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Mouthwash is a liquid taken in mouth used for rinsing, cleansing, and freshening mouth. After brushing, mouthwash is held in mouth and then gargled giving the mouth a good smell. There are different types of mouthwashes available such as therapeutic, cosmetic, and antiseptic. They are used by consumers according to instructions written on tubes or bottles. Mouthwash for children is mild in nature. Mouthwash is available over-the-counter or prescribed by the dentists.
Mouthwash protects mouth from plaque, bad smell, mouth ulcers, and gingivitis. Thus, mouthwash products are gaining traction across the world. It provides instant benefits and placed at a reasonable price. North America has the largest share of the mouthwash market. It is also recommended by the American Dental Association to use this as a healthcare product to reduce chances of mouth cancer.
Covid-19 Scenario Analysis:
Increase in awareness about oral hygiene and increase in purchasing power of consumers is the main factor that boosts growth of the mouthwash market, globally. Along with this, increase in application of cosmetic mouthwash is yet another reason that fuels growth and its purchase would increase in the coming years. In addition, social media influence and advertisements of popular brands such as Listerine is creating a large customer base. The compliance of medical associations and approvals by dentists is also inclining a large group of people.
Apart from driving factors and advantages of the product, there are also restraints or limiting factors that regulate growth of the market. Side effects of using mouthwash on a daily basis includes mouth allergies, dentures, formation of tartars, impact on taste buds, and teeth sensitivity. However, there are products, which are recommended by dentists that cannot cause any side effects and stop microbial growth in the mouth, which inclines people toward using these personal hygiene products.
Increase in investments in technology and innovation, research & development, good packaging and labelling of products supports the growth. Newly oriented high-end technologies also stimulate the demand. For example-VEL scope is a light thrown in the mouth to address mouth fallacies.
The global mouthwash market trends are as follows:
Owing to sensitivity caused by use of conventional mouthwash and rapid innovation collaborated with the beauty of nature to produce herbal mouthwash in the market. Advent of natural & organic mouthwash creates ample opportunities. They are now available over-the-counter and also prescribed by dentists as they are suitable to use for all age groups.
Key Benefits of the Report:
Questions Answered in the Mouthwash Market Research Report:
Mouthwash Market Report Highlights
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Key Market Players | Caldwell Consumer Health, Church & Dwight Co.Inc., Amway, Colgate-Palmolive Company, Henkel AG & Co. KGaA, GlaxoSmithKline plc, 3M Co, Royal Philips N.V., Johnson & Johnson, Rowpar Pharmaceuticals, Lotus Brands, Unilever plc, Hawley & Hazel, Jason Natural, Reckitt Benckiser Group plc., Kao Corp, SUNSTAR, Dentyl Active, Procter & Gamble, Dr. Harold Katz |
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