Allied Market Research

2024

Nail Enamel Market

Nail Enamel Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, by Price Point and by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Personal care and cosmetic

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Author's: | Roshan Deshmukh
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Nail enamel (even known as nail varnish or nail polish) is a lacquer that can be used to adorn and protect the human fingernail or toenail plates. The formula has been tweaked several times to improve the decorative effects and prevent cracking and peeling. Nail polish is made up of an organic polymer and a variety of additional ingredients that give it its color and texture.It's usually available in a variety of hues. The increase in the female population has fueled demand for nail polish all around the world. Consumers choose nail polish based on their preferred nail art. In the future years, demand for nail polish is likely to rise as consumers place a greater emphasis on nail care and use multi-color enamels on their finger and toe nails.The increase in the number of people visiting salons and nail art workshops is likely to increase demand.

COVID-19 Impact Analysis

  • With high transmission numbers and fatality rates, the COVID-19 pandemic has struck devastation around the world. Many governments enforced tight shutdown restrictions to prevent the spread of the virus. Many manufacturing units and production facilities were forced to close as a result of this. As a result, output and demand fell, resulting in a negative impact on the nail enamel market's growth.
  • Although the usage of online platforms to purchase products may provide a short-term boost to the market. In these difficult circumstances, using these platforms is simple and convenient. As online shopping portals provide variety of options and provide excellent payment options to consumers.
  • However, as the lockdown limitations have been gradually lifted, manufacturing enterprises have resumed operations, potentially reviving the nail enamel sector.

Top Impacting Factors
The market expansion of the nail polish industry is expected to be driven by expanding awareness of beauty trends through articles and beauty publications, as well as growing brand awareness.
People's disposable income is expected to rise, as is acceptance of nail care fashion trends, celebrity endorsement of nail polish, an increase in the female population, customer preferences, the wide range of colors offered by manufacturers, the low cost of liquid nail polish compared to gel based nail polish, and increased awareness about the importance of grooming.
In addition, rising demand for organic and natural nail polish, new product development, and e-commerce penetration will all contribute to the nail polish market's growth over the projection period.
Popular nail color trends among a large female population may drive growth in the nail care business. According to changing trends, women's frequent usage of nail colors could be a key growth driver to the nail care market.
However, mounting health worries about the toxic chemicals used in production will stifle the nail polish market's expansion throughout the projection period.
Market Trends
New Product Launches to Flourish the Market

  • In the coming years, liquid polish is predicted to increase at a quicker rate. The ease of application and availability of a wide range of colors are driving demand. Due to consumer reluctance to switch to gel-based replacements, liquid products are likely to account for the biggest market share over the projection period.Furthermore, increased consumer demand for beauty products is likely to drive market expansion in the next years, resulting in a booming fashion and cosmetics industry.
  • Gel polish is one of the newest items that has gotten a lot of buzz. It is predicted to increase at the fastest rate. The ability to produce a long-lasting glossy finish is driving demand. Gel is becoming increasingly popular, particularly in industrialized regions such as North America and Europe.Gel nail polishes are predicted to be one of the primary drivers driving market expansion due to its affordability and durability. However, due to the expensive cost, product adoption is projected to remain modest.

For the Market to thrive, Men and Women must have a Growth in Sense of Fashion.

  • Increasing urbanization and consumer affordability, as well as increased disposable income of individuals all over the world, are some of the primary reasons driving the market forward.Furthermore, the rising trend of honing self-appearance and beauty consciousness, combined with increasing competition among major market players in the nail enamel market to bring forth a diverse range of nail enamel products while taking into account their customers' preferences and demand for specific goods such as non-toxic and organic products, is expected to boost market shares in the coming years.
  • Due to increasingly demanding schedules, consumers require nail enamel solutions that limit salon visits. These products are in high demand all around the world, particularly in emerging markets. As a result, manufacturers are putting more effort into designing creative products that have long-lasting effects and encourage self-application.

Key Benefits of the Report

  • This study presents the analytical depiction of the nail enamel industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the nail enamel market share.
  • The current market is quantitatively analyzed to highlight the nail enamel market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed nail enamel market analysis based on competitive intensity and how the competition will take shape in coming years

Questions Answered in the Nail Enamel Market Research Report

  • Which are the leading players active in the nail enamel market?
  • What are the current trends that will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities of the market?
  • What future projections would help in taking further strategic steps?
  • What is "nail enamel" market prediction in the future?
  • Which will be the niches at which players profiling with recent advancements should set a presence?
  • What are the driving factors and opportunities in the market?
  • What are the current trends and predicted trends?
  • What are the challenges faced in the "nail enamel" market?

Nail Enamel Market Report Highlights

Aspects Details
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By Type
  • Liquid Nail Polish
  • Gel Nail Polish
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By Price Point
  • Premium
  • Mid-Range
  • Economic
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By Distribution Channel
  • Supermarkets/Hypermarkets
  • Online
  • Pharmacies
  • Beauty Stores
  • Others
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
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Key Market Players

Procter and Gamble Co., China Glaze,, Fiabila Cosmetics Co., Ltd.,, NARS Cosmetics,, Vogue Cosmetics,, Creative Nail Design, Inc.,, Odontorium Product Inc.,, Revlon, Inc.,, L’Oreal Paris,, Sally Hansen, Inc.,, Essie Cosmetics, Ltd.,, The Estee Lauder Companies, Inc.,, Cosmetic Industries, Inc.,, RGB Cosmetics,

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Nail Enamel Market

Global Opportunity Analysis and Industry Forecast, 2023-2032