The men’s hair care and styling products market was valued at $40,430.0 million in 2020, and is projected to reach $54,755.1 million by 2030, registering a CAGR of 3.3% from 2021 to 2030.
Men’s hair care and styling products are products for men that help maintain the health of the hair as well as to style the hair in any desired form. Hair care products for men include shampoo, conditioner, 2-in-1 shampoo and conditioner, 3-in-1 shampoo conditioner and body wash, mask, leave-in conditioner, oil, serum, sprays, dry shampoos, and scalp treatments. Men’s hair styling products include cream, clay, gel or glue, wax, pomade, paste, foam or mousse, hairspray, and powder. These products are used by men of all ages across the world, residentially as well as commercially. The increasing trend of grooming and styling is leading to a greater adoption of such products amongst men. The men’s hair care and styling products market size is expected to grow decently owing to the increase customer awareness about the innovative and novel hair care products.
With more than 147 million individuals worldwide affected by alopecia, the demand for hair care products have witnessed robust growth in the last 5 years. The climate & environment is changing and deteriorating day by day, which is aggravating the increase of damage on hair and scalp. Serious concerns regarding hair problems in the male population are on the increase, such as hair graying, dandruff, and hair loss. The concerns force customers to look for alternatives to preserve their hair health and prevent future hair problems. For instance, in a report published by the Journal of Clinical & Diagnostic Research in October 2018, around 60.3% of males from 18 to 50 years of age suffered from hair loss. Older people are more vulnerable to hair care because they are more sensitive to hair problems. Haircare companies are also introducing haircare products according to the market need to cater to the product demand.
Over the decade, the media & entertainment sector continues to evolve and supporting men’s hair care and styling products market growth. The worldwide media and entertainment business was transformed by substantial economic, technical, and social advances. The use of hair care products is also growing as new initiatives in the entertainment sector are being implemented. Appearance is an important component of the entertainment business since it promotes the artists' appearance and personality. There is an increase in the requirement for haircare & styling products with the advent of new daily soaps, movies, documentaries, and web series. Viewers of these shows and series get influenced by the look and style of their favorite artists, which creates a need for haircare products. The increase in need for the product directly increases the sale of haircare and styling products.
In addition, there are several innovative products, such as the development of organic and natural haircare products without the use of harmful chemicals like sulfates, parabens, and others. The introduction of Veg-Keratin products is expected to gain consumers' attention and increase sales. The innovation in products also contributes to the growth of the market.
However, increase in customer concerns over the harmful components in hair care products. Haircare companies use harmful chemicals in their products such as sulfates, parabens, polyethylene Glycols, Phthalates, Formaldehyde, Dimethicone, and Retinyl Palmitate. The chemical compounds react with the skin, which causes allergic dermatitis. In extreme cases, it transforms into rashes. Consumers who have sensitive skin are prone to get infected with the contact of these chemicals.
The concern of allergy is forcing the consumers to shift toward other alternatives and completely avoid using haircare products laden with harmful chemicals. The shift of customers away from chemical-laden products is affecting the growth of the men’s hair care and styling products market.
The key players profiled in this report include include American Crew, Baxter of California, Jack Black, Harry's, Malin+Goetz, Hanz de Fuko, Dove Men, Redken Brews, Old Spice, and Axe. These players are introducing new products in the men’s hair care and styling products industry to increase the customer base and product sale.
Segment review
The men’s hair care and styling products market is segmented into product type, distribution channel, and region. By distribution channel, the men’s hair care and styling products industry is segregated into supermarket & hypermarket, convenience stores, specialty stores, e-commerce, and others (departmental stores and grocery stores). By region, the men’s hair care & styling products are divided into North America, Europe, and Asia-Pacific. Asia-Pacific leads in terms of men’s hair care and styling products market share and is poised to grow with highest CAGR during the men’s hair care and styling products market forecast period.
By Product Type
Styling products would exhibit the highest CAGR of 4.4% during 2021-2030, owing to the increasing adaption of modern and stylish products among the consumers.
