CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology

1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings of the study
2.2.Snapshot
2.3.Key findings

2.3.1.Top investment pocket

2.4.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key forces shaping the global MICE industry/market

3.2.1.Bargaining power of suppliers
3.2.2.Bargaining power of buyers
3.2.3.Thereat of new entrants
3.2.4.Threat of substitutes
3.2.5.Intensity of competitive rivalry

3.3.Market dynamics

3.3.1.Drivers

3.3.1.1.Rapid growth in travel & tourism industry
3.3.1.2.Increase in globalization of businesses
3.3.1.3.Rapid increase in SMEs
3.3.1.4.Rise in disposable income

3.3.2.Restraints

3.3.2.1.High operational cost associated with MICE events
3.3.2.2.Growth in geopolitical and social uncertainties

3.3.3.Opportunities

3.3.3.1.Technological advancements
3.3.3.2.Infrastructural investment

3.3.4.COVID-19 impact analysis
3.3.5.Factors impacting the global MICE industry
3.3.6.Optimistic Scenario
3.3.7.Conservative Scenario
3.3.8.Most Likely Scenario

3.4.MICE Industry: Historic Analysis

3.4.1.Global MICE Industry, Market Size and Forecast , By Event Type, 2016-2028
3.4.2.South Africa MICE Industry, Market Size and Forecast , By Event Type, 2016-2028

CHAPTER 4:GLOBAL MICE INDUSTRY, BY EVENT TYPE

4.1.Overview

4.1.1.Market size and forecast

4.2.Meeting

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast
4.2.3.Market analysis, by country

4.3.Incentive

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast
4.3.3.Market analysis, by country

4.4.Convention

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast
4.4.3.Market analysis, by country

4.5.Exhibition

4.5.1.Key market trends, growth factors, and opportunities
4.5.2.Market size and forecast
4.5.3.Market analysis, by country

CHAPTER 5:MICE INDUSTRY, BY REGION

5.1.Overview

5.1.1.Market size and forecast

5.2.North America

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by event type
5.2.3.Market size and forecast, by country

5.2.3.1.U.S.

5.2.3.1.1.Market size and forecast, by event type

5.2.3.2.Canada

5.2.3.2.1.Market size and forecast, by event type

5.2.3.3.Mexico

5.2.3.3.1.Market size and forecast, by event type

5.3.Europe

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by event type
5.3.3.Market size and forecast, by country

5.3.3.1.Germany

5.3.3.1.1.Market size and forecast, by event type

5.3.3.2.UK

5.3.3.2.1.Market size and forecast, by event type

5.3.3.3.Spain

5.3.3.3.1.Market size and forecast, by event type

5.3.3.4.France

5.3.3.4.1.Market size and forecast, by event type

5.3.3.5.Italy

5.3.3.5.1.Market size and forecast, by event type

5.3.3.6.Rest of Europe

5.3.3.6.1.Market size and forecast, by event type

5.4.Asia-Pacific

5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast, by event type
5.4.3.Market size and forecast, by country

5.4.3.1.China

5.4.3.1.1.Market size and forecast, by event type

5.4.3.2.India

5.4.3.2.1.Market size and forecast, by event type

5.4.3.3.Singapore

5.4.3.3.1.Market size and forecast, by event type

5.4.3.4.Thailand

5.4.3.4.1.Market size and forecast, by event type

5.4.3.5.Indonesia

5.4.3.5.1.Market size and forecast, by event type

5.4.3.6.Australia

5.4.3.6.1.Market size and forecast, by event type

5.4.3.7.New Zealand

5.4.3.7.1.Market size and forecast, by event type

5.4.3.8.Japan

5.4.3.8.1.Market size and forecast, by event type

5.4.3.9.Malaysia

5.4.3.9.1.Market size and forecast, by event type

5.4.3.10.South Korea

5.4.3.10.1.Market size and forecast, by event type

5.4.3.11.Vietnam

5.4.3.11.1.Market size and forecast, by event type

5.4.3.12.Hong Kong

5.4.3.12.1.Market size and forecast, by event type

5.4.3.13.Taiwan

5.4.3.13.1.Market size and forecast, by event type
5.4.3.14.Rest of Asia-Pacific
5.4.3.14.1.Market size and forecast, by event type

