Marketing Automation Market by Application (Lead Nurturing, Campaign Management, Distribution Management, Social Media Marketing, and Others), Deployment Type (Cloud and On-premise), and End User (Retail, BFSI, Transportation, Manufacturing, Healthcare, and Others) - Global Opportunity Analysis and Industry Forecast, 2020-2027
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May 2020 |
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Marketing automation provides an integrated tool to manage the marketing activities such as email marketing, lead management, social media marketing, marketing analytics, customer relationship management, and distribution management. The system integrates, collects, stores, and analyzes the data related to customer and provides insights to the user.
The global marketing automation market is expected to register substantial growth in the near future, attributed to growth in need of business automation and insights, increase in requirement of centralized monitoring & controlling platform, and rise in adoption of IoT devices. However, factors such as the requirement of high initial investment and increase in cyber threats are expected to restrain the growth of the market.
The report segments the marketing automation market based on the application, deployment type, end user, and geography. Based on application, the market is divided into the lead nurturing, campaign management, distribution management, social media marketing, and others. As per deployment type, the market is bifurcated into cloud and on-premise. On the basis of the end user, the market is classified as retail, BFSI, transportation, manufacturing, healthcare, and others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Comprehensive competitive analysis and profiles of major market players such as Aptean, Bpmonline, Infusionsoft, Infor, Oracle (NetSuite Inc.), Pegasystems, SAP SE, Salesforce.com Inc., SugarCRM, and Zoho Corporation are also provided in this report.
Key Benefits
- This report provides an extensive analysis of the current and emerging market trends and dynamics in the global marketing automation market.
- In-depth analysis is conducted by constructing market estimations for the key market segments between 2016 and 2023.
- This study evaluating competitive landscape and value chain is taken into account to elucidate the competitive environment across the geographies.
- This report entails the detailed quantitative analysis of the current market and estimations through 2016-2023, which assists in identifying the prevailing market opportunities.
- Comprehensive analysis of factors that drive and restrict the growth of the market is provided.
Marketing Automation Market Key Segments:
By Application
- Lead Nurturing
- Campaign Management
- Distribution Management
- Social Media Marketing
- Others
By Deployment type
- Cloud
- On-premise
By End User
- Retail
- BFSI
- Transportation
- Manufacturing
- Healthcare
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Rest of Europe
- Asia-Pacific
- India
- China
- Japan
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
CHAPTER 1 INTRODUCTION
1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools & models
CHAPTER 2 EXECUTIVE SUMMARY
2.1. CXO PERSPECTIVE
CHAPTER 3 MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1. Top investment pockets
3.2.2. Top winning strategies
3.3. MARKET SHARE ANALYSIS, 2016
3.4. PORTER’S FIVE FORCES ANALYSIS
3.4.1. MARKET DYNAMICS
3.4.2. Drivers
3.4.3. Restraints
3.4.4. Opportunities
CHAPTER 4 GLOBAL MARKETING AUTOMATION MARKET, BY APPLICATION
4.1. OVERVIEW
4.1.1. Market size and forecast
4.2. LEAD NURTURING
4.2.1. Key market trends
4.2.2. Growth factors and opportunities
4.2.3. Market size and forecast
4.3. CAMPAIGN MANAGEMENT
4.3.1. Key market trends
4.3.2. Growth factors and opportunities
4.3.3. Market size and forecast
4.4. DISTRIBUTION MANAGEMENT
4.4.1. Key market trends
4.4.2. Growth factors and opportunities
4.4.3. Market size and forecast
4.5. SOCIAL MEDIA MARKETING
