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2021
MICE Industry by Event Type

MICE Industry by Event Type (Meeting, Incentive, Conventions, and Exhibitions): Global Opportunity Analysis and Industry Forecast 2017–2028

A02102
Pages: 248
Nov 2021 | 88873 Views
   
Author(s) : Dinesh Thakur, Aniket Kadam , Roshan Deshmukh
Tables: 101
Charts: 61
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COVID-19

Pandemic disrupted the entire world and affected many industries.

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The global MICE industry size was valued at $805.0 billion in 2017, and is estimated to reach $1,337.4 billion by 2028, registering a CAGR of 21.3% from 2021 to 2028. 

The term MICE in the context of travel is an acronym for meetings, incentives, conferences, and exhibitions. The MICE refers to the tourism dedicated to planning, booking, and facilitating conferences, seminars, and other events for business purposes, and it is the highest revenue contributor to the travel industry. The MICE industry is complex, consisting of participants, sponsors, planners, convention and visitor bureaus, meeting venues, accommodations, and suppliers generally being involved in the planning and execution of an event. The industry provides easy and convenient methods for organizing events and helps choose the right destination, which forms the basis of a successful event. The group market of the tourism industry has witnessed exponential growth owing to rapid globalization and expansion of service industries, and the continuous evolution of scientific and technological innovations.

MICE Industry

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Surge in presence of corporate industries, due to the massive increase in business activities such as client meetings, brand promotions, employee training activities, and others drives the growth of the global MICE industry. Moreover, rise in government initiatives to promote SMEs and liberalization of market entry to increase FDIs are anticipated boost the growth further. Other significant factors that promote the growth of the market are change in lifestyle of business travelers to seek leisure trips, rapid urbanization, and industrial growth. Moreover, infrastructural development and continuous technological advancements fuel the market growth. However, high cost associated with MICE events and uncertain global geopolitical conditions hamper growth of the market. Factors such as investments in infrastructural development and technological advancements are expected to provide lucrative opportunities for market growth.

Hotel and transportation industries are directly involved in the MICE industry. These industries may benefit from MICE business by offering their services and facilities to the planner and attendees of MICE events. Hotels are the main suppliers of MICE and are the main beneficiaries as well. Moreover, business travelers who attend MICE events spend over 65% of their money on hotels for rooms and hotel dining while 15% is spent on other restaurants outside the hotel. Around 10% is spent on shopping and another 10% on local transportation. In addition, high penetration of internet & technology in the densely populated countries supports the growth business travel which indirectly supports the growth of the global MICE industry. Therefore, developments in MICE industry majorly drives the economic growth, regional cooperation, and intellectual development. 

The outbreak of the COVID-19 pandemic posed a major threat to the global MICE industry. The strict lockdown regulations had resulted in partial or complete ban on travel and tourism. Most of the travel destination across the globe had restricted the entry of travelers. The global tourism industry witness a fall of around 74% in international tourist arrival. Hence, all the MICE events during 2020 were either cancelled or postponed causing a major damage to the MICE stakeholders. Under such situation, the online and ICT platforms such as Zoom, Skype, and Google Meet gained immense traction. Moreover, most of the companies started using these digital platforms for conducting MICE events that also saved significant amount of costs. The growing penetration of online platforms for conducting MICE activities is expected to have a very long term impact on the MICE industry. Business travel is costly and during the COVID-19 period many company looked at it as an unnecessary expense. So they might seek the services of online platforms for hosting MICE events in future. Therefore, COVID-19 greatly harmed the global MICE industry and it may have a long term impact.     

The global MICE industry is segmented based on event type into meetings, incentives, conventions, and exhibitions. The market is analyzed across North America, Europe, Asia-Pacific, and LAMEA to understand its regional trends.

