. Market size and forecast

Chapter: 6 GLOBAL MARKETING AUTOMATION MARKET, BY END USER

6.1. OVERVIEW

6.1.1. Market size and forecast

6.2. RETAIL

6.2.1. Market size and forecast

6.3. BFSI

6.3.1. Market size and forecast

6.4. TRANSPORTATION

6.4.1. Market size and forecast

6.5. MANUFACTURING

6.5.1. Market size and forecast

6.6. HEALTHCARE

6.6.1. Market size and forecast

6.7. OTHERS

6.7.1. Market size and forecast

Chapter: 7 MARKETING AUTOMATION MARKET, BY GEOGRAPHY

7.1. OVERVIEW
7.2. NORTH AMERICA

7.2.1. Key market trends
7.2.2. Key growth factors and opportunities
7.2.3. Market size and forecast, by country

7.2.3.1. U.S. market size and forecast
7.2.3.2. Canada market size and forecast
7.2.3.3. Mexico market size and forecast

7.2.4. North America Marketing Automation market by application
7.2.5. North America Marketing Automation market by deployment type
7.2.6. North America Marketing Automation market by end user

7.3. EUROPE

7.3.1. Key market trends
7.3.2. Key growth factors and opportunities
7.3.3. Market size and forecast, by country

7.3.3.1. UK market size and forecast
7.3.3.2. Germany market size and forecast
7.3.3.3. France market size and forecast
7.3.3.4. Rest of Europe market size and forecast

7.3.4. Europe Marketing Automation market by application
7.3.5. Europe Marketing Automation market by deployment type
7.3.6. Europe Marketing Automation market by end user

7.4. ASIA-PACIFIC

7.4.1. Key market trends
7.4.2. Key growth factors and opportunities
7.4.3. Market size and forecast, by country

7.4.3.1. India market size and forecast
7.4.3.2. China market size and forecast
7.4.3.3. Japan market size and forecast
7.4.3.4. Rest of Asia-Pacific market size and forecast

7.4.4. Asia-Pacific Marketing Automation market by application
7.4.5. Asia-Pacific Marketing Automation market by deployment type
7.4.6. Asia-Pacific Marketing Automation market by end user

7.5. LAMEA

7.5.1. Key market trends
7.5.2. Key growth factors and opportunities
7.5.3. Market size and forecast, by region

7.5.3.1. Latin America market size and forecast
7.5.3.2. Middle East market size and forecast
7.5.3.3. Africa market size and forecast

7.5.4. LAMEA Marketing Automation market by application
7.5.5. LAMEA Marketing Automation market by deployment type
7.5.6. LAMEA Marketing Automation market by end user

Chapter: 8 COMPANY PROFILES

8.1. APTEAN

8.1.1. Operating business segments
8.1.2. Business performance
8.1.3. Key strategic moves and developments

8.2. BPM’ONLINE

8.2.1. Operating business segments
8.2.2. Business performance
8.2.3. Key strategic moves and developments

8.3. INFUSIONSOFT

8.3.1. Operating business segments
8.3.2. Business performance
8.3.3. Key strategic moves and developments

8.4. INFOR

8.4.1. Operating business segments
8.4.2. Business performance
8.4.3. Key strategic moves and developments

8.5. ORACLE (NETSUITE) INC.

8.5.1. Operating business segments
8.5.2. Business performance
8.5.3. Key strategic moves and developments

8.6. PEGASYSTEMS

8.6.1. Operating business segments
8.6.2. Business performance
8.6.3. Key strategic moves and developments

8.7. SAP SE

8.7.1. Operating business segments
8.7.2. Business performance
8.7.3. Key strategic moves and developments

8.8. SALESFORCE.COM INC.

8.8.1. Operating business segments
8.8.2. Business performance
8.8.3. Key strategic moves and developments

8.9. SUGARCRM

8.9.1. Operating business segments
8.9.2. Business performance
8.9.3. Key strategic moves and developments

8.10. ZOHO CORPORATION

8.10.1. Operating business segments
8.10.2. Business performance
8.10.3. Key strategic moves and developments

With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
Technologically sophisticated and reliable insights through well audited and veracious research methodology
Sovereign research proceeds that present a tangible depiction of marketplace

With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

Patent and regulatory databases for understanding of technical & legal developments
Scientific and technical writings for product information and related preemptions
Regional government and statistical databases for macro analysis
Authentic new articles, web-casts and other related releases for market evaluation
Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast

Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

Validates and improves the data quality and strengthens research proceeds
Further develops analyst team’s market understanding and expertise
Supplies authentic information about market size, share, growth and forecasts

Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

Chief executives and VPs of leading corporations specific to industry
Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)

Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.

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