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2023

Maternity & Personal Care Market

Maternity & Personal Care Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Category (Skin Care, Hair Care, Oral Care, Cosmetics, Others), by End user (Male, Female, Children and Infants), by Maternal Apparel (Day wear, Night wear, Innerwears), by Personal Care (Stretch Marks Minimizer, Body Restructuring Gels, Itching prevention creams, Skin Toning Creams, Others), by Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031

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Author's: Anup Katira| Rohini Kale | Surya Sanka
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Maternity & Personal Care Market Research, 2031

The global maternity & personal care market was valued at $58.1 billion in 2021, and is projected to reach $106.5 billion by 2031, growing at a CAGR of 6.5% from 2022 to 2031. The market for beauty, makeup, personal care, and hygiene has changed incredibly in the past decade. People have become more aware, open-minded, experimental, and adaptable with regard to the availability of a variety of personal care products in the market. Maternity & personal care products include a diverse range of beauty and health related products such as skincare, haircare, body care, and health supplements. Pregnancy in women has emerged as an upcoming opportunity for manufacturers for which they have started developing an extensive range of products like maternity wear and gadgets.

Maternity & Personal Care Market

The increase in the prevalence of health related and personal care issues among people, such as hair loss, skin allergies, oral disorders, and others, is expected to drive the maternity & personal care market growth during the forecasted period. Many people suffer from lifestyle related issues such as stress, depression, anxiety, and blood pressure owing to which people are becoming more aware of the importance of keeping a healthy lifestyle and improving their personal care in order to live a fulfilling life. Products like supplements, skin care products, and hair care products help people to maintain health and hygiene.  Furthermore, the growing number of women working as professionals, as well as their increased desire for comfortable maternity apparel and personal care items such as vitamins, creams, oils, and lotions, are expected to fuel maternity & personal care industry throughout the forecast period.

Most customers find it challenging to purchase organic personal care products because they are more expensive than chemical products. Also, a lack of awareness among many consumers regarding their skin and body type and which product may suit them is likely to hinder market growth in the forecast period. Also, the high cost of products in the market is further likely to restrain the maternity & personal care market demand in the anticipated time.

Growing affordability among people and their zeal to try new products in the complete body care sector is anticipated to boost the maternity & personal care market share in the future. Also rising demand for organic products like organic stretch marks minimizer among people, especially pregnant women is further likely to drive market growth even further. Apart from this, the adoption of various growth strategies by the companies like product launches and collaborations to grow the product portfolio, and cater to the rising demand of people for the best personal care solutions are likely to propel the maternity & personal care market share during the forecast period.

The key players profiled in this report include Edgewell personal care, Jubilant Ingrevia, Kaya, Unilever, P&G, Johnson & Johnson, Estée Lauder, Amoralia, Seraphine, Isabella Oliver, Mama Mio Inc., and Destination Maternity Corporation.

The maternity & personal care market is segmented on the basis of product category, end user, maternal wear, personal care, distribution channel, and region. On the basis of product category, the market is divided into skin care, hair care, oral care, cosmetics, and others. On the basis of end user, the market is classified into male, female, and children & infants. On the basis of maternal apparel, the market is divided into daywear, nightwear, and innerwear. On the basis of personal care, the market is classified into stretch marks minimizer, body restructuring gels, itching prevention creams, skin toning creams, and others. On the basis of distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, online, and others. On the basis of region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The maternity & personal care market is segmented into Maternal Apparel, Personal Care, Distribution Channel, Product Category and End user.

Maternity & Personal Care Market by Maternal Apparel

By maternal apparel, the daywear segment accounted for the fastest growth in 2021. The increase in the number of working women and their rise in need for contemporary yet comfortable maternity wear is driving the segment expansion. Currently, women are more concerned with their appearance and comfort during pregnancy, and they want to wear garments that make them look attractive and fashionable, even during pregnancy.

Maternity & Personal Care Market by Personal Care

By personal care, the stretch marks minimizer segment dominated the market growth in 2021. Stretch marks are a growing issue for both men and women, which is mostly responsible for the segment growth. The craze for clean and healthy skin texture has increased among people and they are more concerned about the stretch marks they get while working at gyms, losing weight, or during pregnancy. Thus, the demand for stretch marks removal creams and lotions has increased which is likely to fuel the maternity & personal care market share.

Maternity & Personal Care Market by Distribution Channel

By distribution channel, the online segment accounted for the highest revenue share in 2021 and is predicted to have the fastest growth during the forecast time. People are preferring to shop online because online shopping not only saves a lot of time but also is loaded with many exciting offers and discounts. Also, the number of working professionals and their preference to save their travel time, have product delivery on their doorstep, and enjoy maximum discounts and offers is further anticipated to have positive growth in the maternity & personal care market size during the forecast period.

Maternity & Personal Care Market by Product Category

By product category, the skin care segment accounted for the highest market share in 2021. The growth of the skin care segment can be attributed to the rise in demand for self-care and health-promoting products among consumers, the interest in treatments and routines, and the ability of social media to more quickly inform and empower consumers. Most importantly, the unique capacity of new technology to simplify the unusually complex options that customers face when interacting with skincare brands is further expected to drive the maternity & personal care market forecast in the upcoming years.

