The Middle East skin care products market size was valued at $1,781.1 million in 2019, and is projected reach $1,926.6 million by 2027, registering a CAGR of 5.8% from 2021 to 2027. Skin care products are used for personal grooming to enhance the appearance and get the desired look. Skin care products include cream, lotions, serum, peel offs, powder, oil, cleansers, and toners. These products are easily available through various sales channels such as online stores, supermarkets/hypermarket, and specialty stores in the Middle East region.

Presently, skin care products have become an indispensable feature of modern lifestyle of individuals. In addition, growth in consciousness about external beauty along with individual’s internal intellect has become one of the major driving factors for use of skin care products in the Middle East region. Presently, along with women, there is a rise in use of skin care products among men in their daily routine, which complements growth of the Middle East skin care products market demand. Hence, such changing lifestyles, have led to growth of the Middle East skin care products market.

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Manufacturers are changing their product branding and advertising strategies to accelerate their sales across various countries. Innovative strategies such as new product launches with natural ingredients and appealing packaging have been adopted by manufacturing companies to increase sales of their skin care products. As skin care products have become an integral part of individual’s lives, consumers, especially women, prefer to use skin care products, which are handy and easy to use while travelling or attending social meetings. Moreover, use of natural ingredients for manufacturing of skin care products, which does not have any adverse effect on skin, is a popular strategy of manufacturers to attract more customers. This also helps in increasing revenue of companies operating in this industry. Collectively, all strategies adopted by manufacturers drive the Middle East skin care products market. However, chemicals used in manufacturing of skin care products can harm an individual’s skin or other parts of the body. In addition, application of skin care products on a daily basis could be dangerous for skin. Chemicals used as ingredients in skin care products can have many adverse side effects on skin. Long-term and extensive use of chemical rich shampoos, serums, and conditioners lead to heavy hair fall problems. Moreover, extensive use of color cosmetic products for eyes and lips can also cause many skin diseases and consequential health hazards. Therefore, increase in awareness of probable side effects of cosmetics and skin concerns among customers is an important factor that limits growth of the market as a whole.

The Middle East skin care products market is segmented on the basis of type, purpose, and country. By type, it is classified into face care, lip care, body care, eyecare, and others. By purpose, it is divided into whitening/brightening, anti-aging, anti-acne/anti-blemish, repair/renewal. and hydration. By country the market is bifurcated into KSA, UAE and other GCC.

On the basis of type, the face care segment constituted a major Middle East skin care products market share in 2019; however, the eye care segment is projected to experience growth at the highest CAGR during the forecast period. Moreover, face care product manufacturers are using natural ingredients such as aloe vera in their products as there is an increase in the demand for natural products since the past few years. Demand for natural ingredients in the face care products is attributed to harmful chemicals present in synthetic cosmetic products; hence, use of more natural ingredients in facewash, cleansers, and exfoliators is expected to boost the market growth for cosmetics in the Middle East region.

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On the basis of purpose, the whitening/brightening segment led, in terms of the Middle East skin care products market size in 2019, and is expected to continue to grow with robust CAGR during the Middle East skin care products market forecast period. Skin whitening/brightening is the practice of applying/using cosmetic products to lighten the skin or provide an even skin color by reducing the melanin concentration in the skin. Use of retinol as an ingredient in the production of whitening/brightening products is one of the popular trends in the whitening/brightening products industry.

The key players profiled in the Middle East skin care products industry report includes Procter & Gamble, The Estée Lauder Companies Inc., Johnson & Johnson Services, Inc., Kao Corporation, Unilever Plc., L'oréal S.A., Beiersdorf AG., Shiseido Company Limited, and Revlon, Inc.

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Covid-19 Impact Analysis

• COVID-19 is an infectious disease that originated in Hubei province of the Wuhan city in China in late December 2020.
• Skin care products manufacturers are switching their preference to produce hand sanitizers, cleaning agents, and personal care products, which have been gaining major demand during this pandemic.
• The outbreak of the COVID-19 pandemic, manufacturers have increased social media advertisement of using herbal skin care products to reach a large consumer base.
• Countries around the world imposed lockdowns, and curfews, which has hugely impacted lifestyles, health & wellbeing, and affected manufacturing industries.
• Import and export restrictions on goods and quarantine and lockdown measures imposed by governments are key challenges exporters are facing during this pandemic.

 
Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the Middle East skin care products market analysis from 2019 to 2027 to identify the prevailing market opportunities.
• The market research is offered along with information related to key drivers, restraints, and Middle East skin care products market opportunities.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis of the Middle East skin care products market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the Middle East market. 
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the Middle East skin care products market players.
• The report includes analysis of regional as well as Middle East skin care products market trends, key players, market segments, application areas, and Middle East skin care products market growth strategies. 

Key Market Segments

By Type

• Face care
  • Cleansers
  • Moisturizers
  • Oils & Serums
  • Exfoliators/Scrub
  • Sun Protection
  • Others
• Body Care
• Lip Care
• Eye Care
• Others 

By Purpose

• Whitening/Brightening
• Anti-Aging
• Anti-Acne / Anti-Blemish
• Repair/Renewal
• Hydration

By Country

• Saudi Arabia
• UAE
• Other GCC