Allied Market Research

2024

Mouse Pad Market

Mouse Pad Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by Application, by Distribution Channel and by Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Office products and supplies

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Author's: | Roshan Deshmukh
Publish Date:

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Mouse pad is a surface made from resilient material for placing and moving a computer mouse. A mousepad enhances the usability and utility of the mouse compared to using a mouse directly on a table. This is considered as an essential item for the smooth functioning of the mouse without any hindrance. Though the mouse is usable at any surface, the surface with more tension will wear out the rubber feet if the mouse faster. Hence, the market for mousepads is expected to grow.

COVID-19 Scenario Analysis: 

Production shutdown scenario

The manufacturing for mousepads could not be executed owing to the implications of COVID-19 and this hampered the production, sales, and ultimately revenue for the firm.

Disruptions in supply chains

The supply chains have been significantly disrupted due to a lack of transportation and exchange of goods. This hindered the flow of supply of materials and goods that resulted in a contraction of the market for the pandemic period.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

A mouse is an integral part of the computer system and owing to its application, it becomes necessary for the customers to maintain the device by opting for protective equipment. For mouse, the protective equipment for easing its use and longevity is the mousepad. The requirement of mousepad grows with the increase in number of desktop installations in households, schools, and offices. Lack of knowledge about the benefits of mousepad, upsurge in use of laptops with inbuilt touchpad and advancement in technology leading to manufacturing of mouse without a rubber ball limit the market growth. However, the usage of product continues to be undeniable and hence the market is expected to experience growth in the coming years.

The global mouse pad market trends are as follows:

New product launches to flourish the market

Mousepads are considered to be the essentials for the application of mouse with ease in functionality and longevity of the product. Thus, the launch of mousepads assisted the entire consumer base using desktop computers. 

The use of mouse makes it vulnerable to wear and tear so it should be carefully used to avoid any mishandling with the device. Mousepad helps the mouse by acting as a surface underneath and this safeguards the rubber surface to come in contact with rough or unsuitable surface. The mouse functions smoothly and accurately on the mousepad and the mouse used over mousepads are observed to work for longer duration than the mouse used without a mousepad. Although the increase in usage of technology has been avoiding the use of rubber ball in mouse. This is expected to hinder the market growth. 

Wide availability of distinct mousepads

The mousepads are available for different applications such as gaming purposes or office use and in different types of materials such as cloth, silicon, plastics, and glass. This diversifies the scope of usability of mousepads in different areas of work.

Leading market players not only diversify the products to suit the consumer needs but also broaden the distribution channels to supply the product at consumer’s convenience. This assists the market to flourish as the product is available in different offline as well as online stores. From choosing the right pick for your requirement to availing the best offers, the online stores are high in mass reach and allow customers to do first-hand comparisons. This improves the market leads for the mousepads.

Key Benefits of the Report:

  • This study presents the analytical depiction of the global mouse pad industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global mouse pad market share.
  • The current market is quantitatively analyzed to highlight the global mouse pad market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global mouse pad market analysis based on competitive intensity and how the competition will take shape in the coming years. 

Questions Answered in the Mouse Pad Market Research Report:

  • What are the leading market players active in the mouse pad market?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?

Mouse Pad Market Report Highlights

Aspects Details
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By Type
  • Cloth Pads
  • Silicone Pads
  • Plastics Pads
  • Glass Pads
  • Others
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By Application
  • Office Use
  • Game Use
  • Others
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By Distribution Channel
  • Supermarkets & Hypermarkets
  • OEMs
  • E-commerce Platforms
  • Others
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By Industry Vertical
  • Consumer Goods
  • Textile Industry
  • Computers Utilities Industry
  • Others
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By Region
  • North America  (US, Canada, Mexico)
  • Europe  (Germany, UK, France, Italy, Spain, rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, rest of Asia-Pacific)
  • LAMEA  (Middle East, Brazil, rest of LAMEA)
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Key Market Players

Newmen, COUGAR, ROCCAT, Epicgear, IOne Electronic, Logitech, SteelSeries, Cooler Master, Cherry, Bloody, Razer, RantoPad, Keycool, Corsair

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Mouse Pad Market

Global Opportunity Analysis and Industry Forecast, 2023-2032