MICE Industry by Event Type
By Event Type

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Incentive segment is expected to grow at highest CAGR of 24.1% during the forecast period

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Based on type, in 2017, the meetings segment dominated the global MICE industry, accounting for $505.8 billion, and is expected to grow at a notable CAGR of 23.5% during the forecast period. This is attributed due to positive economic trends, improving infrastructure, and enhancing tourism combined with globalization of businesses. The segment is also estimated to witness a healthy growth rate in the future, owing to rise in number of international business travelers, surge in government initiatives for the development of MICE segment & SME sector coupled with ongoing MICE industry trends of organizing hybrid meetings and use of social media and meeting apps.

Based on region, Asia-Pacific is expected to witness the highest growth rate during the forecast period. This region is significantly driven by emerging countries such as Singapore, China, and India. Moreover, ease of visa restrictions, investments in better infrastructure, and high demand in commercial aviation further fuel the growth of the MICE industry.

MICE Industry by Event Type
By regions

2028
Europe 
North America
Asia-pacific
Latin America
Middle East
Africa

Middle East is expected to grow at highest CAGR of 25.3% during the forecast period.

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Key benefits for stakeholders

  • The report provides an extensive analysis of the current & emerging trends and opportunities in the global MICE Industry.
  • It provides detailed qualitative and quantitative analysis of current trends and future estimations that assists to evaluate the prevailing market opportunities.
  • Comprehensive analysis of factors that drive and restrict the growth of the market is provided.
  • Extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
  • The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.

Key Market Segments

  • By Event Type
    • Meetings
    • Incentives
    • Conventions
    • Exhibitions
  • By Region
    • North America
      • U.S.
      • Canada
      • Mexico
    • Europe
      • Germany
      • UK
      • Italy
      • Spain
      • France
      • Rest of Europe (**Note: Rest of Europe includes Ireland, Netherlands, Poland, Finland, Austria, Greece, Belgium, Sweden, and other European countries)
    • Asia-Pacific
      • China
      • India
      • Singapore
      • Thailand
      • Indonesia
      • Australia
      • New Zealand
      • Japan
      • Malaysia
      • South Korea
      • Vietnam
      • Hong Kong
      • Taiwan
      • Rest of Asia-Pacific
      • (**Note: Rest of Asia-Pacific includes Philippines, Sri Lanka, Myanmar, Laos, Maldives, and other Asia-Pacific countries)
    • LAMEA
      • Brazil
      • Rest of Latin America
      • (**Note: Rest of Latin America includes Argentina, Colombia, Peru, Chile, Uruguay, Ecuador, Paraguay, Venezuela, Bolivia, and other Latin American countries)
    • Middle East
      • United Arab Emirates
      • Rest of Middle East
      • (**Note: Rest of Middle East includes Saudi Arabia, Qatar, Bahrain, Egypt, Turkey, Oman, and other Middle East countries)
    • Africa
      • South Africa
      • Nigeria
      • Ghana
      • Kenya
      • Namibia
      • Rwanda
      • Rest of Africa
      • (**Note: Rest of Africa includes Morocco, Tunisia, Tanzania, Uganda, Senegal, and other African countries)


Key Market Players

  • 360 DESTINATION GROUP
  • ACCESS DESTINATION SERVICES
  • ATPI LTD.
  • BCD GROUP (BCD MEETINGS & EVENTS)
  • BI WORLDWIDE
  • CARLSON WAGONLIT TRAVEL (CWT MEETINGS & EVENTS)
  • CIEVENTS
  • CONFERENCE CARE LTD.
  • CREATIVE GROUP, INC.
  • CSI DMC
  • IBTM
  • ITA GROUP
  • MARITZ
  • MEETINGS & INCENTIVES WORLDWIDE, INC.
  • ONE10, LLC
  • THE FREEMAN COMPANY
  • THE INTERPUBLIC GROUP OF COMPANIES, INC.
 

