Mobile Wallet (NFC, Digital Wallet) Market by Application (Commerce Market (Shopping, Bill Payments, Hotel Booking and Payments and Entertainment, Event Pay Market) Ticketing Market (Rail, Metro and Bus Tickets, Airline Tickets and Boarding Passes), Mobile Coupons, Mobile Transfers and Micropayments), Mode of Payment (Remote Payment, NFC Payment and NFC Product) and Stakeholders (Mobile Network Operators (MNOs), Handset and other Hardware Solution Manufacturers, OSS/BSS Solution Providers, Software Developers and Cloud Computing, Content and Applications Aggregators) - Global Opportunity Analysis and Industry Forecast, 2013 - 2020 Update Available On-Demand
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Pages: 109
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Nov
2013 |
30466 Views
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Author(s) :
Lita Person
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Tables: 52
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Charts: 38
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Mobile Wallet Market Outlook - 2020
The mobile wallet market size was valued at $16,650 million in 2013 and is projected to reach $ 5,250 billion by 2020, growing at a CAGR of 127.5% from 2013 to 2020. The market has evolved as a result of advancements in the mobile phone technology and is expected to grow exponentially in near future, favored by continuous research and developments in the smartphone technology and lowering security concerns. The widespread smartphone adoption in developed markets and its increasing penetration levels in developing markets are influencing the mobile wallet market growth positively. Furthermore, growing adoption of NFC (near field communication) technology by retailers and consumers is also expected to propel the growth of the market.
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A mobile wallet allows consumers to make transactions even during travel, from any location and anytime. It not only provides transaction facilities at affordable prices but also facilitates consumers to manage their accounts easily. While all these aspects are boosting the growth of the mobile wallet industry, consumers’ concerns related to security and technology infancy as well as investment and deployment issues are expected to impede the growth of the mobile wallet market. Although these restraints are prevalent, companies from the telecommunication industry are collaborating with each other to better serve the needs of their customers with new and improved product/service innovation.
Based on the mode of payment, the mobile wallet market share is currently led by remote payment method. This is largely due to significant reach of the remote payment methods and relative infancy of NFC technology. The number of consumers using their tablets and smartphones as their regular Internet gadget are increasing tremendously. Besides this, a mobile wallet supporting remote payment transactions allows unbanked/under-banked consumers to make use of mobile commerce through their mobile computing devices. The mobile wallet market size of this segment is anticipated to reach $ 2,887,500 million by 2020.
World Mobile Wallet Market Top Impacting Factors
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The mobile commerce segment dominated the overall mobile wallet market share in 2013 and is expected to continue this trend during the forecast period due to growing adoption of smart phones globally. Also, the implementation of multi-channel strategies by merchants owing to the increasing competition from Internet vendors is influencing the growth of this market.
The report focuses on the growth prospects, restraints, and trends of the global mobile wallet market analysis. The study provides Porter’s five forces analysis to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the global mobile wallet market.
Segment review
The global mobile wallet market has been segmented in this report as per applications, mode of payment, stakeholders and geography. On the basis of applications, the market is segmented into mobile commerce, mobile ticketing, mobile coupons, mobile transfer, and micropayments. On the basis of mode of payment, the market is categorized into remote payment and NFC payment. The NFC market is further sub-segmented into NFC handsets, NFC chips and tags, NFC readers, NFC Micro SD, and NFC SIM/UICC card. The global mobile wallet market stakeholders encompass mobile network operators (MNOs), handset manufacturers, OSS/BSS solution providers, software developers, content applications and aggregators, and other stakeholders. In terms of geography, the market is analyzed across North America, Europe, Asia-Pacific and rest of world (ROW).
The global mobile wallet market is dominated by the key players such as American Express, Apple Inc., MasterCard, Visa, AT&T, Sprint, First Data, BlackBerry, Samsung, Google, and others.
Top impacting factors
The world mobile wallet market is influenced by numerous factors including realization of the significance of payment-enabled mobile phones, connected and real-time marketing, value-added services and other benefits and convenience, security concerns, and compatibility & cost. These factors collectively create opportunities for the market growth, whereas some of them hamper the market growth. However, each factor would have its definite impact on the market during the forecast period.