By product type, it is categorized into hair care and styling, which is further subcategorized into (Shampoo, Conditioner, 2-in-1 Shampoo & Condition, 3-in-1 Shampoo, Conditioner, & Body wash, Mask, Leave-in-Conditioner, Oil, Serum, Sprays, Dry Shampoos, and Scalp Treatment) for Haircare and (Cream, Clay, Gel or Glue, Wax, Pomade, Paste, Foam or Mousse, Hairspray, and Powder) for Styling. Hair care products are the most popular products and occupy the largest men’s hair care and styling products market share. Styling products segment is estimated to grow with the highest CAGR during the forecast period.
By Distribution Channel
E-commerce segment would exhibit the highest CAGR of 4.5% during 2021-2030, owing to the increased association of internet and e-shopping with consumers in developing region.
Depending on the sales channel, the men’s hair care and styling products market is divided into supermarkets and hypermarkets, convenience stores, specialty stores, e-commerce and others. Supermarkets and hypermarkets are the most popular means of purchase of men’s hair care and styling products as they are easily accessible and provide products at competitive prices.
By Region
Asia-Pacific would exhibit the highest CAGR of 4.2% during 2021-2030, owing to the increase in westernization and adaption of innovative products among consumers.
Key Benefits For Stakeholders
- The report includes an in-depth men’s hair care and styling products market analysis of different segments and provides men’s haircare and styling products market estimations between 2020 and 2030.
- Porter’s five forces model illustrates the potency of buyers & sellers, which assists the men’s hair care and styling products market players to adopt effective strategies.
- The key market players are profiled to gain an understanding of the strategies adopted by them.
- This report provides a detailed analysis of the men’s hair care and styling products market trends and future estimations from 2021 to 2030, which helps identify the prevailing men’s hair care and styling products market opportunity.
Men’s Hair Care and Styling Products Market Report Highlights
| Aspects | Details |
 By Type |
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 By SALES CHANNEL |
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 By Region |
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 Key Market Players | DOVE MEN, HARRY’S, INC., AXE, BAXTER OF CALIFORNIA, AMERICAN CREW, JACK BLACK L.L.C., MALIN+GOETZ, REDKEN BREWS, OLD SPICE, HANZ DE FUKO |
Analyst Review
Consumers’ awareness of hair issues continues to increase, forcing manufacturers to focus on continuous product innovation with multiple new features to gain considerable market share. The increasing use of hair styling products and haircare products in homes, salons, and haircare institutes boosts the demand for haircare and styling products in the market. Haircare and styling products manufacturers also focus on showcasing top products equipped with the latest technology.
Another important factor fueling the global demand for haircare and styling products is the increasing public awareness regarding hair health and the widespread use of products to avoid hair fall and protect their hair from damage. Lifestyle is also the driving force for market growth, as with the increase of availability of hair styling products consumers feel free to style and nourish their hairs according to the requirements.
In addition, there are several innovative products, such as the development of organic and natural haircare products without the use of harmful chemicals like sulfates, parabens, and others. The introduction of Veg-Keratin products is expected to gain consumers' attention and increase sales. The innovation in products also contributes to the growth of the market.
Hair care segment holds the maximum share of the Men’s Hair Care and Styling Products Market.
Young population and models are the potential customers of Men’s Hair Care and Styling Products Market industry.
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Evolution of the media & entertainment sector and development of organic products are the driving factors and opportunities in the Men’s Hair Care and Styling Products Market.
The innovation in products contributes to the growth of the market
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Asia-Pacific will provide more business opportunities for Men’s Hair Care and Styling Products Market.
The key players profiled in this report include American Crew, Baxter of California, Jack Black, Harry's, Malin+Goetz, and others.
Adoption of natural hair care products will influence the Men’s Hair Care and Styling Products Market in the next few years.
The men’s hair care and styling products market was valued at $40,430.0 million in 2020, and is projected to reach $54,755.1 million by 2030, registering a CAGR of 3.3% from 2021 to 2030
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