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology

1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings of the study
2.2.Snapshot
2.3.Key findings

2.3.1.Top investment pocket

2.4.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key forces shaping the global MICE industry/market

3.2.1.Bargaining power of suppliers
3.2.2.Bargaining power of buyers
3.2.3.Thereat of new entrants
3.2.4.Threat of substitutes
3.2.5.Intensity of competitive rivalry

3.3.Market dynamics

3.3.1.Drivers

3.3.1.1.Rapid growth in travel & tourism industry
3.3.1.2.Increase in globalization of businesses
3.3.1.3.Rapid increase in SMEs
3.3.1.4.Rise in disposable income

3.3.2.Restraints

3.3.2.1.High operational cost associated with MICE events
3.3.2.2.Growth in geopolitical and social uncertainties

3.3.3.Opportunities

3.3.3.1.Technological advancements
3.3.3.2.Infrastructural investment

3.3.4.COVID-19 impact analysis
3.3.5.Factors impacting the global MICE industry
3.3.6.Optimistic Scenario
3.3.7.Conservative Scenario
3.3.8.Most Likely Scenario

3.4.MICE Industry: Historic Analysis

3.4.1.Global MICE Industry, Market Size and Forecast , By Event Type, 2016-2028
3.4.2.South Africa MICE Industry, Market Size and Forecast , By Event Type, 2016-2028

CHAPTER 4:GLOBAL MICE INDUSTRY, BY EVENT TYPE

4.1.Overview

4.1.1.Market size and forecast

4.2.Meeting

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast
4.2.3.Market analysis, by country

4.3.Incentive

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast
4.3.3.Market analysis, by country

4.4.Convention

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast
4.4.3.Market analysis, by country

4.5.Exhibition

4.5.1.Key market trends, growth factors, and opportunities
4.5.2.Market size and forecast
4.5.3.Market analysis, by country

CHAPTER 5:MICE INDUSTRY, BY REGION

5.1.Overview

5.1.1.Market size and forecast

5.2.North America

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by event type
5.2.3.Market size and forecast, by country

5.2.3.1.U.S.

5.2.3.1.1.Market size and forecast, by event type

5.2.3.2.Canada

5.2.3.2.1.Market size and forecast, by event type

5.2.3.3.Mexico

5.2.3.3.1.Market size and forecast, by event type

5.3.Europe

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by event type
5.3.3.Market size and forecast, by country

5.3.3.1.Germany

5.3.3.1.1.Market size and forecast, by event type

5.3.3.2.UK

5.3.3.2.1.Market size and forecast, by event type

5.3.3.3.Spain

5.3.3.3.1.Market size and forecast, by event type

5.3.3.4.France

5.3.3.4.1.Market size and forecast, by event type

5.3.3.5.Italy

5.3.3.5.1.Market size and forecast, by event type

5.3.3.6.Rest of Europe

5.3.3.6.1.Market size and forecast, by event type

5.4.Asia-Pacific

5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast, by event type
5.4.3.Market size and forecast, by country

5.4.3.1.China

5.4.3.1.1.Market size and forecast, by event type

5.4.3.2.India

5.4.3.2.1.Market size and forecast, by event type

5.4.3.3.Singapore

5.4.3.3.1.Market size and forecast, by event type

5.4.3.4.Thailand

5.4.3.4.1.Market size and forecast, by event type

5.4.3.5.Indonesia

5.4.3.5.1.Market size and forecast, by event type

5.4.3.6.Australia

5.4.3.6.1.Market size and forecast, by event type

5.4.3.7.New Zealand

5.4.3.7.1.Market size and forecast, by event type

5.4.3.8.Japan

5.4.3.8.1.Market size and forecast, by event type

5.4.3.9.Malaysia

5.4.3.9.1.Market size and forecast, by event type

5.4.3.10.South Korea

5.4.3.10.1.Market size and forecast, by event type

5.4.3.11.Vietnam

5.4.3.11.1.Market size and forecast, by event type

5.4.3.12.Hong Kong

5.4.3.12.1.Market size and forecast, by event type

5.4.3.13.Taiwan

5.4.3.13.1.Market size and forecast, by event type
5.4.3.14.Rest of Asia-Pacific
5.4.3.14.1.Market size and forecast, by event type

