Allied Market Research


Mouthwash Market

Mouthwash Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, by Flavor, by Sales channel, by End User and, by Nature : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Personal care and cosmetic

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Author's: | Roshan Deshmukh
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Mouthwash is a liquid taken in mouth used for rinsing, cleansing, and freshening mouth. After brushing, mouthwash is held in mouth and then gargled giving the mouth a good smell. There are different types of mouthwashes available such as therapeutic, cosmetic, and antiseptic. They are used by consumers according to instructions written on tubes or bottles. Mouthwash for children is mild in nature. Mouthwash is available over-the-counter or prescribed by the dentists.

Mouthwash protects mouth from plaque, bad smell, mouth ulcers, and gingivitis. Thus, mouthwash products are gaining traction across the world. It provides instant benefits and placed at a reasonable price. North America has the largest share of the mouthwash market. It is also recommended by the American Dental Association to use this as a healthcare product to reduce chances of mouth cancer.

Covid-19 Scenario Analysis:

  • The outbreak has deeply affected the mouthwash market.
  • Closure of industries, owing to lockdown has hampered production and sales.
  • Impaired supply chain and layoff of workers proved turmoil for the mouthwash market.
  • Dentist clinics are closed, owing to fear of infection, hence causing loss to the mouthwash market.
  • The e-commerce channels are expected to expand post Covid-19 to recover the sales.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis

Increase in awareness about oral hygiene and increase in purchasing power of consumers is the main factor that boosts growth of the mouthwash market, globally. Along with this, increase in application of cosmetic mouthwash is yet another reason that fuels growth and its purchase would increase in the coming years. In addition, social media influence and advertisements of popular brands such as Listerine is creating a large customer base. The compliance of medical associations and approvals by dentists is also inclining a large group of people.

Apart from driving factors and advantages of the product, there are also restraints or limiting factors that regulate growth of the market. Side effects of using mouthwash on a daily basis includes mouth allergies, dentures, formation of tartars, impact on taste buds, and teeth sensitivity. However, there are products, which are recommended by dentists that cannot cause any side effects and stop microbial growth in the mouth, which inclines people toward using these personal hygiene products.

Increase in investments in technology and innovation, research & development, good packaging and labelling of products supports the growth. Newly oriented high-end technologies also stimulate the demand. For example-VEL scope is a light thrown in the mouth to address mouth fallacies.

The global mouthwash market trends are as follows:

Advent of herbal mouthwash

Owing to sensitivity caused by use of conventional mouthwash and rapid innovation collaborated with the beauty of nature to produce herbal mouthwash in the market. Advent of natural & organic mouthwash creates ample opportunities. They are now available over-the-counter and also prescribed by dentists as they are suitable to use for all age groups.

Key Benefits of the Report:

  • This study presents the analytical depiction of the global mouthwash market along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global mouthwash market share.
  • The current market is quantitatively analyzed to highlight the global mouthwash market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed global mouthwash market analysis based on competitive intensity and how the competition will take shape in coming years. 

Questions Answered in the Mouthwash Market Research Report:

  • Who are the leading market players active in the mouthwash market?
  • What would be the detailed impact of COVID-19 on the market?
  • What current trends would influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the mouthwash market?
  • What are the projections for the future that would help in taking further strategic steps?

Mouthwash Market Report Highlights

Aspects Details
By Type
  • Therapeutic
  • Cosmetic
  • Antiseptic
  • Others
By Flavor
  • Active Salt
  • Mint
  • Fresh Tea
  • Others
By Sales channel
  • Modern Trade
  • Departmental Stores
  • Convenience Stores
  • Drug Stores
  • Online Stores
  • Others
By End User
  • Adult
  • Children
By Nature
  • Natural & Organic
  • Conventional
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Rest of LAMEA)
Key Market Players

Church & Dwight Co.Inc., Caldwell Consumer Health, Kao Corp, Amway, Rowpar Pharmaceuticals, Colgate-Palmolive Company, Royal Philips N.V., 3M Co, Procter & Gamble, SUNSTAR, GlaxoSmithKline plc, Johnson & Johnson, Jason Natural, Hawley & Hazel, Henkel AG & Co. KGaA, Lotus Brands, Unilever plc, Dr. Harold Katz, Dentyl Active, Reckitt Benckiser Group plc.

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Mouthwash Market

Global Opportunity Analysis and Industry Forecast, 2023-2032