5.5.Latin America

5.5.1.Key market trends, growth factors, and opportunities
5.5.2.Market size and forecast, by event type
5.5.3.Market size and forecast, by country

5.5.3.1.Brazil

5.5.3.2.1.Brazil MICE Industry size and forecast, by event type

5.5.3.3.Rest of Latin America

5.5.3.3.1.Rest of Latin America MICE Industry size and forecast, by event type

5.6.Middle East

5.6.1.Key market trends, growth factors, and opportunities
5.6.2.Market size and forecast, by event type
5.6.3.Market size and forecast, by country

5.6.3.1.United Arab Emirates

5.6.3.2.1.United Arab Emirates MICE Industry size and forecast, by event type

5.6.3.3.Rest of Middle East

5.6.3.4.1.Rest of Middle East MICE Industry size and forecast, by event type

5.7.Africa

5.7.1.Key market trends, growth factors, and opportunities
5.7.2.Market size and forecast, by event type
5.7.3.Market size and forecast, by country

5.7.3.1.South Africa

5.7.3.1.1.South Africa MICE Industry size and forecast, by event type

5.7.3.2.Nigeria

5.7.3.2.1.Nigeria MICE Industry size and forecast, by event type

5.7.3.3.Ghana

5.7.3.3.1.Ghana MICE Industry size and forecast, by event type

5.7.3.4.Kenya

5.7.3.4.1.Kenya MICE Industry size and forecast, by event type

5.7.3.5.Namibia

5.7.3.5.1.Namibia MICE Industry size and forecast, by event type

5.7.3.6.Rwanda

5.7.3.6.1.Rwanda MICE Industry size and forecast, by event type

5.7.3.7.Rest of Africa

5.7.3.7.1.Rest of Africa MICE Industry size and forecast, by event type

CHAPTER 6:COMPETITION LANDSCAPE

6.1.Top winning strategies
6.2.Product mapping
6.3.Competitive dashboard
6.4.Competitive heatmap
6.5.Key developments

6.5.1.Acquisition
6.5.2.Business expansion
6.5.3.Product launch
6.5.4.Partnership
6.5.5.Agreement

CHAPTER 7:COMPANY PROFILES

7.1.360 DESTINATION GROUP

7.1.1.Company overview
7.1.2.Key executives
7.1.3.Company snapshot
7.1.4.Operating business segments
7.1.5.Product portfolio
7.1.6.Key strategic moves and developments

7.2.ACCESS DESTINATION SERVICES

7.2.1.Company overview
7.2.2.Key executives
7.2.3.Company snapshot
7.2.4.Operating business segments
7.2.5.Product portfolio

7.3.ATPI LTD.

7.3.1.Company overview
7.3.2.Key executives
7.3.3.Company snapshot
7.3.4.Operating business segments
7.3.5.Product portfolio
7.3.6.Key strategic moves and developments

7.4.BCD GROUP (BCD MEETINGS & EVENTS)

7.4.1.Company overview
7.4.2.Key executives
7.4.3.Company snapshot
7.4.4.Operating business segments
7.4.5.Product portfolio
7.4.6.Key strategic moves and developments

7.5.BI WORLDWIDE

7.5.1.Company overview
7.5.2.Key executives
7.5.3.Company snapshot
7.5.4.Operating business segments
7.5.5.Product portfolio

7.6.CARLSON WAGONLIT TRAVEL (CWT MEETINGS & EVENTS)

7.6.1.Company overview
7.6.2.Key executives
7.6.3.Company snapshot
7.6.4.Operating business segments
7.6.5.Product portfolio
7.6.6.Key strategic moves and developments

7.7.CIEVENTS

7.7.1.Company overview
7.7.2.Key executives
7.7.3.Company snapshot
7.7.4.Operating business segments
7.7.5.Product portfolio
7.7.6.Key strategic moves and developments

7.8.CONFERENCE CARE LTD.