5.5.Latin America

5.5.1.Key market trends, growth factors, and opportunities
5.5.2.Market size and forecast, by event type
5.5.3.Market size and forecast, by country

5.5.3.1.Brazil

5.5.3.2.1.Brazil MICE Industry size and forecast, by event type

5.5.3.3.Rest of Latin America

5.5.3.3.1.Rest of Latin America MICE Industry size and forecast, by event type

5.6.Middle East

5.6.1.Key market trends, growth factors, and opportunities
5.6.2.Market size and forecast, by event type
5.6.3.Market size and forecast, by country

5.6.3.1.United Arab Emirates

5.6.3.2.1.United Arab Emirates MICE Industry size and forecast, by event type

5.6.3.3.Rest of Middle East

5.6.3.4.1.Rest of Middle East MICE Industry size and forecast, by event type

5.7.Africa

5.7.1.Key market trends, growth factors, and opportunities
5.7.2.Market size and forecast, by event type
5.7.3.Market size and forecast, by country

5.7.3.1.South Africa

5.7.3.1.1.South Africa MICE Industry size and forecast, by event type

5.7.3.2.Nigeria

5.7.3.2.1.Nigeria MICE Industry size and forecast, by event type

5.7.3.3.Ghana

5.7.3.3.1.Ghana MICE Industry size and forecast, by event type

5.7.3.4.Kenya

5.7.3.4.1.Kenya MICE Industry size and forecast, by event type

5.7.3.5.Namibia

5.7.3.5.1.Namibia MICE Industry size and forecast, by event type

5.7.3.6.Rwanda

5.7.3.6.1.Rwanda MICE Industry size and forecast, by event type

5.7.3.7.Rest of Africa

5.7.3.7.1.Rest of Africa MICE Industry size and forecast, by event type

CHAPTER 6:COMPETITION LANDSCAPE

6.1.Top winning strategies
6.2.Product mapping
6.3.Competitive dashboard
6.4.Competitive heatmap
6.5.Key developments

6.5.1.Acquisition
6.5.2.Business expansion
6.5.3.Product launch
6.5.4.Partnership
6.5.5.Agreement

CHAPTER 7:COMPANY PROFILES

7.1.360 DESTINATION GROUP

7.1.1.Company overview
7.1.2.Key executives
7.1.3.Company snapshot
7.1.4.Operating business segments
7.1.5.Product portfolio

7.1.6.Key strategic moves and developments

7.2.ACCESS DESTINATION SERVICES

7.2.1.Company overview
7.2.2.Key executives
7.2.3.Company snapshot
7.2.4.Operating business segments
7.2.5.Product portfolio

7.3.ATPI LTD.

7.3.1.Company overview
7.3.2.Key executives
7.3.3.Company snapshot
7.3.4.Operating business segments
7.3.5.Product portfolio
7.3.6.Key strategic moves and developments

7.4.BCD GROUP (BCD MEETINGS & EVENTS)

7.4.1.Company overview
7.4.2.Key executives
7.4.3.Company snapshot
7.4.4.Operating business segments
7.4.5.Product portfolio
7.4.6.Key strategic moves and developments

7.5.BI WORLDWIDE

7.5.1.Company overview
7.5.2.Key executives
7.5.3.Company snapshot
7.5.4.Operating business segments
7.5.5.Product portfolio

7.6.CARLSON WAGONLIT TRAVEL (CWT MEETINGS & EVENTS)

7.6.1.Company overview
7.6.2.Key executives
7.6.3.Company snapshot
7.6.4.Operating business segments
7.6.5.Product portfolio
7.6.6.Key strategic moves and developments

7.7.CIEVENTS

7.7.1.Company overview
7.7.2.Key executives
7.7.3.Company snapshot
7.7.4.Operating business segments
7.7.5.Product portfolio
7.7.6.Key strategic moves and developments

7.8.CONFERENCE CARE LTD.

