Metal print packaging helps the product to improve the brand visibility and attract customers. It does so by making metal packaging more appealing to consumers and grab their attention which consequently leads to more sale. Prints can be done in various sizes, shapes and wide range of print design. These prints can be done on metal packaging made of aluminum or steel. With the use of metal print packaging, the manufacturers can bring a competitive edge to their brand. Some of the qualities of these metal print packaging are, they are easy to use, unbreakable, can with stand extreme pressure and temperature.
COVID-19 Impact Analysis
- COVID-19 pandemic has shut down the production of various products in the metal print packaging industry attributed to the lockdown in countries worldwide. This has hampered the growth of metal print packaging market in 2020 and, is likely to revive in 2021.
- COVID-19 has already affected the sales of metal print packaging in the second and third quarter of 2020 and is anticipated to revive in 2021.
- The major demand for metal print packaging was previously noticed from giant manufacturing countries including the U.S., Germany, Italy, UK, and India, which were negatively impacted by the spread of the coronavirus, thereby, declining the demand for metal print packaging.
- Further, potential impact of the lockdown is currently vague and financial recovery of companies is totally based on its cash reserves. Metal print packaging manufacturers can afford a full lockdown only for a few months, after which the players have to modify their investment plans. For instance, various players in the market halted their production activities for several weeks to reduce the expenses whereas few players adopted employee lay-offs to sustain during the COVID-19 health crisis.
- Metal print packaging manufacturers are expected to focus on protecting their workforce, operations, and supply chains to respond toward immediate crises and find new ways of working after COVID-19. For instance, provision of sanitizers, maintaining social distancing, as well as ensuring the vaccination of every employee in the company can assist in promoting the health & safety of the workforce.
Top Impacting Factors
Rise in demand for aesthetic appeal, personalized food, and beverages are driving factors for the market. In addition, users prefer packaged food due to pandemic. Metal packaging provides better hygiene and keeps the food fresh for longer time than cardboard and plastic wraps, which is also a key factor for the growth of the metal print packaging market. Further, high consumption of packaged beverages at certain big events like sport tournaments like Barclays Premier League in Europe increases the demand for metal print packaging in Europe. Digital printing is done without any printing plates and has shortest runs, which boosts the market growth.
Market Trends
- Key players operating in the market are collaborating with small vendors and expanding the business. To promote the digital printing of the metal plate, ThyssenKrupp Rasselstein GmbH with Pirlo and Koenig & Bauer Metal Print distributed digitally printed canes in many trade fares.
- Recently Koenig & Bauer Metal Print collaborated as a partner at Future Symposium of ThyssenKrupp Rasselstein GmbH in May 2019.
- Cambridge based BrewBoard has entered the market of digital printing process, with Tonejet Cyclone. It has expanded the business of craft beer for design with direct to can digital printing process in March 2020.
Key Benefits of the Report
- This study presents the analytical depiction of the metal printing packaging market along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the metal printing packaging market share.
- The current market is quantitatively analyzed to highlight growth scenario of the metal printing packaging market.
- Porter’s five forces analysis illustrates the potency of buyers and suppliers in the market.
- The report provides a detailed analysis of metal printing packaging market based on competitive intensity and how the competition will take shape in coming years.
Metal Print Packaging Market Report Highlights
| Aspects | Details |
 By Type |
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 By Raw Material |
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 By Printing Process |
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 By End Users |
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 By Region |
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 Key Market Players | Koenig & Bauer AG, CCL Container, Toyo Seikan Group, Real Pad Printer, Star Laser Technology, Ball Corporation, Tonejet Limited, Crown Holdings Inc, Etchon Marks Control, HuberGroup, Envases Group |
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