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MICE Industry by Event Type (Meetings, Incentives, Conventions, and Exhibitions): Global Opportunity Analysis and Industry Forecast, 2018–2025

Hospitality	CO_182433	Pages: 186	Apr 2019 \| 37153 Views
Author(s) : Kiran Sable, Abhishek Roy & Roshan Deshmukh	Tables: 101	Charts: 48	Formats*:

MICE Industry Outlook - 2025

The MICE industry size was valued at $805 billion in 2017 and is expected to grow at a CAGR of 7.6% to reach $1,439.3 billion by 2025. MICE industry offers tourism services in which organizers and suppliers that manage and deliver meetings, conferences, exhibitions, and other related events held to achieve a range of professional, business, cultural, or academic objectives. MICE industry growth shall have a positive impact in the growth of businesses, cities, destinations, and other covered spectrums. Organizers of MICE events also provide other creative services that include show displays, directional signages, banners, kiosks/exhibit space, event photography, and AV/technical production; and event marketing and sponsorship management, group air fulfillment, on-site event logistics and staffing, supplier management, virtual meetings, and risk management services.

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There has been a surge in presence of corporate industries all around the globe. This has increased the frequency of business activities such as client meetings, brand promotions, and employee training activities and has supplemented the growth of global MICE industry. Moreover, rise in government initiatives to promote SMEs and liberalization of market entry to increase FDIs has boosted the growth of this market even further. Other significant factors that promote the growth of the market are change in lifestyle of business travelers to seek leisure trips, rapid urbanization, and industrial growth. Furthermore, infrastructural development and continuous technological advancements in emerging nations has fueled the MICE Industry market growth. However, high cost associated with MICE events and uncertain global geopolitical conditions hamper growth of the market. Factors such as investments in infrastructural development and technological advancements are expected to provide avenues for growth in the coming future.

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MICE industry has been segmented based on event type, and region. Based on event type, the market is segmented into meetings, incentives, conventions, and exhibitions. By region, the market has been studied across four regions namely, North America, Europe, Asia-Pacific, and LAMEA.

In 2017, the meeting segment accounted for the highest share in the MICE industry. This is attributed to the increase in the globalization of businesses and rise in the number of (SME) Small and Medium-Sized Enterprise all over the world and specially in the emerging economies. Moreover, surge in the growth of travel and tourism as well as hospitality sector has further added to the growth of this segment. Recent trends of organizing hybrid meetings, use of social media and meeting apps is expected to boost market growth in the near future.

The incentive segment is estimated to be the fastest growing segment in the event type segment during the forecast period. Incentive travel is a management tool for rewarding and motivating sales representatives, dealers, distributors, production workers, support staff, and in some cases, customers. The company rewards sales representatives who reach sales targets by sending them on trips. Usually, the incentive trip comes with hotel stays, tour packages, and planned activities such as dinners, parties, and games. The market for incentive segment is driven by the rapid growth in the travel and tourism industry coupled with infrastructural developments and increase in the globalization of businesses.

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In 2017, Europe dominated the MICE industry and is expected to continue this trend throughout the forecast period. Asia-Pacific along with Europe contributed more than 50% in the global MICE industry share. The Europe market for MICE industry is primarily driven by the rising demand for meetings and a surge in adoption of smart devices and rise in internet penetration. Asia-Pacific is the fastest growing market and is expected to grow at the highest CAGR throughout the forecast period. Rapid growth in the business travel sector in recent decades have positioned Asia-Pacific as the fastest growing market in the world. The Asia- market for MICE industry is driven by high penetration of internet & technology and by strongly influenced government policies of China, which are focused on regulating a moderate growth of the economy. Moreover, most of the countries in this region are emerging nations and these economies offers lucrative business opportunities for investors.

The key players in the MICE industry focused on acquisition and expansion as the prominent strategy to overcome competition and to maintain as well as improve their market share in the global MICE industry. The key players profiled in the report include Maritz, BI Worldwide, Ltd., ITA Group, Inc, One10, LLC, Meetings and Incentives Worldwide (M&IW), Creative Group, Inc., ACCESS Destination Service, 360 Destination Group, CSI DMC, Carlson Wagonlit Travel, IBTM, BCD Group, Cievents, ATPI Ltd, Conference Care Ltd, The Freeman Company, and The Interpublic Group of Companies, Inc.