Maternity & Personal Care Market by End user

By end user, the female segment accounted for the highest market share growth in 2021. The segment's considerable share is mostly due to an increase in female customer demand for high-quality pregnancy products such as maternity apparel and personal care products such as stretch mark removal creams and moisturizers. Beauty and hygiene items are widely available for female clients, allowing them to select the best products that suit their preferences.

Maternity & Personal Care Market by Region

By region, Asia-Pacific is anticipated to have the fastest growth during the forecast period. The regional growth is majorly attributed to the presence of well-established personal care products companies such as L’Oréal and Unilever in the region and their wide range of product offerings in the personal care segment. Also, the rise in demand for organic personal care products among consumers due to growing awareness among people about harmful products is likely to propel the market growth during the forecast time.

Impact of COVID-19 on the Global Maternity & Personal Care Industry

  • The COVID-19 pandemic had a negative impact on the maternity & personal care market owing to the disrupted supply chain management of raw materials for product development
  • Due to stringent regulations and lockdown, people were unable to purchase personal care products from the market or stores which further hindered the market growth
  • Also, the non-availability of raw ingredients and shortage of labour severely disrupted the manufacturing capability of the companies, thereby reducing their manufacturing capacity The companies had to pause their R&D capability amid rising cases of the COVID-19 pandemic, globally

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the maternity & personal care market analysis from 2021 to 2031 to identify the prevailing maternity & personal care market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the maternity & personal care market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global maternity & personal care market trends, key players, market segments, application areas, and market growth strategies.

Maternity & Personal Care Market Report Highlights

Aspects Details
Market Size By 2031
Market Size By 2031

USD 106.5 billion

Growth Rate
Growth Rate

CAGR of 6.5%

Forecast period
Forecast period

2021 - 2031

Report Pages
Report Pages

380

Maternity & Personal Care Market By End user
By End user
  • Male
  • Female
  • Children and Infants
Maternity & Personal Care Market By Maternal Apparel
By Maternal Apparel
  • Day wear
  • Night wear
  • Innerwears
Maternity & Personal Care Market By Personal Care
By Personal Care
  • Stretch Marks Minimizer
  • Body Restructuring Gels
  • Itching prevention creams
  • Skin Toning Creams
  • Others
Maternity & Personal Care Market By Distribution Channel
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online
  • Others
Maternity & Personal Care Market By Product Category
By Product Category
  • Skin Care
  • Hair Care
  • Oral Care
  • Cosmetics
  • Others
Maternity & Personal Care Market By Region
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, UK, France, Spain, Italy, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Saudi Arabia, UAE, South Africa, Rest of LAMEA)
Key Market Players
Key Market Players

Amoralia, Johnson & Johnson, Unilever plc, Seraphine, Jubiliant Ingrevea, Kaya Ltd, Mama Mio Inc., Proctor & Gamble Co., Edgewell Personal Care, Destination Maternity Corporation

Analyst Review

The rise in prevalence of personal care issues among people such as hair loss, skin allergies, oral disorders, and others is predicted to boost the maternity & personal care market growth during the forecast time. An increase in affordability and eagerness to test new beauty products to maintain their health and wellbeing are expected to drive market growth in the future. People's lack of awareness about their skin type and which products are best suited to their skin is likely to impede market growth in the coming years. The adoption of new technologies in product development in the skincare industry is likely to have a promising rise during the forecast period. The rise in demand for organic products, such as organic stretch mark minimizers, among consumers, particularly pregnant women, is expected to create several growth opportunities for the key players operating in the market.

Among the analyzed regions, North America is expected to account for the highest revenue in the market by the end of 2031, followed by Asia-Pacific, Europe, and LAMEA. One of the main factors that are influencing the market in North America is the wide acceptance of people for new and advanced personal care products and the presence of a range of products in the market to cater different requirements of the customers.

Author Name(s) : Anup Katira| Rohini Kale | Surya Sanka
Frequently Asked Questions?

The main drivers of the growth of the maternity & personal care market are the rise in awareness among people regarding the importance of their health, well-being, and personal care. Also, the market is expected to grow in the future owing to the strategies such as product launches and new collaborations adopted by the companies to expand their business.

The skin care segment acquired the maximum share of the global maternity & personal care market in 2021.

North America will provide more business opportunities for the global maternity & personal care market in the future.

Edgewell personal care, Jubilant Ingrevia, Kaya, Unilever, P&G, Johnson & Johnson, Estée Lauder, Amoralia, Seraphine, Isabella Oliver, Mama Mio Inc., and Destination Maternity Corporation are the major players in the maternity & personal care market.

The major growth strategies adopted by the maternity & personal care market players are new product launches, investments, and agreements.

Customers, especially females, and all males, children & infants are the major customers of the global maternity & personal care market.

The report provides an extensive qualitative and quantitative analysis of the current trends and future estimations of the global maternity & personal care market from 2021 to 2031 to determine the prevailing opportunities.

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Maternity & Personal Care Market

Global Opportunity Analysis and Industry Forecast, 2021-2031