4.5.1. Key market trends
4.5.2. Growth factors and opportunities
4.5.3. Market size and forecast
4.6. OTHERS
4.6.1. Key market trends
4.6.2. Growth factors and opportunities
4.6.3. Market size and forecast
CHAPTER 5 GLOBAL MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE
5.1. OVERVIEW
5.1.1. Market size and forecast
5.2. CLOUD
5.2.1. Market size and forecast
5.3. ON-PREMISE
5.3.1. Market size and forecast
CHAPTER 6 GLOBAL MARKETING AUTOMATION MARKET, BY END USER
6.1. OVERVIEW
6.1.1. Market size and forecast
6.2. RETAIL
6.2.1. Market size and forecast
6.3. BFSI
6.3.1. Market size and forecast
6.4. TRANSPORTATION
6.4.1. Market size and forecast
6.5. MANUFACTURING
6.5.1. Market size and forecast
6.6. HEALTHCARE
6.6.1. Market size and forecast
6.7. OTHERS
6.7.1. Market size and forecast
CHAPTER 7 MARKETING AUTOMATION MARKET, BY GEOGRAPHY
7.1. OVERVIEW
7.2. NORTH AMERICA
7.2.1. Key market trends
7.2.2. Key growth factors and opportunities
7.2.3. Market size and forecast, by country
7.2.3.1. U.S. market size and forecast
7.2.3.2. Canada market size and forecast
7.2.3.3. Mexico market size and forecast
7.2.4. North America Marketing Automation market by application
7.2.5. North America Marketing Automation market by deployment type
7.2.6. North America Marketing Automation market by end user
7.3. EUROPE
7.3.1. Key market trends
7.3.2. Key growth factors and opportunities
7.3.3. Market size and forecast, by country
7.3.3.1. UK market size and forecast
7.3.3.2. Germany market size and forecast
7.3.3.3. France market size and forecast
7.3.3.4. Rest of Europe market size and forecast
7.3.4. Europe Marketing Automation market by application
7.3.5. Europe Marketing Automation market by deployment type
7.3.6. Europe Marketing Automation market by end user
7.4. ASIA-PACIFIC
7.4.1. Key market trends
7.4.2. Key growth factors and opportunities
7.4.3. Market size and forecast, by country
7.4.3.1. India market size and forecast
7.4.3.2. China market size and forecast
7.4.3.3. Japan market size and forecast
7.4.3.4. Rest of Asia-Pacific market size and forecast
7.4.4. Asia-Pacific Marketing Automation market by application
7.4.5. Asia-Pacific Marketing Automation market by deployment type
7.4.6. Asia-Pacific Marketing Automation market by end user
7.5. LAMEA
7.5.1. Key market trends
7.5.2. Key growth factors and opportunities
7.5.3. Market size and forecast, by region
7.5.3.1. Latin America market size and forecast
7.5.3.2. Middle East market size and forecast
7.5.3.3. Africa market size and forecast
7.5.4. LAMEA Marketing Automation market by application
7.5.5. LAMEA Marketing Automation market by deployment type
7.5.6. LAMEA Marketing Automation market by end user
CHAPTER 8 COMPANY PROFILES
8.1. APTEAN
8.1.1. Operating business segments
8.1.2. Business performance
8.1.3. Key strategic moves and developments
8.2. BPM’ONLINE
8.2.1. Operating business segments
8.2.2. Business performance
8.2.3. Key strategic moves and developments
8.3. INFUSIONSOFT
8.3.1. Operating business segments
8.3.2. Business performance
8.3.3. Key strategic moves and developments
8.4. INFOR
8.4.1. Operating business segments
8.4.2. Business performance
8.4.3. Key strategic moves and developments
8.5. ORACLE (NETSUITE) INC.
8.5.1. Operating business segments
8.5.2. Business performance
8.5.3. Key strategic moves and developments
8.6. PEGASYSTEMS
8.6.1. Operating business segments
8.6.2. Business performance
8.6.3. Key strategic moves and developments
8.7. SAP SE
8.7.1. Operating business segments
8.7.2. Business performance
8.7.3. Key strategic moves and developments
8.8. SALESFORCE.COM INC.
8.8.1. Operating business segments
8.8.2. Business performance
8.8.3. Key strategic moves and developments
8.9. SUGARCRM
8.9.1. Operating business segments
8.9.2. Business performance
8.9.3. Key strategic moves and developments
8.10. ZOHO CORPORATION
8.10.1. Operating business segments
8.10.2. Business performance
8.10.3. Key strategic moves and developments
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