Key Benefits for MICE Industry:

The report provides a quantitative analysis of the current MICE industry trends, estimations, and dynamics of the market size from 2018 to 2025 to identify the prevailing market opportunities.
The key countries in all the major regions are mapped based on their market share.
Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
In-depth analysis on the MICE industry segment and size assists in determining the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global industry. Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of market players.
The report includes revenue generated from the sales of MICE industry and the MICE industry forecast across North America, Europe, Asia-Pacific, and LAMEA.
The report includes the MICE industry analysis at regional as well as the global level, key players, market segments, application areas, and growth strategies.

MICE Industry Key Market Segments:

By Event Type

Meetings
Incentives
Conventions
Exhibitions

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Russia
- Italy
- Spain
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
LAMEA
- Brazil
- Saudi Arabia
- South Africa
- Rest of LAMEA

CHAPTER 1: INTRODUCTION

1.1.   Report description
1.2.   Key benefits for stakeholders
1.3.   Key market segments
1.4.   Research methodology

1.4.1.   Secondary research
1.4.2.   Primary research
1.4.3.   Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. Snapshot
2.2. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings

3.2.1. Top investment pocket
3.2.2. Top winning strategies

3.3. Porter's five forces analysis

3.3.1.   Bargaining power of suppliers
3.3.2.   Bargaining power of buyer
3.3.3.   Thereat of new entrants
3.3.4.   Threat of substitute
3.3.5.   Intensity of competitive rivalry

3.4. Top player positioning
3.5. Market dynamics

3.5.1. Drivers

3.5.1.1.   Rapid growth in travel & tourism industry
3.5.1.2.   Increase in globalization of businesses
3.5.1.3.   Rapid Increase in SMEs
3.5.1.4.   Rise in Disposable Income

3.5.2. Restraints

3.5.2.1. High Operational Cost Associated with MICE Events
3.5.2.2. Growth in Geopolitical and Social Uncertainties

3.5.3. Opportunities

3.5.3.1. Technological Advancements
3.5.3.2. Infrastructural Investment

CHAPTER 4: GLOBAL MICE INDUSTRY, BY EVENT TYPE

4.1. Overview

4.1.1. Market size and forecast

4.2. Meetings

4.2.1.   Key market trends, growth factors, and opportunities
4.2.2.   Market size and forecast
4.2.3.   Market analysis by region

4.3. Incentives

4.3.1.   Key market trends, growth factors, and opportunities
4.3.2.   Market size and forecast
4.3.3.   Market analysis by country

4.4. Conventions

4.4.1.   Key market trends, growth factors, and opportunities
4.4.2.   Market size and forecast
4.4.3.   Market analysis by country

4.5. Exhibitions

4.5.1.   Key market trends, growth factors, and opportunities
4.5.2.   Market size and forecast
4.5.3.   Market analysis by country

CHAPTER 5: GLOBAL MICE INDUSTRY, BY REGION

5.1. Overview

5.1.1. Market size and forecast

5.2. North America

5.2.1.   Key market trends, growth factors, and opportunities
5.2.2.   Market size and forecast, by event type
5.2.3.   Market size and forecast, by country
5.2.4.   U.S.

5.2.4.1. Market size and forecast

5.2.5. Canada

5.2.5.1. Market size and forecast

5.2.6. Mexico

5.2.6.1. Market size and forecast

5.3. Europe

5.3.1.   Key market trends, growth factors, and opportunities
5.3.2.   Market size and forecast, by event type
5.3.3.   Market size and forecast, by country
5.3.4.   Germany

5.3.4.1. Market size and forecast

5.3.5. UK

5.3.5.1. Market size and forecast

5.3.6. Spain

5.3.6.1. Market size and forecast

5.3.7. France

5.3.7.1. Market size and forecast

5.3.8. Italy

5.3.8.1. Market size and forecast

5.3.9. Rest of Europe

5.3.9.1. Market size and forecast

5.4. Asia-Pacific

5.4.1.   Key market trends, growth factors, and opportunities
5.4.2.   Market size and forecast, by event type
5.4.3.   Market size and forecast, by country
5.4.4.   China

