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A menthol cigarette is a cylindrical roll of tobacco that has been ground or shredded and flavored with menthol. Mint plants, such as spearmint and peppermint, produce menthol, which is a chemical component. It is commonly used in cigarettes to provide a cooling effect and to lessen the harshness of the smoke for the user. It has anesthetic properties and can soothe dry throats, which can help control the cough reflex. Menthol is contained in small amounts within or near the cigarette filter in some versions to provide a blast of taste while smoking. Furthermore, by lowering the harshness of smoke, menthol cigarettes make smoke smoother and easier to inhale, making them more popular among women, the younger population, and new smokers. Consumers who cannot endure the discomfort and harshness of non-menthol goods, as well as those who prefer the distinctive flavor and experience associated with menthol flavor, are driving the growth of menthol cigarette market.
COVID-19 Impact analysis
Top Impacting Factors
One of the primary factors driving the market's growth is rise in urbanization around the world. Working professionals are increasingly smoking cigarettes to reduce stress and soothe their nerves as a result of their sedentary lifestyle patterns and stressful schedules.
Menthol cigarettes provide a cooling feeling, sensory stimulation, and a fresh flavor. In addition, the introduction of flavorless cigarettes with small menthol capsules and menthol cigarettes with an extra capsule is boosting market growth.
Other product improvements, such as the creation of low-tar cigarettes and ultra-long and ultra-slim varieties for female consumers, are also helping to drive the market forward.
Other reasons, such as the growing number of smokers, particularly among the young and female population, as well as aggressive promotional operations by manufacturers via social media platforms, are expected to fuel the industry even more.
However, the FDA's proposed ban on menthol cigarettes is projected to stymie market growth during the forecast period. As a result, market growth is likely to be fueled by the illicit cigarette market during the projection period.
Market Trends
New Product Launches to Flourish the Market
Flavored Tobacco has Become More Popular
Key Benefits of the Report
Questions Answered in the Report
Menthol Cigarette Market Report Highlights
Aspects | Details |
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By Capsule Type |
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By End User |
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By Size |
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By Distribution Channel |
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By Region |
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Key Market Players | Essentra plc, Korea Tobacco & Ginseng Corporation, Philip Morris International, Inc, Commonwealth Brands, Lorillard Tobacco, Alfred Dunhill, Ltd., British American Tobacco, R.J. Reynolds Tobacco Company, Imperial Brands plc, Liggett Group |
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