7.8.1.Company overview
7.8.2.Key executives
7.8.3.Company snapshot
7.8.4.Operating business segments
7.8.5.Product portfolio

7.9.CREATIVE GROUP, INC.

7.9.1.Company overview
7.9.2.Key executives
7.9.3.Company snapshot
7.9.4.Operating business segments
7.9.5.Product portfolio
7.9.6.Key strategic moves and developments

7.10.CSI DMC

7.10.1.Company overview
7.10.2.Key executives
7.10.3.Company snapshot
7.10.4.Operating business segments
7.10.5.Product portfolio
7.10.6.Key strategic moves and developments

7.11.IBTM

7.11.1.Company overview
7.11.2.Key executives
7.11.3.Company snapshot
7.11.4.Operating business segments
7.11.5.Product portfolio
7.11.6.Key strategic moves and developments

7.12.ITA GROUP

7.12.1.Company overview
7.12.2.Key executives
7.12.3.Company snapshot
7.12.4.Operating business segments
7.12.5.Product portfolio
7.12.6.Key strategic moves and developments

7.13.MARITZ

7.13.1.Company overview
7.13.2.Key executives
7.13.3.Company snapshot
7.13.4.Operating business segments
7.13.5.Product portfolio

7.14.MEETINGS & INCENTIVES WORLDWIDE, INC.

7.14.1.Company overview
7.14.2.Key executives
7.14.3.Company snapshot
7.14.4.Operating business segments
7.14.5.Product portfolio
7.14.6.Key strategic moves and developments

7.15.ONE10, LLC

7.15.1.Company overview
7.15.2.Key executives
7.15.3.Company snapshot
7.15.4.Operating business segments
7.15.5.Product portfolio

7.16.THE FREEMAN COMPANY

7.16.1.Company overview
7.16.2.Key executives
7.16.3.Company snapshot
7.16.4.Operating business segments
7.16.5.Product portfolio
7.16.6.Key strategic moves and developments

7.17.THE INTERPUBLIC GROUP OF COMPANIES, INC.

7.17.1.Company overview
7.17.2.Key executives
7.17.3.Company snapshot
7.17.4.Operating business segments
7.17.5.Product portfolio
7.17.6.Business performance
7.17.7.Key strategic moves and developments

