MENA Restaurant Management Software Market Statistics: 2032
The MENA restaurant management software market was valued at $93.78 million in 2021, and is projected to reach $233.07 million by 2027, registering a CAGR of 16.5%.
Restaurant management software, often referred to as a restaurant POS (Point of Sale) system or restaurant management system, is a specialized software solution designed to help restaurant owners and operators efficiently manage various aspects of their restaurant business. It acts as the central hub for managing various aspects of a restaurant, including order processing, menu customization, table and reservation management, inventory control, employee scheduling, and payment processing. This software empowers restaurant owners and operators with real-time insights through reporting and analytics, aiding in informed decision-making. It also facilitates compliance with regulatory requirements, such as tax calculations and reporting, while ensuring data security for payment transactions.
Factors such as increase in digital transformation of the region’s restaurant industry, growth in the application of seamless payment gateway, and rise in adoption of quick service restaurant (QSR) services primarily drive the growth of the global restaurant management software market. However, lack of advanced all-in-one restaurant management software and economic uncertainties in parts of the MENA region impede the market growth. Nevertheless, the restaurant management software market holds promising growth opportunities, primarily fueled by the increasing entry of new companies offering subscription-based solutions is expected to offer remunerative opportunities for expansion of the MENA restaurant management software market during the forecast period.
The MENA restaurant management software market is segmented into solution, deployment model, end-use vertical, mode of payment, and country. On the basis of solution, the market is bifurcated into the market front-end solution, accounting & cash flow solution, purchasing & inventory management, table & delivery management, employee payroll & scheduling, and others. By deployment model, the market is divided into cloud-based and on-premise. By end-use vertical, the market is segmented into quick service restaurant (QSR), coffee shop, fine dine, casual dine, and bakery.
The MENA restaurant payment market is segmented into mode of payment, including cash, debit card, credit card, mobile payment (wallet), and mobile payment (QR code).
The MENA restaurant lending market is segmented into end-use vertical, including quick service restaurant (QSR), coffee shop, fine dine, casual dine, and bakery.
Country-wise, the market is analyzed across Kingdom of Saudi Arabia (KSA), UAE, Egypt, Bahrain, Jordan, Qatar, Oman, Iraq, Tunisia, Morocco, and Algeria.
Key players operating in the MENA restaurant management software market include Toast, Square, TouchBistro, Clover, Lightspeed, Posist Technologies Pvt. Ltd., Oracle Corporation, NCR Corporation, PAR Tech, Network International, Ingenico, Verifone, Hyperpay, and Middle East Payment Services.
Qualitative trend analysis on the restaurant industry
B2C to B2B:
- Rise of Virtual and Cloud Kitchens: The restaurant industry has seen a significant shift from traditional B2C models to B2B models through the proliferation of virtual and cloud kitchens. These establishments cater primarily to food delivery platforms and other businesses, rather than individual consumers.
- Increased B2B Partnerships: Restaurants are increasingly partnering with B2B clients such as food delivery apps, corporate cafeterias, and event planners. This shift allows restaurants to tap into new revenue streams and reach a broader audience.
- Specialization and Niche Offerings: To cater to B2B clients, restaurants specialize in particular cuisines or types of food, focusing on quality and consistency to meet the demands of corporate clients who require bulk orders.
- Data-Driven Decision-Making: B2B relationships in the restaurant industry are becoming more data-centric. Restaurants are using data analytics to understand B2B client preferences, optimize supply chains, and improve menu offerings.
- Sustainable Practices: B2B clients, especially corporations, are increasingly seeking sustainable food options. Restaurants are adapting by sourcing locally, reducing food waste, and adopting eco-friendly packaging to meet B2B demands.
- Technology Integration: B2B transactions in the restaurant industry are often facilitated by technology. Restaurants are implementing digital ordering systems, inventory management software, and supply chain solutions to streamline operations for their B2B clients.
B2B to B2C:
- Diversification of Revenue Streams: Some B2B-focused restaurants are diversifying by opening their doors to individual consumers. This trend has been accelerated by the COVID-19 pandemic, which forced many B2B-focused establishments to pivot to B2C models to survive.
