Report Code: A14361 | Nov 2023 | Pages: NA | ||
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Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the Moisturizing Cream Market
Request Now !Moisturizer is a skin care product that is used to hydrate the skin and give it a healthy sheen. Creams and lotions are the two types of moisturizers available. Emollients, ceramides, occlusive, and humectants are ingredients in moisturizing creams and lotions that seal water in the skin's outer layer, allowing damaged cells to heal. Dryness, rough, scaly, and itchy skins are all treated or prevented using moisturizing creams and lotions. Moisturizers keep water in the stratum corneum, the skin's outermost layer. Moisturizers not only keep the skin from drying out, but they also protect it by forming a barrier that prevents oil from escaping and dangerous outside substances from causing dryness or irritation. There are many various types of moisturizers on the market for different skin types, such as dry, oily, and sensitive skin. Normal skin requires a light moisturizer containing natural oils, whereas dry skin necessitates thicker lotions containing humectants to lock in moisture. Oil-free, non-comedogenic moisturizers that do not clog pores are necessary for oily skin. Thus owing to all these properties moisturizing cream market is expected to grow in forecast period.
COVID-19 Impact Analysis
Top Impacting Factors
Market Trends
New Product Launches to Flourish the Market
Companies are now concentrating their efforts on inventing novel moisturizing solutions that can effectively improve people's skin conditions. Additionally, they are developing a number of technologies that will provide consumers with a virtual interface as well as make recommendations for the proper type of skincare products based on their skin type. Merle Norman Cosmetics, a Singapore-based beauty tech start-up, for example, debuted as an Al-powered skin diagnosis tool in March 2020 that allows users to get individualized skin recommendations after assessing their skin health using the product's selfie mode.
Sun protection cream, skin brightening cream, and anti-aging cream are the three types of face cream. Body lotions are divided into two categories: mass market body lotions and premium body lotions. In the next years, rising demand for skin brightening face creams is likely to drive market expansion. Furthermore, these creams minimize acne scars, freckles, age spots, and discoloration, increasing demand.
Key Players' Advertising and Promotional Expenditure is Growing
The total cosmetics market is driven by research and development (R&D) as well as advertising and promotions. These elements are being heavily invested in by key parties in order to influence consumer purchase decisions and improve product attractiveness in the retail landscape. In addition, the increasing number of internet users in developing nations has transformed the advertising spending approach of major companies. The big players are facing a "major shift," in which they are increasing their advertising and promotional spending in response to the world's digitalization.
For example, major firms such as L’Oréal are adjusting their approach to focus on providing demonstrative material for digital advertising for their customers, rather than emphasizing their products in traditional advertising channels such as magazines and newspapers.
Key Benefits of the Report
Questions Answered in the Moisturizing Cream Market Research Report
Moisturizing Cream Market Report Highlights
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Key Market Players | L’Oréal Group, Unilever, Beiersdorf AG, Procter & Gamble, ELCA Cosmetics Pvt. Ltd, Kao Corporation, Coty, Inc, Henkel AG & Co. KGaA, Johnson & Johnson Services, Inc., Amorepacific Corporation, Shiseido Co., Ltd, New Avon Company |
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