5.4.4.1. Market size and forecast

5.4.5. India

5.4.5.1. Market size and forecast

5.4.6. Singapore

5.4.6.1. Market size and forecast

5.4.7. Thailand

5.4.7.1. Market size and forecast

5.4.8. Indonesia

5.4.8.1. Market size and forecast

5.4.9. Australia

5.4.9.1. Market size and forecast

5.4.10. New Zealand

5.4.10.1. Market size and forecast

5.4.11. Japan

5.4.11.1. Market size and forecast

5.4.12. Malaysia

5.4.12.1. Market size and forecast

5.4.13. South Korea

5.4.13.1. Market size and forecast

5.4.14. Vietnam

5.4.14.1. Market size and forecast

5.4.15. Hong Kong

5.4.15.1. Market size and forecast

5.4.16. Taiwan

5.4.16.1. Market size and forecast

5.4.17. Rest of Asia-Pacific

5.4.17.1. Market size and forecast

5.5. LAMEA

5.5.1.   Key market trends, growth factors, and opportunities
5.5.2.   Market size and forecast, by event type
5.5.3.   Market size and forecast, by country
5.5.4.   Latin America

5.5.4.1. Market size and forecast

5.5.5. Middle East

5.5.5.1. Market size and forecast

5.5.6. Africa

5.5.6.1. Market size and forecast

CHAPTER 6: COMPANY PROFILE

6.1. ACCESS DESTINATION SERVICES

6.1.1.   Company overview
6.1.2.   Company snapshot
6.1.3.   Operating business segments
6.1.4.   Product portfolio

6.2. ATPI LTD.

6.2.1.   Company overview
6.2.2.   Company snapshot
6.2.3.   Operating business segments
6.2.4.   Product portfolio
6.2.5.   Key strategic moves and developments

6.3. BCD GROUP (BCD MEETINGS & EVENTS)

6.3.1.   Company overview
6.3.2.   Company snapshot
6.3.3.   Operating business segments
6.3.4.   Product portfolio
6.3.5.   Business performance
6.3.6.   Key strategic moves and developments

6.4. BI WORLDWIDE

6.4.1.   Company overview
6.4.2.   Company snapshot
6.4.3.   Operating business segments
6.4.4.   Product portfolio

6.5. CARLSON WAGONLIT TRAVEL (CWT MEETINGS & EVENTS)

6.5.1.   Company overview
6.5.2.   Company snapshot
6.5.3.   Operating business segments
6.5.4.   Product portfolio
6.5.5.   Key strategic moves and developments

6.6. CIEVENTS

6.6.1.   Company overview
6.6.2.   Company snapshot
6.6.3.   Operating business segments
6.6.4.   Product portfolio
6.6.5.   Key strategic moves and developments

6.7. CONFERENCE CARE LTD.

6.7.1.   Company overview
6.7.2.   Company snapshot
6.7.3.   Operating business segments
6.7.4.   Product portfolio

6.8. CREATIVE GROUP, INC.

6.8.1.   Company overview
6.8.2.   Company snapshot
6.8.3.   Operating business segments
6.8.4.   Product portfolio
6.8.5.   Key strategic moves and developments

6.9. CSI DMC

6.9.1.   Company overview
6.9.2.   Company snapshot
6.9.3.   Operating business segments
6.9.4.   Product portfolio

6.10. IBTM

6.10.1.   Company overview
6.10.2.   Company snapshot
6.10.3.   Operating business segments
6.10.4.   Product portfolio
6.10.5.   Key strategic moves and developments

6.11. ITA GROUP

6.11.1.   Company overview
6.11.2.   Company snapshot
6.11.3.   Operating business segments
6.11.4.   Product portfolio
6.11.5.   Key strategic moves and developments

