Mobile Cloud Market Overview:
The advancement in the field of mobile and cloud computing along with wireless technology and multimedia communication has transformed the outlook of the global mobile cloud market. Mobile cloud comprises three essential deployment models-public, private, and hybrid that provides services according to the subscribers requirements. With the mobile cloud, users have better access to real time on-the-go services and running complex applications. It has helped organizations reach greater markets, reducing the expenditure by offering better scalability and increasing revenues.
The mobile cloud market includes delivering mobile services and apps from a centralized data center to a mobile device. Business users are the key adopters of mobile cloud services as it offers better availability, scalability, and reliability to them.
The Asia-Pacific mobile cloud market is poised to grow at a significant rate during the forecast period. The private mobile cloud segment dominated the global market in 2016 and is expected to maintain its dominance in the near future. Furthermore, other industry verticals such as entertainment, utilities, education, healthcare, government, automotive, and industrial have dominated the global mobile cloud market, as these are the major prime end users of the mobile cloud.
The report focuses on the mobile cloud market growth prospects and restraints of the based on an analysis of the regional trends. The study provides Porters five forces analysis of the industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the growth of the market.
The mobile cloud market comprises vendors such as Amazon Web Services Inc, Microsoft Corporation, Google Inc., Salesforce.com, Apple Inc., Rackspace Inc., Dell EMC, IBM Corporation, Oracle Corporation, and Akamai Technologies Inc.
The mobile cloud market is segmented based on application, deployment, and region. Based on application, it is divided into entertainment, utilities, education, healthcare, and others (government, automotive, and industrial). Based on deployment, it is classified into public, private, and hybrid.
The market is segmented based on region into North America, Europe, Asia-Pacific, and Latin America, the Middle East, & Africa (LAMEA) including the country-level analysis for each of these regions.
Mobile Cloud Market Segmentation
Top Impacting Factors
According to our analysis of the impact of various factors on the global mobile cloud market, the market is expected to be driven by an increase in smartphone usage, availability of faster network connections, and a rise in BYOD (Bring Your Own Device) technologies. However, privacy concerns and lack of physical & logical security integration are expected to hamper the market growth during the forecast period.
Increase in Smartphone Usage
Smartphone and Internet usage has risen tremendously over the past few years. The consumers are not just using smartphones to store images, music, and videos, but also to access them from other devices. Also, with the changing needs of well informed and new age customers who interact with brands via smartphone across multiple touch points, businesses are transforming the way they do business. They are adopting mobile cloud solutions for intensive processing and storage demand of real time and high-end applications on smartphones.
Privacy and Security Concerns
Privacy and security concerns are the major challenges faced by the global mobile cloud market. Since smartphones have limited processing speed and memory, they are unprotected and are prone to numerous security threats that aim to steal the users sensitive data. Also, there have been reports of third-party companies selling important private information to other agencies without the users permission. This has become a paramount concern for mobile security stakeholders.
Advances in Technology
The growth of the mobile cloud market is expected to be enhanced by a wide range of enabling technologies such as 5G, HTML5, CSS3, Hypervisor, Cloudlets, and Web 4.0. These technologies will make way for specifications for offline support, allow web applications to run on any smartphone without being aware of the underlying architecture, and will reduce latency with a faster response.
- This study includes the analytical depiction of the global mobile cloud market along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information with regards to the key drivers, restraints, and opportunities along with detailed impact analyses.
- The current market has been quantitatively analyzed from 2014 to 2023 to highlight the financial competency of the industry.
- Porters five forces analysis illustrates the potency of buyers and suppliers in the mobile cloud industry.
Mobile Cloud Market Key Segments:
The mobile cloud market is segmented on the basis of application, deployment, and geography.
- Others (Government, Industrial, and Automotive)
- North America
- Rest of Europe
- Rest of Asia-Pacific
- Latin America
- The Middle East
Key Market Players
- Amazon Web Services
- Microsoft Corporation
- Google Inc.
- Apple Inc.
- Rackspace Inc.
- Dell EMC
- IBM Corporation
- Oracle Corporation
- Akamai Technologies Inc.