Mosquito Repellent Market Overview:
Mosquito Repellent Market is expected to garner $4.8 billion by 2022, registering a CAGR of 7.7 % during the forecast period 2016 - 2022.
Wide variety of chemical and natural ingredient based mosquito repellents are being used to keep the mosquitoes away and prevent mosquito-borne diseases such as malaria, dengue, chikungunya, yellow fever, Zika virus, and others.
Popularly used chemical ingredients in the preparation of mosquito repellents include diethyl carbonate, ethyl hexane diol, N-diethyl-3-methylbenzamide (DEET), and diethyl phthalate. Moreover, natural substances such as Lemon Eucalyptus Oil, Lavender, Cinnamon Oil, Soybean Oil and others are used in herbal repellents. Adoption of such natural ingredients based mosquito repellents is increasing to avoid problems such as skin rashes, allergies and others.
The world mosquito repellent market is expected to register notable growth in the near future attributed to rise in incidence of mosquito-borne diseases and global warming, which facilitates breeding of mosquitoes. Other factors that drive the market are rising health awareness, government initiatives for mosquito control, and affordable cost of repellents. However, presence of toxic chemicals, such as DEET, in various mosquito repellent products causes ill effects on health, which is likely to restrain the growth of this market. Huge opportunities prevail for the world mosquito repellent market owed to rising demand for plant based repellents and increasing penetration in untapped markets of rural regions.
The world mosquito repellent market has been segmented on the basis of product type, distribution channel, and geography. On the basis of product type, the market is categorized into spray, coil, cream & oil, mat, vaporizer and other products. The coil segment dominates the global market in terms of revenue owing to their extensive use by the middle and lower income groups across various developing and rural regions of the world. Cream & oil is emerging as the largest segment due to their increasing availability with herbal ingredients. According to the channels of distribution, the market is classified into large retail stores, small retail stores, specialty stores and online distribution channel. Large retail stores dominates the market, while online distribution channel is expected to witness lucrative growth over the forecast period due to increasing internet penetration in developing regions. Geographic breakdown of the market includes North America (US, Canada & Mexico), Europe (Western Europe, Russia & Rest of Europe), Asia-Pacific (China, India & Rest of APAC), and LAMEA (Brazil, South Africa & Rest of LAMEA). Asia-Pacific dominates the market due to high demand in China and India. LAMEA expects to witness the highest growth during the forecast period owed to outbreak of Zika virus in the major countries.
World mosquito repellent market segmentation
Source: AMR Analysis
Top investment pockets
Source: AMR Analysis
Comprehensive competitive analysis and profiles of major market players, such as Reckitt Benckiser Group PLC, Spectrum Brands Holdings Inc., Godrej Household Products Ltd., SC Johnson& Sons Inc., Dabur International, Jyothi Laboratories, Enesis Group, Coghlans Ltd., Quantum Health and PIC Corporation are also provided in this report. Players operating in the market have introduced innovative mosquito repellants to strengthen their foothold. For instance, Dabur introduced a mosquito repellent wristband in 2014, under its Odomos brand, which is worn on the wrist to repel mosquitoes.
TOP FACTORS IMPACTING WORLD MOSQUITO REPELLENT MARKET
Rising mosquito borne diseases
In the recent years the demand for mosquito repellents has been amplified due to rising incidences of mosquito borne diseases, such as zika virus, malaria, dengue, west nile fever and others. Various countries of Europe, Asia and North America witnessed outburst of various diseases such as Malaria, Zika Dengue chikungunya. The recent outbreak of zika virus caused by bite of Aedes mosquito, spread across Caribbean regions of North America and South Africa. The impact of mosquito borne diseases is expected to increase in upcoming years owing to increasing population of mosquitoes and transmission of virus from pregnant ladies to their children.
Various key market players coupled with NGOs and local governments have participated into improving the level of awareness amongst people residing in urban and rural areas against various mosquito borne diseases. The impact of rising awareness would foster the demand of world mosquito repellent market owing to increased penetration levels.
Rise in global temperature
The global temperature of the earth has continued to rise during the past few years and would also increase in coming times owing to rising levels of greenhouse gases in the atmosphere. Hot temperature provides optimum conditions to the mosquitoes to breed and increases their level of activeness. It also provides damp and wet climate in certain regions which also favors in their population’s multiplication. Thus, impact of the rise in global warming would directly impact the growth of mosquito population which would lead into an increase in the penetration of products designed to repel them.
Rise in the demand of herb based repellents
Toxic substances present in the mosquito repellents such as DEET causes skin rashes, breathing problems and other health hazards. While, the smoke emitted from burning the mosquito coil is also poisonous for children and pregnant women. With the growing incidences of health hazards caused by such chemical based mosquito repellents, the consumers have begun to switch their preferences towards herbal based products. Presently, people in the developed regions have started to use sprays, creams & oils based on neem, citronella oil, birch tree bark and other plant based ingredients. The change in the preference towards herb based mosquito repellent is expected to garner the growth of the market in coming years.
Marketing and positioning strategies
The key market players have consistently engaged themselves into implementing effective marketing strategies aimed towards promoting sales of various mosquito repellents. Companies have regularly involved into spreading awareness amongst the people through various awareness campaigns and free sample distribution. A few companies such as Godrej targeted mothers to promote their sales of ‘Good Knight’ brand through advertising and creating a sense of fear in their minds against their children getting infected with mosquito borne disease. This has resulted into an increased sales of various products across the world in order to prevent from mosquito bites. The impact of these innovative marketing strategies would continue to propel the demand of mosquito repellents in future.
The health hazards caused from various mosquito repellent products would have a lesser impact on the mosquito repellent market owing to changing consumer preference towards herbal ingredients and product innovation. Key competitive players are introducing products such as wristbands, patches and stickers which do not cause harmful effects over the health. Moreover, creams, sprays and oils produced are inclining towards raw material based on plants. Thus, leading towards lesser health vulnerabilities.
Top factors impacting world mosquito repellent market
- The study provides an in-depth analysis of the world mosquito repellent market to elucidate the prominent investment pockets in the market.
- Current and future trends are outlined to determine the overall attractiveness and to single out profitable trends to gain a stronger foothold in the market.
- The report provides information regarding key drivers, restraints, and opportunities with impact analysis.
- Geographically, the market is analyzed based on various regions such as North America (US, Canada, Mexico), Europe (Western Europe, Russia & Rest of Europe), Asia-Pacific (China, India & Rest of APAC), and LAMEA (Brazil, South Africa & Rest of LAMEA)
- Analysis of value chain is conducted for better understanding of the role of intermediaries.
- SWOT analysis highlights the internal and external environment of the leading companies for current strategy formulation.
MOSQUITO REPELLENT MARKET KEY SEGMENTS
By Product Type
- Cream & Oil
- Other products
By Channels of Distribution
- Large retail stores
- Small retail stores
- Specialty stores
- North America
- Western Europe
- Rest of Europe
- Rest of Asia-Pacific
- South Africa
- Rest of LAMEA