Mobile Tracking Software Market Insights:
The mobile tracking software market is witnessing upsurge at a faster pace and expected to grow considerably in next few years. Mobile tracking software tracks activities and location (either moving or stationary) of the mobile phone by using GPS or radio signals. It is commonly used for keeping surveillance to ensure security & safety of employees as well as children. The tracking takes place on various basis such as network, Wi-Fi, sim used, mobile handset, and hybrid positioning system. The software comes with major ability of constant surveillance and better security as well as offers easy & quick access to the vital information.
Impact of COVID-19 on Mobile Tracking Software Market:
- As a result of the COVID-19 pandemic, workplaces are having their employees working from home. This led to a spike in new app installs for gaming, social media, video, and tracking.
- The mobile tracker software are used to detect corona virus patient and the ones with its symptoms.
- These app uses the phone Bluetooth and GPS to keep records of all the users that it detects.
- Also, the organizations are using these software to track employees.
- This crisis have established new opportunities for the mobile tracker software companies. It is expected that their revenue may increase multifold due to the strong investments by organizations as well as governments in mobile tracking software.
Top impacting factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis
The significant surge in usage of smart phones and social media applications such as Twitter, WhatsApp, Gmail, Snapchat, Facebook, and YouTube is observed over past few years. The increased usage of these social media as well as business applications is driving growth of the market as it escalated need for mobile tracking services to securely monitor information which is exchanged between them. Also, the rise in preference of online entertainment among the global population is leading to increased number of cybercrimes which further raised market demand for mobile tracking software. In addition, emergence of 5G network may further present new opportunities for tracking software developers to create apps that will offer faster and more personalized user experiences.
The global mobile tracking software market trends are as follows:
Mobile tracking software for women safety to grow the market
Mobile tracking software are being used for women safety. Various unfortunate incidents can be noticed with regards to the women safety. Though, the emergence of smartphones is one of the solutions for the challenges faced by women. The mobile tracking software installed in smartphones can safeguard the lives of women when it is used appropriately. It help women to send emergency alerts to selected contacts and provide their location to them in case of emergencies. Those contacts are also able to monitor woman’s location with the help of a software.
Introduction of geofencing technology
Geofencing is the technology which is used for setting up of a location boundary or virtual barrier that sends out alerts whenever a device move in to the defined boundary. This feature of geofencing allows mobile tracking software to enable users to receive alerts from a mobile device which is out of the safe zone. The feature is crucial for a child safety, as parents are using mobile tracking software for creating a safe zone around their child’s school or their home and gets alerted in real time whenever unfavorable situations occurs.
The software is also been adopted by the enterprises as a lot of confidential and intellectual property data are being stored on the mobile phone devices of business professionals. The software enable enterprise to set up a safe zone around their locality or the office to control and monitor the activities of the mobile devices remotely.
Increase in preference to bundled offerings
In recent times consumers are preferring bundled offerings by software vendors and looks for additional features from a single provider that will enable smooth interoperability among different desktops and mobile platforms. The major benefit of these bundled offerings is the access to features of both mobile and desktop tracking at a lower price. Also, venders provide mobile tracking software which is operable on various mobile platforms such as iOS and android.
Key benefits of the report:
- This study presents the analytical depiction of the global mobile tracking software industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global mobile tracking software market share.
- The current market is quantitatively analyzed to highlight the global mobile tracking software market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global mobile tracking software market analysis based on competitive intensity and how the competition will take shape in coming years.
Mobile Tracking Software Market Report Highlights
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 Key Market Players | AVAST Software s.r.o., The TruthSpy., Google LLC, SPYERA, Highster Spy App.Com, Mobistealth, FlexiSPY, Spyic.com, Retina-X Studios, LLC, Apple Inc. |
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