7.8.1.Company overview
7.8.2.Key executives
7.8.3.Company snapshot
7.8.4.Operating business segments
7.8.5.Product portfolio

7.9.CREATIVE GROUP, INC.

7.9.1.Company overview
7.9.2.Key executives
7.9.3.Company snapshot
7.9.4.Operating business segments
7.9.5.Product portfolio
7.9.6.Key strategic moves and developments

7.10.CSI DMC

7.10.1.Company overview
7.10.2.Key executives
7.10.3.Company snapshot
7.10.4.Operating business segments
7.10.5.Product portfolio
7.10.6.Key strategic moves and developments

7.11.IBTM

7.11.1.Company overview
7.11.2.Key executives
7.11.3.Company snapshot
7.11.4.Operating business segments
7.11.5.Product portfolio
7.11.6.Key strategic moves and developments

7.12.ITA GROUP

7.12.1.Company overview
7.12.2.Key executives
7.12.3.Company snapshot
7.12.4.Operating business segments
7.12.5.Product portfolio
7.12.6.Key strategic moves and developments

7.13.MARITZ

7.13.1.Company overview
7.13.2.Key executives
7.13.3.Company snapshot
7.13.4.Operating business segments
7.13.5.Product portfolio

7.14.MEETINGS & INCENTIVES WORLDWIDE, INC.

7.14.1.Company overview
7.14.2.Key executives
7.14.3.Company snapshot
7.14.4.Operating business segments
7.14.5.Product portfolio
7.14.6.Key strategic moves and developments

7.15.ONE10, LLC

7.15.1.Company overview
7.15.2.Key executives
7.15.3.Company snapshot
7.15.4.Operating business segments
7.15.5.Product portfolio

7.16.THE FREEMAN COMPANY

7.16.1.Company overview
7.16.2.Key executives
7.16.3.Company snapshot
7.16.4.Operating business segments
7.16.5.Product portfolio
7.16.6.Key strategic moves and developments

7.17.THE INTERPUBLIC GROUP OF COMPANIES, INC.

7.17.1.Company overview
7.17.2.Key executives
7.17.3.Company snapshot
7.17.4.Operating business segments
7.17.5.Product portfolio
7.17.6.Business performance
7.17.7.Key strategic moves and developments

