Allied Market Research
Allied Market Research

Multichannel Analytics Market By Component Type (Service and Solutions), Deployment Type (On-Premise and Cloud), Application (Customer Retention & Acquisition, Cross-Selling & Up-Selling, Loyalty & Customer Experience Management, Campaign Management, and Sales Performance Management), Organizational Size (Small & Medium Enterprises and Large Enterprises), Industry Vertical (IT & Telecom, Entertainment, BFSI, Manufacturing, Consumer Goods, Mobile & Entertainment, Government & Defense, Healthcare & Life Science) : Global Opportunity Analysis And Industry Forecast, 2020–2027

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Multichannel Analytics Market Statistics: 2027

Multichannel analytics is defined as the process of getting information from various customer channels, then combining these pieces of information into one software platform in order to have comprehensive reporting and analytics. These channels can be in the form of television, radio, print, and internet. Product catalogers, websites, mobile sites, and brick, and mortar stores are some of the examples of multichannel platforms. This analyzed information is being used to make better decision making in strategic planning and execution.

Multichannel Analytics Market

Report Matric


  Market size available for the years


  Base year considered


  Forecast period


  Forecast unit

  Value (USD)

  Segments covered

  • Component Type
  • Deployment Type
  • Application
  • Organizational Size
  • Industry Vertical
  • Region

  Geographies covered

  • North America (U.S. and Canada),
  • Europe (Germany, UK, France, and the Rest of Europe),
  • Asia-Pacific (China, Japan, India, and the Rest of Asia Pacific).
  • LAMEA (Latin America,Middle East,Africa)

  Companies covered


  1. Google Inc.
  2. IBM Corp.
  3. SAS Institute Inc.
  4. Teradata Corp.
  5. Adobe Systems Inc.
  6. Oracle Corp.
  7. SAP SE
  8. HP Autonomy
  9. Ijento Inc.
  10. SAS Corp.


COVID-19 scenario Analysis:

  • As the COVID-19 pandemic continues, the sociological and economic effects become evident, and thus, many nations, businesses, and individuals are exploring coronavirus recovery strategies based on data analytics. 
  • Data analytics is widely applied to tackle business challenges created by the epidemic. As it is used to solve a variety of business challenges, which range from supply chain disruption effects to identifying financial impact of the crisis. 
  • Multiple companies are using data analytics in their operations like, The Italian health system is using the data analytics in order to determine complications, allocating resources and identifying clues in medical records as well with an aim to help each and every patient recover within less time. 
  • Scientists are also looking at data analytics and COVID-19 while tracking what happens with ongoing clinical trials. Databases give crucial information to help decision-makers learn about the effectiveness of specific interventions versus others.
  • The sheer global impact of the COVID-19 crisis understandably makes some people feel both hopeless and powerless. As this overview shows, however, data analytics are paving the way to positive outcomes, thus creating huge opportunity for the multichannel analytics.  

Top impacting factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis 

Various factors such as increased adoption of analytical solutions in order to allow better customer behavior and rise in the adoption of social media are some of the major key driving factors for this multichannel analytics market. In addition, multichannel analytics also increase due to its efficient identification points in traffic rates and advertising impact analysis, which further helps in customer acquisition and client conversion. However, the solutions offered by multichannel analytics have high costs and thus results in high prices for these solutions, which may hinder growth of the market. Furthermore, adoption of cloud and enhanced technology is expected to bring multiple opportunities for the multichannel analytics market. 

Information captured across various platforms: 

Multichannel analytics helps to store data from different platforms seamlessly through multiple channels. In addition to capturing data, multichannel analytics also requires right data from different platforms, which can be further integrated to create a holistic picture to make better decisions. Thus, capturing right information for better decision making, thus driving growth of the multichannel analytics market. 

Enhanced accurate insights with artificial intelligence and machine learning: 

Artificial intelligence and machine learning have the capabilities, which can increase the leverage of various stages in the analytics process. Such as identify incorrect data to quality control, also to help the building of a robust marketing analytics platform for insight generation and faster automation of reporting using natural language processing are expected to have numerous opportunities for this market. In addition to that, iJento, a key player in the multichannel analytics market, has also launched a new suite to query, visualize, report, and analyze a multichannel report, which, in turn, helps to understand customer data. 

Key Segments covered:



  Component Type

  • Software
  • Solutions  

  Deployment Type

  • On-premise
  • Cloud  


  • Customer Retention & Acquisition
  • Cross-Selling & Up-Selling
  • Loyalty & Customer Experience Management
  • Campaign Management
  • Sales Performance Management

  Organizational Size  

  • Small & Medium Enterprise
  • Large Enterprise

  Industry Vertical  

  • IT & Telecom
  • Entertainment
  • BFSI
  • Manufacturing
  • Consumer goods
  • Mobile & Entertainment
  • Government & Defense
  • Healthcare & Life Science


Key benefits of the report:

  • This study presents the analytical depiction of the global multichannel analytics market archiving industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of global multichannel analytics market share.
  • The current market is quantitatively analyzed from 2019 to 2027 to highlight the global multichannel analytics market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the multichannel analytics market. 
  • The report provides detailed multichannel analytics market analysis based on competitive intensity and how the competition will take shape in coming years. 
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through well audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of marketplace

With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, web-casts and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast

Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts

Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)

Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.

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