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2021

Mouthguard Market

Mouthguard Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, Material and Sales Channel : Global Opportunity Analysis and Industry Forecast, 2021-2030

CG : Personal care and cosmetic

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Author's: Raju Kale | Roshan Deshmukh
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The global mouthguard market was valued at $189.4 million in 2020, and is projected to reach $369.9 million by 2030, registering a CAGR of 6.6% from 2021 to 2030. In 2020, the boil and bite mouthguard segment accounted for the highest share in the mouthguard market size. Mouth guard is a safety equipment for the mouth that covers the teeth and gums to prevent and reduce the risk of injury to the teeth, arches, lips, and gums. They are usually used in sports such as football, lacrosse, ice hockey, field hockey, boxing, water polo, fencing sports, wrestling, skiing, basketball, and others.

Eminence of national & international sports events, growth in consumer awareness regarding health & fitness, and rise in participation in sports activities have led to increased demand for mouthguard, thereby supplementing the mouthguard market demand. However, availability of low-quality and counterfeit products hinders the growth of market. One of the important factors involved in the prevention of accidental injuries in sports is to follow the standards of fitting, use, maintenance, and high quality of mouthguard. Trending online retail and increase in disposable income in emerging economies are expected to offer opportunities for the development of the market. 

Mouthguard Market

Availability of counterfeit products is a key factor that restrains the mouthguard market growth. These products do not comply with the guidelines outlined by the regulatory bodies across the globe. As per a study by the Office for Harmonization in the Internal Market (OHIM), one of EU’s large intellectual property agencies, the amount of total revenue lost due to counterfeiting of sports equipment is about 6.5% of the total sales.

Online retailers have shown increased popularity as they facilitate faster delivery and easy return policies. Moreover, increase in number of sites offering free shipping of products has boosted the product sales though online platforms. Online retail provides access to a wide variety of products and price comparison of different brands. As per a recent study, Europe witnessed growth in e-commerce retail sales, with the UK, Germany, and France leading the e-commerce transactions. This trend is expected to drive the online retail sales of the market. 

Strong global concerns about the pandemic, coronavirus has largely but negatively influenced the global mouthguard market. Moreover, due to the high demand and low supply trends, the prices of mouthguard increased in 2020 and in the first quarter of 2021 to overcome on economic instability. On the contrary, disruptions to the supply chain in shipping could lead to temporary shortages in the supply, putting upward pressure on prices in the short term.       

According to the mouthguard market analysis, the market is segmented on the basis of type, material, sales channel, and region. By type, it is divided into stock mouthguard, boil and bite mouthguard, and custom-fitted mouthguard. On the basis of material, the market is split into vinyl resins, natural rubber, acrylic resins, and polyethylene-polyvinylacetate copolymer. Based on sales channel, the market is segmented into specialty retail stores, multi-retail stores, and online stores & others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, the UK, Spain, Italy, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, Thailand, Sri Lanka, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, Turkey, South Africa, Saudi Arabia, and rest of LAMEA).  

On the basis of type, the boil and bite mouthguard segment accounted for the maximum mouthguard market share in 2020, and is expected to remain dominant during the mouthguard market forecast period. It is a cost-effective product and provides a good individual fit than stock mouthguard. Although it may give a better fit than stock mouthguard, it might be bulky and does not provide the same fit and protection as a custom-fitted mouthguard. It is easily available and offers better performance than stock mouthguard, hence, this segment is expected to garner a considerable growth rate in the mouthguard market.

Mouthguard Market
By Type
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Custom-fitted mouthguard segment would witness the fastest growth, registering a CAGR of 7.3% during the forecast period.

On the basis of material, the polyethylene-polyvinylacetate copolymer accounts to higher value share. Polyethylene- polyvinylacetate copolymers, can also be used as drug delivery device matrices. The large range of applications makes it a desirable material to be used in different industries.

Mouthguard Market
By Material
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Natural rubber Segment witnssed a major growth rate of 7.7%

On the basis of sales channel, specialty retail stores segment is projected to continue to remain the preferred channel for mouthguard; however, it is expected to lose its sheen with the emergence of online stores. 

Mouthguard Market
By Sales Channel
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Specialty Retail Stores Segment held the major share of 51.0% in 2020

On the basis of region, North America dominated the mouthguard market in 2020, and accounted for a maximum market share. North America leads the market and is expected to maintain their dominance throughout the forecast period, owing to the prevalence of sports culture in these regions. 

