Men Personal Care Market Overview:
Men personal care market is expected to garner $166 billion by 2022, registering a CAGR of 5.4% during the forecast period 2016 to 2022. Men's personal care products include a diverse range of products dedicated to personal hygiene and enhancing one’s personality. These products include, perfumes, deodorants, hair gel, mouthwashes, hair conditions, and facial products among others which are used by male consumers to look and feel good.
Although, popular among consumers of all ages, personal care products have gained immense popularity among youth in the recent years. Increasing disposable income, growing trend of online shopping and development in organized retail has increased the demand for men's personal care products in the global market.
Many players have adopted acquisition as their key strategy to increase their market share. Players try to manufacture high quality products with low chemical content to differentiate themselves and attract more consumers. Many local companies, primarily in developing markets, offer tough competition to the established players. Escalation in ingredient prices and packaging costs have posed a major challenge for manufacturers. The key developmental strategies adopted by the companies are discussed in the report.
The global men's personal care market is segmented by type and geography. The segmentation by type includes hair care (shampoos & rinses, hair gel, hair conditioners, hair sprays & hair cream, and hair dyes & hair colors), shaving (shaving soaps, shaving creams, after shave lotions, and pre-shave lotions), oral care (dental care, mouth washes, and breath fresheners), personal cleanliness (fragrances, soaps, and body powders), skin care (face & neck creams/lotions, body & hand creams/lotions, cleansers, and moisturizers), and others (facial makeup, eye makeup, bathing essentials, and nail care).
Among all the segments, oral care is anticipated to account for the highest growth rate during the forecast period. The growth is to be observed owing to increasing demand for oral hygiene products, such as toothpaste, toothbrushes, and mouth washes which are increasingly being used by men for cleaning, germ killing, cavity protection, strengthening, and others. Toothpaste is the fastest growing segment within the oral care market owing to its increasing market penetration among the growing middle class population.
Skin care segment would lead the market throughout the analysis period owing to popularity of face and neck creams, such as anti-aging cream, anti-acne cream, sunscreen, even tone creams and similar others.
Geographically, the market is classified into North America, Europe, Asia-Pacific, and LAMEA. Asia-Pacific has been identified as the fastest growing region owing to the increasing disposable earnings, growing middle class, and rising personal hygiene awareness within the region.
Global MEN'S PERSONAL CARE MARKET: TOP IMPACTING FACTORS
Growth in corporate lifestyle
Increase in the number of educated consumers and urbanization have given rise to corporate lifestyle, especially in developing economies such China and India, which have seen an increase in demand for men's personal care products such as antiperspirants & deodorants, facial makeup and other products among youth. The increased trends for personal care products among men has been noted during the past years which is expected to continue over the forecast period.
Urbanization is one of the important factors that influences the demand for men's personal care products. According to the Department of Economic and Social Affairs, Population Division (2014) of the United Nations, 54% of the world’s population resided in urban areas in 2014, and by 2050, 66% of the world’s population is expected to move to urban areas. North America and Europe are the most urbanized regions with a large consumer base, emerging fashion trends and corporate lifestyle. The consumer movement towards urban areas is expected to increase the demand for the men's personal care market in the coming years.
Probable side effects of chemical-based products
Most of the men's personal care products used for skin care, face care, and other beauty treatments are chemical based that can have probable side effects such as skin allergies. Some of the major chemicals used in preparation of these beauty and personal care products, which might be side effects, are coal tar (used in preparing hair dyes and make up products), diethanolamine (used in preparing soap and shampoos), glycol ethers (used in manufacturing cosmetics), lead, mercury, and others. Lead and mercury are also used in preparation of cosmetics such as skin lightning creams, the adverse effects of which include headache and in some cases also affect the nervous system.
Top impacting factors
MEN'S PERSONAL CARE MARKET: TOP WINNING STRATEGIES
Market players have implemented various strategies in order to gain competitive advantage and a stronger base in the market. Acquisitions, joint ventures, and partnerships were the prominent strategies implemented by key players to increase their presence in the global market. For instance, prominent players such as Johnson & Johnson, L’Oreal S.A., The Estee Lauder Companies, Inc.; and Unilever have made multiple acquisitions to increase their market presence. Other strategies include product differentiation to attract new customers.
Top winning strategies
The companies profiled in the report are Johnson & Johnson (U.S.), Procter and Gamble Co. (P&G), (U.S.), L’Oreal S.A. (France), The Estee Lauder Companies, Inc. (U.S.), Unilever (UK), Avon Products, Incorporated (U.S.), Kao Corporation (Japan), Colgate-Palmolive Company (U.S.), Beiersdorf Akteingesellschaft (AG) (Germany), and Shiseido Company Limited (Japan). Other players in the value chain include Combe Incorporated, Conaire Corporation, Revlon Inc., Godrej Industries Ltd., Mary Kay Inc., and Amway Corporation (Not profiled in the report).
MEN'S PERSONAL CARE MARKET KEY BENEFITS:
- This report provides market scenario of current trends and revenue forecast for 2016 - 2022.
- Market intelligence for key developmental strategies adopted by established brands are explained with impact analysis.
- This report provides a practical evaluation of key market drivers and restraints for global men's personal care market by type.
- This report emphasis on key factors that affect the growth of men's personal care market and reveal the most influencing factors to capitalize on.
MEN'S PERSONAL CARE MARKET SEGMENT
- Hair Care
- Shampoos & Rinses
- Hair Gel
- Hair Conditioners
- Hair Sprays & Hair Cream
- Hair Dyes & Hair Colors
- Shaving Soap
- Shaving Creams
- After Shave Lotions
- Pre-Shave Lotions
- Oral Care
- Dental Care Tools
- Mouthwashes and Breath Fresheners
- Personal Cleanliness
- Body powders
- Skin Care
- Face and Neck Creams/Lotions
- Body and Hand Creams/Lotions
- Facial Makeup
- Eye Makeup
- Bathing Essentials
- Nail Care
- North America
- Rest of Europe
- Rest of Asia-Pacific
- Latin America
- Middle East
MARKET PLAYERS IN VALUE CHAIN
- Johnson & Johnson (U.S.)
- Procter and Gamble Co (P&G), (U.S.)
- L’Oréal S.A. (France)
- The Estee Lauder Companies, Inc. (U.S.)
- Unilever (UK)
- Avon Products, Inc. (U.S.)
- Kao Corporation (Japan)
- Colgate-Palmolive Company (U.S.)
- Beiersdorf Akteingesellschaft (Germany)
- Shiseido (Japan)
*Other players in the value chain include (profiles not included in the report)
- Combe Incorporated
- Conaire Corporation
- Revlon Inc.
- Godrej Industries Ltd.
- Mary Kay Inc.
- Amway Corporation