LIST OF TABLES

TABLE 01.GLOBAL MICE INDUSTRY, BY EVENT TYPE, 2016–2028 ($BILLION)
TABLE 02.SOUTH AFRICA MICE INDUSTRY, BY EVENT TYPE, 2016–2028 ($BILLION)
TABLE 03.GLOBAL MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 04.MICE INDUSTRY REVENUE FOR MEETING, BY REGION, 2017–2028 ($BILLION)
TABLE 05.MICE INDUSTRY REVENUE FOR INCENTIVE, BY REGION, 2017–2028 ($BILLION)
TABLE 06.MICE INDUSTRY REVENUE FOR CONVENTION, BY REGION, 2017–2028 ($BILLION)
TABLE 07.MICE INDUSTRY REVENUE FOR EXHIBITION, BY REGION, 2017–2028 ($BILLION)
TABLE 08.MICE INDUSTRY, BY REGION, 2017–2028 ($BILLION)
TABLE 09.NORTH AMERICA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 10.NORTH AMERICA MICE INDUSTRY, BY COUNTRY, 2017–2028 ($BILLION)
TABLE 11.U.S. MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 12.CANADA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 13.MEXICO MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 14.EUROPE MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 15.EUROPE MICE INDUSTRY, BY COUNTRY, 2017–2028 ($BILLION)
TABLE 16.GERMANY MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 17.UK MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 18.SPAIN MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 19.FRANCE MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 20.ITALY MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 21.REST OF EUROPE MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 22.ASIA-PACIFIC MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 23.ASIA-PACIFIC MICE INDUSTRY, BY COUNTRY, 2017–2028 ($BILLION)
TABLE 24.CHINA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 25.INDIA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 26.SINGAPORE MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 27.THAILAND MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 28.INDONESIA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 29.AUSTRALIA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 30.NEW ZEALAND MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 31.JAPAN MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 32.MALAYSIA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 33.SOUTH KOREA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 34.VIETNAM MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 35.HONG KONG MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 36.TAIWAN MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 37.REST OF ASIA-PACIFIC MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 38.LATIN AMERICA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 39.LATIN AMERICA MICE INDUSTRY, BY COUNTRY, 2017–2028 ($BILLION)
TABLE 40.BRAZIL MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 41.REST OF LATIN AMERICA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 42.MIDDLE EAST MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 43.MIDDLE EAST MICE INDUSTRY, BY COUNTRY, 2017–2028 ($BILLION)
TABLE 44.UNITED ARAB EMIRATES MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 45.REST OF MIDDLE EAST MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 46.AFRICA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 47.AFRICA MICE INDUSTRY, BY COUNTRY, 2017–2028 ($BILLION)