6.12. MARITZ

6.12.1.   Company overview
6.12.2.   Company snapshot
6.12.3.   Operating business segments
6.12.4.   Product portfolio

6.13. MEETINGS & INCENTIVES, INC

6.13.1.   Company overview
6.13.2.   Company snapshot
6.13.3.   Operating business segments
6.13.4.   Product portfolio
6.13.5.   Key strategic moves and developments

6.14. ONE10,LLC

6.14.1.   Company overview
6.14.2.   Company snapshot
6.14.3.   Operating business segments
6.14.4.   Product portfolio

6.15. THE FREEMAN COMPANY

6.15.1.   Company overview
6.15.2.   Company snapshot
6.15.3.   Operating business segments
6.15.4.   Product portfolio
6.15.5.   Key strategic moves and developments

6.16. THE INTERPUBLIC GROUP OF COMPANIES, INC.

6.16.1.   Company overview
6.16.2.   Company snapshot
6.16.3.   Operating business segments
6.16.4.   Product portfolio
6.16.5.   Business performance

6.17. 360 DESTINATION GROUP

6.17.1.   Company overview
6.17.2.   Company snapshot
6.17.3.   Operating business segments
6.17.4.   Product portfolio
6.17.5.   Key strategic moves and developments

LIST OF TABLES

TABLE 01.   GLOBAL MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 02.   GLOBAL MEETINGS INDUSTRY BY REGION, 2017-2025 ($BILLION)
TABLE 03.   GLOBAL INCENTIVE TRAVEL INDUSTRY BY REGION, 2017-2025 ($BILLION)
TABLE 04.   GLOBAL CONVENTIONS INDUSTRY BY REGION, 2017-2025 ($BILLION)
TABLE 05.   GLOBAL EXHIBITIONS INDUSTRY BY REGION, 2017-2025 ($BILLION)
TABLE 06.   GLOBAL MICE INDUSTRY BY REGION, 2017-2025 ($BILLION)
TABLE 07.   NORTH AMERICA MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 08.   NORTH AMERICA MICE INDUSTRY, BY COUNTRY, 2017-2025 ($BILLION)
TABLE 09.   U.S. MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 10.   CANADA MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 11.   MEXICO MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 12.   EUROPE MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 13.   EUROPE MICE INDUSTRY, BY COUNTRY, 2017-2025 ($BILLION)
TABLE 14.   GERMANY MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 15.   UK MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 16.   SPAIN MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 17.   FRANCE MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 18.   ITALY MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 19.   REST OF EUROPE MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 20.   ASIA-PACIFIC MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 21.   ASIA-PACIFIC MICE INDUSTRY, BY COUNTRY, 2017-2025 ($BILLION)
TABLE 22.   CHINA MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 23.   INDIA MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 24.   SINGAPORE MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 25.   THAILAND MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 26.   INDONESIA MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 27.   AUSTRALIA MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 28.   NEW ZEALAND MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 29.   JAPAN MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 30.   MALAYSIA MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 31.   SOUTH KOREA MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 32.   VIETNAM MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 33.   HONG KONG MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 34.   TAIWAN MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 35.   REST OF ASIA-PACIFIC MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 36.   LAMEA MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 37.   LAMEA MICE INDUSTRY, BY COUNTRY, 2017-2025 ($BILLION)
TABLE 38.   LATIN AMERIAC MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 39.   MIDDLE EAST MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 40.   AFRICA MICE INDUSTRY, BY EVENT TYPE, 2017-2025 ($BILLION)