Realization of the Significance of Payment-Enabled Mobile Phones
Around 1.3 billion active debit and credit accounts exist in the world today, while there are nearly 5.3 billion active mobile phone accounts. There is a large possibility of payment-enabled mobile phones, outnumbering conventional card-based payment accounts in the near future. This is what merchants and payment account issuers have now started realizing.
Top Winning Strategies
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Connected and Real-Time Marketing
Mobile wallet offers an entirely new dimension to retail sales to improve their business presence. While mobile devices provide consumers with an easy way to make payments, they act as a new channel for merchants and financial institutions to connect with their customers. Information can be easily sent and received via mobile devices; they also run specialty applications, and are location-aware. The mobile connection facilitates merchants and financial institutions to communicate information such as promotional offers with their customers in such a way that the information is targeted, useful, and more relevant to their interests. Businesses can also come up with new branded applications that are freely downloadable. As unique shopping preferences and needs of a person are tracked, this aspect can make customer communications highly personalized. Such a connected and real-time marketing offers a new opportunity and competitive challenge to marketers.
Accessibility
Wide adoption of smartphones indicates the accessibility level for mobile wallet. Smartphone users are able to make the most of the mobile wallet functionalities, and it is expected that more such users will come up in the next few years owing to plenty of benefits that mobile wallet provides.
The mobile wallet market has witnessed an enormous evolution, and is growing faster. The strategy that is witnessing tremendous adoption is product/service innovation, followed by collaborations and acquisitions. Product or service innovation is expected to continue being the most leading strategy through the analysis period. The current product/service innovation is being adopted to provide better and enriched customer experience, retaining the existing customers and attracting the new ones.
Key Benefits for Mobile Wallet Market:
- This study presents the analytical depiction of the mobile wallet market trends and future estimations to determine the imminent investment pockets.
- A detailed market analysis of the segments measures the potential of the market. These segments outline the favorable conditions for the mobile wallet market forecast.
- The report presents information related to key drivers, restraints, and opportunities.
- The current mobile wallet market size is quantitatively analyzed from 2013 to 2020 to highlight the financial competency of the industry.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the mobile wallet industry.
Mobile Wallet Key Market Segments:
By Application
- Mobile Commerce Market
- Mobile Wallet Shopping Market
- Mobile Wallet Bill Payments Market
- Mobile Wallet Hotel Booking and Payments Market
- Mobile Wallet Entertainment and Event Pay Market
- Mobile Ticketing Market
- Rail, Metro and Bus Tickets
- Airline Tickets and Boarding Passes
- Mobile Coupons Market
- Mobile Transfers Market
- Micropayments
By Mode Of Payment
- Remote Payment
- NFC Payment
By Stakeholders
- Mobile Network Operators (MNOs)
- Handset and other Hardware Solution Manufacturers
- OSS/BSS Solution Providers
- Software Developers and Cloud Computing
- Content and Applications Aggregators
- Other Stakeholders
By Geography
- North America
- Europe
- Asia-Pacific
- Rest of World (ROW)
Key Market Players Profiled in the Report
- American Express
- Apple Inc.
