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2023

Middle East AdTech Market

Middle East AdTech Market Size, Share, Competitive Landscape and Trend Analysis Report by Solution, by Advertising Type, by Enterprise Size, by Platform, by Industry Vertical : Opportunity Analysis and Industry Forecast, 2021-2031

IC : High Tech, Enterprise & Consumer IT

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Author's: Shrawanty Yadav| Vishwa Mehta| & Kanhaiya Kathoke | Onkar Sumant
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The Middle east adtech market report offers a comprehensive study on the market size & forecast and segmental splits. Furthermore, it highlights the market dynamics & trends, Porter’s five forces analysis, competitive landscape, and market share analysis.

Segmental outlook

The Middle east adtech market is segmented on the basis of solution, enterprise size, advertising type, platform, industry vertical.

The segmental analysis includes real-time and forecast in both qualitative and quantitative terms. This helps clients understand the most lucrative segments for investors to capitalize on in the market. On the basis of comprehensive backend analysis regarding the segmental performance, coupled with a concise understanding of the operating companies in the market and their expansion activities in line with their products/services.

Middle East AdTech Market
By Solution
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Data Management Platforms (DMPs) segment held the major share of 16.2% throughout the forecast period.

Competitive scenario

The report includes an in-depth analysis of the major 10 market players operating across the globe, along with market share analysis, and an outlook on top player positioning. Furthermore, the report focuses on developmental strategies such as mergers & acquisitions, product launches, product launches, and collaborations adopted by the market players to maintain and enhance their foothold on the market.

COVID-19 Impact Analysis

The COVID-19 outbreak had a significant impact on the community as well as the economy during 2020. The report provides a brief overview of the evolution of the outbreak of coronavirus. The report highlights the impact of COVID-19 pandemic on the market size and share.

Furthermore, it offers a brief overview of the impact of COVID-19 on the Middle east adtech market. The decline in the number of patients infected by COVID-19 in the coming days along with the safety measurements taken by governments and mass vaccination drives to curb the spread of COVID-19 are expected to impact the Middle east adtech market as well. It further highlights the prime strategies adopted by major market players during such unprecedented times.

Report coverage

  • Market Size Projections: 2021-2031

  • Major Segments Covered: solution, enterprise size, advertising type, platform, industry vertical

  • Market Dynamics and Trends

  • Competitive Landscape Reporting

Note

  • Clients have the liberty to customize the list as per their stated requirements.

  • AMR offers 20% free customization policy and clients can request AMR for a tailor-made report by considering their requirements. However, the modification will be finalized post a quick feasibility check.

Middle East AdTech Market Report Highlights

Aspects Details
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By Solution
  • Demand-side Platforms (DSPs)
  • Supply-side Platforms (SSPs)
  • Ad Networks
  • Data Management Platforms (DMPs)
  • Others
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By Enterprise Size
  • Large Enterprises
  • Small and Medium-sized Enterprises
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By Advertising Type
  • Programmatic Advertising
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Email Marketing
  • Native Advertising
  • Others
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By Platform
  • Mobile
  • Web
  • Others
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By Industry Vertical
  • Media and Entertainment
  • BFSI
  • Education
  • Retail and Consumer Goods
  • IT and Telecom
  • Healthcare
  • Others
Author Name(s) : Shrawanty Yadav| Vishwa Mehta| & Kanhaiya Kathoke | Onkar Sumant

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Middle East AdTech Market

Opportunity Analysis and Industry Forecast, 2021-2031