Mouthguard Market
By Region
2030
North America 
Europe
Asia-Pacific
LAMEA

North America held the major share of 37.0% in 2020

Players in the mouthguard market have adopted business expansion and product launch as their key developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in the report include Battle Sports Science, Brain Pad, Inc., Decathlon S.A, MaxxMMA International CO., Limited, Mogo Sport, NIKE, INC, OPRO, Shock Doctor, Sisu Guard, and Venum Predator.  

Key benefits for stakeholders  

  • The report provides quantitative analysis of the current mouthguard market trends, estimations, and dynamics of the market size from 2020 to 2030 to identify the prevailing mouthguard market opportunity.  
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis and the market size & segment assist to determine the market potential.
  • The major countries in each region are mapped according to their revenue contribution to the market.    
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the mouthguard industry. 

Key market segment

By Type

  • Stock Mouthguard
  • Boil and bite Mouthguard
  • Custom-fitted Mouthguard

By Material

  • Vinyl resins 
  • Natural rubber
  • Acrylic resins
  •  polyethylene-polyvinylacetate copolymer

By Sales Channel

  • Specialty retail stores
  • Multi-retail stores
  • Online stores & others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany 
    • France
    • UK
    • Italy
    • Spain 
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • Australia
    • South Korea
    • Thailand
    • Sri Lanka
    • Rest of Asia-Pacific 
  • LAMEA 
    • Brazil
    • Argentina
    • UAE
    • Turkey
    • South Africa 
    • Saudi Arabia 
    •  Rest of LAMEA 

Mouthguard Market Report Highlights

Aspects Details
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By Type
  • Stock Mouthguard
  • Boil and bite Mouthguard
  • Custom-fitted Mouthguard
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By Material
  • Vinyl resins
  • Natural rubber
  • Acrylic resins
  • polyethylene-polyvinylacetate copolymer
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By polyethylene-polyvinylacetate copolymer
  • Specialty retail stores
  • Multi-retail stores
  • Online stores & others
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
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Key Market Players

Brain Pad, Inc., NIKE, INC., OPRO, Mogo Sport, Venum Predator, Shock Doctor, Decathlon S.A., MaxxMMA International CO., Limited, Battle Sports Science, Sisu Guard

Analyst Review

This section provides various opinions of top-level CXOs in the mouthguard market. A steady rise in demand for sports protective equipment is observed on account of the growth in participation in sports and the regulations mandating the use of such products in certain sports. These products have long been distributed through specialty retail stores as the traditional channel of choice. However, the multi-retail distribution format and online retail stores have tremendous potential for the distribution of such products, and are expected to gain popularity in the coming years. Online retail growth is attributed to the extensive adoption of smartphones & tablets among the masses and growth in Internet penetration.

Developed economies such as North America and Europe, have higher penetration of mouthguard owing to higher consumer spending and greater sports participation. Moreover, healthy growth has been observed in consumer spending on sports protective equipment in these geographies. Developing regions such as Asia-Pacific and LAMEA, are expected to witness growth over developed economies on account of rise in penetration of sports in these regions. Key players operating in this market have adopted diverse strategies to strengthen their foothold. For instance, Amer Sports acquired EvoShield, one of the leading protective equipment brand for softball and baseball in the U.S. from EvoShield, LLC. This is anticipated to expand the product portfolio of Amer sports in sports protective equipment category, in turn helping Amer sports to gain higher share in the mouthguard market.

Author Name(s) : Raju Kale | Roshan Deshmukh
Frequently Asked Questions?

The global mouthguard market was valued at $189.4 million in 2020, and is projected to reach $369.9 million by 2030.

The CAGR of the Mouthguard market is 6.6%.

Kindly get in touch with the sales person for better options.

The top companies in the mouthguard industry are Battle Sports Science, Brain Pad, Inc., Decathlon S.A, MaxxMMA International CO., Limited, Mogo Sport, NIKE, INC, OPRO, Shock Doctor, Sisu Guard, and Venum Predator.

Type, Material, and sales channel are the segment considered in the mouthguard market.

2020 is the base year calculated in the market report.

Eminence of national & international sports events, growth in consumer awareness regarding health & fitness, and rise in participation in sports activities are the current trends in the market.

North America region hold the maximum market share in the global mouthguard market.

Availability of counterfeit products is a key factor that restrains the mouthguard market growth.

The COVID-19 pandemic impact negatively in the 2020 and slightl recovery in 2021.

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Mouthguard Market

Global Opportunity Analysis and Industry Forecast, 2021-2030