- MasterCard
- Visa
- AT&T
- Sprint
- First Data
- BlackBerry
- Samsung
- Others
CHAPTER 1. INTRODUCTION
1.1. Objective of the Study
1.2. Scope of the Report
1.3. Report Description
CHAPTER 2. EXECUTIVE SUMMARY
CHAPTER 3. KEY FINDING : MOBILE WALLET & NFC MARKET STUDY
3.1. Mobile Wallet Scope and Definition
3.2. Why Mobile Wallet?
3.2.1. Payments
3.2.2. Offers, Coupons and Discounts
3.2.3. Mobile Banking
3.2.4. Location-based Offers and Services
3.2.5. Loyalty Programs
3.2.6. Ticketing
3.2.7. Comparison Shopping
3.2.8. Management of Offers and Incentives
3.2.9. Receipts
3.2.10. Personal Identity Credentials
3.3. Top Ten Factors Impacting the Mobile Wallet Market
3.4. Top Winning Strategies in the Mobile Wallet & NFC
3.5. Global Market Players Positioning
3.6. Top Investment Pockets in the Mobile Wallet & NFC Markets
3.6.1. Mobile Wallet Application Market
3.6.2. NFC Products Market
3.6.3. Mobile Wallet Stakeholders Market
3.6.4. Mobile Wallet Market by Geography
3.7. Porters Five Force Model For Mobile Wallet & NFC Markets
3.7.1. Differentiated Services among Suppliers expected to enhance Bargaining Power
3.7.2. Individual Customers vs. Merchants
3.7.3. Intensity of Competitive Rivalry
3.7.4. Threat of New Entrants
3.7.5. Threat of Substitutes
3.8. Key Players and Strategies
3.8.1. Google's Tremendous Presence in the NFC Market
3.8.2. Samsung's Dominance Pertaining to NFC-Integrated Devices
3.8.3. Recent Developments in the NFC Market
3.9. Mobile Wallet Venture Capital Investments
3.9.1. NFC/Contactless Reader Terminals
3.9.2. Payment Terminals
3.9.3. POS (point-of-sale) Systems
3.10. Mobile Wallet Payment Aspects, Basics and Concerns
3.10.1. Types of Mobile Payments
3.10.2. Four Models of Mobile Payments
3.10.2.1. Bank-centric Model
3.10.2.2. The Operator Model
3.10.2.3. The Collaborative Model
3.10.2.4. Peer-to-peer/Independent Service Provider Model
3.10.3. Risk and Safety Concerns with Mobile Wallet
3.10.3.1. How to Tackle Such Risks?
CHAPTER 4. MARKET DYNAMICS
4.1. Key Market Drivers
4.1.1. Greater Convenience and Accessibility
4.1.2. High Smartphone Penetration Levels
4.1.3. Increasing Usage of Value-Added Services and Other Benefits
4.1.4. Security and Efforts to Enhance it
4.2. Market Restraints
4.2.1. Consumers' Habits and Concerns Pertaining to Mobile Wallet
4.2.2. Battery Down, Mobile Wallet Down
4.2.3. Alerts or a Headache?
4.2.4. Investment and Deployment Issues
CHAPTER 5. GLOBAL MOBILE WALLET MARKET BY APPLICATION
5.1. Market Size and Forecast, by Geography, 2012-2020 ($Billion)
5.2. Mobile Commerce Market, Global and Geography, 2012-2020 ($Billion)
5.2.1. Mobile Wallet Shopping Market, Global and Geography, 2012-2020 ($Billion)
5.2.2. Mobile Wallet Bill Payments Market, Global and Geography, 2012-2020 ($Billion)
5.2.3. Mobile Wallet Hotel Booking and Payments Market, Global and Geography, 2012-2020 ($Billion)
5.2.4. Mobile Wallet Entertainment and Event Pay Market, Global and Geography, 2012-2020 ($Billion)
5.3. Mobile Ticketing Market
5.3.1. Market Size and Forecast, by Geography, 2012-2020 ($Billion)
5.3.2. Rail, Metro and Bus Tickets, Global and Geography, 2012-2020 ($Billion)
5.3.3. Airline Tickets and Boarding Passes, Global and Geography, 2012-2020Â Â Â ($Billion)
5.4. Mobile Coupons Market
5.4.1. Market Size and Forecast, by Geography, 2012-2020 ($Billion)
5.5. Mobile Transfers Market
5.5.1. Market Size and Forecast, by Geography, 2012-2020 ($Billion)
5.6. Micropayments
5.6.1. Market Size and Forecast, by Geography, 2012-2020 ($Billion)
CHAPTER 6. GLOBAL MOBILE WALLET MARKET BY MODE OF PAYMENT
6.1. Market Size and Forecast, by Geography, 2012-2020 ($Billion)
6.2. Remote Payment, Global and Geography, 2012-2020 ($Billion)
6.3. NFC Payment, Global and Geography, 2012-2020 ($Billion)
6.4. NFC Product Market, Global and Geography, 2012-2020 ($Billion)