- Pop-Up and Collaborative Events: B2B restaurants are organizing pop-up events and collaborations with influencers or other B2C-focused businesses to attract individual customers. These events create buzz and generate additional revenue.
- Direct-to-Consumer Sales: Restaurants are increasingly offering meal kits, merchandise, and ready-made meals for individual consumers to purchase directly, either in-store or online. This strategy leverages their brand and culinary expertise.
- Creative Marketing and Social Media: B2B restaurants transitioning to B2C are investing heavily in marketing, especially on social media platforms. Engaging content and storytelling help build a loyal customer base.
- Dining Experiences: B2B restaurants are enhancing the dining experience for individual consumers. This includes themed dining events, interactive cooking classes, and a unique ambiance to create memorable experiences.
- Health and Sustainability: As health and sustainability become more critical for individual consumers, B2B-focused restaurants moving to B2C are adapting by offering healthier menu options and emphasizing their sustainable practices.
Qualitative analysis of potential competition and potential partners:
- Global Players: Established international restaurant management software providers such as Toast, Upserve, and Square are likely to enter the MENA market or expand their presence. They bring extensive experience and resources but may need to adapt to the specific needs of the region.
- Local Startups: The MENA region has a growing startup ecosystem, and there are likely to be local startups developing innovative restaurant management solutions. These startups may have an advantage in understanding the unique market dynamics and cultural nuances.
- Custom Solutions: Some restaurants in the MENA region may prefer to develop custom software solutions to meet their specific requirements. This competition could come from local software development firms that specialize in catering to the restaurant industry.
- ERP Providers: Enterprise Resource Planning (ERP) software providers might also compete in the restaurant management software space. They can offer comprehensive solutions that integrate various aspects of restaurant operations, including finance, inventory, and HR.
- Regional Players: There may be established regional players in the MENA market that offer restaurant management software solutions. These companies may have strong relationships with local restaurants and understand their needs intimately.
- Payment Processors: Companies offering payment processing services could partner with restaurant management software providers to integrate payment solutions seamlessly into the software. This partnership can improve the efficiency of transactions for restaurants.
- Food Delivery Platforms: Collaborations with food delivery platforms such as Talabat, Zomato, or Uber Eats can be mutually beneficial. Integrating with these platforms allows restaurants to expand their reach, while software providers can offer additional value-added services.
- Hardware Manufacturers: Partnering with hardware manufacturers for point-of-sale (POS) systems, tablets, and kitchen display systems can ensure compatibility and provide a more comprehensive solution to restaurants.
- Cloud Service Providers: Cloud service providers such as AWS, Microsoft Azure, and Google Cloud can offer hosting services for restaurant management software, ensuring scalability and reliability.
- Local Resellers and Consultants: Local resellers and consultants who have extensive networks within the MENA restaurant industry can act as valuable partners, helping with software implementation, training, and support.
- Restaurant Associations: Partnering with regional restaurant associations can help software providers gain credibility and access potential customers. Associations may also provide insights into market trends and regulatory requirements.
- Financial Institutions: Banks and financial institutions can collaborate to offer integrated financial solutions, including payment processing, loans, and financial management tools, to restaurants using management software.
- Government Agencies: Collaborations with government agencies can be essential for compliance and regulatory matters. Partnerships can also provide opportunities to access grants or incentives aimed at promoting technology adoption in the restaurant industry.
- Data Analytics Providers: Collaboration with data analytics firms can enhance the software's capabilities by offering advanced analytics and insights for restaurant owners to make data-driven decisions.
Top Impacting Factors
Increase in adoption of advanced restaurant service technologies
The market is anticipated to increase as a result of technological advancements in the restaurant business and the growing need for software tailored specifically for restaurants, such as inventory management, table management, and billing and payment systems.