TABLE 48.SOUTH AFRICA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 49.NIGERIA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 50.GHANA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 51.KENYA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 52.NAMIBIA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 53.RWANDA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 54.REST OF AFRICA MICE INDUSTRY, BY EVENT TYPE, 2017–2028 ($BILLION)
TABLE 55.360 DESTINATION GROUP: KEY EXECUTIVES
TABLE 56.360 DESTINATION GROUP: COMPANY SNAPSHOT
TABLE 57.360 DESTINATION GROUP: OPERATING SEGMENTS
TABLE 58.360 DESTINATION GROUP: PRODUCT PORTFOLIO
TABLE 59.ACCESS DESTINATION SERVICES: KEY EXECUTIVES
TABLE 60.ACCESS DESTINATION SERVICES: COMPANY SNAPSHOT
TABLE 61.ACCESS DESTINATION SERVICES: OPERATING SEGMENTS
TABLE 62.ACCESS DESTINATION SERVICES: PRODUCT PORTFOLIO
TABLE 63.ATPI LTD.: KEY EXECUTIVES
TABLE 64.ATPI LTD.: COMPANY SNAPSHOT
TABLE 65.ATPI LTD.: OPERATING SEGMENTS
TABLE 66.ATPI LTD.: PRODUCT PORTFOLIO
TABLE 67.BCD GROUP: KEY EXECUTIVES
TABLE 68.BCD GROUP: COMPANY SNAPSHOT
TABLE 69.BCD GROUP: OPERATING SEGMENTS
TABLE 70.BCD GROUP: PRODUCT PORTFOLIO
TABLE 71.BI WORLDWIDE: KEY EXECUTIVES
TABLE 72.BI WORLDWIDE: COMPANY SNAPSHOT
TABLE 73.BI WORLDWIDE: OPERATING SEGMENTS
TABLE 74.BI WORLDWIDE: PRODUCT PORTFOLIO
TABLE 75.CARLSON WAGONLIT TRAVEL: KEY EXECUTIVES
TABLE 76.CARLSON WAGONLIT TRAVEL: COMPANY SNAPSHOT
TABLE 77.CARLSON WAGONLIT TRAVEL: OPERATING SEGMENTS
TABLE 78.CARLSON WAGONLIT TRAVEL: PRODUCT PORTFOLIO
TABLE 79.CIEVENTS: KEY EXECUTIVES
TABLE 80.CIEVENTS: COMPANY SNAPSHOT
TABLE 81.CIEVENTS: OPERATING SEGMENTS
TABLE 82.CIEVENTS: PRODUCT PORTFOLIO
TABLE 83.CONFERENCE CARE LTD.: KEY EXECUTIVES
TABLE 84.CONFERENCE CARE LTD.: COMPANY SNAPSHOT
TABLE 85.CONFERENCE CARE LTD.: OPERATING SEGMENTS
TABLE 86.CONFERENCE CARE LTD.: PRODUCT PORTFOLIO
TABLE 87.CREATIVE GROUP, INC.: KEY EXECUTIVES
TABLE 88.CREATIVE GROUP, INC.: COMPANY SNAPSHOT
TABLE 89.CREATIVE GROUP, INC.: OPERATING SEGMENTS
TABLE 90.CREATIVE GROUP, INC.: PRODUCT PORTFOLIO
TABLE 91.CSI DMC: KEY EXECUTIVES
TABLE 92.CSI DMC: COMPANY SNAPSHOT
TABLE 93.CSI DMC: OPERATING SEGMENTS
TABLE 94.CSI DMC: PRODUCT PORTFOLIO
TABLE 95.IBTM: KEY EXECUTIVES
TABLE 96.IBTM: COMPANY SNAPSHOT
TABLE 97.IBTM: OPERATING SEGMENTS
TABLE 98.IBTM: PRODUCT PORTFOLIO
TABLE 99.ITA GROUP: KEY EXECUTIVES
TABLE 100.ITA GROUP: COMPANY SNAPSHOT
TABLE 101.ITA GROUP: OPERATING SEGMENTS
TABLE 102.ITA GROUP: PRODUCT PORTFOLIO
TABLE 103.MARITZ: KEY EXECUTIVES
TABLE 104.MARITZ: COMPANY SNAPSHOT
TABLE 105.MARITZ: OPERATING SEGMENTS
TABLE 106.MARITZ: PRODUCT PORTFOLIO
TABLE 107.MEETINGS AND INCENTIVES WORLDWIDE, INC.: KEY EXECUTIVES
TABLE 108.MEETINGS AND INCENTIVES WORLDWIDE, INC.: COMPANY SNAPSHOT
TABLE 109.MEETINGS AND INCENTIVES WORLDWIDE, INC.: OPERATING SEGMENTS
TABLE 110.MEETINGS AND INCENTIVES WORLDWIDE, INC.: PRODUCT PORTFOLIO
TABLE 111.ONE10, LLC: KEY EXECUTIVES
TABLE 112.ONE10, LLC: COMPANY SNAPSHOT
TABLE 113.ONE10, LLC: OPERATING SEGMENTS
TABLE 114.ONE10, LLC: PRODUCT PORTFOLIO
TABLE 115.THE FREEMAN COMPANY: KEY EXECUTIVES
TABLE 116.THE FREEMAN COMPANY: COMPANY SNAPSHOT
TABLE 117.THE FREEMAN COMPANY: OPERATING SEGMENTS
TABLE 118.THE FREEMAN COMPANY: PRODUCT PORTFOLIO
TABLE 119.THE INTERPUBLIC GROUP OF COMPANIES, INC.: KEY EXECUTIVES
TABLE 120.THE INTERPUBLIC GROUP OF COMPANIES, INC.: COMPANY SNAPSHOT
TABLE 121.THE INTERPUBLIC GROUP OF COMPANIES, INC.: OPERATING SEGMENTS
TABLE 122.THE INTERPUBLIC GROUP OF COMPANIES, INC.: PRODUCT PORTFOLIO
TABLE 123.THE INTERPUBLIC GROUP OF COMPANIES, INC.: NET SALES, 2018–2020 ($MILLION)