6.4.1. NFC Handsets, Global and Geography, 2012-2020 ($Billion)
6.4.2. NFC Chips, Global and Geography, 2012-2020 ($Billion)
6.4.3. NFC Readers, Global and Geography, 2012-2020 ($Billion)
6.4.4. NFC Micro SD, Global and Geography, 2012-2020 ($Billion)
6.4.5. NFC SIM/UICC Card, Global and Geography, 2012-2020 ($Billion)
CHAPTER 7. MOBILE WALLET MARKET BY STAKEHOLDERS
7.1. Market Size and Forecast, by Geography, 2012-2020 ($Billion)
7.2. Mobile Wallet Stakeholders and Major Companies
7.3. Mobile Network Operators (MNOs) , Global and Geography, 2012-2020 ($Billion)
7.4. Handset and other Hardware Solution Manufacturers, Global and Geography, 2012-2020 ($Billion)
7.5. OSS/BSS Solution Providers, Global and Geography, 2012-2020 ($Billion)
7.6. Software Developers and Cloud Computing, Global and Geography, 2012-2020 ($Billion)
7.7. Content and Applications Aggregators, Global and Geography, 2012-2020 ($Billion)
7.8. Other Stakeholders (Value Service Providers, Retailers/Merchants) , Global and Geography, 2012-020 ($Billion)
CHAPTER 8. GEOGRAPHIC ANALYSIS
8.1. Impact Analysis of Drivers and Restraints Pertaining to Geography
8.2. North America
8.2.1. Regulations
8.2.2. Market Size and Forecast
8.3. EMEA (Europe, Middle East and Africa)
8.3.1. Regulations
8.3.1.1. Directive on Payment Services (PSD)
8.3.1.2. SEPA (Single Euro Payments Area
8.3.1.3. E-Money
8.3.2. Market Size and Forecast
8.4. Asia Pacific
8.4.1. Regulations
8.4.2. Market Size and Forecast
8.5. Rest of the World (RoW)
8.5.1. Regulations
8.4.2. Market Size and Forecast
CHAPTER 9. CORPORATE PROFILES AND ANALYSIS
9.1. American Express
9.1.1. Company Overview
9.1.2. Business Performance
9.1.3. Strategic Moves and Developments
9.1.4. SWOT Analysis & Strategic Conclusions
9.2.Apple Inc.
9.2.1. Company Overview
9.2.2. Business Performance
9.2.3. Strategic Moves and Developments
9.2.4. SWOT Analysis & Strategic Conclusions
9.3. AT&T INC.
9.3.1. Company Overview
9.3.2. Business Performance
9.3.3. Strategic Moves and Developments
9.3.4. SWOT Analysis & Strategic Conclusions
9.4. Blackberry
9.4.1. Company Overview
9.4.2. Business Performance
9.4.3. Strategic Moves and Developments
9.4.4. SWOT Analysis & Strategic Conclusions
9.5. First Data
9.5.1. Company Overview
9.5.2. Business Performance
9.5.3. Strategic Moves and Developments
9.5.4. SWOT Analysis & Strategic Conclusions
9.6. Google
9.6.1. Company Overview
9.6.2. Business Performance
9.6.3. Strategic Moves and Developments
9.6.4. SWOT Analysis & Strategic Conclusions
9.7. Sprint
9.7.1. Company Overview
9.7.2. Business Performance
9.7.3. Strategic Moves and Developments
9.7.4. SWOT Analysis & Strategic Conclusions
9.8. Samsung
9.8.1. Company Overview
9.8.2. Business Performance
9.8.3. Strategic Moves and Developments
9.8.4. SWOT Analysis & Strategic Conclusions
9.9. MasterCard
9.9.1. Company Overview
9.9.2. Business Performance
9.9.3. Strategic Moves and Developments
9.9.4. SWOT Analysis & Strategic Conclusions
9.10. VISA
9.10.1. Company Overview
9.10.2. Business Performance
9.10.3. Strategic Moves and Developments
9.10.4. SWOT Analysis & Strategic Conclusions
LIST OF TABLES:
TABLE 1 GLOBAL MOBILE WALLET MARKET SUMMARY, 2012-2020 ($BILLION)
TABLE 2 TYPES AND BASICS OF MOBILE PAYMENTS
TABLE 3 GLOBAL MOBILE WALLET MARKET REVENUES BY APPLICATION, 2012-2020 ($BILLION)
TABLE 4 GLOBAL MOBILE COMMERCE MARKET REVENUES BY TYPE, 2012-2020 ($BILLION)