TABLE 41.   ACCESS DESTINATION SERVICES: COMPANY SNAPSHOT
TABLE 42.   ACCESS DESTINATION SERVICES: OPERATING SEGMENTS
TABLE 43.   ACCESS DESTINATION SERVICES : PRODUCT PORTFOLIO
TABLE 44.   ATPI LTD.: COMPANY SNAPSHOT
TABLE 45.   ATPI LTD: OPERATING SEGMENTS
TABLE 46.   ATPI LTD: PRODUCT PORTFOLIO
TABLE 47.   ATPI LTD: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 48.   BCD GROUP: COMPANY SNAPSHOT
TABLE 49.   BCD GROUP: OPERATING SEGMENTS
TABLE 50.   BCD GROUP: PRODUCT PORTFOLIO
TABLE 51.   BCD GROUP: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 52.   BI WORLDWIDE: COMPANY SNAPSHOT
TABLE 53.   BI WORLDWIDE: OPERATING SEGMENTS
TABLE 54.   BI WORLDWIDE: PRODUCT PORTFOLIO
TABLE 55.   CARLSON WAGONLIT TRAVEL: COMPANY SNAPSHOT
TABLE 56.   CARLSON WAGONLIT TRAVEL: OPERATING SEGMENTS
TABLE 57.   CARLSON WAGONLIT TRAVEL: PRODUCT PORTFOLIO
TABLE 58.   CARLSON WAGONLIT TRAVEL: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 59.   CIEVENTS: COMPANY SNAPSHOT
TABLE 60.   CIEVENTS: OPERATING SEGMENTS
TABLE 61.   CIEVENTS: PRODUCT PORTFOLIO
TABLE 62.   CIEVENTS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 63.   CONFERENCE CARE LTD.: COMPANY SNAPSHOT
TABLE 64.   CONFERENCE CARE LTD.: OPERATING SEGMENTS
TABLE 65.   CONFERENCE CARE LTD.: PRODUCT PORTFOLIO
TABLE 66.   CREATIVE GROUP, INC: COMPANY SNAPSHOT
TABLE 67.   CREATIVE GROUP, INC.: OPERATING SEGMENTS
TABLE 68.   CREATIVE GROUP, INC: PRODUCT PORTFOLIO
TABLE 69.   CREATIVE GROUP, INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 70.   CSI DMC: COMPANY SNAPSHOT
TABLE 71.   CSI DMC: OPERATING SEGMENTS
TABLE 72.   CSI DMC: PRODUCT PORTFOLIO
TABLE 73.   IBTM EVENTS: COMPANY SNAPSHOT
TABLE 74.   IBTM EVENTS: OPERATING SEGMENTS
TABLE 75.   IBTM EVENTS: PRODUCT PORTFOLIO
TABLE 76.   IBTM EVENTS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 77.   ITA GROUP, INC.: COMPANY SNAPSHOT
TABLE 78.   ITA GROUP, INC.: OPERATING SEGMENTS
TABLE 79.   ITA GROUP, INC.: PRODUCT PORTFOLIO
TABLE 80.   ITA GROUP, INC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 81.   MARITZ: COMPANY SNAPSHOT
TABLE 82.   MARITZ: OPERATING SEGMENTS
TABLE 83.   MARITZ: PRODUCT PORTFOLIO
TABLE 84.   MEETINGS AND INCENTIVES WORLDWIDE (M&IW): COMPANY SNAPSHOT
TABLE 85.   MEETINGS AND INCENTIVES WORLDWIDE (M&IW): OPERATING SEGMENTS
TABLE 86.   MEETINGS AND INCENTIVES WORLDWIDE (M&IW): PRODUCT PORTFOLIO
TABLE 87.   MEETINGS AND INCENTIVES WORLDWIDE (M&IW): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 88.   ONE10,LLC: COMPANY SNAPSHOT
TABLE 89.   ONE10, LLC: OPERATING SEGMENTS
TABLE 90.   ONE10, LLC: PRODUCT PORTFOLIO
TABLE 91.   THE FREEMAN COMPANY: COMPANY SNAPSHOT
TABLE 92.   THE FREEMAN COMPANY: OPERATING SEGMENTS
TABLE 93.   THE FREEMAN COMPANY: PRODUCT PORTFOLIO
TABLE 94.   THE FREEMAN COMPANY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 95.   THE INTERPUBLIC GROUP OF COMPANIES, INC.: COMPANY SNAPSHOT
TABLE 96.   THE INTERPUBLIC GROUP OF COMPANIES, INC.: OPERATING SEGMENTS
TABLE 97.   THE INTERPUBLIC GROUP OF COMPANIES, INC.: PRODUCT PORTFOLIO
TABLE 98.   360 DESTINATION GROUP: COMPANY SNAPSHOT
TABLE 99.   360 DESTINATION GROUP: OPERATING SEGMENTS
TABLE 100.   360 DESTINATION GROUP: PRODUCT PORTFOLIO
TABLE 101.   360 DESTINATION GROUP: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 01.   GLOBAL MICE INDUSTRY SNAPSHOT
FIGURE 02.   TOP INVESTMENT POCKETS, BY EVENT TYPE
FIGURE 03.   TOP WINNING STRATEGIES, BY YEAR, 2015–2019*
FIGURE 04.   TOP WINNING STRATEGIES, BY DEVELOPMENT, 2015–2019* (%)
FIGURE 05.   TOP WINNING STRATEGIES, BY COMPANY, 2015–2019*
FIGURE 06.   MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 07.   HIGH BARGAINING POWER OF BUYERS
FIGURE 08.   MODERATE THREAT OF NEW ENTRANTS
FIGURE 09.   MODERATE THREAT OF SUBSTITUTION
FIGURE 10.   HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 11.   MARKET PLAYER POSITIONING, 2017