For instance, the kitchen display system (KDS), is a computerized menu board for kitchen staff that automatically prioritizes orders and identifies any special dietary demands for customers. This system monitors meal delivery schedules, keeps track of inventory, and notifies customers when a product is running low in stock. It is directly connected to the restaurant’s point-of-sale (POS) system. Furthermore, it allows effective communication and cost-effective restaurant management.
Restaurant owners have the possibility to increase product demand and manage commercial operations by implementing POS technologies. These solutions boost efficiency by lowering billing time, monitoring the order fulfilment time, and eliminating order mistakes during rush hours. This technology also provides the possibility for new hires to receive training in a matter of minutes and have quick access to information, both of which are crucial in a competitive employment market.
Therefore, adoption of these POS systems is expected to boost the demand for restaurant management software in the MENA region during the forecast period. For instance, in August 2023, TRAY, a global leader in cloud-native enterprise-class POS systems, announced a strategic partnership with Alraedah Digital Solutions, a prominent digital solutions provider based in the Kingdom of Saudi Arabia.
This agreement aims to empower small- and medium-sized enterprises (SMEs) as well as larger enterprise customers across various industries in Saudi Arabia with cutting-edge electronic cash register solutions.
Purchasing and Inventory Management segment accounted for the highest market share in 2021.
Growing application of seamless payment gateway
The development of the restaurant management software market is being fueled by improvements in payment methods including debit card payments, credit cards, e-wallets, and other alternatives. for the restaurant management software market is growing as a result of availability of smartphones equipped with restaurant ordering apps, real-time business analytics, and modules for integrated gift and loyalty cards.
These systems assist in delivering a digital display of the beverages and food tailored to a given day and occasion, managing culinary sensitivities, beverage selections, and nutritional information, as well as receiving payments through MasterCard, and Visa (EMV) cards at the table.
Strict regulations are required to achieve data security compliance for restaurant management systems due to rise in popularity of using credit and debit cards for restaurant payments. To prevent a data breach, this has helped safeguard important corporate information from personnel and provide management with enhanced control.
Therefore, restaurant owners and administrators are able to improve customer satisfaction, assess costs, and boost profits with the help of seamless payment gateways, which is expected to drive the growth of the restaurant management software market in the MENA region.
KSA accounted for the highest market share in 2021.
Key Benefits For Stakeholders
- The study provides an in-depth analysis of the MENA restaurant management software market forecast along with current & future trends to explain the imminent investment pockets.
- Information about key drivers, restraints, & opportunities and their impact analysis on MENA restaurant management software market trend is provided in the report.
- The Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
- The MENA restaurant management software market analysis from 2021 to 2027 is provided to determine the market potential.
MENA Restaurant Management Software Market Report Highlights
By End-use vertical
By Deployment Model
By KEY MARKET PLAYERS
According to the insights by the CXOs of leading companies, the MENA (Middle East and North Africa) region is experiencing a dynamic transformation in the restaurant industry, driven by the adoption of cutting-edge technology.
According to the CXOs, in the digital era, restaurant management software has become the backbone of restaurant operations in the MENA region, offering a comprehensive solution to manage diverse aspects of the business. It encompasses marketing, operational efficiency, order administration, payment processing, and problem resolution. Its primary goal is to enhance restaurant owners' growth prospects by optimizing resource allocation, including raw materials, equipment, sales, and staffing data.
Furthermore, adoption of modern restaurant service technologies and increasing acceptance of quick-service restaurant (QSR) concepts drive the growth of the restaurant management software market in the MENA region. Integration of payment channels into restaurant operations has further fueled the market expansion. However, the market growth is hampered by the absence of sophisticated all-in-one restaurant management solutions.
Moreover, the MENA restaurant management software market is highly competitive, characterized by the presence of established vendors with substantial technical and financial resources. These industry leaders hold a competitive advantage, given their ability to meet evolving market demands. The competitive intensity is further heightened by technological innovations, product extensions, and strategic collaborations by key players. For instance, in March 2023, Fawry, Egypt's leading e-payments solutions and banking services provider partnered with all-in-one restaurant management system, Syrve, to enable seamless payments and automated checkouts to the food & beverages sector in Egypt.