LIST OF TABLES

TABLE 01.GLOBAL MICE INDUSTRY, BY EVENT TYPE, 2016–2028 ($BILLION)
TABLE 02.SOUTH AFRICA MICE INDUSTRY, BY EVENT TYPE, 2016–2028 ($BILLION)
TABLE 03.GLOBAL MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 04.MICE INDUSTRY REVENUE FOR MEETING, BY REGION, 2017–2028 ($BILLION)
TABLE 05.MICE INDUSTRY REVENUE FOR INCENTIVE, BY REGION, 2017–2028 ($BILLION)
TABLE 06.MICE INDUSTRY REVENUE FOR CONVENTION, BY REGION, 2017–2028 ($BILLION)
TABLE 07.MICE INDUSTRY REVENUE FOR EXHIBITION, BY REGION, 2017–2028 ($BILLION)
TABLE 08.MICE INDUSTRY, BY REGION, 2017–2028 ($BILLION)
TABLE 09.NORTH AMERICA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 10.NORTH AMERICA MICE INDUSTRY, BY COUNTRY, 2017–2028 ($BILLION)
TABLE 11.U.S. MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 12.CANADA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 13.MEXICO MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 14.EUROPE MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 15.EUROPE MICE INDUSTRY, BY COUNTRY, 2017–2028 ($BILLION)
TABLE 16.GERMANY MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 17.UK MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 18.SPAIN MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 19.FRANCE MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 20.ITALY MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 21.REST OF EUROPE MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 22.ASIA-PACIFIC MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 23.ASIA-PACIFIC MICE INDUSTRY, BY COUNTRY, 2017–2028 ($BILLION)
TABLE 24.CHINA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 25.INDIA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 26.SINGAPORE MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 27.THAILAND MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 28.INDONESIA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 29.AUSTRALIA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 30.NEW ZEALAND MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 31.JAPAN MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 32.MALAYSIA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 33.SOUTH KOREA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 34.VIETNAM MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 35.HONG KONG MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 36.TAIWAN MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 37.REST OF ASIA-PACIFIC MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 38.LATIN AMERICA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 39.LATIN AMERICA MICE INDUSTRY, BY COUNTRY, 2017–2028 ($BILLION)
TABLE 40.BRAZIL MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 41.REST OF LATIN AMERICA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 42.MIDDLE EAST MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 43.MIDDLE EAST MICE INDUSTRY, BY COUNTRY, 2017–2028 ($BILLION)
TABLE 44.UNITED ARAB EMIRATES MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 45.REST OF MIDDLE EAST MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 46.AFRICA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 47.AFRICA MICE INDUSTRY, BY COUNTRY, 2017–2028 ($BILLION)
