Mixed reality, also referred to as hybrid reality is a next-gen technology in which virtual and augmented reality are merged to produce new environment and visualization where physical and digital objects co-exist and interact in real time. It is widely used by the users while playing games or watching movies. The environment created is hard to break and so it provides full entertainment to the users. Mixed reality takes place not only in the physical world or the virtual world, but also is a mix of reality and virtual reality, encompassing both augmented reality and augmented virtuality via technology.
Rise in consumer electronics market, growth in adaptation of mixed reality in games and entertainment industry, and demand for mixed reality by the education sector drive the market. However, the technology is not so popular among the users and is costly as well, which restrict the market growth.
The global mixed reality market is segmented on the basis of components, application, devices, and geography. By components, it is bifurcated into hardware and software. By application, it is divided into industrial, aerospace and defense, medical, architecture, consumer electronics, and others. By device, it is classified into wired and wireless. By geography, it is analyzed across North-America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the report include Accenture PLC, Facebook, Inc., Google, Inc., HTC Corporation, Intel Corporation, Magic leap, Inc., Microsoft Corporation, Samsung, Seiko Epson Corporation, and Sony Corporation.
- This report provides an extensive analysis of the current and emerging market trends and dynamics in the global mixed reality market.
- In-depth analysis is conducted by constructing market estimations for the key market segments between 2017 and 2023.
- Exhaustive analysis of the market by components, application, and device helps understand the systems that are currently used along with the variants that are expected to gain prominence in the future.
- Competitive intelligence elucidates the competitive scenario across the geographies.
Mixed Reality Market Key Segmentation:
- Aerospace and defense
- North America
- Rest of Asia-Pacific
- Rest of Europe
- Latin America
- Middle East
- Eon Reality, Inc.
- Facebook, Inc.
- Google, Inc.
- HTC Corporation
- Intel Corporation
- Magic leap, Inc.
- Microsoft Corporation
- Seiko Epson Corporation
- Meta Company