TABLE 5 GLOBAL MOBILE COMMERCE REVENUES BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 6 MOBILE WALLET SHOPPING MARKET REVENUES BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 7 MOBILE WALLET BILL PAYMENTS MARKET REVENUES BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 8 MOBILE WALLET HOTEL BOOKING AND PAYMENTS MARKET REVENUES BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 9 MOBILE WALLET ENTERTAINMENT AND EVENT PAY MARKET REVENUES BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 10 MOBILE TICKETING MARKET REVENUES BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 11 RAIL, METRO & BUS TICKETS MARKET REVENUES BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 12 AIR TICKETS AND BOARDING PASSES MARKET REVENUES BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 13 MOBILE COUPONS MARKET REVENUES BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 14 MONEY TRANSFERS MARKET REVENUES BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 15 MICRO PAYMENTS MARKET REVENUES BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 16 GLOBAL MOBILE WALLET MODE OF PAYMENT REVENUE, BY TYPE, 2012 -2020 ($BILLION)
TABLE 17 MOBILE WALLET REMOTE PAYMENT REVENUE, BY GEOGRAPHY, 2012 -2020 ($BILLION)
TABLE 18 MOBILE WALLET NFC MARKET REVENUE, BY GEOGRAPHY, 2012 -2020 ($BILLION)
TABLE 19 GLOBAL NFC MARKET REVENUES BY TYPE, 2012-2020 ($BILLION)
TABLE 20 NFC HANDSET MARKET REVENUES BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 21 NFC CHIP & TAGS MARKET REVENUES BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 22 NFC READERS MARKET REVENUES BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 23 NFC MICRO SD MARKET REVENUES BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 24 NFC SIM/UICC CARD MARKET REVENUES BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 25 MOBILE WALLET REVENUE, BY STAKEHOLDERS, 2012 -2020 ($BILLION)
TABLE 26 MOBILE WALLET STAKEHOLDERS AND LEADING COMPANIES
TABLE 27 GLOBAL MOBILE WALLET REVENUES OF MOBILE NETWORK OPERATORS BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 28 GLOBAL MOBILE WALLET REVENUES OF HANDSET AND OTHER HARDWARE SOLUTION MANUFACTURERS BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 29 GLOBAL MOBILE WALLET REVENUES OF OSS/BSS SOLUTION PROVIDERS, BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 30 GLOBAL MOBILE WALLET REVENUES OF SOFTWARE DEVELOPERS, BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 31 GLOBAL MOBILE WALLET REVENUES OF CONTENT AND APPLICATION AGGREGATORS, BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 32 GLOBAL MOBILE WALLET REVENUES OF OTHER STAKEHOLDERS BY GEOGRAPHY, 2012-2020 ($BILLION)
TABLE 33 COMPARATIVE CHART OF MARKET FACTORS AND GROWTH BY GEOGRAPHIC SEGMENTS
TABLE 34 NORTH AMERICAN MOBILE WALLET MARKET BY APPLICATION, 2012 -2020 ($BILLION)
TABLE 35 NORTH AMERICAN MOBILE WALLET: REGULATORY AGENCIES AND RESPONSIBILITIES
TABLE 36 EMEA MOBILE WALLET MARKET BY APPLICATION, 2012 -2020 ($BILLION)
TABLE 37 APAC MOBILE WALLET MARKET BY APPLICATION, 2012 -2020 ($BILLION)
TABLE 38 ROW MOBILE WALLET MARKET BY APPLICATION, 2012 -2020 ($BILLION)
TABLE 39 AMERICAN EXPRESS: BUSINESS SNAPSHOT
TABLE 40 APPLE: BUSINESS SNAPSHOT
TABLE 41 AT&T: BUSINESS SNAPSHOT
TABLE 42 BLACKBERRY: BUSINESS SNAPSHOT
TABLE 43 FIRST DATA CORPORATION: BUSINESS SNAPSHOT
TABLE 44 GOOGLE: BUSINESS SNAPSHOT
TABLE 45 SPRINT: BUSINESS SNAPSHOT
TABLE 46 SAMSUNG: BUSINESS SNAPSHOT
TABLE 47 MASTERCARD: BUSINESS SNAPSHOT
TABLE 48 VISA: BUSINESS SNAPSHOT
LIST OF FIGURES:
FIG. 1 TOP TEN FACTORS IMPACTING THE MOBILE WALLET MARKET
FIG. 2 TOP FOUR WINNING STRATEGIES IN THE MOBILE WALLET MARKET
FIG. 3 MOBILE WALLET MARKET: PLAYERS POSITIONING
FIG. 4 TOP MARKETS IN MOBILE WALLET APPLICATION MARKET
FIG. 5 TOP MARKETS IN NFC TECHNOLOGY MARKET
FIG. 6 TOP SEGMENTS IN MOBILE WALLET STAKEHOLDERS MARKET
FIG. 7 TOP GEOGRAPHIES IN MOBILE WALLET MARKET
FIG. 8 MOBILE WALLET MARKET: FIVE FORCE ANALYSIS
FIG. 9 INFRASTRUCTURE STATUS FOR NFC POS
FIG. 10 FINANCIAL REVENUES OF AMERICAN EXPRESS BY BUSINESS UNITS (2012)
FIG. 11 FINANCIAL REVENUES AMERICAN EXPRESS BY GEOGRAPHY (2012)
FIG. 12 SWOT ANALYSIS OF AMERICAN EXPRESS
FIG. 13 NET SALES OF APPLE INC. BY PRODUCT (2012)
FIG. 14 NET SALES OF APPLE INC. BY OPERATING SEGMENT (2012)
FIG. 15 SWOT ANALYSIS OF APPLE INC.