TABLE 48.SOUTH AFRICA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 49.NIGERIA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 50.GHANA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 51.KENYA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 52.NAMIBIA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 53.RWANDA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 54.REST OF AFRICA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 55.360 DESTINATION GROUP: KEY EXECUTIVES
TABLE 56.360 DESTINATION GROUP: COMPANY SNAPSHOT
TABLE 57.360 DESTINATION GROUP: OPERATING SEGMENTS
TABLE 58.360 DESTINATION GROUP: PRODUCT PORTFOLIO
TABLE 59.ACCESS DESTINATION SERVICES: KEY EXECUTIVES
TABLE 60.ACCESS DESTINATION SERVICES: COMPANY SNAPSHOT
TABLE 61.ACCESS DESTINATION SERVICES: OPERATING SEGMENTS
TABLE 62.ACCESS DESTINATION SERVICES: PRODUCT PORTFOLIO
TABLE 63.ATPI LTD.: KEY EXECUTIVES
TABLE 64.ATPI LTD.: COMPANY SNAPSHOT
TABLE 65.ATPI LTD.: OPERATING SEGMENTS
TABLE 66.ATPI LTD.: PRODUCT PORTFOLIO
TABLE 67.BCD GROUP: KEY EXECUTIVES
TABLE 68.BCD GROUP: COMPANY SNAPSHOT
TABLE 69.BCD GROUP: OPERATING SEGMENTS
TABLE 70.BCD GROUP: PRODUCT PORTFOLIO
TABLE 71.BI WORLDWIDE: KEY EXECUTIVES
TABLE 72.BI WORLDWIDE: COMPANY SNAPSHOT
TABLE 73.BI WORLDWIDE: OPERATING SEGMENTS
TABLE 74.BI WORLDWIDE: PRODUCT PORTFOLIO
TABLE 75.CARLSON WAGONLIT TRAVEL: KEY EXECUTIVES
TABLE 76.CARLSON WAGONLIT TRAVEL: COMPANY SNAPSHOT
TABLE 77.CARLSON WAGONLIT TRAVEL: OPERATING SEGMENTS
TABLE 78.CARLSON WAGONLIT TRAVEL: PRODUCT PORTFOLIO
TABLE 79.CIEVENTS: KEY EXECUTIVES
TABLE 80.CIEVENTS: COMPANY SNAPSHOT
TABLE 81.CIEVENTS: OPERATING SEGMENTS
TABLE 82.CIEVENTS: PRODUCT PORTFOLIO
TABLE 83.CONFERENCE CARE LTD.: KEY EXECUTIVES
TABLE 84.CONFERENCE CARE LTD.: COMPANY SNAPSHOT
TABLE 85.CONFERENCE CARE LTD.: OPERATING SEGMENTS
TABLE 86.CONFERENCE CARE LTD.: PRODUCT PORTFOLIO
TABLE 87.CREATIVE GROUP, INC.: KEY EXECUTIVES
TABLE 88.CREATIVE GROUP, INC.: COMPANY SNAPSHOT
TABLE 89.CREATIVE GROUP, INC.: OPERATING SEGMENTS
TABLE 90.CREATIVE GROUP, INC.: PRODUCT PORTFOLIO
TABLE 91.CSI DMC: KEY EXECUTIVES
TABLE 92.CSI DMC: COMPANY SNAPSHOT
TABLE 93.CSI DMC: OPERATING SEGMENTS
TABLE 94.CSI DMC: PRODUCT PORTFOLIO
TABLE 95.IBTM: KEY EXECUTIVES
TABLE 96.IBTM: COMPANY SNAPSHOT
TABLE 97.IBTM: OPERATING SEGMENTS
TABLE 98.IBTM: PRODUCT PORTFOLIO
TABLE 99.ITA GROUP: KEY EXECUTIVES
TABLE 100.ITA GROUP: COMPANY SNAPSHOT
TABLE 101.ITA GROUP: OPERATING SEGMENTS
TABLE 102.ITA GROUP: PRODUCT PORTFOLIO
TABLE 103.MARITZ: KEY EXECUTIVES
TABLE 104.MARITZ: COMPANY SNAPSHOT
TABLE 105.MARITZ: OPERATING SEGMENTS
TABLE 106.MARITZ: PRODUCT PORTFOLIO
TABLE 107.MEETINGS AND INCENTIVES WORLDWIDE, INC.: KEY EXECUTIVES
TABLE 108.MEETINGS AND INCENTIVES WORLDWIDE, INC.: COMPANY SNAPSHOT
TABLE 109.MEETINGS AND INCENTIVES WORLDWIDE, INC.: OPERATING SEGMENTS
TABLE 110.MEETINGS AND INCENTIVES WORLDWIDE, INC.: PRODUCT PORTFOLIO
TABLE 111.ONE10, LLC: KEY EXECUTIVES
TABLE 112.ONE10, LLC: COMPANY SNAPSHOT
TABLE 113.ONE10, LLC: OPERATING SEGMENTS
TABLE 114.ONE10, LLC: PRODUCT PORTFOLIO
TABLE 115.THE FREEMAN COMPANY: KEY EXECUTIVES
TABLE 116.THE FREEMAN COMPANY: COMPANY SNAPSHOT
TABLE 117.THE FREEMAN COMPANY: OPERATING SEGMENTS
TABLE 118.THE FREEMAN COMPANY: PRODUCT PORTFOLIO
TABLE 119.THE INTERPUBLIC GROUP OF COMPANIES, INC.: KEY EXECUTIVES
TABLE 120.THE INTERPUBLIC GROUP OF COMPANIES, INC.: COMPANY SNAPSHOT
TABLE 121.THE INTERPUBLIC GROUP OF COMPANIES, INC.: OPERATING SEGMENTS
TABLE 122.THE INTERPUBLIC GROUP OF COMPANIES, INC.: PRODUCT PORTFOLIO
TABLE 123.THE INTERPUBLIC GROUP OF COMPANIES, INC.: NET SALES, 2018–2020 ($MILLION)

