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Swimwear is a type of apparel that is designed to be worn by persons who participate in water-based activities or water sports such as swimming, water polo, driving surfing, water skiing, or sun bathing. In sports like scuba diving, water skiing, and wakeboarding, a swimsuit is required as an undergarment.In the market, there is a large variety of trendy and stylish swimsuits that vary in size and quality. Board shorts, jammers, swim trunks, briefs or "speedos," thongs, and g-strings are all terms used in Western culture to describe men's swimwear. The item falls under the category of casual wear. Men's attitudes toward swimsuits have evolved over time. Designers are expanding their product offerings as men have become more sensitive of their appearance, resulting in significant growth in the industry.Because sports brands are getting more stylish and fashion brands are becoming more sports practical, the use of swimwear such as shorts and board shorts is on the rise.Growing public awareness of the benefits of participating in physical activities such as swimming to maintain a healthy lifestyle is predicted to boost market growth.
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Manufacturers are increasing their R&D spending in order to develop sophisticated products, which will likely contribute to market expansion. For example, Stella McCartney partnered with ISA Spa in 2017 to expand their men's swimwear range and related accessories, such as boxers, beach bags, briefs, t-shirts, and towels.By product type, the speedo and square leg segments each have a significant part of the men's swimwear market. By the end of the forecast period, the speedos segment is expected to have grown at a rapid rate. The European market for speedos accounts for around a fourth of the total.
The majority of the producers employ sophisticated textiles like neoprene, which are lightweight, flexible, and provide excellent thermal insulation. Men's neoprene swimwear is available from companies including Speedo International Limited and O'NEILL.Polyester-based products are in high demand because they have excellent wrinkle resistance and color retention, as well as the capacity to endure pressure. In addition, companies are developing polyester materials with higher proportions, which are denser and less likely to lose shape quickly.For example, Speedo International Limited, situated in the United Kingdom, offers a selection of chlorine-resistant and polyester-based items.
Swimming has Become More Popular as a Sport
Following the Summer Olympics in 2004, swimming in the U.S. has seen a significant increase in participation each year. High school and club involvement has increased steadily over time, but probably most crucially, swimming skill has improved.
In the next five years, the Asia-Pacific area is predicted to develop at a faster rate than the rest of the world. Fast-growing economies, such as India and China, have a lot of promise in terms of swimsuit consumption.
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Men’s Swimwear Market Report Highlights
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Key Market Players | La Perla Group, PARAH S.p.A, Seafolly, O'Neill, Inc., NOZONE Clothing Limited, Eveden Group, Perry Ellis International, Inc., Speedo International Ltd, Quiksilver, Inc, Seaspray Swimwear, Diana Sport, Arena Italia S.p.A, Pentland Group plc, American Apparel, Inc, Jantzen, Inc. |
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