FIG. 16 FINANCIAL REVENUES OF AT&T INC. BY BUSINESS UNITS (2012)
FIG. 17 SWOT ANALYSIS OF AT&T INC.
FIG. 18 FINANCIAL REVENUES OF BLACKBERRY BY BUSINESS UNITS (2012)
FIG. 19 FINANCIAL REVENUES OF BLACKBERRY BY GEOGRAPHY (2012)
FIG. 20 SWOT ANALYSIS OF BLACKBERRY
FIG. 21 FINANCIAL REVENUES OF FIRST DATA CORPORATION BY SEGMENTS (2012)
FIG. 22 FINANCIAL REVENUES OF FIRST DATA CORPORATION BY GEOGRAPHY (2012)
FIG. 23 SWOT ANALYSIS OF FIRST DATA CORPORATION
FIG. 24 FINANCIAL REVENUES OF GOOGLE BY REVENUE SOURCE (2012)
FIG. 25 FINANCIAL REVENUES OF GOOGLE BY GEOGRAPHY (2012)
FIG. 26 SWOT ANALYSIS OF GOOGLE
FIG. 27 FINANCIAL REVENUES OF SPRINT BY OPERATING SEGMENTS (2012)
FIG. 28 SWOT ANALYSIS OF SPRINT
FIG. 29 FINANCIAL REVENUES OF SAMSUNG BY OPERATING DIVISION (2012)
FIG. 30 FINANCIAL REVENUES OF SAMSUNG BY GEOGRAPHY (2012)
FIG. 31 SWOT ANALYSIS OF SAMSUNG
FIG. 32 FINANCIAL REVENUES OF MASTERCARD BY PRODUCTS (2012)
FIG. 33 FINANCIAL REVENUES BY OF MASTERCARD BRANDED (2012)
FIG. 34 FINANCIAL REVENUES BY OF MASTERCARD CREDIT AND CHARGED PROGRAM BY GEOGRAPHY (2012)
FIG. 35 FINANCIAL REVENUES OF MASTERCARD DEBIT AND PREPAID PROGRAMS (2012)
FIG. 36 SWOT ANALYSIS OF MASTERCARD
FIG. 37 FINANCIAL REVENUE OF VISA BY GEOGRAPHY (2012)
FIG. 38 SWOT ANALYSIS OF VISA
Mobile wallet offers an entirely new dimension to retail sales to improve their business presence. While mobile devices provide consumers with an easy way to make payments, they act as a new channel for merchants and financial institutions to connect with their customers. Information can be easily sent and received via mobile devices; they also run specialty applications, and are location-aware. The mobile connection facilitates merchants and financial institutions to communicate information such as promotional offers with their customers in such a way that the information is targeted, useful, and more relevant to their interests. Businesses can also come up with new branded applications that are freely downloadable. As unique shopping preferences and needs of a person are tracked, this aspect can make customer communications highly personalized. Such a connected and real-time marketing offers a new opportunity and competitive challenge to marketers.
This market research report is an effort to provide the clear picture of the state of the market and sub markets over the next seven years. The report provides micro level analysis of the factors affecting the market, key market trends and industry drives and challenges for the better understanding of the market structure. The presentation of the market dynamics, competitive scenario and developments will enable marketers to aptly design their growth strategies and have competitive edge. Moreover, assessment of the top investment pockets and winning strategies will help in channelizing their investments in the right directions to garner better proceeds.
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