The Middle East adventure tourism market is anticipated to witness a steady growth due to upsurge in leisure activities and increase in demand for nature-based vacations across the country. Adventure tourism in the Middle East can be broadly classified into three major types: hard, soft, and other activities. Hard activities include physical activities like trekking, mountaineering, caving, and ice climbing, whereas soft activities refer to outdoor adventure activities such as wildlife safaris, bird-watching, and cultural tours. Other activities include walking, cruising, and sightseeing. The Middle East adventure tourism market is divided into various activity categories such as land-based activities, water-based activities, and air-based activities. Land-based activities include mountain biking, mountaineering, four-wheel driving, cycling, and rock climbing, whereas water-based activities consist of scuba diving, water rafting, and kayaking. Air-based activities consist of ballooning, paragliding, and skydiving.
The major factors driving the growth of the Middle East adventure tourism market are increase in awareness among travelers about the potential of adventure activities, rise in popularity of tourist destinations in the country, availability of affordable tour packages, and the surge in trend of family and solo travelers' preferences for nature-based vacations. In addition, the presence of historical and cultural sites, along with the diverse natural landscape of the Middle East, makes it an attractive tourist destination.
However, certain factors such as the COVID-19 pandemic, the risk of terrorist activities, lack of infrastructure, and limited professional staff availability are restraining the growth of the Middle East adventure tourism market. The COVID-19 pandemic has led to travel restrictions, resulting in a decrease in the number of travelers in the country. In addition, the risk of terrorist activities is preventing tourists from visiting the Middle East.
The Middle East adventure tourism market is expected to witness notable growth opportunities due to the rise in digital activities, government initiatives to promote adventure tourism, and collaborations between tour agencies and local communities. Furthermore, technological advancements such as virtual reality (VR) are used to increase the demand for adventure activities of travelers, enabling them to explore tourist destinations without being physically present. In addition, governments of Middle East countries are promoting adventure activities through various initiatives such as adventure event campaigns and better infrastructure facilities. Moreover, tour agencies are collaborating with local communities and providing them with a platform to market their products. This collaboration is promoting the local tourism sector, which is driving the growth of the Middle East adventure tourism market in the country.
The Porter’s five forces analysis is a model, which analyzes the competitive scenario of the industry and role of each stakeholder. The five forces include new entrants, suppliers, buyers, substitutes, and competitive rivalry. The threat of new entrants is high due to market players offering competitive prices compared to existing players and affecting the popularity of established brands. In addition, with the presence of companies offering virtual adventure activities, traditional tour agencies are facing potential threats from substitutes.
The bargaining power of suppliers is high as they are capable of determining the prices of tour packages provided by the tour agency. They can affect the availability of services, such as availability of professional tour guides, which have an effect on the customer adventure activities. The bargaining power of buyers is low due to the limited number of options in terms of services and packages. In addition, customers have to choose from the packages offered by tour agencies and cannot customize their tours. The threat of competitive rivalry in the Middle East adventure tourism market is high due to tour agency offering similar activities and packages. This results in a price war among companies, which ultimately affects their profits.
The Middle East adventure tourism market is anticipated to witness considerable growth during the forecast period due to the increase in demand for family and solo vacations and the upsurge in nature-based tourism. Governments of these countries are focusing on attracting more tourists by introducing incentives and improving the infrastructure facilities. Furthermore, rise of digital activities, such as virtual reality (VR) and augmented reality (AR), is expected to promote the tourism sector and drive the growth of the Middle East adventure tourism market in the country. In addition, consumers are continuously looking for experiential activities such as sightseeing, nature walks, culture tours, and amusement parks. Moreover, innovations in product offerings, such as adventure cruises, camps, and theme parks, are expected to encourage travelers. This is projected to provide remunerative opportunities for the growth of the Middle East adventure tourism market.
Innovation and consumer behavior are expected to be the two key drivers of the Middle East Adventure Tourism market. Tour agencies are focusing on increasing their product offerings to attract customers. For instance, some tour agencies are providing packages for adventure cruises in the Middle East that include game shows, casinos, outdoor activities, and connoisseur dining experiences. This has allowed tour agency to tap into the premium segment.
Some of the major players profiled in the report Qatar Airways, Thomas Cook, Kuoni Group, Emirates Airlines, Saudi Arabian Airlines, Expedia, Etihad Airways. TUI, Travel PLC, Intrepid Travel, and Lufthansa Airlines.
Key Benefits For Stakeholders
- Enable informed decision-making process and offer market analysis based on current market situation and estimated future trends.
- Analyze the key strategies adopted by major market players in middle east adventure tourism market.
- Assess and rank the top factors that are expected to affect the growth of middle east adventure tourism market.
- Top Player positioning provides a clear understanding of the present position of market players.
- Detailed analysis of the middle east adventure tourism market segmentation assists to determine the prevailing market opportunities.
- Identify key investment pockets for various offerings in the market.
Middle East Adventure Tourism Market Report Highlights
| Aspects | Details |
 Forecast period | 2022 - 2032 |
 Report Pages | 73 |
 By Activity |
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 By Type |
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 By Age Group |
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 By Types of Traveler |
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 By Sales Channel |
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 Key Market Players | TUI Travel PLC, Kuoni Group, Qatar Airways, Thomas Cook, Saudi Arabian Airlines, Lufthansa Airlines, Intrepid Travel, Emirates Airlines, Etihad Airways, Expedia |
The Middle East Adventure Tourism Market is estimated to reach $161.4 billion by 2032
Company 1, Company 2, Company 3, Company 4, Company 5, Company 6, Company 7, Company 8, Company 9, Company 10 are the leading players in Middle East Adventure Tourism Market
1. Enable informed decision-making process and offer market analysis based on current market situation and estimated future trends.
2. Analyze the key strategies adopted by major market players in middle east adventure tourism market.
3. Assess and rank the top factors that are expected to affect the growth of middle east adventure tourism market.
4. Top Player positioning provides a clear understanding of the present position of market players.
5. Detailed analysis of the middle east adventure tourism market segmentation assists to determine the prevailing market opportunities.
6. Identify key investment pockets for various offerings in the market.
Middle East Adventure Tourism Market is classified as by activity, by type, by age group, by types of traveler, by sales channel
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