FIGURE 12.   GLOBAL MICE INDUSTRY SHARE, BY EVENT TYPE, 2017(%)
FIGURE 13.   COMPARATIVE SHARE ANALYSIS OF GLOBAL MEETINGS INDUSTRY ($BILLION), BY COUNTRY, 2017 & 2025 (%)
FIGURE 14.   COMPARATIVE SHARE ANALYSIS OF GLOBAL INCENTIVE TRAVEL INDUSTRY ($BILLION), BY COUNTRY, 2017 & 2025 (%)
FIGURE 15.   COMPARATIVE SHARE ANALYSIS OF GLOBAL CONVENTIONS INDUSTRY ($BILLION), BY COUNTRY, 2017 & 2025 (%)
FIGURE 16.   COMPARATIVE SHARE ANALYSIS OF GLOBAL EXHIBITIONS INDUSTRY ($BILLION), BY COUNTRY, 2017 & 2025 (%)
FIGURE 17.   GLOBAL MICE INDUSTRY SHARE, BY REGION, 2017(%)
FIGURE 18.   U.S. MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 19.   CANADA MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 20.   MEXICO MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 21.   GERMANY MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 22.   UK MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 23.   SPAIN MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 24.   FRANCE MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 25.   ITALY MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 26.   REST OF EUROPE MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 27.   CHINA MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 28.   INDIA MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 29.   SINGAPORE MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 30.   THAILAND MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 31.   INDONESIA MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 32.   AUSTRALIA MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 33.   NEW ZEALAND MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 34.   JAPAN MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 35.   MALAYSIA MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 36.   SOUTH KOREA MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 37.   VIETNAM MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 38.   HONG KONG MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 39.   TAIWAN MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 40.   REST OF ASIA-PACIFIC MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 41.   LATIN AMERICA MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 42.   MIDDLE EAST MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 43.   AFRICA MICE INDUSTRY REVENUE, 2017-2025 ($BILLION)
FIGURE 44.   BCD GROUP: REVENUE, 2015–2017 ($MILLION)
FIGURE 45.   BCD GROUP: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 46.   THE INTERPUBLIC GROUP OF COMPANIES, INC: REVENUE, 2015–2017 ($MILLION)
FIGURE 47.   THE INTERPUBLIC GROUP OF COMPANIES, INC: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 48.   THE INTERPUBLIC GROUP OF COMPANIES, INC: REVENUE SHARE BY REGION 2017 (%)

The MICE industry garners high revenues in the travel industry. It provides easy and convenient methods for organizing events and helps choose the right destination, which is the basis of a successful event.

Hotel and transportation industries are directly involved in the MICE industry. These industries may benefit from MICE business by offering their services and facilities to the planner and attendees of MICE events. Hotels are the main suppliers of MICE and are the main beneficiaries as well. According to top CXO’s across the world, business travelers who attend MICE events spend over 65% of their money on hotels for rooms and hotel dining while 15% is spent on other restaurants outside the hotel. Around 10% is spent on shopping and another 10% on local transportation. In addition, high penetration of internet & technology in the densely populated countries supports the growth business travel which indirectly supports the growth of the global MICE industry. Therefore, developments in MICE industry majorly drives the economic growth, regional cooperation, and intellectual development.