Micro-Location Technology Market by Component (Hardware, Software, and services), Technology (Bluetooth Low Energy, Wi-Fi, Near Field Communication, Beacons, and Others), Application (Proximity Marketing and Asset Management), and End Use (Healthcare, Transportation & Logistics, BFSI, Sports & Entertainment, and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026.

Pages: NA
Oct 2020 | 1210 Views
Author(s) : NA
Tables: NA
Charts: NA


Pandemic disrupted the entire world and affected many industries.

Get detailed COVID-19 impact analysis on the Micro-location Technology Market

Request Now !

Micro-Location Technology Market Outlook – 2026 

Micro-location technology is used for identifying the in-house location of any object, people, or any other equipment.  To track the location, micro-location technology uses various communication technologies such as Near Field Communication (NFC), Bluetooth, Beacon, WIFI, among others. Due to its enhanced functionality of determining the location more accurately, it has been adopted by many industries such as automotive, healthcare, education, and others. Micro-location technology is specially used for proximity marketing i.e. wireless distribution of advertising content to consumers based on their location. This enables the content to reach the consumers, their near establishment, product, and sectors inside a building.


Cisco Systems Inc.,  a U.S. based company, targets mobile apps with micro-location technology developed cloud-based micro location package named “DNA spaces” comprises connected mobile experience (CMX). It is a software engine that uses location and other relevant information to deliver services to customers on their mobile apps. In addition, Siemens AG, a Germany based company, collaborated with infsoft, a well- known leader in indoor positioning. It developed location-based services for buildings, which enhances the comfort, safety, and convenience for building users. 

The micro-location technology market is expected to experience growth during the forecast period due to increase in use of location-based advertisement across various industrial verticals such as hospitality, retail among others. Proximity marketing delivers custom-made information to consumers and allows customers to avail special deals in the nearby outlets. Rapid increase in demand for indoor positioning in various organizations and outlets requires proper management of assets to increase productivity and efficiency of an operation, which is enabled by UWB i.e. Ultra- Wideband  technology based micro location solution as it is efficient in detecting the accurate position of an objects. Moreover, increase in adoption of smart phones and emergence of new smart applications in electronics boost the micro-location technology market growth. 

Factors such as increase in significance of asset management in industrial, retail, and other different sectors, and rise in use of location-based mobile advertisement are the major key drivers for the market growth. High initial investment & maintenance cost and lack of awareness hinder the growth of the micro location-technology market. Furthermore, growing demand for location analytics in robotics and emergence of IoT in micro-location technology provide lucrative opportunities to the market.

The micro-location technology market is segmented by component, technology, application, end use, and region.  Based on component, the market is classified into hardware, software and services. Based on technology, the market is categorized into Bluetooth low energy, WiFi, near field communication, beacons and others. Based on application, the market is segregated into proximity marketing and asset management. Based on end use, the market is classified into healthcare, transportation & logistics, BFSI, sports & entertainment, and others. Based on region, it is analyzed across North America, Asia-Pacific, Europe and LAMEA.

Key players profiled in the micro-location technology industry include Zebra Technologies, Camco Technologies, Humatics Corporation, Ubisense Group, Aruba Networks, Siemens AG, Centrak, Ruckus Networks, Estimote, and Cisco Systems Inc. These key players adopt collaboration, partnership, and agreement as their key developmental strategies to increase revenue of the micro-location technology market and develop new technology-based products for enhancing their product portfolio.


  • This study includes the analytical depiction of the global micro-location technology market share along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information regarding the key drivers, restraints, and opportunities.
  • The current market is quantitatively analyzed from 2019 to 2026 to highlight the financial competency of the industry.
  • Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the industry.


By Component

  • Hardware
  • Software
  • Services

By Technology

  • Bluetooth Low Energy
  • WiFi
  • Near Field Communication
  • Beacons
  • Others

By Application

  • Proximity Marketing
  • Asset Management

By End Use

  • Healthcare
  • Transportation & Logistics
  • BFSI
  • Sports & Entertainment 
  • Commercial

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany 
    • France
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Rest of Asia-Pacific
    • Latin America
    • Middle East
    • Africa


With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through well audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of marketplace

With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, web-casts and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast

Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts

Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)

Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.


Start reading ,This title and over 12000 thousand more,available with Avenue Library,  T&C*

Reach out to us

Call us on
( U.S. - Canada toll free )
Int'l : +1-503-894-6022
( Europe )
+ 44-845-528-1300
Drop us an email at










Purchase Full Report of
Micro-Location Technology Market

  • Online Only
  • $3,456  $3,110
  • Online cloud access only
  • Restricted print, copy, paste & download
  • Read only
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Data Pack
  • $3,840  $3,456
  • Restricted to one authorized user
  • One print only
  • Available in
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Single User
  • $5,769  $5,192
  • Restricted to one authorized user
  • One print only
  • Available in Excel & PDF
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Five Users
  • $6,450  $5,805
  • Limited to five authorized users
  • Print upto five copies
  • Available in Excel & PDF
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Enterprise

  • $8,995  $8,096
  • Unlimited
  • Available in Excel & PDF
  •   Free quarterly industry update
  •   Free report update (Within 180 days)
  •   Subscription model sign in
  • Library Membership
  • $ 699/mo
  • Published Content
  • Company Profiles
  • Newly Added Content Access
  • 10 PDF
  • 5 Excel Data
    Pack Downloads
  • 250 Company Profiles PDF Downloads
  • Start reading.
    This title and over 12,000+ are available on the Avenue Library.  T&C*.

    Buy Now

*Taxes/Fees, if applicable will be added during checkout. All prices in USD


Why Allied Market Research?


Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of scope of the report to exactly meet your needs


Targeted market view to provide pertinent information and save time of readers


Featured Reports


Featured Readings


Get fresh content delivered

Get insights on topics that are crucial for your business. Stay abreast of your interest areas.

Get Industry Data Alerts