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.GLOBAL MICE INDUSTRY
FIGURE 03.TOP INVESTMENT POCKETS, 2019
FIGURE 04.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 05.LOW BARGAINING POWER OF BUYERS
FIGURE 06.MODERATE THREAT OF NEW ENTRANTS
FIGURE 07.LOW THREAT OF SUBSTITUTES
FIGURE 08.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09.GLOBAL MICE INDUSTRY: DRIVERS, RESTRAINTS, AND OPPORTUNITIES, 2017–2028
FIGURE 10.OPTIMISTIC RECOVERY SCENARIO
FIGURE 11.CONSERVATIVE RECOVERY SCENARIO
FIGURE 12.MOST LIKELY SCENARIO
FIGURE 13.GLOBAL MICE INDUSTRY SHARE, BY EVENT TYPE, 2019
FIGURE 14.COMPARATIVE SHARE ANALYSIS OF MICE INDUSTRY REVENUE FOR MEETING, BY COUNTRY,  2019 & 2028 (%)
FIGURE 15.COMPARATIVE SHARE ANALYSIS OF MICE INDUSTRY REVENUE FOR INCENTIVE, BY COUNTRY, 2019 & 2028 (%)
FIGURE 16.COMPARATIVE SHARE ANALYSIS OF MICE INDUSTRY REVENUE FOR CONVENTION, BY COUNTRY, 2019 & 2028 (%)
FIGURE 17.COMPARATIVE SHARE ANALYSIS OF MICE INDUSTRY REVENUE FOR EXHIBITION, BY COUNTRY, 2019 & 2028 (%)
FIGURE 18.MICE INDUSTRY SHARE, BY REGION, 2019
FIGURE 19.U.S. MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 20.CANADA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 21.MEXICO MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 22.GERMANY MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 23.UK MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 24.SPAIN MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 25.FRANCE MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 26.ITALY MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 27.REST OF EUROPE MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 28.CHINA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 29.INDIA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 30.SINGAPORE MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 31.THAILAND MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 32.INDONESIA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 33.AUSTRALIA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 34.NEW ZEALAND MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 35.JAPAN MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 36.MALAYSIA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 37.SOUTH KOREA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 38.VIETNAM MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 39.HONG KONG MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 40.TAIWAN MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 41.REST OF ASIA-PACIFIC MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 42.BRAZIL MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 43.REST OF LATIN AMERICA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 44.UNITED ARAB EMIRATES MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 45.REST OF MIDDLE EAST MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 46.SOUTH AFRICA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 47.NIGERIA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 48.GHANA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 49.KENYA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 50.NAMIBIA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 51.RWANDA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 52.REST OF AFRICA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 53.TOP WINNING STRATEGIES, BY YEAR, 2018–2021*
FIGURE 54.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2018–2021* (%)
FIGURE 55.TOP WINNING STRATEGIES, BY COMPANY, 2018–2021*
FIGURE 56.PRODUCT MAPPING OF TOP 17 KEY PLAYERS
FIGURE 57.COMPETITIVE DASHBOARD OF TOP 17 KEY PLAYERS
FIGURE 58.COMPETITIVE HEATMAP OF TOP 17 KEY PLAYERS
FIGURE 59.THE INTERPUBLIC GROUP OF COMPANIES, INC.: NET SALES, 2018–2020 ($MILLION)
FIGURE 60.THE INTERPUBLIC GROUP OF COMPANIES, INC.: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 61.THE INTERPUBLIC GROUP OF COMPANIES, INC.: REVENUE SHARE BY REGION, 2020 (%)

According to the CXOs of the top global companies, the MICE industry garners high revenues in the travel industry. It provides easy and convenient methods for organizing events and helps choose the right destination, which is the basis of a successful event.

Hotel and transportation industries are directly involved in the MICE industry. These industries may benefit from MICE business by offering their services and facilities to the planner and attendees of MICE events. Hotels are the main suppliers of MICE and are the main beneficiaries as well. According to top CXOs across the globe, business travelers who attend MICE events spend over 65% of their money on hotels for rooms and hotel dining while 15% is spent on other restaurants outside the hotel. Around 10% is spent on shopping and another 10% on local transportation. In addition, high penetration of internet & technology in the densely populated countries supports the growth of business travel, which indirectly supports the growth of the global MICE industry. Therefore, development in the MICE industry majorly drives the economic growth, regional cooperation, and intellectual development.