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.GLOBAL MICE INDUSTRY
FIGURE 03.TOP INVESTMENT POCKETS, 2019
FIGURE 04.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 05.LOW BARGAINING POWER OF BUYERS
FIGURE 06.MODERATE THREAT OF NEW ENTRANTS
FIGURE 07.LOW THREAT OF SUBSTITUTES
FIGURE 08.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09.GLOBAL MICE INDUSTRY: DRIVERS, RESTRAINTS, AND OPPORTUNITIES, 2017–2028
FIGURE 10.OPTIMISTIC RECOVERY SCENARIO
FIGURE 11.CONSERVATIVE RECOVERY SCENARIO
FIGURE 12.MOST LIKELY SCENARIO
FIGURE 13.GLOBAL MICE INDUSTRY SHARE, BY EVENT TYPE, 2019
FIGURE 14.COMPARATIVE SHARE ANALYSIS OF MICE INDUSTRY REVENUE FOR MEETING, BY COUNTRY,  2019 & 2028 (%)
FIGURE 15.COMPARATIVE SHARE ANALYSIS OF MICE INDUSTRY REVENUE FOR INCENTIVE, BY COUNTRY, 2019 & 2028 (%)
FIGURE 16.COMPARATIVE SHARE ANALYSIS OF MICE INDUSTRY REVENUE FOR CONVENTION, BY COUNTRY, 2019 & 2028 (%)
FIGURE 17.COMPARATIVE SHARE ANALYSIS OF MICE INDUSTRY REVENUE FOR EXHIBITION, BY COUNTRY, 2019 & 2028 (%)
FIGURE 18.MICE INDUSTRY SHARE, BY REGION, 2019
FIGURE 19.U.S. MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 20.CANADA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 21.MEXICO MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 22.GERMANY MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 23.UK MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 24.SPAIN MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 25.FRANCE MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 26.ITALY MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 27.REST OF EUROPE MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 28.CHINA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 29.INDIA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 30.SINGAPORE MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 31.THAILAND MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 32.INDONESIA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 33.AUSTRALIA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 34.NEW ZEALAND MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 35.JAPAN MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 36.MALAYSIA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 37.SOUTH KOREA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 38.VIETNAM MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 39.HONG KONG MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 40.TAIWAN MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 41.REST OF ASIA-PACIFIC MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 42.BRAZIL MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 43.REST OF LATIN AMERICA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 44.UNITED ARAB EMIRATES MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 45.REST OF MIDDLE EAST MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 46.SOUTH AFRICA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 47.NIGERIA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 48.GHANA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 49.KENYA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 50.NAMIBIA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 51.RWANDA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 52.REST OF AFRICA MICE INDUSTRY REVENUE, 2019–2028 ($BILLION)
FIGURE 53.TOP WINNING STRATEGIES, BY YEAR, 2018–2021*
FIGURE 54.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2018–2021* (%)
FIGURE 55.TOP WINNING STRATEGIES, BY COMPANY, 2018–2021*
FIGURE 56.PRODUCT MAPPING OF TOP 17 KEY PLAYERS
FIGURE 57.COMPETITIVE DASHBOARD OF TOP 17 KEY PLAYERS
FIGURE 58.COMPETITIVE HEATMAP OF TOP 17 KEY PLAYERS
FIGURE 59.THE INTERPUBLIC GROUP OF COMPANIES, INC.: NET SALES, 2018–2020 ($MILLION)
FIGURE 60.THE INTERPUBLIC GROUP OF COMPANIES, INC.: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 61.THE INTERPUBLIC GROUP OF COMPANIES, INC.: REVENUE SHARE BY REGION, 2020 (%)


 
 

According to the CXOs of the top global companies, the MICE industry garners high revenues in the travel industry. It provides easy and convenient methods for organizing events and helps choose the right destination, which is the basis of a successful event.

Hotel and transportation industries are directly involved in the MICE industry. These industries may benefit from MICE business by offering their services and facilities to the planner and attendees of MICE events. Hotels are the main suppliers of MICE and are the main beneficiaries as well. According to top CXOs across the globe, business travelers who attend MICE events spend over 65% of their money on hotels for rooms and hotel dining while 15% is spent on other restaurants outside the hotel. Around 10% is spent on shopping and another 10% on local transportation. In addition, high penetration of internet & technology in the densely populated countries supports the growth of business travel, which indirectly supports the growth of the global MICE industry. Therefore, development in the MICE industry majorly drives the economic growth, regional cooperation, and intellectual development.

 

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