Massage Equipment Market

The global massage equipment market size was valued at $6,535.4 million in 2021 and is estimated to reach $15,083.6 million by 2031, registering a CAGR of 8.9% from 2022 to 2031.

Massagers are tool, device or machines that help to achieve a relaxing massage in the comfort of home. These equipment can be electrical and non-electrical. For instance, electric massager makes use of the electricity to rotate part of the machine to vibrate at a given frequency, thereby providing relaxing sensation to the body. The use of massage equipment reduces inflammation by turning on genes that naturally reduce swelling, eases muscular tension by improving blood flow, lessens pain by reducing biological components that prolong pain, and speeds up recovery by activating mitochondria.

Owing to growth of sedentary lifestyle, the working population is expected to invite many lifestyle physical ailments including back and body pain. Awareness regarding the availability and benefits of electric massagers has grown among the consumers owing to growth in online health sector internationally and also consumers are paying more attention than before toward their body to remain healthy, which is propelling the massage equipment market demand.

Electric massager has proven to be an excellent therapy for muscle and joint pain as it aids in preventing and relieving serious problems related to cold shoulder, back pain, arthritis, and spondylitis in the future. Moreover, it helps in treating severe headaches and migraine. Furthermore, a head massage directly relaxes the brain, a neck & face massage presses dots on the jaws and nerves to relieve the pain. Thus, above mentioned benefits of the massage equipment are likely to support the massage equipment market growth during the forecast period.

High cost of the electrical massagers, lack of awareness regarding the benefits of the massages and rise in popularity for the substituting methods or practices for pain relief and relaxation including aromatherapy are likely to hinder the growth of the massage equipment market during the forecast period.

The COVID-19 outbreak has negatively impacted the overall growth of the massage equipment market in 2020. During pandemic, owing to the closures of the distribution channels such as hypermarket/supermarket, specialty stores & others and stagnation in the export & import activities adversely impacted the sales of the massage equipment. Furthermore, closures of the various commercial centers, where massage equipment is precisely used, such as spa centers, salon, and massage centers, led to the decreased growth of the massage equipment market in 2020

 According to the massage equipment market analysis, the massage equipment market is segmented into type, product, end user, distribution channel, and region. By type, it is segregated into electric and non-electric. On the basis of product, the market is categorized into back & body massagers, leg & foot massagers, neck & shoulder massagers, head massagers, and others. By end user, it is segregated into residential and commercial. On the basis of distribution channel, the market is categorized into hypermarket & supermarket, specialty stores, online sales channel, and others. On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Russia, Italy, Spain and Rest of Europe), Asia-Pacific (China, India, Japan, Australia and New Zealand, South Korea, ASEAN and Rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Turkey, Saudi Arabia and Rest of LAMEA).

According to the massage equipment market trends, on the basis of type, the electric segment was the highest contributor to the market, with $1,532.9 million in 2021, and is estimated to reach $2,943.9 million by 2031, at a CAGR of 6.9% during the forecast period. Changing lifestyle of the consumers are bringing the need for such products as now physical activities have reduced in daily routine of many people whether its youth, adults or old aged people due to which people are going through stress & anxiety and sometimes face muscle pain & other problems also. Consumers prefer to use electric massagers to reduce pain, stress, anxiety, and to improve blood circulation. People occasionally use massagers at the end of a long day after an intense workout. Thus, above mentioned factors are likely to shape the growth of the market through electrical segment during the forecast period.